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,OgilvyInteractiveMethodologyandRules,NewFace,Miss.LufangProducer信德联合利华(WithMr.Wangzhiqing),MethodologyFoundation,Allinitiativesaredevelopedinathreephase:DiscoveryOpportunityAssessmentBusinessAssessmentStrategyAssessmentConstructProjectDefinitionProjectDesignProjectBuildProjectImplementationOngoingOperationsProjectMaintenance,InteractiveProcess,OpportunityAssessment,BusinessAssessment,StrategyAssessment,Discovery,InteractiveCoreTeamBusinessDirectorExecutiveProducerCTO,One-TeamExecutiveProducerAccountDirectorCreativeDirectorIADirectorCTO,CoreTeamProducerAccountCreativeIATechnologyMedia,BrandingIdentifierForm(ProducerOwn)360BrandingBudgetDesireddateClientinformationJob#,I-Scope(P&A)ProcessRequirement(P)Schedule(P)StaffingPlan(P)SOW(P)SignOff(Client),InteractiveStrategy(Team)FunctionalTeamBrief(A)Schedule(P)StaffingPlan(P)SOW(P)SignOff(Client),InteractiveProcess,ProjectDefinition,ProjectDesign,ProjectBuild,Construct,CoreTeamProducerAccountCreativeIAEngineeringQA,CoreTeamProducerCreative/ProductionIAEngineeringQA,CoreTeamProducerAccountCreative/ProductionIAEngineeringQA,InteractiveRequirements(T)ProductionStandardsRecommendation(P)High-levelSitemap,Useflow,casestudy(IA)High-levellayout(C)EngineeringRequirements(E)SOW(P)SignOff(Client),FunctionalDesignDoc(I)Sitemap,I-BoardsStyleGuide,Copy,Graphics(C)TechnicalSpecification(E)QCTestingPlan(Q)SOW(P)SignOff(Client),FinalGraphics,Template(C)DocumentSourceCode(Pro)ProgramDelivering(E)IntegrateComponents(E)QCTest(Q)SOW(P)SignOff(Client),ProjectImplementation,CoreTeamProducerAccountCreative/ProductionEngineeringQA,Approved/DeployedSite(T)ProjectReport(P)SOW(P)SignOff(Client),InteractiveProcess,ProjectMaintenance,OngoingOperations,CoreTeamProducerRevisedSchedulesBudgetControlResourceManagementPlanning&CommunicationOngoingSiteReviewPortMortemAccountOngoingSiteReviewCreative/ProductionOngoingSiteReviewCreativeStudio,IAOngoingSiteReviewEngineeringProblemDeterminationMaintenanceQATest,RolesandResponsibility-CoreTeam,ThereisaCoreTeamofdisciplinesthatdrivetheprocessfromstarttofinish.InteractiveProducerAccountManagementInformationArchitectCreative/ProductionTechnicalQualityAssuranceI-Media,RolesandResponsibility-CoreTeam,InteractiveProducerCoreTeamleader(团队领导)Interactivespecialist(互动专家)TeamCommunication(团队沟通)Supervisethedelivery(监督执行)AccountManagementStrategicconsultanttotheclient(客户的策略顾问)Clientmanagement(客户管理)Financialresponsibility(财务管理),RolesandResponsibility-CoreTeam,InformationArchitectConsultantforconceptualinformationdesign(信息结构设计者)Consultforusabilityofinterfacedesignandfacilitateusabilitytesting(界面设计可用性的顾问与检验者)Interactivecontentmanagement(内容的管理者)Creative/ProductionConsultantforstrategicdirectionandprovidecreativestrategiesforaccount/projectactivity(创意策略的发想者)Conceiveandgenerateallwebpages(页面的发想与执行者),RolesandResponsibility-CoreTeam,TechnicalConsultantfortechnicaldirection/strategyofclientforprojectinitiatives(技术顾问)Document,build,andtestallsystemsandprogramming(系统与程序的设计实施者)I-MediaDevelopmediastrategyandplan(媒介策略与计划)Facilitatemediaunitplacement(媒介投放)Mediaperformanceanalysis(效果分析),RolesandResponsibility-CoreTeam,QualityAssuranceInteractivequalityresponsibility(互动质量保证),TeamRulesofEngagement,AllnewprojectsmustbeauthorizedbytheInteractiveCoreTeam所有新项目必须经过ICT认可.RegularStatusandMeetings定期的会议和回顾.AccountDocumentation客户管理文件ProjectWorkPlans项目工作计划InternalApprovals内部批准ApprovalforScopeChanges工作范围改变的批准ReviewSystem评估系统,TeamRulesofEngagement,AllnewprojectsmustbeauthorizedbyInteractiveCoreTeamTheproducerleadstartswithajobinitiationform(jobnumber,description,high-levelbudget)Producer开始建立项目Allprojectestimatesmustbebasedonaworkplanapplyingstaffinghoursovertime,outofpocketexpensesandINCLUDEANASSUMPTIONSET所有项目估价必须包括依据工作计划的员工成本,外付成本及不可预见的费用.Allstaffplansmustbeapprovedbyfunctionalheads人员安排计划必须经过各TeamLeader同意.,TeamRulesofEngagement,RegularStatusandMeetingsThecoreteamwillmeetregularly(viaPicTelifmultipleoffices)toreviewstatusandopenissuesTeam成员必须经常回顾进度和公开分歧(跨地区使用电话会议).TherewillbeweeklystatusreportssenttotheteamandclientfromtheteamleadTeamleader每周将工作状况报告通报Team成员.Allclientinteractionmusthaveanaccountpersonpresent任何客户会谈必须有Account在场做会议纪录.,TeamRulesofEngagement,AccountdocumentationConferenceReportsmustbegeneratedafteranycorrespondencewiththeclient.Thisreportmustbedeliveredwithin24hoursofthecontact,distributedtotheteam,andCCtotheclient.Account以任何方式通客户接触后必须在24小时内完成会议纪录,通告Team,并CC客户.AgendasmustbedevelopedbeforeANYmeetinganddistributed24hoursbeforethemeetingtoallparticipants.Thiswillallowtheteamtoplanandstructureanymaterials任何会议必须在会前24小时通知参与人员,以便各Team准备资料.,TeamRulesofEngagement,ProjectworkplansProjectManagementcontinuestohaveultimateresponsibilityforon-timeandon-budgetdelivery项目管理的最终目的是按时,按预算完成项目.Developmentscheduleswillbecreatedonaninitialbasisbytheproducerwithapprovalfromthecoreteamlead时间表由Producer制定,各TeamLead批准后执行.Scheduleswillberefinedas-neededwhentheclientfailstomeetmilestones,changesthescopeorotherexternalfactorsimpactexecution在客户经常不及时沟通,变来变去以及可能有外来因素影响到执行时,时间表必须做的精练.Anychangesinschedulemustbeimmediatelycommunicatedtotheclient,alongwithjustification,therevisedscheduleandanypossiblecostimplications任何时间的变动必须立刻通知客户,以及可能的费用变化.,TeamRulesofEngagement,InternalApprovalsTheopenjobformapprovedbyTeamLeader工作卡必须由各TeamLeader签字EveryestimatesigneduponAAD,invoicesapprovedbyBD估价单由AAD以上人员签字,发票由BD签字.Allthird-partyfeeviaProductionOrdersignedbyBD&EP外付一律出PO单,由BD,EP签字EveryjobmusthaveWorkRequirementorReviserFormandsignedbyTeamLeaderstepbystep所有工作要有工作单或修正单,按工作步骤由各TeamLeader签字,TeamRulesofEngagement,ScopechangesScopechangesmustbedocumented,approvedbytheCoreTeamLeaderandtheclientanddelivertoTeam所有项目范围的改变必须书面化并有Teamleader和客户认可.同时务必通知Team中的人员Achangeinscopemustbeintegratedintoallprojectdeliverables/documentation,suc