商务英语写作中的7C原则ppt课件

,微课名称：商务英语写作中的7C原则所属课程：高级商务英语写作主讲教师：李更春单位：浙江广播电视大学外国语学院,学会站在他人的角度考虑问题,学会运用7C原则对商务信函进行评价,了解商务信函写作中的7C原则,学会在信函写作中运用7C原则,教学目标,知识目标,技能目标,技能目标,情感目标,请同学们思考，在商务信函的写作中，我们应遵循哪些原则呢？,迂回(winded),完整(complete),准确(correct),简洁(concise),体谅(considerate),清晰(clear),详尽(detailed),正式(formal),笼统(general),有力(forceful),礼貌(courteous),简短(short),具体(concrete),逻辑(logical),CaseStudies(案例分析),Wewontbeabletosendyouthebrochurethismonth.,本月我们无法将产品手册寄达贵方。,提示:违背了“体谅”(Consideration)原则,Youarerequestedtomakeusthemostfavorableoffer,statingorigin,packing,detailedspecifications,quantitysuppliableandtheearliesttimeofshipment.,请报最优惠价，注明原产地、包装、详细规格、可供数量和最早船期。,提示:违背了“礼貌”(Courtesy)原则,CaseStudies(案例分析),Pleaseletusknowwhatyouwishustodoaboutthismatterassoonaspossible.,请尽快告知，你方希望我方就此事做些什么?or请告知，你方希望我方就此事尽快做些什么？,提示:违背了“清晰”(Clarity)原则,CaseStudies(案例分析),WeacknowledgewiththanksthereceiptofyourletterofJuly1.,你方7月1日的函收悉。,提示:违背了“简洁”(Conciseness)原则,CaseStudies(案例分析),Becauseourbookisfull,sowecannotentertainanymoreorders.,由于我方订货已满，恕不能接受更多的订单。,提示:违背了“准确”(Correctness)原则,CaseStudies(案例分析),Wehavereceivedwiththanksyourcheck.Theamounthasbeenplacedtoyourcredit.,我们已经收到你方支票，谢谢。该笔款项已汇入你账户贷方。,提示:违背了“具体”(Concreteness)原则,CaseStudies(案例分析),Courtesy(礼貌),Correctness(准确),Conciseness(简洁),Consideration(体谅),Clarity(清晰),Concreteness(具体),Completeness(完整),7Cprinciples,Courtesy(礼貌),Consideration(体谅),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Conciseness(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Correctness(准确),Conciseness(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Correctness(准确),Conciseness(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Concreteness(具体),Correctness(准确),Conciseness(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Completeness(完整),Concreteness(具体),Correctness(准确),Conciseness(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Completeness(完整),Concreteness(具体),Correctness(准确),Conciseness(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Completeness(完整),Concreteness(具体),Correctness(准确),Conciseness(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Completeness(完整),Concreteness(具体),Correctness(准确),Conciseness(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Completeness(完整),Concreteness(具体),Correctness(准确),Conciseness(简洁),Clarity(清晰),Courtesy(礼貌),Consideration(体谅),Considerationmeansthatyoupreparethewritingwiththereadersinmind,andtrytoputyourselfinhisplacetoindicatethatyouareconsiderate.,Consideration(体谅),体谅原则,12,例句Weallowyoua2%discountforcashpayment.(如付现款,我们给九八折)Youearna2%discountwhenyoupaycash.,体谅原则,Courtesyisanimportantfeatureofbusinesscorrespondence.Infact,itisanessentialelementofanysuccessfulcommunication,whetheritiswrittenorspoken.,Courtesy(礼貌),礼貌原则,例句Quoteusthemostreasonableprice.(给我方报最合理的价格)Willyoupleasequoteusthemostreasonableprice?,礼貌原则,Claritymeansyourpurposeandthewordsarecleartoyourreaderssothattherecipientscaninterpretyourwordswiththesamemeaningyouhaveinmind.,Clarity(清晰),清晰原则,例句AstothestreamerssailingfromShanghaitoNewYork,wehavebimonthlydirectservices.(从上海到纽约有直达船)WehavetwodirectsailingseverymonthfromShanghaitoNewYork.,清晰原则,17,例句AstothestreamerssailingfromShanghaitoNewYork,wehavebimonthlydirectservices.(从上海到纽约有直达船)WehaveadirectsailingfromShanghaitoNewYorkeverytwomonths.,清晰原则,Concisenessmeanstowritethefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.Byeliminatingunnecessarywords,youhelpmakeimportantideasstandout.,Conciseness(简洁),简洁原则,例句Wehavebeguntoexportourmachinestotheforeigncountries.(我们已经开始向国外出口机器了)Wehavebeguntoexportourmachines.,简洁原则,Businesswritingshouldbecorrectingrammar,punctuation,spelling,information,figures,etc.,Correctness(准确),准确原则,例句Shouldanyoftheitemsisofinteresttoyou,pleaseletusknow.Shouldanyoftheitemsbeofinteresttoyou,pleaseletusknow.,准确原则,Concretenessmeansthewritingshouldbespecific,definiteandvividratherthanvague,generalandabstract.,Concreteness(具体),具体原则,例句asignificantlossa53percentlossinthenearfuturebyThursdayafternoonthemajority70percent,具体原则,Businesswritingshouldalsobecompleteintermsofformatandinformation.,Completeness(完整),完整原则,Astoformat,abusinesslettershouldincludealetterhead,date,insideaddress,salutation,subject,bodyofletter,complimentarycloseandsignature.,完整原则,Astoinformation,thewritershouldstrivetomakeallpointsdetailed,andanswerallquestionsaskedorimplied.,完整原则,2becourteoustowardsthem,4becorrectingrammar,spelling,punctuation,andfigures,5beconciseandconcreteinwording,1withconsiderationforitsrecipients,3beclearinmeaning,6andbecompleteinformat,structure,andinfo,Summary:Alettershouldbewritten,YourTry（思考题）,1.Wearegiventounderstandyouareabletosupplylargequantitiesatmoreattractiveprices.Hint:violatestheclarityprinciple(违反了清晰原则)2.WehavethepleasureofacknowledgingyourletterofApril4.Hint:violatestheconcisenessprinciple(违反了简洁原则)3.Inviewofyouareourregularcustomers,weagreetoyourrequestforpricereduction.Hint:violatesthecorrectnessprinciple(违反了准确原则),YourTry（思考题）,4.Pleaseairmailusthelatestp