高中英语 第四模块第一单元 project学案 牛津版必修4

Project of Unit1, Module 4 学案学习目标1.To learn some basic information about ad campaigns2. To encourage students to use what they earnt throughout the unit to complete a project课前准备1Find the main idea of the first paragraph:_2. What are the three aspects which are discussed about making an ad campaign?智慧课堂I. Reading comprehension( )1. If you want to make an ad campaign successful, you should take all the following factors into consideration except_.A. what the purpose the campaign isB. whom the campaign is intended forC. what information the campaign want to get acrossD. what research you are going to do( ) 2. The writer wrote the passage mainly to tell readers _ .A. the tips on building an ad campaignB. the importance of knowing your target audienceC. what an ad campaign isD. difference between a single advertisement and an ad campaign( )3.Which of the following is true according to the passage?A. An ad campaign is always launched to the public nationwide.B. Television is the most effective in ad campaign.C. Knowing as much information about a target audience as possible is important.D. All the ads will reach an target audience effectivelyII. Language points:1. determine sth. 确定/决定某事determine to do sth.决定做某事determine thatbe determined to do sth.决心做某事他们决定在制作这期广告前先进行调研。They _ some research first before making the ad.他们决心使这期广告成为同类中最好的。They _to make the ad the best among all of the same kind.2. in order to in order that so as to so that为了拍下那些令人难忘的时刻，他买了一架新数码相机。He bought a new digital camera _ the unforgettable moments.2. appeal to sb.吸引/迎合某人appeal to sb. for sth.为某事向某人呼吁appeal to sb. to do sth呼吁某人做某事公众呼吁政府采取行动以控制物价上涨。The public _actions to control the rise of prices.3. be concerned with(about)be concerned for(about)温总理一直在为灾区人民的生活而担忧。Premier Wen _ the life of the people in the earthquake-hit area.那位记者问了一个涉及公益广告的问题。The reporter asked a question _.4. get across被理解，被传达get sth. across (to sb.)使传达给某人那位老师会用不同的方式让他的解释被学生理解。The teacher will _by different means.III. 句型转换1. The expert got us to collect some information for the advertisement.The expert _ _ _ some information for the advertisement.2. You should keep the design features so as to attract more customers._ _ _ attract more customers, you should keep the design features._ _ _ you can attract more customers, you should keep the design features.3. We made up our mind to make our ads more colourful and eye-catching.We _ _ _ make our ads more colourful and eye-catching.4. He has a special way to make the audience understand his idea.He has a special way to _ his idea_ .5. When planning a public welfare campaign, you may want to ask yourself_ _ _a public welfare campaign, you may want to ask yourselfIV. Translate the following sentences(pay attention to the underlined part):1. Four times as many people used our product last year.2. It is important to always try to appeal to the way the audience will react.3. The way you choose to advertise should depend maainly