BEC商务英语高级写作 建议Proposalppt课件

.,BECHIGHERProposalWriting,.,Whatisaproposal?,apersuasiveoffertosolveproblems,provideservice,orsellproductssolicitedproposal(RequestforProposal,i.e.RFP)vs.unsolicited(voluntary)proposalLetter;memo;document,.,Structure,1.Introduction2.Background3.Proposal/Recommendations4.Conclusion,.,Structure,1.IntroductionInthispart,youshouldstatebrieflyandclearlythepurposeofthisproposal.e.g.ThisproposalsetsouttodescribeandanalyzethepossibleuseoftechnologyintheMarketingDepartment.Thepurposeofthisproposalistoanalyzethetravelandentertainmentbudget,andsuggestwaystotightenmanagementscontrolovertravelandentertainmentexpenses.,.,2.BackgroundInthispart,youshouldstateclearlyanddirectlywhatproblemexists.e.g.Inthepastseveralmonths,anumberoforganizationalproblemshadsurfaced.BytheendofJuly2003,510setsofimportedSunflowerelevatorshadbeensoldinChina.,.,3.Proposal/RecommendationsInthispart,youshouldsuggestapracticalsolutionindetailandtellthebenefititcanbring.e.g.1)Proposal：Tohelpourcompanytogetthroughthecurrentenergycrisisandtoreducethecostofelectricity,thefollowingconservationmeasuresareeffective:1)2)3)2)Benefit：Thereisnodenyingthattheseimprovementswillbringvastprofitstothecompany.Ouremployeeswillbeabletoworkfaster,moreeffectivelyandmakegreateruseoftechnologicalinnovations.Moreover,ourcompanywillbemorelikelytoeasilyovercomefiercecompetitioninthemarket.,.,4.ConclusionInthispart,youshouldreconfirmthattheproposalwillsolvetheproblemandrestatethebenefititwillbring.e.g.Tosumup,itseemsobviousthattheintroductionofnewtechnologyintotheMarketingDepartmentwillenablethecompanytogainhugeprofits.Ourpositioninthemarketwillbestrengthened.Iamconfidentthatthesemeasureswillreduceourcostofelectricitysignificantly.Iwillappreciateyoureffortstoacceptthem.,.,UsefulExpressions,IntroductionTheproposalaims/setsouttoTheaim/purposeofthisproposalistorecommendThepurpose/objective/aimofthisproposalistotodealwithproblemsoftoexploreproblems/somenegativeaspects(influence)of.tofocusontheissuetoinvestigate/tolookat/topresentinformationontorecommend/tostudy,.,Thisproposalrecommendsasolutionandprovidesbudgetandtimeschedulefigures.Myproposalintendstomakeourcompanymoreeffectiveandmoreauthoritativeatachievingitsgoalsthroughimprovingtheperformanceofbothworkersandmanagers.,.,Background引言IthasbeennotedthatourcompanyhasexperiencedasuddenincreaseincustomerordersItisevident/clearthat回顾Surveyswereconductedamong,andwefindQuestionnairesweredistributedto,andresultsshowthat,.,存在问题Thereisanotherproblemwhichhastobesolved.Inthepastseveralmonths,anumberoforganizationalproblemshadsurfaced.Themajorproblemswhichexistinourcompanycanbesummarizedasfollows:.Anumberofemployeesclearlysufferfromdemotivationasaresultofdissatisfactioninoneormoreareasoftheirwork.Thekeyfindingsareoutlinedbelow:.,.,调查结果Theinvestigationhasrevealedthat调查表明OurfindingssuggestthatitmightbeadvisabletoAsisevidencedbythestatementsofallouremployees,abrand-newpaymentsystemshouldbelaunched.Itisnotedthat85%ofrespondentsareoftheopinionthatthereisanurgentneedtoimprovethequalityofthecompanysproducts.Wearecurrentlydedicatedtotheresearchanddevelopmentofnewmedicinesforawidevarietyofconditionsanddiseases.Duringthisprocess,welearn,.,计划Theproject,whichisbeingundertakenbyistobecompletedbyIf,Iamconfidentthatwecan,.,RecommendationsItisproposed/suggested/recommendedthatWestronglyproposethatItisessentialto/thatItwouldbeadvisabletoWestronglyrecommendthatthecompanyThefollowingrecommendationsareoffered:WealsosuggestthatbeIfthisisnotpossible,werecommendthatOnepossiblesolutiontotheproblemofistosearchfor,.,Ifweweretodothis,wemightreducethethreatoflossofgoodmanagerial-levelstaff.PleasetakeafreshlookatthematterofAconsiderationofmyproposalonmarketstrategywouldbehighlyappreciated.Iamsincereandeagertosuggestthatfireextinguishersbeinstalledinournewbranchfactories.Itisessentialtoenergizeeveryemployeetomakethemostoftheirtalents,andtrainingisthevitalstep.Pleaseconsiderthefollowingaspectswhendeciding:,.,ConclusionItisclearthatItseemsobviousthatThefollowingconclusionsarebasedontheresultsoftheinvestigation:Tosumup,itseemsobviousTheabovementionedpointsaremyrecommendations.IllsumupbysayingIampositivethatInviewoftheabove,wefindWellconcludebysaying,.,WritingSteps,1.Beforewriting首先应认真读题，弄清题目的具体要求，明确写作目的和写作者的身份。thepurpose(e.g.topersuade,toexplain,toapologize,ortonotify?)thereader(whatdoesheorshewanttoknow?)Whatdoyouwantthereadertodo?,.,2.Outline信息分类时间顺序最不重要到最重要最重要到最不重要空间顺序简单到复杂,.,比较和对比用熟悉的观点去联系不熟悉的信息把自己的产品同竞争对手的产品进行比较或对比用什么顺序来陈述优势和劣势因果关系问题和解决作决定前需要什么事实、推导和结论？用什么样的数据或例子能找到解决问题的方法？,.,2.Outline1)确定文章中心内容(题目中已有明确提示)2)写出每段的中心词或起始句3)斟酌全文的开篇和结尾的用词和句式,以使开头部分重点突出,吸引人;结尾部分具有说服力。,.,3.WhileWriting,段落每个段落只讨论一个主题有主题句反映主题其余支撑句子均支持或描写主题句用过渡词连接格式;语气,.,3.句子平行结构很有力e.g.Thebankofferssavings,checking,lending,andtrustservices.合并句子合并前：Theprocessconsistsofdecidingwhatlevelsofimportanceeachofthemhave.Thenyouorganizeyourtasksaroundachievingthem.合并后：Theprocessconsistsofdecidingthelevelsofimportanceofeachandorganizingthetasks.,.,长短句搭配，简单句和复合句并用平均句长15-18词，一句中标点不超过4个改写前：Regardlessoftheirseniority,allemployeeswhohopetobepromotedwillcontinuetheireducationeitherbyenrollinginthespecialcoursetobeofferedbytheABCCompany,scheduledtobegivenonthenexteightSaturdaysbeginningonJanuary24,orbytakingapprovedcorrespondencecourseselectedfromalistavailableintheStaffDevelopmentOffice.,.,改写后：Regardlessoftheirseniority,allemployeeswhohopetobepromotedwillcontinuetheireducationinoneortwodays.First,theymayenrollinthespecialcoursetobeofferedbytheABCCompany,scheduledtobegivenonthenexteightSaturdaysbeginningonJanuary24.Second,theymaytakeapprovedcorrespondencecourseselectedfromalistavailableintheStaffDevelopmentOffice.,.,句首句尾内容应得到突出修改前：Inthenearfuture,saleswillbehiringtwonewaccountmanagersasweworkonimprovingourcustomerservice.修改后：Twonewaccountmanagers,whowillbehiredbysalesinthenearfuture,willhelpusimprovecustomerservice.,.,4.检查(Review)1)是否包含所有要点2)主次关系和逻辑关系是否合理3)语法、拼写等是否正确,.,ModelPractice1,Yourcompanyhasdecidedtoconductaninvestigationintothepossibilityofincreasingthenumberofwaysinwhichtechnologyisusedthroughouttheorganization.YouhavebeenaskedtowriteaproposalconcerningtheuseoftechnologyinyourdepartmentfortheManagingDirector.Writeyourproposal,includingthefollowing:,.,abriefoutlineofthecurrentusesoftechnologyinyourdepartmentadescriptionofwhattechnologicalimprovementscouldbemadeanexplanationofthebenefitsthesechangesmightbringrecommendationsforthekindoftrainingthatwouldbenecessary.Write200-250wordsontheseparateanswerpaperprovided.,.,PurposeAsrequested,thepurposeofthisproposalistodescribeandanalyzethepossibleuseoftechnologyintheMarketingDepartment.CurrentuseoftechnologyUptonowthemembersofourdepartmenthavetakenadvantageoftechnologicalequipment,puters,inordertolaunchourproductsmostsuccessfully.NotonlyhavewearrangedpromotionalandadvertisingcampaignsbutwehavealsoconductedmarketresearchviatheInternetsoastomeetourconsumersgrowingdemands.,.,TechnologicalImprovementsInourworkwehaveusedcomputersoftwareandhardwarewhichhasalreadybecomeobsoleteandurgentlyneedsmodernization.Therefore,thepurchaseofup-to-dateprogramsandequipmentisofprime.BenefitsThereisnodenyingthattheseimprovementswillbringvastprofitstothecompany.Ourteamwillbeabletoworkfaster,moreeffectivelyandmakegreateruseoftechnologicalinnovations.Moreover,ourcompanywillbemorelikelytoeasilyovercomefiercecompetitioninthemarket.,.,TrainingItseemsobviousthatourstaffdonotpossesstheknowledgeofhowtousenewsoftware.Thus,trainingontheuseofmodernprogramswouldberecommendedasnecessary.ConclusionTosumup,theintroductionofnewtechnologyintotheMarketingDepartmentwillenablethecompanytogainhugeprofits.Ourpositioninthemarketwillbestrengthened.,.,ModelPractice2,Youarethechairmanofthestaffunioninyourcompany.Toinspireandrewardalltheemployeesforthecontributionstheyhavemade,youconsiderofferingyourproposalofagymroomforthewelfareofalltheemployees.WriteaproposaltotheGeneralManager:,.,showingyourappreciationtotheemployeesperformanceexplainingthenecessityofhavingagymroomsuggestingthestrengthsandbenefitsofhavingagymroom.Write200-250wordsontheseparateanswerpaperprovided.,.,Introduction:Thepurposeoftheproposalistoappealtothecompanytoprovidethestaffagymroom.Withstrong,dedicatedteamsandtalentedstaff,ourcompanysprofitshaveremarkablyincreasedinrecentyears.SofirstofallIwouldliketoshowmyheartyappreciationtowhattheyhaveachievedandIsupposetheirmarvelousperformanceandfaithfuldevotiontoworkshouldbelaudedandrewardedaccordingly.,.,Background:Asyouknow,ourcompanymainlyemployssedentaryworkers:analysts,programmers,managers,operators,andtechnicians.Long-timeworkandcrowdedschedulestakeupmostoftheirtimeandthuspreventouremployeesfromdoingenoughexercises.Exercisesmakehealthybody,andhealthybodyguaranteeswonderfulperformanceintheirwork.Onthecontrary,poorhealthwillbeadistractionandhaveouremployeesfrequentlybeabsentfromtheirpositions.Inaddition,currenthealthinsurancepoliciesfocusoncuringillnessesratherthanpreventingthem.Hence,itisquiteadvisableandnecessaryforourcompanytoprovideourstaffagymroom.,.,Benefits:Anenergeticandvigorousemployeeislikelytotaphispotentialintofullplay,andconcentrateonhisworkwhole-heartedly.Exercisesproducehealthieremployees,andhealthyemployeesaremoreproductive.Conclusion:Tosumup,itseemsobviousthatagymroomcanprovideafacilitycontributingtothephysicalfitnessofallouremployees,andemployeesfitnessisanessentialtogainingprofits.,.,ModelPractice3,Thecompanyyouworkforisgrowingrapidly,sointhiscaseyouhaverecruitedseveralsalesrepresentatives,andallofthemarequiteexperiencedandresponsible.However,arecentsurveyshowssomeofthemarestillnotfamiliarwiththeirnewworkingenvironmentandarenotusedtothenewsystem.Inordertohelpthemadapttothenewenvironmenttimely.Youscheduleaproposalforatrainingsession.,.,WriteaproposaltotheSalesManager:,pointingoutthepresentproblemswiththenewlyrecruitedsalesrepresentativessuggestingatrainingsessionwhattheyaregoingtobetaughtinthetrainingsessionthebenefitsbroughtbythetrainingsessionWrite200-250wordsontheseparateanswerpaperprovided.,.,ProposalforaTrainingSessionIntroduction:Theaimofthisproposalistorecommendatrainingsessioncalled“ToBeFamiliarwithYourPost”forthesalesrepresentativesoftheSalesDepartment.Background:Wehaverecruitedseveralsalesrepresentativesrecently.Inspiteoftheirf