高一英语 Unit11 The Media Lesson3 The Advertising Game导学案2 北师大版

Unit11 The Media(5)Lesson3 The Advertising GameA tip: A man of words and not of deeds is like a garden full of weeds. 光说空话不做事，犹如花园光长刺。Learning aims:1.理解并熟读课文。(A)2.掌握前三自然段重点单词、短语、句型用法。(B)Learning important points：词汇及语言点的运用。(C)Learning steps:Step1重点单词（A级）1. vt.为什么做广告 7. n.预算2. adj.传统的，经典的 8. adv.视觉的3. adj.某种，某些 9. n.迅速增长4. n.啤酒 10. n.概念，原则5. n.公司 11. n.方法，方式6. adj.合适的 12. n.捐助，贡献Step2重点词组（B级）1. 由组成，由构成 2. 应用于3. 习惯于 4. 突出，显眼5. linkwith/to 6.as well as7. make contributions to 8. participate inStep 3阅读文章，找出每段大意，并连线（B级）Paragraph 1 Ads are made visually attractive to hold the attention of the public.Paragraph 2 Products are sometimes linked with different concepts or ideasParagraph 3 New and unusual ideas often appear in todays top advertisements.Paragraph 4 Public ads have helped to increase public knowledge.Paragraph 5 An ad may give direct information like names or locations.Step4 再次阅读课文，回答P26第三题的问题。Step5疑难解析（B级）1. The classic advertisement is one that gives information about finding certain products.【读一读】certain adj,1）某些，某种 a certain= some 某一A certain Mr. Wang called while you were out.你出去时某一个王先生给你打电话了。For certain reasons I will be unable to attend the meeting.因为某些原因，我将不能出席这次会议。2) 确信的，有把握的sb be certain of sth 对某事肯定= sb be sure of sthsb be certain to do sth 确信干某事= sb be sure to do sthsb be certain that 确信= sb be sure thatIts certain that 确信 （注意：此句型中不能用sure）Im certain of your success. 我确信你会成功He is certain to agree.肯定他会同意。Its certain that he took the TV set from the house.他从屋子里搬走了那台电视机是确定无疑的。【总结】certain 与sure : 都可以作表语，意为“确信的”，“对有把握”，“肯定的”等(1) sure 的主语通常是_I am not sure whether Ive met him before.(2) certain 的主语可以是指_也可以是指_He is certain to pass the exams.It is certain that he will come tomorrow.（练一练）-Its _that he said, “Im _ to help you.”-Dont take it seriously. He is always playing that trick.A.sure; sure B. certain; certainC.sure; certain D. certainly; surely2. It is likely to be just the name of a companylikely adj.可能的【辨析】likely/probable/possible三个词都有“可能”的意思(1) likely 的主语可以是人、物或it句型结构为: It is likely that sb/sth be likely to doJohn is likely to be in London this autumn.今年秋天约翰可能在伦敦。It is likely that he has been told the result.很可能已经有人告诉他结果了。Eg: It is likely that the weather will be fine.句型转换_（练一练）1)她可能到机场来为我送行。It is _ _ she will come to see me off at the airport.=She is _ _ see me off at the airport.2)Jack is crazy about playing computer games, so he is not_to pass the mid-term examination.A. possible B. probably C. perhaps D. likely3.attract 吸引【课文原句】_【拓展】attract ones attention _翻译玩具通常能吸引孩子的注意。_【归纳】(1)表示“吸引某人的注意”的表达方式还有：catch ones attentiondraw ones attentionhold ones attention(2)fix/focus ones attention on 将注意力集中于4.consist vi.由组成；由构成（常和介词of连用，不用于进行时态；不用于被动语态)【课文原句】_Eg: The football team consists of 15 teenagers.足球队由15个青少年组成。It is a simple dish to prepare, consisting mainly of rice and vegetables.这是一道很简单的菜肴，材料主要是大米和蔬菜。思维拓展： consist of=be made up of由组成, make up组成The committee consists of / is made up of 10 experts.= 10 experts make up the committee. 委员会由10个专家组成。巩固练习：【改错】 Our class is consisted of 60 students._1.A university _ teachers, administrators and students.A.is consisting of B is consisted of C. consist D consists of2.This soup _ tomatoes,meat ang peas.A. consist of B. is consisted of C. consists of D. is consisting of3.Our class _ of 5 groups is the best in our school.A. consisting, B. making up of C. including D. containing【总结】consist of , make up与be made up of（1）consist of 不能用于被动语态，相当于be made up of（2）make up 用于主动语态,还可以表示“化妆，编造”5.As presentday advertisers often have large budgets, a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.【翻译】【小析】 spend (money) on (doing) sth. _apply to _Eg: Their inventions were applied to the design of the new models last year. 去年，他们的发明用来制作新模型。【拓展】 application n. 申请 applicant n. 申请者apply for 申请apply to sb for sth 向某人申请apply oneself to 专心从事；专心致力于（练一练）If you_ yourself to the job in hand,youll soon finish it.A. request B. appeal C. apply D. claim小结反思_Unit11 The Media检测卡(5)Lesson3 The Advertising Game日期： 层次： 姓名：单项选择（B级）1. This club_ more than 2000 members.A. consists in B. consists of C. contains D.includes2.Bobs height made him_ in the crowd.A. work out B. stand out C. turn out D. make out3. If you _ yourself to the job in hand,youll soon finish it.A. request B. appeal C. apply D. claim4.It is _ that we can go to work by car.A. likely B. like C. liking D. to like5.Our team co