《考前串讲》PPT课件.ppt

BE1,2考前串讲,1,1,VOBFinalRevisiononBusinessEnglish(I,II)商务英语I，II考前复习串讲,Module1-4，5-8ByNieWeiBFSU,BE1,2考前串讲,2,2,Outline,大家好！今晚的节目是商务英语课I,II册的考前串讲，节目的内容主要包括：1。试题的结构、题型介绍及解题技巧1/.试题各部分构成、分值、答题时间2/.各题型具体介绍3/.答题要领2。难题分析及答题要领1/.试题各部分的较难题型的分析2/.较难题型的答题要领/解题技巧3。复习技巧指导及复习方法建议4。课程第1-8模块的主要内容及复习重点串讲复习要点-围绕各单元要点介绍重要的商务知识、相关的重要词汇短语、语法知识及语言技能5.如何准备考试6.最后十分钟同学可提问,BE1,2考前串讲,3,3,本课程考核：2部分,1。20%形成性考核2。80%课程终结考试,BE1,2考前串讲,4,4,Test-takingTechniques试题的结构、题型介绍及解题技巧,BusinessEnglish1,BE1,2考前串讲,5,5,Outline,Structureofthefinalexam试题结构Guidetoanswerexamquestions答题要领及解题技巧,BE1,2考前串讲,6,6,1.FinalExamStructure,试题结构,BE1,2考前串讲,7,7,1.1SectionI-Listening,BE1,2考前串讲,8,8,1.2SectionII,BE1,2考前串讲,9,9,1.3SectionIII,BE1,2考前串讲,10,10,1.4SectionIV,BE1,2考前串讲,11,11,2.Guidetoanswersomeexamquestions,难题分析、答题要领、解题技巧,BE1,2考前串讲,12,12,Analysisofsomeexamquestions,SectionI:ListeningPart3:Blank-fillingSectionII:CoursecontentawarenessPart3:TestonBusinessvocabularyandconceptsSectionIII:ReadingPart3:Short-answerquestionsSectionIV:WritingTask1:Puttingpartsofaletter/reportinthecorrectorder,BE1,2考前串讲,13,13,SectionI:Listening,Moreerrorsoccurherebecauseittestsyourintegratedskillsoflistening,reading,vocabulary,grammarandwritingratherthanonlylistening.Thiskindofhalfdictationtestisverymuchdemanding.Listenmore,readmoreandwritemoretoimprovetheperformanceinthispart.,Part3:Fillintheblankswithoneortwokeywords,BE1,2考前串讲,14,14,SectionII:Coursecontentawareness,Part3:Shortanswerquestions(testonbusinessvocabularyandconceptslearnedfromthecoursebook),Moreerrorsoccurherebecauseofpoorrevisionwork.Goodrevisionofwhatwehavelearnedfromthetextsisnecessary.,BE1,2考前串讲,15,15,SectionIII:Reading,Part3:Short-answerquestions,Moreerrorsoccurherebecauseyourreadingcomprehensionisweakandnote-writingskillisweak.ReadmoretodevelopyourlanguagefeelingEnlargethescopeofyourbusinessknowledgeLearntowriteshortanswers.,BE1,2考前串讲,16,16,SectionIV:Writing,Task1:Puttingpartsofaletter/reportinthecorrectorder,Moreerrorsoccurherebecauseyouhaventmasteredthenecessarybusinesswritingformatsyet.ReviewallthemodelsofgoodbusinesswritingPracticethewritingearnestlytomakeprogress.,BE1,2考前串讲,17,17,Test-takingTechniques试题的结构、题型介绍、解题技巧,BusinessEnglish2,BusinessEnglish2,BE1,2考前串讲,18,18,Outline,Structureofthefinalexam试题结构Guidetoanswerexamquestions难题分析、答题要领及解题技巧,BE1,2考前串讲,19,19,1.FinalExamStructure,试题结构,BE1,2考前串讲,20,20,1.1SectionI-Listening,BE1,2考前串讲,21,21,1.2SectionII,BE1,2考前串讲,22,22,1.3SectionIII,BE1,2考前串讲,23,23,1.4SectionIV,BE1,2考前串讲,24,24,2.Guidetoanswersomeexamquestions,难题分析、答题要领、解题技巧,BE1,2考前串讲,25,25,Analysisofsomeexamquestions,SectionI:ListeningPart3:Blank-fillingSectionII:CoursecontentawarenessPart3:TestonBusinessvocabularyandconceptsSectionIII:ReadingPart3:Short-answerquestionsSectionIV:WritingTask1:Puttingpartsofaletter/reportinthecorrectorder,BE1,2考前串讲,26,26,SectionI:Listening,Moreerrorsoccurherebecauseittestsyourintegratedskillsoflistening,reading,vocabulary,grammarandwritingratherthanonlylistening.Thiskindofhalfdictationtestisverymuchdemanding.Listenmore,readmoreandwritemoretoimprovetheperformanceinthispart.,Part3:Fillintheblankswithoneortwokeywords,BE1,2考前串讲,27,27,SectionII:Coursecontentawareness,Part3:Shortanswerquestions(testonbusinessvocabularyandconceptslearnedfromthecoursebook),Moreerrorsoccurherebecauseofpoorrevisionwork.Goodrevisionofwhatwehavelearnedfromthetextsisnecessary.,BE1,2考前串讲,28,28,SectionIII:Reading,Part3:Short-answerquestions,Moreerrorsoccurherebecauseyourreadingcomprehensionisweakandnote-writingskillisweak.ReadmoretodevelopyourlanguagefeelingEnlargethescopeofyourbusinessknowledgeLearntowriteshortanswers.,BE1,2考前串讲,29,29,SectionIV:Writing,Task1:Puttingpartsofaletter/reportinthecorrectorder,Moreerrorsoccurherebecauseyouhaventmasteredthenecessarybusinesswritingformatsyet.ReviewallthemodelsofgoodbusinesswritingPracticethewritingearnestlytomakeprogress.,BE1,2考前串讲,30,30,总的学习/复习方法建议,两条主线：businesscontentawareness+languageskills三条保证/三”心”保证：静心时间保证专心提高效率用心注意学习方法时间管理建议TimeManagement：集中+分散,BE1,2考前串讲,31,31,Businesscontentawareness商务知识:-ideas，concepts，businessterms商务基本概念-各种商务文书套路/模版diagrams,flowcartsLanguageskills语言技能:词汇短语、句型、语法-重点+具体面-英语语言基础要扎实,复习技巧两条主线（“两手抓，两手硬”）,BE1,2考前串讲,32,32,Exampreparation具体复习技巧指导,BusinessEnglish1，2：如何备考、1-8模块的复习重点及主要内容串讲,BE1,2考前串讲,33,33,Outline,1。Howtoprepareforthefinalexam如何备考2。Courseobjectivesandfocus课程第1-4，5-8模块的主要内容及复习重点串讲,BE1,2考前串讲,34,34,Howtoprepareforthefinalexam如何准备考试BusinessEnglishI,II,BE1,2考前串讲,35,35,四样东西不离手,-书(含书尾glossary)+讲义ppt+8页蓝/粉色卡片+模拟题-挑重点吃透，具体面不漏,BE1,2考前串讲,36,36,Generaladvice挑重点吃透,StudymoduleobjectivesagainverycarefullyReviewunitsmainpoints/focusesearnestlyfocalpoints,BE1,2考前串讲,37,37,Astoeachsession,review:具体面不漏,ActivitiesExtractsHeadlines,ideas,conceptsDefinitions,diagrams,flowcartsStructurerelationshipsJargons,phrases,etcRemember:Youdonthavetoreadeverything.Putanemphasisonthefocalpoints!,课程总结-列表,1.课内商务知识;各单元重点-见后面介绍;2.课内BusinessTerms-自己总结;3.课内Keywordsandexpressions-自己总结;4.课内Grammar+Sentencepatterns-网院平台上的列表;5.课内FormatsofWriting各种文书模版、套路、样例-自己总结;6.书上的兰/粉卡共8页目录,BE1,2考前串讲,39,39,Module,Unit,Activity,Instruction,Exercise,Feedback,Activity-based,Teacher-proof,Session,CourseIntroduction:Coursestructure,BE1,2考前串讲,40,40,商务英语I的课程目的、主要内容,增加商务英语的专业词汇；掌握英语语言在商务环境下的应用，提高口语交流能力；掌握商务策划书、财务报告等商务文书的撰写；了解基本商务知识、掌握商务运作、管理知识和技能。课程内容本课程共包括4个模块(modules），每个模块包括4个单元，每个单元均由三个部分（sessions）构成，每个部分含有数个学习活动（activities）。,BE1,2考前串讲,41,41,商务英语II的课程目的、主要内容,目的:增加商务英语的专业词汇；掌握英语语言在商务环境下的应用，提高口语交流能力；掌握职位说明、应聘简历、推荐信、会议纪要等商务文书的撰写；了解基本商务知识、掌握商务运作、管理知识和技能。课程内容本课程共包括4个模块（modules），每个模块包括4个单元，每个单元均由三个部分（sessions)构成，每个部分含有数个学习活动（activities)。,BE1,2考前串讲,42,42,Coursecontents：,BookIModule1ChangeandtheeconomyModule2ThecustomerModule3FinanceModule4AnewproductBookIIModule5RespondingtotechnologyModule6RecruitingnewstaffModule7AdvertisingandcompetitionModule8Sellingtheproduct,BE1,2考前串讲,43,43,CourseIntroduction-Content,CompaniesandtheiroperationsChangesandeffectsatworkplacesWaysofworkingCustomerserviceandfeedbackQualityofproductsandTQMFinancialawarenessandpracticeMarketresearchandteamspirit,ProductpromotionTechnologyandcompanyTheInternetandchangeRecruitmentCompetitionAdvertisingBrandingSellingandcaringforcustomers,BE1,2考前串讲,44,1-8模块的重点商务知识与技能,45,Mod1-Change“change-adept”organizations:3CsP25,FocalPoints详细重点,46,Mod2-Thecustomer详细重点,47,Mod3-Finance详细重点,48,Mod4-Anewproduct详细重点,49,Mod5-Respondingtotechnology详细重点,50,Mod6Recruitingnewstaff详细重点,Unit2-writingcoveringletters:P79,112;selectiontechniques:P83-3种,详细重点,1,2,3,4,5,Unit1-JobDescriptions:P65;Jobadvertisements:P71-72;Recruitmentmethods:P70-7条；Requesting,Unit3-TypesofReferences:P92-2sorts:telephone+writtenreferencesP93format,Unit3-Interviewtechniques:P88,90,51,Mod7-Advertisingandcompetition详细重点,Unit2-7TypesofMarketResearch:P138,Unit3-SWOTanalysis,Unit2-ASMARTactionplan:P144定义,Unit1-Techniquesforinformationgathering:P123-6种,52,Mod8-Sellingtheproduct详细重点,BE1,2考前串讲,53,1-8模块的主要内容要点,BE1,2考前串讲,54,54,Module1Changeandthecompany公司结构与经营,Objectives（目的）:Basicfactsaboutacompanyandconsiderthewayithaschanged.Differentwaysorganizationscanbestructured.ExamplesofsuccessfulproductsFocus（重点）:Companiesandtheiroperation：org.structureChangesandtheireffectsatworkplacesWaysofworking,BE1,2考前串讲,55,55,第一模块：Changeandthecompany公司结构与经营,第一单元：HowCompaniesOperate英国一家工程公司的概况与经历的变化、各种各样的公司组织结构和一些成功的产品范例。第二单元：RespondingtoChange讲述变化对人的影响、产品销售的发展趋势以及商业机构在全球的经营情况。第三单元：WaysofWorking介绍科技发展给工作模式带来的改变；介绍工作规章。第四单元：PronunciationandReview语音与总结。,BE1,2考前串讲,56,56,ModuleOne:Outline,Unit1:HowcompaniesoperateStructureoftheorganizationLanguagefordescribingcompanystructureandpersonalresponsibilitiesDevelopmentofsuccessfulproductsUnit2:RespondingtochangesTheeffectofchangesonindividualsTheglobalmarketNewwaysofbuyingandselling,usingthelatesttechnologyLanguagefordescribingtrendsandchangesinthemUnit3:WaysofworkingDifferentworkpatternsEffectsoftechnologyonworkingplaces(thetrendtowardsworkingfromhome)RegulationsassociatedwiththeworkplacesLanguagefordescribingregulations,BE1,2考前串讲,57,57,AchecklistofModule1:,Wehavetalkedaboutcompanies/organizationstogetsomegeneralinformation.Wehavelearnedhowtotalkaboutourorganizationalstructureandresponsibilities.Wehavepracticedtalkingaboutproductsorservice-productsofcompanies/organizations/enterprisers.4Wehavetalkedaboutthechangesthathavehappenedtousatourworkplacesintherecentyear,incomparisonwiththepast,andthepositiveandnegativeeffectsonus.,BE1,2考前串讲,58,58,AchecklistofModule1:,5.Wehaveinterpretedgraphsanddescribedtrends/generalpatternsortendenciesinmarketplaces.6.WehavetalkedabouthowourcompaniesoperateininternalandglobalmarketsbyusingtheSTEEPanalysis.7.Wehavepracticednote-takingskillandtalkingaboutsomekeydisadvantagesoftelecommuting.8.WehavepracticedexpressingobligationsandgivingadvicebydiscussingtheChineseincometaxlaws.9.Wehavepracticeddescribingpossiblefuturesituationsbyusing“ifsthhappens,sbwilldosth”or“unlesssthhappens,sbwontdosth”.,BE1,2考前串讲,59,59,Module2Thecustomer客户服务,Objectives（目的）:DifferentwaysorganizationscanprovideefficientservicestotheircustomersVariousaspectsofcustomerserviceandthewaysinwhichorganizationscangetfeedbackfromtheircustomersConceptofTotalQualityManagementFocus（重点）:CustomerserviceandfeedbackQualityofproductsandTQM,BE1,2考前串讲,60,60,第二模块：Thecustomer客户服务,第一单元：CustomerService介绍公司提高服务的方法；讲述公司通过新闻发布客服政策及向员工解释客服政策的方法。第二单元：CustomerFeedback介绍公司面对面、电话、问卷调查采访客户对公司服务意见的方法。第三单元:TotalQualityManagement介绍全质量管理（TQM）方法、参与管理的人员的职责以及实施全质量管理的办法。第四单元:PronunciationandReview语音与总结。,BE1,2考前串讲,61,61,ModuleTwo:AnoverviewOutline:,Unit1:CustomerserviceWaysinwhichanorganizationcanimproveitsservicetocustomersHowitcanexplainitscustomerservicepolicybothtoitsstaffandtothepublicatlargeStudyinglanguageusedinanactionplanandinbriefingsessionsUnit2:CustomerfeedbackWaysinwhichanorganizationcanfindoutwhatitscustomersthinkofitsproductsFocusingonthelanguageusedininterviewsandonthetelephoneStudyingwrittenquestionnairesUnit3:TotalQualityManagementUnderstandingTotalQualityManagementStudyinganapproachtomanagingstaff,BE1,2考前串讲,62,62,AchecklistofModule2:,1.Wehavelearnedtheimportanceofknowingcustomerneeds,wantsandexpectationsandhowtocompleteanactionplan.2.Wehavestudiedhowacompanycanexpressitscustomerservicepolicyinapressrelease(新闻发布会).3.Wehaveanalyzedcompanysmissionstatementsandstudiedamemoaboutaninitiativeincustomerservice.4.Wehavelearnedhowtointerviewcustomersaboutwhattheythinkaboutourproductsorservices.5.Wehavestudieddifferentkindsofopinionsurveysandgottoknowhowacompanycangetfeedbackfromcustomersbyinterviewingthemonthetelephone.,BE1,2考前串讲,63,63,AchecklistofModule2:,6.Wehavestudiedquestionnairesforcollectingcustomerfeedbackandreadsomeintroductoryinformationaboutacompany.7.WehavelearnedtheconceptofTotalQualityManagement(TQM)andunderstoodhowacompanyapproachesTQMandmeasuresquality.8.WehavesomefurtherreadingsaboutTQMandgottounderstanditsprinciplesmoreprofoundly.Wehavestudied“peoplemanagement”:howanorganizationreleasesthefullpotentialofitspeopletoimproveitsbusinesscontinuously.,BE1,2考前串讲,64,64,Module3Finance财务管理,Objectives（目的）:Basicpracticalquestionsbehindcompanyfinance.Howfinanceworksinthecontextofasuccessfulcompany.Howtoprepareabusinessplanforabusinessofyourown.Focus（重点）:Financialawarenessandpractice（学习重点：看懂3张表，会做第一张表-现金流量表、损益表、资产负债表）Howtoprepareabusinessplan,BE1,2考前串讲,65,65,第三模块：Finance财务管理,第一单元：FinancialAwareness介绍财务知识对管理者的重要性；讲述现金流问题与业务失败的原因；介绍损益帐户。第二单元：FinanceinPractice介绍StagecoachHoldingsplc公司的财务管理状况、该公司业务成功与失败的事例及原因分析；要求学习者学会演示财务状况。-能看懂现金流量表、损益表、资产负债表第三单元:SettingupinBusiness介绍成功设立自己的企业需要的基本素质、建议方法、商业策划、风险评估、失败分析、商业贷款等。第四单元:PronunciationandReview语音与总结。,BE1,2考前串讲,66,66,ModuleThree:Anoverview,Outline:Unit1:FinancialawarenessFinance-thebasicsCash-flowproblemsTheprofitandlossaccountUnit2:FinanceinpracticeStagecoach-thebackgroundBusinesssuccessandfailureatStagecoachGivingafinancialpresentationUnit3:SettingupinbusinessThebusinessplan:whatyouneedforsuccessPlanningandriskassessmentFailure,cash-flowproblemsandstartingagain,BE1,2考前串讲,67,67,AchecklistofobjectivesofModule3:,Wehaveaccomplishedthefollowingobjectives:Wehaveanalyzedtheroleoffinanceformanagerstoday.Wehavestudiedtheimportanceofcashflowandthereasonsforbusinessfailures.Wehavelearnedanotherfinancialdocument:theprofitandlossaccountorincomestatement.WehavestudiedthecaseofStagecoachHoldingsplc:itshistory,people,recentfinancialperformanceandhavereadaboutfinancialperformancesandfutureplans.WehaveanalyzedthereasonswhyStagecoachhasbeensuccessfulandlookedatsomeoftheproblemsthatStagecoachhashadtoovercome.,BE1,2考前串讲,68,68,AchecklistofobjectivesofModule3:,6.Wehavegottoknowtheimportanceofplanningforcompanies.7.Wehavestudiedpersonalqualitiesneededtorunourownbusinessandreadaleafletgivingadvicetopeoplewhowanttosetupabusiness.8.Wehavestudiedthestructure/layoutofabusinessplanandthethingsthatshouldbeincludedintheplan.9.Wehavedevelopedasimplebusinessplanforanewcompanyandtakenittothebankmanagertoaskforaloantostartanewbusiness.,BE1,2考前串讲,69,69,Module4Anewproduct新产品开发,Objectives（目的）:Marketresearchonnewproductdevelopment.Howtoorganizeteamstoworkonproductdevelopmentprojects.HowtopromoteyourproductsFocus（重点）:Marketresearchandteamspirit（学习重点：市场调查及市场调查报告、团队精神）,BE1,2考前串讲,70,70,第四模块：Anewproduct新产品开发,第一单元：WhatDoPeopleWant?介绍进行市场调查、产品比较以及撰写市场调查报告的方法。第二单元：TeamSpirit介绍团队合作的重要性、召开电话会议的方法、分派任务的方法和团队领导者的重要作用。第三单元:PromotingYourTeam介绍市场推广手段、产品开发和推广办法和推广活动。第四单元:PronunciationandReview语音与总结。,BE1,2考前串讲,71,71,ModuleFour:Anoverview,Outline:Unit1:Whatdopeoplewant?TalkingaboutproductsFocusgroupsMarketresearchreportsUnit2:TeamspiritTeamworkArrangingmeetingsAllocatingtasksUnit3:PromotingyourproductProductproductionsAnotherexampleofproductinnovationPromotingaproductinternallyandexternally,BE1,2考前串讲,72,72,AchecklistofModule4:,Wehaveaccomplishedthefollowingaims:Wehavestudiedhowmarketresearchisbeingcarriedoutandreviewedhowtoaskquestions.Wehavelookedatafocusgroupandstudiedhowtocompareproductsandexpressyourpreferences.3.Wehavelearnedhowtostructureandwriteamarketresearchreport.4.Wehavestudiedtheimportanceofteamworkandunderstoodsomeofthetasksaprojectteammighthavetodo.Wehaveworkedonhowtoarrangeteammeetingsoverthetelephone.,BE1,2考前串讲,73,73,AchecklistofModule4:,6.Wehavelookedathowtheworkmaybesharedoutamongteammembersandconsideredtheimportanceoftheroleoftheteamleader.7.Wehaveconsideredpromotionaloptionsandtriedtosolvepromotionalproblems.8.Wehavestudiedonecompanysapproachtoproductdevelopmentandpromotion.9.Wehavetalkedaboutacompanyspromotionalactivities,tryingtoarrangemeetingsandapromotionalevent.,BE1,2考前串讲,74,74,Module5Respondingtotechnology技术培训与发展,Objectives（目的）:Effectofnewtechnologyoncompanies.Instructionsandhowtoformulatethem.Aspectsofchangesthathavecomeaboutinbusinessasaresultoftheexpansionoftheinternetandtheeffectoftechnologicalchangeonworkpatternsandopportunities.Focus（重点）:TechnologyandcompanyInternetandchange,BE1,2考前串讲,75,75,第五模块：Respondingtotechnology技术培训与发展,第一单元：TechnologyandtheCompany介绍MPLElectronicsplc公司引进新技术改变工作模式并进行技术培训；研究人们对新技术的反映。第二单元：MakingThingsClear介绍传真机与复印机的使用说明、ICT咨询功能的工作原理及教育光盘的开发和生产过程。第三单元：TheInternetandChange介绍互联网给商务带来的解放、远程工作模式以及使用电子邮件的建议。第四单元：PronunciationandReview语音与总结。,BE1,2考前串讲,76,76,ModuleFive:Anoverview,Outline:Unit1:TechnologyandthecompanyICTandtrainingTechnologybringschangeWritingreportsUnit2:MakingthingsclearFollowinginstructionsICThelpdesksDescribingprocessesUnit3:TheInternetandchangeBusinessontheInternetTelecommutingGettingthemessage,BE1,2考前串讲,77,77,AchecklistofModule5:,Wehaveaccomplishedthefollowingaims:WehavestudiedhowMPLElectronicsplcisintroducingnewtechnologythatwillinfluencethecompanysworkpatternsandinvolvetheneedfortraining.Wehaveexploredhowpeoplereacttonewtechnology.WehavelookedatareportontheuseofICTatMPLElectronicsplc.4.Wehavelearnedbothwrittenandspokeninstructionsforusingmachines.,BE1,2考前串讲,78,78,AchecklistofModule5:,5.WehavelookedatthesortofICTsystemthatcanbesetupandthedifficultiesthatneedtobeovercome.6.WehavepracticedthepassivevoiceinthecontextoftheproductionofCD-ROMsandinstallationofthesoftwareneededtoconnecttotheInternet.7.WehavelookedattheadvantagesoftheInternetforbusinessnowadaysandfortheindividual.8.Wehaveconsideredthenewphenomenonofdistanceworking.9.Wehavelookedattheadviceonusingemailandtalkabouttheuseofemail.,BE1,2考前串讲,79,79,Module6Recruitingnewstaff招聘与求职,Objectives（目的）:Recruitmentprocess:jobdescription,personspecification,andCV.Preparingforajobinterviewandwhatisinvolvedinwritingreferences.Focus（重点）:Recruitment,BE1,2考前串讲,80,80,ModuleSix:Anoverview,Outline:Unit1:DecidingtorecruitThevacancyPersonspecificationsRecruitmentmethodsUnit2:ApplyingforpostsCVsCoveringlettersSelectingapplicantsUnit3:SelectionandinductionInterviewsReferencesInductionprograms,BE1,2考前串讲,81,81,AchecklistofModule6：,Wehavewrittenthedescriptionforapostthatisvacant.Wehavewrittenthespecificationfortheidealcandidate,describingtheskillsandexperiencethatanorganizationmaylookfor.Wehavelookedathowandwhereyoucanadvertiseajobvacancy.WehavelookedathowtowriteCVsandhowtofillinapplicationforms.Wehavestudiedlettersofapplication.,Wehaveaccomplishedthefollowingaims:,BE1,2考前串讲,82,82,AchecklistofModule6：,Wehavelookedatevaluatingandselectingapplicants.Wehavelookedattheimportanceofpreparingforaninterviewandassessinghowcandidatesdealwiththequestionstheyareasked.Wehavestudiedareferenceforajobapplicantandwriteareferenceforacolleague.Wehaveputnewstaffthroughaninductionprogram.,BE1,2考前串讲,83,83,Module7Advertisingandcompetition广告与市场竞争,Objectives（目的）:Processofcollectinginformationandwaysinwhichsuchdatacanbeused.Approachesorganizationscanusetotargetspecificcustomers.Waysofpromotingandrepositioningabrandimage:SWOTanalysis.Focus（重点）:CompetitionAdvertisingandbranding,BE1,2考前串讲,84,84,第七模块：Advertisingandcompetition广告与市场竞争,第一单元：ResearchingtheCompetition介绍如何进行竞争调查。第二单元：Research,PlanningandAdvertising介绍如何成功的进行广告投放。第三单元:TheImportanceoftheBrand介绍如何建立品牌效应。第四单元:PronunciationandReview语音与总结。,BE1,2考前串讲,85,85,ModuleSeven:Anoverview,Outline:Unit1:ResearchingthecompetitionPlanningresearchAcompetitoranalysischartComparingdataUnit2:Research,planningandadvertisingMarketresearchAdvertisingAsmartactionplanUnit3:TheimportanceofthebrandUsingtheSWOTanalysisBrandimageRe-positioningabrand,BE1