Writing for Orders and Executing OrdersUnit 6课件

Section1.HowtoWriteLettersPlacingandExecutingOrders,TogiveabriefintroductiontowhatisanorderandreplytoanorderToenableSstobecomeawareofmaincontentoflettersforanorderandreplytoanorderToenableSstofamiliarizethemselveswiththesamplesgivenToreadandpracticeusingsomeoftheimportantwordsandexpressionsforbusinesswritingTodoexercisesandpracticetranslatingquotation,offerandcounter-offer,Objectives:,Unit6WritingforOrdersandExecutingOrders,I.WhatIsanOrderandReplytoAnOrder?,Anorderisarequesttosupplyaspecifiedquantityofgoods.Veryoften,itisonlyaftertheexchangeofanumberofletters,faxesorE-mailsthatthetwopartiescomeentirelytotermsandthebuyerfinallyplacesorfillsaformalorderbyletterorfax.Whenasellerreceivestherelativeorderandconfirmsandacceptsitstermsandconditions,hemaybegintoexecutetheordertothebuyerssatisfaction.However,therearetimeswhenasellerdoesnotacceptthebuyersorderforsomereasons.Lettersdeclininganordershouldbewrittenwithutmostcareandaneyetogoodwillandfuturebusiness.,II.TheMainContentofanAcceptanceorOrderLetter,1)Expressingthanks/pleasureforreceivingtheoffer/quotation2)Sayingthatyouhaveacceptedtheoffer/quotation3)Sayingtoplaceanorder,III.ReadandExplainSampleLetters,Sample1:AnOrderforPrintedShirting,Sirs,WethankyouforyourquotationofJuly25togetherwithpatternsofPrintedShirting.Wefindbothqualityandpricesatisfactoryandarepleasedtogiveyouanorderforthefollowingitemsontheunderstandingthattheywillbesuppliedfromstockatthepricesnamed:QuantityPatternNo.Prices50,000yards181HK$11peryd.40,000yards183HK$14peryd.50,000yards185HK$17peryd.(AllthepricesareFOBHongKong.),III.ReadandExplainSampleLetters,Sample1:AnOrderforPrintedShirting,Weexpecttofindagoodmarketfortheaboveandhopetoplacefurtherandlargeorderswithyouinthenearfuture.OurusualtermsofpaymentarebyD/P60daysandwehopetheywillbesatisfactorytoyou.Meanwhile,shouldyouwishtomakeinquiresconcerningourfinancialstanding,youmayrefertothefollowingbank:TheA.B.C.Bank15XYZStreet,HongKong.Yourssincerely,Sample2:SalesConfirmationforAcknowledginganOrder,DearSirs,AgainstthecaptionedorderfromyouwehavethepleasureofenclosingourSalesConfirmationNo.EH-718foryoursignature.Youarerequestedtoreturnusacopyassoonaspossible.Whileappreciatingtheconfidenceyouhaveplacedinus,wewishtoaddthataccordingtoourusualpracticeweusetheformofSalesConfirmationforacknowledgingtheconclusionofbusinessratherthansigntheOrderFormofourclients.OurSalesConfirmationsarereliableinstrumentswhichaccuratelyandcomprehensivelyreflectthespiritandessenceofouragreement.Toabidebythestipulations,Sample2:SalesConfirmationforAcknowledginganOrder,andcarrythemouttothefullwillmeanthecompleterealizationofthedutiesandrightsofbothpartiestothemutualbenefit.Wehopethatthisexplanationwillmeetwithyourapproval.Shouldtherebeanyquestionwithrespecttothewordingorcontentofthetermsandstipulations,pleasedonothesitatetotellussothatwemaymakeacheckoradjustment,ifnecessary.Yourssincerely,Sample3:SalesConfirmationforAcknowledginganOrder,DearSirs,ThankyouforyourorderofNovember11.WeshouldliketofillyourorderfortheFashionBlouseA437,Size38,butthefactisthatwehavereceivedmoreordersthanwehadexpected,withtheresultthatourlargereservestockhasbeensoldout.Themanufacturerisnolongerabletosupplythisblouse,butwearefortunatetohaveinstockablouseofthesamehighqualityandexquisitestyle,ataslightlylowerprice.Youwillfindthisblouselistedandillustratedinourcatalogue,onpage15,A438.Wecansendyoutheblousepromptlyifwereceiveyourorderwithinafewdays.Thismodelisverypopular.Itisnowsellingasfastasthemodelyouordered.,Sample3:SalesConfirmationforAcknowledginganOrder,Remember,youarefullyprotectedbyourguarantee,Moneycheerfullyandpromptlyrefundedifyouarenotsatisfied.”Wearecertain,however,thatyouwillnotpartwiththeblousewhenyouseeit.Justwritethecataloguenumberoftheblouseandthesizeyoudesireonenclosedspecialorderblank,and,mailittousintheenclosedstampedenvelope.Theblousewillreachyoupromptly.Yoursfaithfully,Exercise,1.TranslatethefollowingintoEnglish.,接到你公司8月15日印花细布定单，非常高兴，并欢迎你公司成为我公司的客户之一。现确认按你方来信列明的价格供应印花细布，并正安排下周由“公主号”轮装出。深信你公司收到货物后，定会感到完全满意。你公司也许不甚知道我公司的经营范围，现附上目录一份。希望这首笔定单将导致彼此更多的业务往来，展开愉快的工作关系。,Answer,Exercise,接到你公司8月15日印花细布定单，非常高兴，并欢迎你公司成为我公司的客户之一。现确认按你方来信列明的价格供应印花细布，并正安排下周由“公主号”轮装出。深信你公司收到货物后，定会感到完全满意。你公司也许不甚知道我公司的经营范围，现附上目录一份。希望这首笔定单将导致彼此更多的业务往来，展开愉快的工作关系。,WearepleasedtoreceiveyourorderofAugust15forPrintedShirtingandwelcomeyouasoneofourcustomers.WeconfirmsupplyofthePrintedShirtingatthepricesstatedinyourletterandarearrangingfordispatchnextweekons.s.“Princess.”Whenthegoodsreachyou,wefeelconfidentthatyouwillbecompletelysatisfiedwiththem.Asyoumaynotbeawareofthewiderangeofgoodswedealin,weareenclosingacopyofourcatalogueandhopethatourhandlingofyourfirstorderwithuswillleadtofurtherbusinessbetweenusandmarkthebeginningofahappyworkingrelationship.,Objectives:,TogiveabriefintroductiontohowtowriteanorderandreplytoanorderToenableSstobecomeawareofdifferentconventionalitiesusedforwritinganorderandreplytoanorderTopracticeusingdifferentconventionalitiesusedforwritinganorderandreplytoanorderTodoexercises,Section2.SkillsforWritingtoPlaceOrdersandtoMakeRepliestoOrders,I.HowtoWriteanOrderandReplytoanOrder,Theessentialqualitiesofanorderareaccuracyandclarity.Inanorderletter,supplythefollowinginformationasexactlyaspossible:,1.Description-Indicatethenameoftheproduct,themodelorarticlenumbers,ifany,thepageofthecatalogfromwhichyouareordering,thequantityofeachitem,andtheprice.2.Destination-Statewhereyouwanttheordershipped.3.Payment-Indicatenowyouplantopayforthemerchandise.4.Anyspecialcircumstances-Statesuchthingsasmodeofpacking,timeofshipment,orthewayofshipment(airfreight,forexample),StructureAnalysis,订货是买方要求供应具体数量的货物而提出的一种要求。写订货信时应注意：开头就直接说明订购的意图；订货信一般应包括商品的名称、品质、数量、包装、价格条件、支付条件以及需要对方提供的单据等内容必须准确、清楚，不论是商品价格还是商品的规格都应做到准确无误。,订货信结构,1)感谢对方的报价或寄来的样品或商品目录等，且表示订购的意图。感谢你方7月10日报盘。现随附我方有关四种货品的第237号订单。ThankyouforyourquotationofJuly10.WenowencloseourorderNo.237for4oftheitems.感谢您5月18日心中随寄来的产品图样和价目单。ThankyouforthepatternsandpricelistsenclosedwithyourletterofMay18.,2)准确的描述所要订购的商品的名称、数量、价格等详情。我们对你方产品质量和图样均感满意，愿意按下列价格订购下列现货。Wefindyourqualityandpatternsatisfactoryandwouldliketoplaceanorderforthefollowingitemiftheycanbesuppliedfromcurrentstockatthefollowingprices.,3)提出自己的要求，强调质量、交货期等。很多时候为了让卖方放心，还要表明付款方式。因为我们的客户急需所有这些货品，您迅速交货将不胜感激。Asalltheseitemsareurgentlyneededbyourcustomers,yourpromptdeliverywillbeappreciated.随着销售季节的临近，全部订货应在7月装运。那时将开立全购货金额的不可撤销信用证。Asthesalesseasonisapproaching,thetotalorderquantityshouldbeshippedinJulyAtthattimeanirrevocableL/Cforthetotalpurchasevaluewillbeopened.,4)结束语，激励对方迅速认真的执行订单，或对未来提出良好的希望。我们希望能为这些产品找到好市场并在今后能向您订购更多的产品。Wehopewecanfindagoodmarketforthesegoodsandplacemoreorderswithyouinthefuture.若这份首次订单得以满意的执行，我们将与您进行进一步的业务接洽。Ifthisfirstorderissatisfactorilyexecutedweshallplacefurtherbusinesswithyou.,订单确认信的结构,1)表示订单已收到，并表示保证及时、迅速的处理订单。我们很高兴收到您6月18日印花棉布的订单，欢迎您成为我们的客户。WewereverypleasedtoreceiveyourorderofJune18forcottonprintsandwelcomeyouasoneofourcustomers.,2)确认供货、装运安排等。强调按要求执行订单，确保质量、满足装运期等。Weconfirmsupplyoftheprintsatthepricesstatedinyourletter,andarearrangingfordispatchbys/s“Seagull”earlynextweek.Wefeelconfidentthatyouwillbecompletelysatisfiedwiththesegoodsandthatyouwillfindthemoftremendousvalueformoney.我们确认按您信中所注的价格提供印花布，并安排下周将货装上“海鸥”货轮。我们相信您会完全满意这些产品而且会发现它们是极其物有所值的。,3)再次感谢对方的订单，或表示良好祝愿。我们希望随着对您首次订单的办理我们之间将有更多的业务，本次订单将标志着愉快的合作关系的开始。Wehopethatourhandlingofyourfirstorderwithuswillledtofurtherbusinessbetweenusandmarkthebeginningofahappyworkingrelationship.,谢绝订单或提供替代品的信件结构,1)表示订单已收到，并感谢对方对自己的信任。2)充分表述谢绝的订单的理由，若有可能提供替代品、介绍其他客户等。However,atpresentwehavenostockofshirtsinthesizerequiredanddonotexpectfurtherdeliveriesforatleastanotherfiveweeks.Beforethenyoumayhavebeentoobtaintheshirtselsewhere,butifnotwewillnotifyyouimmediatelyafterournewstockscomein.然而，目前我们没有所需尺寸的衬衫现货而且今后五周内也不会有新货。在那以前你方也许已从别处购买衬衫了，如果没有，一旦新的现货补进将立即通知你方。,3)以积极的口吻结束信件。我们希望您满意这些产品，否则，请退回运费由我方承担。我们将愿意替换货物或退款。货物将于明天发送。希望您满意。Wehopeyouwillfindthemsatisfactorybut,ifnot,pleasereturnthematourexpense.Weshallbegladeithertoexchangethemortoarrangearefund.Alltheitemswillbedeliveredtomorrow.Wehopeyouwillbepleasedwiththem.,Writing,PleasewriteapositivereplytothefollowingorderletterDearSirsWethankyouforyourquotationofOctober15enclosingpatternsofyourserges.Wefindbothqualitiesandpricessa