汽车英语unit-1ppt课件

,ENGLISHFORCAREERS,新职业英语,汽车英语,Unit1MarketResearch,Unit1DesignLiaison,Warming-up,ReadingA,Listening,Speaking,4,1,2,3,ReadingB,5,Writing,6,Project,7,VocabularyandStructure,8,Self-evaluation,Grammar,10,9,Warm-1,Task1Passengercarscanbeclassifiedbysizeorbybodytype(Seethefollowingpictures).Whichtypeofcardoyoulikebest?Why?,Minicar/Subcompactcar（微型轿车）,Compactcar（小型轿车）,Convertible(车篷可折起/取掉的轿车),Midsizecar（中型轿车）,Luxury/Largecar（豪华轿车）,Wagon/StationWagon（旅行车）,Hatchback（掀背型轿车）,Minivan（微型厢式车）,SUV(SportsUtilityVehicle)（运动型多功能车）,ReadingA,Unit1DesignLiaison,Text,Task1,Task2,Task3,Task4,BackgroundInformation,Task5,1.GovernmentpoliciesManycountriesintheworldhaveadoptedemissionrequirementstocurbenvironmentpollution.Chinahasraisedtheconsumptiontaxonpassengervehicleswithlargeenginesandcuttheconsumptiontaxonlow-emissionpassengervehicles,inanefforttoreducepollutionandsaveenergy.Currently,Chinataxesvehicleswithmotorslargerthan4liters40percent(20percentinthepast)ontopofthesalesprice.Vehicleswithmotorsbetween2and4litersaretaxed25percent(15percentinthepast).Smallerenginescontinuetobetaxedbetween5and9percentwiththeexceptionofvehicleswithsmallerthan1litermotors.Tinyenginesareonlytaxed2percent,downfrom3percent.,2.FueleconomyFueleconomyinautomobilesistheamountoffuelrequiredtomovetheautomobileoveragivendistance.Thetwomostcommonwaystomeasureautomobilefueleconomyare:1)Theamountoffuelusedperunitdistance;mostcommonly,litersper100kilometers(l/100km).Lowervaluesmeanbetterfueleconomy:youuselessfueltotravelthesamedistance.,2)Thedistancetravelledperunitoffuelused;mostcommonlykilometersperliter(km/l)ormilespergallon(mpg).Ifmpgisused,itisimportanttoknowwhichgallonisbeingreferredto;theU.S.gallonortheimperialgallon.Theimperialgallonisabout20%largerthantheU.S.gallon.Highervaluesofmpgmeanbetterfueleconomy:youcantravelfurtherforthesameamountoffuel.,3.AlternativefuelsAlternativefuelsgenerallyincludeethanol(E85),ablendofgasolineandethanolupto85%;hybridfuelanddiesel.,1)Aflexible-fuelvehicle(FFV)ordual-fuelvehicle(colloquiallycalledaflex-fuelvehicle)isanalternativefuelvehiclewithaninternalcombustionenginedesignedtorunonmorethanonefuel,usuallygasolineblendedwitheitherethanolormethanolfuel,andbothfuelsarestoredinthesamecommontank.FFVsexperiencenolossinperformancewhenoperatingonE85.However,sinceagallonofethanolcontainslessenergythanagallonofgasoline,FFVstypicallygetabout20-30%fewermilespergallonwhenfueledwithE85.,2)Ahybridvehicleisavehiclethatusestwoormoredistinctpowersourcestomovethevehicle.Thetermmostcommonlyreferstohybridelectricvehicles(HEVs),whichcombineaninternalcombustionengineandoneormoreelectricmotors.,3)Asfordieselfuel,althoughwiththehighercostofdieselfuelandthelimitedselectionofmodels,dieselenginescandeliverabout30percentmorefueleconomythanacomparablegasolineengine.,ReadingA,Unit1DesignLiaison,Task1,Youprobablyseemoreautosinthestreetsthanbefore.Whattypeofautodoyouthinkisbecomingmorepopular?Aretheredifferencesincar-buyingprioritiesbetweenyoungpeopleandtheirparents?Compactcarsandsubcompactcarsarebecomingmorepopular.Inautopurchase,youngpeoplemayprefersportyandshowycarswhiletheirparentsmayfavorcarswithgreatperformanceandsafety.2.Ifyouwanttobuyacar,whatisyourfirstconsideration?IfIwanttobuyacar,price(brand/performance/size)willbemyfirstconsiderationasIamanewmemberoftheworkforceandIcannotaffordanexpensivecar.,Beforereadingthepassage,seehowmuchyouknowaboutthepresentautomarket.,TextA-1,AShiftinCar-buyingPrioritiesInthepast,thepurchaseofacarmightbeawaytodemonstrateeconomicsuccess.Peoplewantedbig,safe,comfortable,luxuriousandfashionablecars.Butwithfuelpricesgoingup,governmentpoliciesfavoringcompactcars,anawarenessoftheneedforenvironmentalprotection,aswellastheslowingeconomy,car-buyersarechangingtheirideaswhenbuyinganewcar.,ReadingA,TextA-2,Inourrecentsurvey,fueleconomytopsthefactorsaffectingvehicleselection.Nearly80percentofcarshoppers,ledbywomen,youngadultsandfamiliesonamedium-sizedincome,areconcernedaboutfueleconomy.However,thereisaslightgenderdifferenceinthelevelofconcernwith38percentofwomencitingfueleconomyasthemostimportantfactor,comparedwithonly24percentofmen.Theaverageis31percent.,ReadingA,TextA-3,Inordertobeabletospendlessonfuel,motoristsarelookingforcarswhichusealternativefuelsorwhicharemorecompact.Intodaysmarket,carsusingflex-fuel,hybridfuelordieselarebecomingmorepopular.Althoughtheyarealittlemoreexpensivetobuy,theyaremuchcheapertorunbecausethesefuelsarecheaperthanpetrol.,ReadingA,TextA-4,Smaller,morecompactcarswithsmaller-sizedengines,arealsoenjoyingpopularitybecauseoftheirlowerfuelconsumptionandtheyareincreasinglybeingpromotedbygovernmentbecauseoftheirloweremissions.,ReadingA,TextA-5,Toreducerunningcosts,driverscanbewillingtocompromise.Forexample,about54percentofmotoristssaidtheywerewillingtocompromiseonhighercostsinordertobuyamoreefficientvehicle;othersmaycompromiseonsizeorcapacity(49percent),onamenitiesorcomfort(38percent),onperformance(31percent),oronsafety(15percent).,ReadingA,TextA-6,However,peoplebuyingacardonotwanttocompromisetoomuch.Theymayhavespecificrequirementssuchastheneedforachildseat,roomforsportsequipmentorcomfortduringlongbusinesstrips.Althoughtheymayprefertobuyasmallcarwithlowfuelconsumption,theyalsowantreliability,efficiencyandcomfort.Soimprovementsinperformanceandcomfortinsmallcarsmustbeconsideredinordertomeetconsumersneeds.,ReadingA,TextA-6,Inconclusion,carswithlowerfuelconsumptionarelikelytocontinuetobeimportantandareexpectedtotakeupabiggershareoftheautomarket.Iffuelpriceskeepincreasing,carbuyerswillbelookingformorefuel-efficientmodelsandweneedtobeabletokeepupwithdemand.,ReadingA,A-Trans-1,购车因素的转变过去，买车可能是人们炫耀自己经济实力的一种手段。人们想要自己的车大、舒适、奢华并且时尚。然而随着油价的上涨、政府对小型车的优惠、人们环保意识的增强，以及经济发展速度的放缓，购车者买车时正逐渐改变他们的考虑因素。,ReadingA,A-Trans-2,我们近来的调查显示，燃油经济性占选车时诸多考虑因素的首位。有近80%的购车者都关注车的燃油经济性，尤其是女性、年轻人和中等收入家庭。不过，人们对这一因素的关注程度还存在略微的性别差异。有38%的女性把燃油经济性当成选车时的首要考虑因素，而只有24%的男性有同感，平均数是31%。,ReadingA,A-Trans-3,为了节省汽油开销，驾车人对使用代用燃料的车或小型车更感兴趣。今天的汽车市场上，双燃料汽车、混合动力型车以及柴油车越来越受到人们的青睐。尽管价位高些，但是它们的燃料比汽油更便宜，使用时更经济，更省钱。,ReadingA,A-Trans-3,个头小些的、紧凑型车，由于引擎小，油耗低，受欢迎度也在攀升。同时，小型车也因排放量小而受到政府的扶持。,ReadingA,A-Trans-5,为了降低油费，购车者宁愿作出一些妥协。比如，大约有54%的人愿意在价格上作出妥协，多花些钱买燃油效率高的车；其他人可能在车的大小或车内空间上作出妥协（占49%），在车的舒适度和设施上妥协（占38%），在车的性能上妥协（占31%），或在车的安全性上妥协（占15%）。,ReadingA,A-Trans-6,然而，人们在买车时不愿过多地妥协。人们对车可能有特殊的需求，例如，车内要有儿童座椅、存放运动器械的空间或能保证远途工作旅行的舒适。尽管由于小型车油耗低，人们更偏爱小型车，但他们同样渴望车的安全性、高性能和舒适性。因此，对小型车性能和舒适度的改进必须列入考虑之中以满足消费者需求。,ReadingA,A-Trans-6,总之，燃油经济性高的车将是汽车市场未来的发展趋势，它们将占据市场的很大份额。如果油价持续上涨，购车者将更关注燃油效率高的车型，而我们则要研发出与这一需求同步的车。,ReadingA,v.toshoworprovesomethingclearly.证实，显示,demonstrate,e.g.Thesefindingsclearlydemonstratethefactthatunemploymentleadstopoorhealth.,ReadingA,e.g.PeopleinArabcountriesfavorlooseclothing.UsefulExpressions:favorAoverB:与B相比，更喜欢A.,favor,v.toprefersomethingandchooseitinsteadofsomethingelse.偏爱,ReadingA,e.g.Theirpartytoppedthepollinonly12seats.,top,v.tocomefirstinalistorinanorderofthings居首位,ReadingA,beconcernedabout,(orbeconcernedwith)beinvolvedinsth.becauseyouareinterestedinitoritworriesyou关心，关注,ReadingA,e.g.SheisconcernedabouthowlittlefoodIeat.,e.g.Therecentriseincrimeisamatterofconsiderablepublicconcern.,concern,n.sth.thatworriesyou,orafeelingofworry关注，担忧,ReadingA,e.g.Theredoesntseemtobeanalternativeoption.,alternative,a.analternativeidea,planetcisonethatcanbeusedinsteadofanotherone二者择一的，供替代的,ReadingA,e.g.Thedormitoryroomswerecompact,withadesk,bedandclosetbuiltin.,compact,a.smallbutarrangedsothateverythingfitsneatlyintothespaceavailable紧凑的,紧密的,ReadingA,e.g.Hegaveapassionatespeechpromotingequality.,promote,v.totrytopersuadepeopletobelieveorsupportanideaorwayofdoingthings促进，推进,ReadingA,n.anamountofgasorothersubstancethatamachineorfactoryproducesandsendsintotheair排放物,emission,ReadingA,e.g.Britainagreedtocutemissionsofnitrogenoxidefrompowerstations.,e.g.Shewasforcedtocompromiseinordertoavoidamajorargument.UsefulExpressions:compromiseonsth.:就接受妥协compromisewithsb.:与妥协,compromise,v.toreachanagreementwithsomeonebybothofyouacceptinglessthanyouwantedatfirst妥协,ReadingA,achildseatissuitableforchildsweightandsize.Itprovidesthesafestwayforchildrentotravelincars.,childseat,ReadingA,e.g.Somecustomersmayhavespecificrequirementssuchastheneedforachildseatinthecar.,ifsth.takesupaparticularamountoftimeorspaceitfillsit占据,takeup,e.g.Writingthepapertookupmostoftheweekend.,ReadingA,A-Task1,Task2TranslatethefollowingEnglishexpressionsintoChinese.,显示彰显成功,中等收入,关注程度,低排放量,特定的需求,汽车市场的很大份额,ReadingA,A-Task2-1,Task3ReadthepassageandmatchthequestioninColumnAwithitsanswerinColumnB.,ColumnBa.Fueleconomy.b.Onsize,performance,comfort,safetyetc.c.Surgingfuelprice,governmentpolicies,slowingeconomy,environmentalawareness.d.Flex-fuel,hybrid,diesel,smallersizedengines.e.Reliability,efficiencyandcomfort.,ColumnA1.Whyarecar-buyerschangingtheirconsiderations?2.WhatsthenewNo.1consideration?3.Whatalternativesdopeoplehaveforthisconsideration?4.Whatarepeoplecompromisingoninordertoreducerunningcosts?5.Whatdopeoplestillwantintheirsmallcars?,ReadingA,A-Task2-1,Task4Readthepassageagainanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).,()1.Inthepast,peopleboughtacaronlytodemonstratetheirwealth.()2.Bothmenandwomentakefueleconomyasthemostimportantfactorintoconsideration.()3.Adieselenginecarismoreexpensive,butalsomorefuel-efficient.()4.Whentheenginesizefallsdown,fuelefficiencygoesup.()5.Peoplewouldnotcompromiseonthehigherpriceofcars.,F,F,T,F,F,ReadingA,A-Task2-1,Task5Listthebuyersdemandsoncarsmentionedinthepassageorinyourownopinion.,Thebuyersdemandsoncars:fueleconomyfuelefficiencysizeorcapacityamenitiesorcomfortperformancesafetydecentinteriorfashionableexterior/appearance,ReadingA,Listening,Task1,Task2,Task3,Task4,Task5,L-Task1,Task1Mr.Smith,managerofMarketDepartmentinTriumphAutomobileCompany(TAC),istalkingtoWangMing,anintern.Listentotheconversationandfillintheblankswithwhatyouhear.,L-Task1,WangMing:Goodmorning,Mr.Smith.Mr.Smith:Morning,WangMing.Well,yourmajoriscarindustryand1,right?WangMing:Thatsright.Mr.Smith:Soyouknowhowto2amarketsurvey,huh?WangMing:Yeah.IdiditwhenIwasacollegestudent.Mr.Smith:NowIdlikeyouto3asurveyoftodaysautomarketandseewhatweshoulddo.Doyouhaveanyproblems?,engineering,conduct,complete,L-Task1,WangMing:Yeah.Whataspectsdoyouwantmetocover,Mr.Smith?Mr.Smith:Inyoursurvey,youshouldfindoutthe4inautomarket,collectinformationaboutourcompetitors,andlearnaboutcustomersexpectationsandthefactorsthat5purchasebehavior.WangMing:OK,Mr.Smith.Illtrymybest.,influence,trend,Listening,Unit1DesignLiaison,Task1Script,L-Task4,Task2WangMingishavinganinterviewwithapotentialcarbuyer.Listentotheconversationandchoosethebestanswertoeachquestion.,L-Task4,1.WhatisthefirstquestionWangMingasked?A.Theintervieweesage.B.Theintervieweesvocation.C.Theintervieweescompany.D.TheintervieweesIQ.,2.Whichofthefollowingreasonsforbuyingacarisnotmentionedbytheinterviewee?A.Forshowingoff.B.Forgoingtowork.C.Forweekendshopping.D.Forbusiness.,L-Task4,3.Whichcarmakedoestheintervieweedecideon?A.HondaFit.B.BMW.D.Hewouldntsay.,4.Whichfactorprobablyinfluencestheintervieweeschoicemostwhenhepurchasesacar?B.Safety.C.Comfort.D.Interior.,5.Whatistheintervieweesattitude?A.Hostile.B.Excited.D.Cold.,Script,C.Hehasntdecidedyet.,A.Price,C.Cooperative.,L-4-Script,Task2Script,L-Task3,Script,Intervieweesname:Troublewiththeoldcar:twiceduringalongjourneyRequirementsforanewcar:1.durability/2.3.runningongasand4.5.,durability/durable,abigbrand,Task3WangMingishavingatalkwithamiddle-agedcarowneratacarclub.Takenoteswiththeinformationyouhear.,battery/electricity,Mr.Lee/Mr.Li,brokedown,fuelefficient/fueleconomy/savingoil,lessexpensive/affordable,L-4-Script,Task3Script,L-Task3,Task4WangMingishavinganinterviewwithagovernmentofficialforsomepolicyrelatedquestions.Nowlistentothedialogandcompletethesummary.,L-Task3,SummaryPurposeforraisingconsumptiontax:Tocars,andpromote.Finallytoreduceandsave.Whyisthedeterminationconstant:Globalwarming.Manycities.Worldsresources.Forsustainable.Asforexistingbigengines:Citieshaveadoptedtotakethemoffstreets.,Script,limithigh-emission,smallones,pollution,energy,isworsening,areseriouslypolluted,arebecominglessandless,development,emissionrequirements,L-4-Script,Task4Script,L-Task5-1,Task5WangMingishavingatalkwithMr.Smithaboutherreport.TicktheitemsthatWangMinghasmentionedinherreport.,Datarange:over100people()Method:interview()questionnaire()Datatype:typical()common()diversified()samekind(),Peopleincluded:students()youngpeople()middle-agedbusinessmen()retiredpeople()officials()housewives(),Script,L-Task5-2,Reasonsforanewcar:playingsports()jobcommuting()travel()havingaprivateparkingspace()hopingtoimprovetheperformance()demonstratingsuccess()asagiftforgirlfriend(),Governmentpolicy:topromotesmallcars()tolimitcarindustry()tolimitbigengines()tocancelbigengines(),Script,L-4-Script,Task5Script,Task1,Task2,Task3,Task4,Speaking,Task1Workinpairs.Practicemakingshortconversationswiththewordsprovidedaccordingtotheexamplebelow.,Example:A:Hello.ThisisHonda4Sstore.MayIhelpyou?B:ThisisGeorgeFish.MayIspeaktoMr.Smith?A:Speaking.B:Idliketodiscussthecarwearegoingtobuywithyou.Is9oclockconvenientforyou?A:Canwemakeit10:30?Acustomerwillcometomyofficeat9:00.B:Oh,yes.Thatsfinewithme.A:Great.AndIllseeyouintheexhibitionhall.,Speaking,1.buyanewcar/2pm/intheexhibitionhall,2.test-driveacar/10amnextMonday/LincolnStreet,3.havethecarchecked/atnoon/maintenanceworkshop,Youmayusetheexpressions:IdliketoIsconvenientforyou?Canwemakeit?Howabout?Illseeyou,Sample1,Sample2,Sample3,Speaking,Speaking,Speaking,Speaking,Task2Nowadayscustomerswouldliketoknowsomethingoftheautotheywanttobuybeforetheygotoanautoseller.Workingroupsandexchangeideasonwherecustomerscangetusefulandhelpfulautoinformation.,ReferenceWebsites:TVchannels:CCTVNewspapers:AutoWeeklyMagazines:AutoFriendsOtherresources:advertisements,friends,autodealers,Speaking,Task3Workinpairs.Supposeyouareamarketresearcherinterviewingtheprospect）GeorgeFish.Role-playtheinterviewaccordingtothequestionsbelow.,1.MayIknowyourname?2.Whatsyourprofession?3.Areyougoingtobuyacar?4.Whichmakeofcardoyouprefer?5.Whatwillyourcarbeusedfor?6.Whatsthemostimportantforyouwhenyouchooseacar?7.Doyouknowourcars?,Sample,Speaking,Speaking,Task4Workinpairs.Practiceaninterviewaccordingtothequestionsbelowtoseepeoplesresponsestothegovernmentspolicies.,Whattypeofautowouldyoubuy,ifthefueltaxgoesup?ifthepurchasetaxgoesdown?Doyouthinkthefollowingproposalsarereasonable?Andwhy?Thegovernmentissuesstricterenvironmentallaw.Thecityscentraldistrictspracticetrafficrestrictions.Thegovernmentlevies(征收)congestionfees.Morebuslanesshouldbesetup.,Sample,Speaking,Speaking,ReadingB,Text(Task1),Task2,Task3,ReadingB,TextB-1,Questionnaire1.Whattypeofvehicledoyouplantobuyorlease?Pleaseselectone.()Subcompactcar(e.g.Polo,Fit,Yaris)()Compactcar(e.g.Corolla,Civic,Focus)()Mid-sizedcar(e.g.Accord,Prius,Camry)()Full-sizedcar(e.g.Ford500,PontiacGrandPrix)()Sportscar(e.g.AudiTT,Porsche)()Luxurycar(e.g.BMW7Series,MercedesSClass)()Truck(e.g.FordF150,ToyotaTundra)()SportsUtilityVehicle/SUV(e.g.JeepGrandCherokee,VWToureg)()Minivan(e.g.HondaOdyssey,RenaultEspace)()DontknowOthers(pleasespecify):,Task1Readthefollowingquestionnaireandfillintheblanks.,ReadingB,TextB-3,2.Whatisyourage?()Below18yrs()18-25yrs()26-35yrs()36-45yrs()46-60yrs()Above60yrs3.Whatisyourgender?()Male()Female4.Whatisyourprofession?()Student()Businessman()Homemaker()Employee()RetiredOthers(pleasespecify):,ReadingB,TextB-4,5.Howmanycarsdoyouown?()0()1-2()3-5()5+6.Howmanycarsdoyouplantobuy?()0()1-2()3-5()5+7.Whatfeatureswillyouconsiderwhilebuyingacar?(chooseasmanyasappropriate)()BrandValue()LuxurySharetheworkofresearchingonlineforinformationabouttodaysautomarket;Classifyandanalyzethecollectedmarketinformation.StepTwoWorkingroupsandexplainwhatthemarketinformationimplies;Putforwardyourownsuggestionsfortheautocompany.StepThreeDraftanoutlineforthereport;Presentthereportoryourdiscussionresultintheclass.,Project,LanguageLab,Task1,Task2,Task3,Task4,Task5,VocabularyandStructure,LL-Task1,Task1WriteoutthewordsinReadingAorReadingBaccordingtotheirmeaningsintherightcolumn.Thefirstlettersarealreadygiven.,dtostandasproofof;showadifferentfromtheoneyouhaveorcanbeusedinsteadftocompleteorperformptobuysomethingssmallindegreedtosaywhatsomethingorsomeoneislikebygivingdetailsaboutthemctoreachanagreementwithsomeonebybothofyouacceptinglessthanyouwantedatfirstpanoccupationrequiringspecialeducation,emonstrate,lternative,ulfil,urchase,light,escribe,ompromise,rofession,VocabularyandStructure,Task2Fillineachblankwiththeappropriateformofthewordgiveninthebrackets.,Golfhasgained(popular)_,amongthewealthyinmycountry.2.Theyjustboughta(slight)_,biggerhouse.3.Thiscarmanufacturergave(prior)_tothereformingofelectricsystem4.Haveyougotan(alternate)_suggestion?5.Wemustimproveour(efficient)_assoonaspossible.,popularity,slightly,priority,alternative,efficiency,VocabularyandStructure,LL-Task2-2,6.Theconditionsare(favor)_foropeninganewbusiness.7.Theygavemesome(profession)_suggestionsonthismatter.8.Youmust(specification)_whatyouneedfortheexperimentinyourreport.9.Thechildis(depend)_onhisparentsforsupport.10.Thiselectricrazorisourlatest(promote)_,favorable,professional,specify,dependent,promotion,VocabularyandStructure,LL-Task3,Task3Completethefollowingsentenceswiththewordsorphrasesgivenbelow.Changetheformifnecessary.,averagepromotefulfilldemonstrateconsumptionsurveyconcerningcompareappropriatetakeup,1.DaviesstyleofwritinghasbeenwithDickens.2.Wedidntreceiveyourlettertheimprovementofourservice.3.Didyouyourpromisetohelpthosewhohadhelpedyou?4.Pleasehowthenewmachineworks.5.Inmostcases,plain,simpleclothesareforschoolwear.,compared,concerning,fulfill,demonstrate,appropriate,VocabularyandStructure,6.Accordingtotherecent,theneedforhybridcarsisincreasing.7.Thesalesdepartmentmadegreatefforttothesaleofthenewproducts.8.Theageofthestudentsinourclassis20.9.Drivingasyoumayresultindramaticrisesinfuel.10.Thistabletoomuchroom.,vv-Task3,survey,promote,av