商务英语函电chapter 2PPT课件

Chapter2EstablishingBusinessRelations,2,BusinessknowledgeTheStudyofLettersCase1Case2Case3Case4Case5Exercises,Structure,3,BusinessKnowledge,(1)Banks(2)ChambersofCommercebothathomeandabroad(国内外商会)(3)TradeDirectory（贸易名录）(4)ChineseCommercialCounselorsOfficeinforeigncountries(中国驻国外商务参赞处),ChannelsforObtainingInformationAboutaNewFirm,4,ChannelsforObtainingInformationAboutaNewFirm,(5)Advertisementsinnewspaperorperiodicals(6)Theintroductionfromhisbusinessconnections/Recommendationbyothers,suchashissubsidiaries(子公司)orbranches,agentsabroad(7)Themarketsurvey,5,ChannelsforObtainingInformationAboutaNewFirm,(8)Visitabroadbytradedelegationsandgroups(9)Attendanceattheexportcommoditiesfairs(10)Internet,6,7,TheChineseExportCommoditiesFair,TheChineseExportCommoditiesFair,8,TheChineseExportCommoditiesFair,9,lettersaimingatestablishingbusinessrelations,Thesourceofinformation(howyoulearnedofthiscompany);Briefintroductiontoyourowncompany(linesofyourbusiness,little“advertising”onyourproductsorservice);,10,lettersaimingatestablishingbusinessrelations,3.Theintentionofwritingtheletter.4.Expressingtheexpectationofcooperationandearlyreply（表达与对方合作和早日收到回复的愿望）.,11,Case1,宁波兴隆公司于1990年成立，主要从事电动玩具的生产与出口，想与澳大利亚悉尼约翰史密斯公司建立业务关系，随函寄宣传册一本。从事电动玩具的生产与出口建立业务关系随函寄宣传册一本,Keypoints,12,UsefulExpressions,electronictoysprospectivebuyerfallwithinourbusinesslinebusinessrelations5.businessscope6.concludebusiness7.uponreceiptof,电动玩具预期的（可能的）买主属于我们的经营范围业务关系经营范围达成交易收到,13,UsefulExpressions,8.goodsavailable9.brochure10.makeaquotation11.submitaquotation12.state-ownedcorporation13.privatecompany,可供商品小册子报价提交报价国有企业私营企业,14,UsefulSentences,1.Thisarticlesfallwithinourbusinessline.2.Weareenclosingoursalescontractintwocopies.3.Enclosedpleasefindtwocopiesofoursalescontract.4.Enclosedaretwocopiesofourprice-lists.5.Pleasequoteusyourlowestprice.6.OurcompanyisaprospectivebuyerofChineseelectronictoys.,15,NingboXinglongCo.,Ltd.120XingningRoad,Ningbo315000,ChinaJuly28,2005Messrs.JohnSmith,NotestoLetterFive,74,2.formimportandexportrelations建立进出口关系和某人建立业务关系的表达方式有：establishenterintobusinessrelationssetuptradeconnectionswithbuild,NotestoLetterFive,75,3.distributor：onethatmarketsorsellsmerchandise,especiallyawholesaler销售者,尤指批发商4.thanksto:astheresultof;owingto由于;多亏,因为e.g.:Tpetitive:竞争性的，具有竞争力的e.g.:Ourfirmoffersyoucompetitiveprices.,NotestoLetterFive,76,6.beinapositionto:能够;有做.的机会e.g.:IregretIamnotinaposition(=amunable)tohelpyou.7.exclusiveagent:soleagent总代理商,独家代理人8.onacommissionbasis:以佣金为条件9.await:towaitfor等待e.g.:Iawaityourinstructions.,NotestoLetterFive,77,Weareverymuchinterestedinimporting“Haier”brandrefrigeratorsfromyoursideandwouldbegladifyouwouldsendusyourcatalogues.WehavelearnedfromChinaCouncilforthePromotionofInternationalTradethatyouareinthemarketforChineseCottonPieceGoods.,TranslatethefollowingintoChinese,78,YourcompanyhasbeenintroducedtousbytheBankofChinaasaprospectivebuyerofelectronicproducts.Aswedealintheitems,weshallbepleasedtoestablishdirectbusinessrelationswithyou.Wesendyoubyairmailabrochureonthevariouskindsofbicyclesnowavailableforexport.Willyoukindlygiveusageneralideaofthemarketpriceoftextilesinyourcity?,TranslatethefollowingintoChinese,Exercise,79,Letter-writingGuide,1.Whatareyourobjectives?WritedownyourobjectivesinasimpleopeningsentencetoIndicatewhattheletterisaboutExpressyourdesireorinterestinhavingaconnectiontoopenupbusiness,80,Letter-writingGuide,Youcan:refertopreviouscorrespondence,ifappropriatesetapositiveandfriendlytonemaketheletterbebrief2.Whoisyourreader?Thinkfromthepointofviewofyourreader.(“Youattitude”),81,Letter-writingGuide,Usethelanguagethatyouthinkthereadercanunderstandclearly3.Whatkindofpresentation(陈述方式）shouldyouuse?Selecttheappropriateplannedpresentation,andtrytopleaseyourreader.,82,WritealettertoDemanIllustratedcatalogueandprice-listwillbeair-mailedagainsttheirspecificenquiries.,Homework,83,January10,200.Messrs.Denman&Son45CannonStreetLondonE.C.4EnglandDearSirsWehaveyournameandaddressthroughtheintroductionofMr.A.G.TopworthofSwanson&Bros.,ofHamburg,whoisoneofouroldclients.Wewishtoinformyouthatwespecializeinexportingchinawareandshallbepleasedtoenterintobusinessrelationswithyou.Ifourabovedesirecoincideswithyours,pleaseletusknowandalsokeepusinformedofyourspecificenquiriessothatwecansendourillustratedcatalogueandpricelistforyourreferencewithoutdelay.Inthemeantime,weshallappre