百事可乐的广告媒体策略选择

difficult, not hating; blueprints, not rhetoric; words and simple, but full of love, truth, passion, entrepreneurial passion. Take this opportunity, my inspirational quotes Li Dazhaos classic iron specialise in uplifting blend with the article gave everyone, with a view on how to do well under the new situation of township and village leaders inspire and help, and also share with you. A good play to create iron shoulders strong arms, to assume the burden be passed; only specific qualities, will it be possible in specific areas to create a world. In my view, village chiefs in the new situation, we must first have five basic quality. One ambition is to pioneer. Who is handsome. People only high-minded can stimulate the flow of momentum to become brave and persistent, become quiet and powerful. Township and village party leaders, within their respective jurisdictions, political stability and economic and social development issues, decisions and orientation depends to a large extent because of your. Everybody in village chiefs and the positions, both the trust of the masses, the Organizations trust, more ability to you, fully affirmed the moral and other qualities. Therefore, we must always maintain the historical mission and social responsibility, and our ideal tree rooted in the hard work of the soil, with indomitable spirit, indomitable courage to open up a new situation of villages and towns. To have a feeling of closeness to the second. The people and country. Our business foundation in the peoples blood in the people power people. Advanced decisions of the party cadres to the feelings of the people is an eternal theme. Fan Zhong-yan, called first, and enjoy comfort about others, Zheng Banqiaos also wrote a Ya Chai lay listening to the rustling of bamboo, the suspect is suffering. Cao County officials, little my, a total turn off. Old of feudal official even has so feelings, alone we is to serving for purposes of people servant does? we more should always hold with on people of deep feelings, heart Department masses of leading visited tea, care masses of emotions thoughts complained, always insisted put masses of interests put in first, consciously from itself do up, from small do up, from masses most care, and most directly, and most reality of interests problem grabbed, real do love for people by Department, and right for people by with, and Lee for people by conspiracy to. Three with the fame of mind. Non-indifferent not insist your dream, without serenity not go far. Ascension to fame is morality, is the sublimation of the soul. As Township and village, be sure to maintain a normal state of mind, establish a correct viewpoint on power, position and values and Outlook, as fame is light like water, depending . 50 km, also red and like hundreds of thousands of the KMT military combat, but he went on to collect a variety of newspapers and magazines, and then race against time to pore over. As long as the study of mind, it is not necessary to come to the library, workshops, into the villages, people learned farming techniques, problem-solving methods, participation in百事可乐广告媒介选择一前言：百事可乐品牌的理念是“渴望无限”，倡导年轻人积极进取的生活态度，寓意是对年轻人来说，机会和理想有着无限多的空间，他们可以尽情地遐想和追求，而百事这一理念也使越来越多的年轻人喜欢上了百事。十五到三十岁的年轻人是百事可乐的重要消费群体，通过选择优势媒体，提高百事可乐在中国的市场占有率和销售量。二产品SWOT分析百事可乐洞悉青年消费者在可乐市场上占的重要地位，于是采用“明星”策略赢取了青年消费者对百事品牌的高忠诚度；为了进一步开发青年消费者市场，百事推出“轻怡百事可乐”，以“无糖，不影响体形”的特点进入市场。优势strength劣势weakness可口可乐味道清爽，有些甜，汽足，属于清凉型饮料，适销的空间与时间范围大。汽足喝起来刺激，有时尚、富有活力的形象，属于兴奋型，适用于各个年龄、职业群体及社会生活各种场所。可口可乐是碳酸饮料，含有咖啡因等成分，且易造成肥胖。味道已于其他碳酸饮料并无太大区别，缺乏独特性。机会Opportunity威胁Threats参加世界与公益活动奥运是全世界的活动,百事可乐赞助奥运,使自己的品牌得以名扬国际,成功的广告再次为百事可乐加分,除此之外有著更多的周边商品.世界杯足球赛的同时,百事可乐更是当时热门的电视广告.市场占有率高百事可乐的市场占有率具有50%,他们不断挺进世界各国.中国地大人多,当然新兴的中国市场也是不容小觑的,不仅如此,百事可乐更进军美国电影市场,为彼此打广告.健康意识的抬头在这个健康意识抬头的时代,百事可乐几乎可以说是垃圾食品.同业与替代品的威胁可口可乐是以打败百事可乐为该公司的愿景,百事可乐虽有广大的市场占有率,但可口可乐在碳酸饮料当中是百事可乐最大的竞争对手,百事可乐必须要向前推进,以免被其他同业所取代.除了百事可乐的碳酸饮料以外,市场上许多茶品与咖啡等的需求也相对瓜分了饮料在世界上的市场,有鉴於此,虽然百事可乐公司也推出了一系列的非碳酸饮料,但许多替代饮料也在为饮料市场这块大饼虎视眈眈.三广告地区 本次广告活动在大陆地区，主要在沿海地区进行。四广告目标市场本次广告展开主要.以青年人为主，将百事可乐打造成聚会party节日庆祝的首选饮料。五广告定位 诉求点：口感清爽，年轻，时尚，活力广告语：激情时刻，共同百事六广告整合传播（1）媒介组合：主媒介：电视，网络媒体次媒介：户外广告媒介，车体内外、候车亭等。户外视觉效果好，到达率高，价格相对低廉，主要突出产品品牌媒介组合策略：1. 新媒体与传统媒体结合，针对目标受众的媒体使用习惯，充分利用新媒体和传统媒体的不同特点，采取不同的媒体组合，争取达到有效到达率的最大值2. 突出重点，针对各个阶段活动的重要程度采用不同的媒体组合，采用不同的媒体力度3. 全国性与地方性结合网络媒体首先宣布与著名门户网站，例如Yahoo，sina，sohu等进行全面网络推广合作；在音乐站点，如MTV.com的投放力度加大；同时还要涉足于体育类网站，例如NBA.等充分发挥其互动性的特点，是目标受众参与其中针对有有效的目标受众进行小众传播，以达到最低成本，最大效益的效果媒体类型媒体形式传播内容关键信息百事专题网站新闻稿，flash，等形式活动过程的所有信息活动的流程门户网站（sina，sohu，yahoo）广告，活动内容活动内容，新闻提高关注度sina微薄等微薄，小网志名人的参与微薄大众最新流行的微薄电视媒体选择关注度高的媒体，如湖南卫视等配合全国性媒体如cctv适当选用某个时间段，节约成本，增加播放频率电视媒体的费用相对高昂，建议结合公益性活动，并在重要活动的关键时刻才播放媒体类型媒体形式传播内容关键信息全国性媒体cctv广告体育新闻的插播广告关注度高地方媒体 湖南卫视等广告，赞助播放综艺节目等综艺节目如天天向上引起话题户外媒体选择公交车车身广告，公交车流动性大，成本低廉公交车车站广告，选择流动性大的车站，重点投入媒体类型媒体形式传播内容关键信息车身广告车身广告品牌行销广告新颖能引起关注车站广告路牌广告品牌行销提高关注度七广告预算（播放时长半年）媒体类型媒体类型媒体类型百事专题网站全国性媒体cctv车身广告门户网站（sina，sohu，yahoo）地方媒体 湖南卫视等车站广告sina微薄等预算：1千万预算3亿预算6百万总预算：三亿一千六百万冷态启动为脱硝氨区系统的初次启动或脱硝氨区系统检修后的重新启动。在冷态启动前，脱硝氨区系统内的全部机械设备处于停运状态conferences, learned superiors policies; reports, you can learn to deal with problems, art, just wanted to learn, to learn at any time. To continuously expand the scope of the study. The complexity and comprehensiveness of our work, decided to not only do we want to be professionals, or if generalists, to dabble in different areas of knowledge. Mastery of knowledge not only to have knowledge to rational analysis. This on requirements we, not only to learning national of route, and approach, and policy, also to learning national of legal, and regulations; not only to with political theory armed mind, also to with economic theory guide work; not only to read history, also to read history; not only to absorption SM of mirror, also to gets is of road; not only to from local learn, also to to outside learn; not only to to books learn, also to field study learn. Therefore, I would encourage you, and more to the outside world when I have time to take a look at, take a stroll, outside developments, learn other peoples development approach, and then come back to guide our work. Second, we must think. Learning without thought to overshadow, thinking without learning is perilous. We want to foster the character of advancing with the times, forge ahead, often reflect themselves in adapting to the new situation on whether there are delays, have anything to fear in the reform and innovation, whether in terms of accelerating the development of a relaxation, keep promising State of mind. In order to do investigations, investigations is the road to heaven, God disposes of the base. To wants to real heard truth, and justice to truth, and get truth, received effectiveness, on must in-depth actual, and outreach, and in-depth masses, worship masses for Division, and masses heart, with masses with discussion everyone care of problem, listening they of calls, understand they of mood, feel they of suffering, summary they of experience, concentrated they of wisdom, especially on masses most hope, and most urgent, and most worries, and most complained of hot, and difficulties and focus problem, more to active research, caught not put. Dare to innovate, in our work, often remain the old way doesnt work, the new approach would not situation, the reason, the key is that many people kn