体验商务英语 unit1_communicationppt课件ppt课件

.,1,Unit1Communication,.,2,Contents,Glossary,Startingup,Vocabulary,Listening,LanguageReview,Skills,CaseStudy,Reading,.,3,1.Whatdoyouthinkarethepurposesofcommunicationinbusiness?2.Canyoulistsomeformsofcommunicationinbusiness?,Warmer,.,4,Purposes,.,5,Formsofcommunication,.,6,Quotation,Everythingthatcanbesaidcanbesaidclearly.-LudwigWittgenstein(1889-1951),.,7,Startingup,Thinkofagoodcommunicatoryouknow.Viewthisvideoandexplainwhyheisagoodcommunicator(whatfactorsmakeagoodcommunicator)?C:UsersjiangliDesktop建文件夹乔布斯iPhone4苹果大会（中文翻译）.flv,.,8,Startingup,Factorsthatmakeagoodcommunicator:FluencySenseofhumorVocabularyGrammarListeningskillNotbeingafraidofmakingmistakesPhysicalappearanceBodylanguage,Makesyourideasclearandeasilyreceivedandunderstood,_,.,9,Startingup,Discussion:Whatotherfactorsareimportantforcommunication?EyecontactSmileOrganizedandlogicallanguageVisualaidCharismaArts,.,10,Startingup,Discussion:Whichformsofwrittenandspokencommunicationdoyouusemost?Why?,.,11,Vocabulary,PartA:Goodcommunicators:articulate,coherent,eloquent,fluent,focussed,lucid,persuasive,responsive,sensitive,succinctBadcommunicator:hesitant,inhibited,rambling,tongue-tied,.,12,Vocabulary,PartB:1.focussed,succinct2.hesitant,inhibited,tongue-tied3.rambling4.fluent,eloquent,sensitive5.articulate,coherent,lucid6.persuasive,responsive,.,13,Vocabulary,PartCinarticulateincoherentunfocusseduninhibited,.,14,Listening,PartA1.Newtechnologyandtheideathatcommunications,educationandtrainingareimportant.2.E-mailmeanscompaniescantalktoclientsmoreeasily.Thiswillgoonimprovingaspeoplebecomemoresophisticatedatsendinge-mailattachments.3.anintranetisaconfidentialcomputernetworkwhereinformationisonlyaccessibletopeopleinspecificorganisations.VWempoyeescangainaccesstoanyworkthatherconsultancyisdoingfortheminordertosuggestchanges,etc.4.shementionsanumberofinstanceswhereherconsultancyhasnearlylostclientsbecauseofcommunicationbreakdown.,.,15,Listening,PartsB1.understand2.strategy3.development4.aims5.verbal6.one-to-one7.confidence8.rapport9.realationship,.,16,Reading,Discussion:Whatarethebenefitsofeffectiveorganizationalcommunication?Whatsthemeaningofthetitle?Whatsthemainideaofthispassage?,.,17,Benefitofeffectiveorganizationalcommunication,Effectivecommunication,ImprovedStakeholderresponse,Increasedproductivity,QuickerProblemsolving,StrongerDecisionmaking,SteadierWorkflow,StrongerBusinessrelationships,Promotionofproducts,EnhancedProfessionalimage,.,18,BriefintroductiontoFlatorganizationandTallorganization,Flatorganization(alsoknownashorizontalorganization)referstoanorganizationalstructurewithfewornolevelsofinterveningmanagementbetweenstaffandmanagers.Theideaisthatwell-trainedworkerswillbemoreproductivewhentheyaremoredirectlyinvolvedinthedecisionmakingprocess,ratherthancloselysupervisedbymanylayersofmanagement.Thisstructureisgenerallypossibleonlyinsmallerorganizationsorindividualunitswithinlargerorganizations.,.,19,Ahierarchicalorganizationisanorganizationalstructurewhereeveryentityintheorganization,exceptone,issubordinatetoasingleotherentity.Thisarrangementisaformofahierarchy.Inanorganization,thehierarchyusuallyconsistsofasingular/groupofpoweratthetopwithsubsequentlevelsofpowerbeneaththem.Thisisthedominantmodeoforganizationamonglargeorganizations;mostcorporations,governments,andorganizedreligionsarehierarchicalorganizationswithdifferentlevelsofmanagement,powerorauthority.Membersofhierarchicalorganizationalstructureschieflycommunicatewiththeirimmediatesuperiorandwiththeirimmediatesubordinates.Structuringorganizationsinthiswayisusefulpartlybecauseitcanreducethecommunicationoverheadbylimitinginformationflow;thisisalsoitsmajorlimitation.,.,20,.,21,FormalCommunication,.,22,FormalandInformalCommunicationNetworksinAnOrganization,.,23,Reading,Readthefirst2paragraphsandfinishthechartonpage9.,.,24,Largerorganization,LargerorganizationneedeitherahierarchicalstructureoralinemanagementsystemCosts:1.Informationcanonlyflowalongcertainchannelsbecauseonlycertainpeoplecontacteachotherregularly.2.LackofpersonalizedcontactsmeansLesspersonalcommitment.3.Favorswillonlybedonewherethereisaclearquidproquo(wherethereisaclearandimmediatebenefittodoingso).4.Largeorganizationsarelessflexible.OnesolutionDividelargeorganizationsintosmallerunits.InadditionAvoidmaintainingtooformalastructurebyallowingstaffto:Buildreciprocalalliances.Interactinacasualway.,.,25,Reading,Carefulreading(p.1)quidproquoTranslate:moreover,thelackofpersonalizedratherthanbeingamatterofmommunalobligation.,交换物，相等物,此外，个人交流的缺乏意味着个人缺乏承担义务的意识，而就是这种意识能够推动各小组之间的信息流通。,.,26,Reading,Carefulreading(p.2)cohesivereciprocalalliancesTranslate:However,merelyoftheorganization.Maitainingtooformalasystemworks.,adj.整体的，凝结的,互惠的联盟，互相往来的联盟,尽管如此，仅仅只是将大公司划分成只有150人的小组部门，并不能完全解决公司内部交流的问题。,保持过于正式的人际关系，难以避免会阻碍公司系统的运行。,.,27,Reading,Carefulreading(p.3)bedrawntoonesattentionpurpose-builtaccomodationfallapartnottosayTranslate:Theworkseemedmoredifficulttodo,nottosaylesssatifying.,引起某人的注意,特别建造的地方,崩溃，破碎,近乎，甚至可以说,工作似乎更难做了，甚至可以更让人不满意。,.,28,Reading,Carefulreading(p.4)turnoutInadvertentlyTranslate:Andwiththat,theywholeorganization.,结果是,非故意的,他们这种废除咖啡室的决定无意中破坏了那种能够促进公司发展的亲密的社交关系。,.,29,Reading,Carefulreading(p.5)Translate:Itwasthesekindsofalesssuccessfulone.,正式这种在咖啡室的偶遇，在复印机前的闲聊能让公司变得更加成功。,.,30,Reading,C(possibleanswers):1.a.thedecisionnottohaveacoffeeroomb.thearchitectswhodesignedthenewbuilding.2.a.destroyedwithoutrealisingitb.smallgroupsofpeoplewhoknoweachotherwell.c.droveforward3.a.4.a5.designedandbuiltwithaparticularuseinmind.,.,31,Task,Canyougivesomechannels/waysofinformalcommunicationoncampus?Andgivesomesuggestiontoimprovethecommunicationinyourclass.,.,32,LanguegeReview,MeaningsoftheidiomsA:hepicturegetawordinedgewaystalkatcrosspursposesbeataboutthebushgetstraighttothepointhearonthegrapevinehaveaquickwordonthesamewavelength,让某人了解情况,插嘴,话不投机,旁敲侧击，说话拐弯抹角,有话直说,小道消息,（打扰一下）谈几句,有共同语言，具有相同思路,.,33,LanguegeReview,MeaningsoftheidiomsB:talkshoponthetipoftonguegiftofthegabatalossforwordsoffthecufftalkthesamelanguageoffthetopofonesheadnotmakeheadoftailof,谈本行的事，三句不离本行,话到嘴边,能说会道,哑口无言，无话可说,即兴的,有共同语言，能沟通，谈得拢,没有经过仔细考虑或计算,对一无所知，不了解,.,34,BusinessIdioms,1.HaveanaceupyoursleeveIfyouhaveanaceupyoursleeve,itmeansthatyouhavesomethinginreservewithwhichyoucangainanadvantage.秘藏的王牌；应急的妙计；锦囊妙计2.AblankchequeIfyougivesomeoneablankcheque,youauthorizethemtodowhattheythinkisbestinadifficultsituation.给予某人全权,让某人便宜行事Tomwasgivenablankchequeandtoldtonegotiatethebestdealpossible.3.AboveboardIfasituationorbusinessisdescribedasaboveboard,itisopen,honestandlegal.光明正大，诚信公开“Therearenosecretnegotiations.Ourdealingshavealwaysbeenaboveboard.”,.,35,BusinessIdioms,4.GetdowntobrasstacksPeoplewhogetdowntobrasstacksstarttodiscussanddealwiththepracticaldetailsofsomething.开门见山，讨论实质问题Itwasdecidedtogetdowntobrasstacksanddiscussthecostoftheproject.5.PassthebuckIfyousaythatsomeoneispassingthebuck,youareaccusingthemofnottakingresponsibilityforaproblemandexpectingsomeoneelsetohandleit.踢皮球，推卸责任6.AcashcowAproductorservicewhichisaregularsourceofincomeforacompanyiscalledacashcow.摇钱树，利润丰厚的项目Hislatestinventionturnedouttobearealcashcow.,.,36,BusinessIdioms,7.MakecoldcallsIfyoumakecoldcalls,youtelephonepotentialcustomersfromalistofpeopleyoudonotknow.做电话推销8.CorneramarketIfacompanydominatesanareaofbusiness,andleavesnoroomforcompetition,itissaidtohavecorneredthemarket.垄断市场9.DeadwoodThetermdeadwoodreferstopeopleorthingswhicharenolongerconsideredusefulornecessary.无用的人或物Themanagementwantstoreducecostsbycuttingoutthedeadwood.,.,37,BusinessIdioms,10.DogeatdogThisexpressionreferstointensecompetitionandrivalryinpursuitofonesowninterests,withnoconcernformorality.人吃人,各人顾各人;残酷无情的竞争Thebusinessworldistoughtoday.Theresageneraldog-eat-dogattitude.11.InthedoldrumsTosaythataperson,abusinessortheeconomyingeneralisinthedoldrumsmeansthatthesituationisgloomyandthatnothingnewishappening.(经济,商业等)无生气,停滞不前Despitetherecentmeasures,theeconomyremainsinthedoldrums.12.Ifyouhaveallyoureggsinonebasket,youdependononeplanoronesourceofincome.孤注一掷“Ifyouinvestyoursavingsinonebank,youllhaveallyoureggsinonebasket.”,.,38,BusinessIdioms,13.FiddlingwhileRomeburnsIfyousaythatsomebodyisfiddlingwhileRomeburns,youmeanthattheyaredoingunimportantthingswhilethereareseriousproblemstobedealtwith要处理存在严重问题的时候，在做不重要的事情14.GettheshowontheroadIfyoumanagetoputaplanorideaintoaction,yougettheshowontheroad.开始做，着手做，开始创业15.GoldenhandcuffsThetermgoldenhandcuffsreferstoalargesumofmoneyoragenerousfinancialarrangementgrantedtoanexecutiveasanincentivetostayintheirjob,ortoensurelong-termcooperationaftertheirdeparture.金手铐:诱人安于现职而不他觅高就的一大笔津贴或其他福利,.,39,BusinessIdioms,16.Onehandwashestheother有来有往;互相利用17.KnuckledowntosomethingIfsomeoneknucklesdowntosomething,theystarttoworkonitseriously.忙于做某事,认真做某事Ifyouwanttosucceed,youllhavetoknuckledowntosomeseriouswork.18.LearnthehardwayIfyoulearnthehardway,youlearnthroughyourownexperience,goodandbad,ratherthanfromtheadviceorguidanceofothers.通过艰难困苦而学到，吃一堑，长一智Hisrefusaltoacceptanyhelpmeantthathehadtolearnthehardway.,.,40,BusinessIdioms,19.letmebouncethisoffyouYousaythiswhenyoupresentanideaorplantosomeoneinordertotesttheirreactionorobtainfeedback.和某人谈论想法，并听取某人的意见IthinkIvefoundawayofmakingmoney.Letmebouncethisoffyou.20.GoldenparachuteAgoldenparachuteisaclauseinanexecutivesemploymentcontractstatingthattheexecutivewillreceivecertainlargebenefitsiftheiremploymentisterminated.金色降落伞：商工业高级管理人员就业时跟公司签订的有利条件(如因公司与人合并等原因而须离职时,可以拿到甚为优厚报酬)21.PayLipServiceIfyoupaylipservicetoanideaorcause,yougiveverbalsupportorapprovalbutfailtoactuallydoanything.敷衍，嘴上说的好听,.,41,Skills,1.DiscussthequestioninPartA.Eg.:Delivery:latedelivery,deliverytothewrongplace,deliveryofthewronggoods,damagedgoodsPayment:latepayment,paymentsenttothewrongplace,bouncingcheuqes,non-paymentQualitycontrol:goodsnottoagreedspecifications,defectivegoods,breakdowns,.,42,Skills,Listento1.2andanswerthequestionsinPartB.Key:Problem:theresalabourproblematthesuppliersplant,andtheycantdelivertheairconditioningequipmentorderedbythecustomersfirmontime.Solution:Martin(thesupplier)suggeststhatElnas(thecustomer)firmmightbeabletogetsimilarequipmentfromaGermansupplier.,.,43,Skills,PA.Apersonalassistantorpersonalaide(PA)issomeonewhoassistsindailybusinessandpersonaltasks.IndesignPDAorpersonaldesignassistantiscommon.Forexample,abusinessmanorbusinesswomanmayhaveapersonalassistanttohelpwithtimeanddiarymanagement,schedulingofmeetings,correspondenceandnotetaking.ThetitleofabusinesspersonalassistantisoftenshortenedasPA.Therearealsopersonalassistantswhoworkspecificallyfordisabledpeople,andwhosesalariesmaybepaidbyanindividualorbysocialservicesonanindividualsbehalf.Familiesinwhichbothparentsworkmayalsoemploypersonalassistants,oftenreferredtoashouseholdmanagers.Theroleofapersonalassistantcanbevaried,andinmanycasesisquitesimilartoarolewhichwouldhavebeendescribedassecretary20yearsago.,.,44,Skills,D:Themanagers(Patricia)flighthasbeendelayedandshecantgetbackontimetochairanimportantmeeting.HerPAsuggeststhatparticipantsdealwiththelessimportantpointsfirst,bywhichtimePaticiamightbeback.ThePAsuggeststhemeetingcould