中西颜色差异(跨文化交际课程).ppt

CultureDifferenceofColorWordsinChineseandWesternCountries,颜色,Thesymbolicsignificanceofvariouscolorsindifferentnationallanguagesoftendiffersalotinfeature,someofwhichevenarousetaboos.Thesymbolicsignificanceofthedifferenceincolorbetweendifferentculturesisduetothedifferentculturalandhistoricalbackgroundandthedifferentaestheticpsychologyofeachnation.,2,RED,颜色,REDinchinaRedisthesymbolofgoodluck,happiness,success,health,harmony,peaceandprosperity.Herearemanypositiveexpressions.,红火红利红颜走红,4,颜色,REDinWesternculturesRedisthecolorofblood,symbolizinglife,passionandenthusiasm,celebration,andconfidence.Ontheotherhand,redalsosymbolizestemper,anger,danger,crimeandviolence,becauseitisthecolortheGodofWar.,5,redtape官僚作风inthered赤字aredletterday大喜的日子,IdiomsonRed,ED,White,颜色,WHITEinchinaWhitesymbolizespurity,brightnessandclearness.ExpressionsofnegativemeaningswithwhitemaydatebacktotheperiodfromHantoTangdynastywhen(白衣)referringtothepopulaceweresopoorthattheycouldnotaffordtodyethecloth,thenwhitebegantobeassociatedwithpoverty.Itwassaidghostsorspiritsusuallyappearedinwhite.Thenwhitebegantobeassociatedwithdeathandwasusedtosymbolizeterrorandevil.,8,WHITEinwesterncultureInwesternculture,abridewearsalongwhiteskirtandveilandholdsawhitelilyattheweddingceremony,becausethecolortraditionallysymbolizespurity,holiness,honesty,kindnessandlegality.,9,Idiomsonwhite,Awhitelie无害而善意的谎言Awhiteday吉日Whitenight不眠之夜Whitecoffee加有牛奶的咖啡,BIACK,颜色,BLACKinchinaBlackwasregardedasthekingofallcolorsinancientchinaandthesinglecolorworshipedthelongest.Blackalsosymbolizesdeath,fearandillegalforces.,12,颜色,BLACKinWesternculturesInEnglishculture,blackisatabootodeathandillomen,andforeignersusuallywornatfuneralstoexpresssadnessandheavymood.So,blackisusuallyassociatedwithhopelessness,gloominess,wickedness,eventoexpressangeranddeath.,13,IdiomsonBlack,Blackcoffee浓咖啡Blacksheep害群之马Callblackwhite颠倒黑白Swearblackiswhite强词夺理,Green,GreeninChina,InChineseculture,greenmeansalot.Itisthecolorofmostplants,butthechinesedonotfavoritatall.Peopleimposealowormeanmeaningongreen.Whenpeopleareinbadlook,weoftencallit“agreenlook”(脸都绿了).InChina,whenoneswifehasanaffair,peoplewouldrathertellherhusbandis“wearingagreenhat”.,GreeninWesternCulture,Inwesternculture,greentendstobeattachedtovitalityandpeace.agreenoldage老当益壮inthegreen在青春期agreenwinter温暖的冬天,However,greenisalsoarepresentitiveofnon-experiencedorenvyinwesternculture.Agreenhand一个新手Agreenhorn涉世未深，容易上当受骗的人Agreenthought不成熟的想法begreenwithenvy嫉妒，红眼,TherearealwaysdifferencebetweenChineseandWesterners.Differencesincolordoexistsifge