SWOT分析英文版及案例PPT课件

.,1,SWOTAnalysis,.,2,Thefacilitywasold,Thestafflackofmotivation,Thebuildingwasreallysmall,TherewasalotofpaperWorkandbureaucracy,3,1,5,4,2,Startingposition,case,HealthCenter,.,3,Thesecharacteristicsresultedinthishealthcentrefacinguptoalotofproblemswiththeaccommodationofthepatients,Startingposition,case,.,4,theestablishmentofanewadvancedhospitalinthecitymadethesituationevenworse,case,Startingposition,.,5,SothehealthCentermaycantachieveitsmission,Now,theydecidedtoperformaSWOT,analysisinordertoperformthe,bestdecision-makingforall,theproblemsthattheyfaced!,case,Ofcoursetheyneedyour,help!,?,.,6,Rules,UsingSWOTanalysisgrid(next2slides)TwogroupsUsingpaper10minutesforanalysis10minutesfordecisionmaking,.,7,SWOTAnalysisMatrix,INTERNALFACTORS,EXTERNALFACTORS,STRENGTHS,WEAKNESSES,OPPORTUNITIES,THREATS,HARMFULToachievingtheobjectives,HELPFULToachievingtheobjectives,.,8,SWOTAnalysisMatrix(recommended),Opportunities,Threats,SO,WO,ST,WT,Options,Options,Options,Options,Weaknesses,Strengths,.,9,steps,Step1:PurposeofconductingSWOTanalysisStep2:ThegatheringofinformationonStrengthsandWeaknessesfocusedontheinternalfactorsofskills,resourcesandassets,orlackofthem.ThegatheringinformationonOpportunitiesandThreatsshouldfocusontheexternalfactors,.,10,steps,Step3:ThemanagerofthehealthcentreencouragedallthemembersofstafftofreelyexpresstheiropinionsaboutwhattheyfelttobeappropriateStep4:SWOTmatrixStep5:AftercompletingtheSWOTmatrixtheSWOTparticipantshadawiderviewofthesituationatthecentresotheywereabletoproposethealternativesthathelpedconsiderablyintheoperationofthehealthcentre,.,11,Nowisyourshowtime!,.,12,ReviewofSWOTanalysis,.,13,Review,WhatisSWOTanalysis?,S,W,T,O,Strengths,Weaknesses,Opportunities,Threats,.,14,WhatisSWOTanalysis,ASWOTanalysisisaplanningtoolusedtounderstandtheStrengths,Weaknesses,Opportunities,andThreatsinvolvedinaprojectorinabusiness.Itinvolvesspecifyingtheobjectiveofthebusinessorprojectandidentifyingtheinternalandexternalfactorsthataresupportiveorunfavorabletoachievingthatobjective.,.,15,SWOTAnalysis,S,W,O,T,Strengths,Positivetangibleandintangibleattributes,internaltoanorganization.Theyarewithintheorganizationscontrol,.,16,SWOTAnalysis,S,W,O,T,Weaknesses,Factorsthatarewithinanorganizationscontrolthatdetractfromitsabilitytoattainthedesiredgoal.Whichareasmighttheorganizationimprove?,.,17,SWOTAnalysis,S,W,O,T,Opportunities,Externalattractivefactorsthatrepresentthereasonforanorganizationtoexistanddevelop.Whatopportunitiesexistintheenvironment,whichwillpropeltheorganization?,.,18,SWOTAnalysis,S,W,O,T,Threats,Externalfactors,beyondanorganizationscontrol,whichcouldplacetheorganizationmissionoroperationatrisk.Theorganizationmaybenefitbyhavingcontingencyplanstoaddressthemiftheyshouldoccur.Classifythembytheir“seriousness”and“probabilityofoccurrence”,.,19,SWOTAnalysisMatrix,Opportunities,Threats,SO,WO,ST,WT,(Offensive)makethemostofthese,(Defensive)watchcompetitionclosely,(Adjust)restorestrengths,(Survive)turnaround,Weaknesses,Strengths,.,20,Productevaluation,Competitorevaluation,DecisionMaking(withforcefieldanalysis),StrategicPlanning,SituationalAnalysis,SWOTanalysis,Problemsolving,WhentouseSWOTanalysis?,.,21,step5Evaluatelistedideasagainstobjectives,Step4ListS,W,O,TintheSWOTMatrix,Step3Createaworkshopenvironment,Step2Allocateresearchandinformation-gatheringtasks,Step1Establishtheobjectives,HowtodoSWOTanalysis-5steps,.,22,SimplerulesforasuccessfulSWOTanalysis,BerealisticaboutthestrengthsandweaknessesofyourorganizationTheAnalysisshoulddistinguishbetweenwhereyourorganizationistoday,andwhereitcouldbeinthefutureBespecific.AvoidgreyareasAlwaysanalyseinrelationtoyourcompetition,.,23,SimplerulesforasuccessfulSWOTanalysis,KeepyourSWOTshortandsimpleAvoidunnecessarycomplexityandoveranalysisThereislittlepointinlistinganOpportunity(O)ifthesameopportunityisavailabletocompetitorsItispointlesstosayyouhaveStrengths(S)ifyourcompetitorshavethesame,.,24,An