BEC vantage module 7

,SUCCESSWITHBECVANTAGE,-,ModuleSeven,BECVantage,Contents,ModuleSeven,7.1Businesstopic:Sales,7.2Businessskills:Selling,7.3Examspotlight:ReadingTest:PartOne,BusinessTopic,7.1Reading:Notsoldonsales?,7.1Vocabulary:Salesterms,7.1Reading:Theworstjobintheworld?,7.1Vocabulary:Describingjobs,7.1Grammar:Comparativesandsuperlatives,7.1Speaking:Comparingjobs,7.1BusinessTopic:Sales,1.pilotn.2.fighterpilot3.shakeoff4.unglamorousadj.5.unglamorousimage6.associationwith7.jollyn.8.door-to-dooradj.&adv.,飞行员，引航员战斗机飞行员摆脱，甩掉没有魅力的，无浪漫色彩的，乏味的，单调的单调的形象与的联系痛快，刺激挨家挨户的（地）,UsefulWordsandExpressions,mercialdirector14.pitchn.15.salespitch16.afirmofarchitects,投机，赌博还清（债），获得成功有形的，具体的，切实的（俚语）极度兴奋，微醉销售总监程度，（文化、知识、教育、能力等方面的）水平推销商品的口才建筑设计公司,UsefulWordsandExpressions,17.administrationstaff18.callcentre19.drivinglesson20.conveyorbelt21.replaceAwithB22.coldcalling23.outnumbervt.,行政人员，行政管理人员呼叫中心，电话服务中心，客服中心驾驶课传送带，输送带用B来替换A（向潜在客户拨打的）冷不防电话，无约电话数目上超过，数量上超过,UsefulWordsandExpressions,MdecinssansFrontires(MSF)无国界医师组织,MdecinsSansFrontires(MSF)orDoctorsWithoutBorders,wascreatedin1971byasmallgroupofFrenchdoctorsintheaftermathoftheBiafrasecession,whobelievedthatallpeoplehavetherighttomedicalcareregardlessofrace,religion,creedorpoliticalaffiliation,andthattheneedsofthesepeopleoutweighrespectfornationalborders.,图片来自/,ProctorandGamble宝洁公司,Procter&GambleCo.(P&G)isaFortune500AmericanmultinationalcorporationheadquarteredinDowntownCincinnati,Ohiothatmanufacturesawiderangeofconsumergoods.Itis6thinFortunesMostAdmiredCompanies2010list.P&Giscreditedwithmanybusinessinnovationsincludingbrandmanagementandthesoapopera.,图片来自,Toshiba东芝,ToshibaCorporationisaJapanesemultinationalconglomeratecorporation,headquarteredinTokyo,Japan.Thecompanysmainbusinessisininfrastructure,consumerproducts,electronicdevicesandcomponents.,图片来自,RackspaceManagedHosting可控制虚拟主机公司,RackspaceUS,Inc.(NYSE:RAX)isanIThostingcompanybasedinSanAntonio,Texas.,图片来自/,7.1Reading:Sales,Exercise1:Workinpairs.Comparethejobsineachofthefollowingpairs.Whatarethesimilaritiesanddifferences?Saywhichyouwouldprefertodoandwhy.-doctor/vet-fighterpilot/airlinepilot-managerofacompany/managerofacharity-schoolteacher/universityteacher-politician/journalist,Tip,在比较每对工作时，需要用到表示比较的语言，以及用来讨论资质和技能的语言。这是本单元的主要学习内容之一。,behighlyqualifieddealwithhealthdealonlywithpeopleworkingwithanimalsislessdifficultexcellenthealthexcellentheartconditionexcellentvisionmorechallenginganddangerousmoretedious,UsefulWordsandExpressions,Charitiesarenowadaysagreatdealmorebusiness-likeintheirapproachtoproblemsandthemanagementoftheiraffairsthantheywereadecadeago.Manycharitiesareboundbytheiroriginalspecificcharitablepurposes.Bothfacethepublicandshouldbeeloquent.,UsefulExpressions,Bothneedgoodpublicrelationskill.Beingapolitician,everydayyoumustfacethethornymedia,possiblymustfacethesterncriticism.Asajournalist,onealwayscomesacrossnewpeopleandlearnsnewthings.,7.1Reading:Sales,Exercise2:Readthearticleonpage67.Findoutwhymorepeoplepreferacareerinmarketingthaninsales.Completethetablebelowwithreasonsfromthetext.,7.1Vocabulary:Describingjobs,Exercise2:Workinpairs.WhichoftheseadjectivescanyouusetodescribethejobsinA,BandC?,repetitive重复的responsible负责的，责任重大的boring单调的，乏味的frustrating令人沮丧的varied不同的，有变化的challenging具挑战性的，困难的well-paid报酬高的,7.1Vocabulary:Describingjobs,Exercise4:ThinkofthreemorewordsfordescribingJobsandbuildthemlikethis.,7.1Speaking:Comparingjobs,Exercise7:Thinkaboutajobyouoncedid.Itmighthavebeenfull-timeandpaidoritcouldhavebeensomevoluntaryworkorajobyoudidforsomeoneinyourfamily.Fillinthefirstcolumnofthetablewithnotesaboutyourjob.Nowworkingroupofthree.Taketurnstodescribeyourjobandtakenotesontheotherstudentsjob.Thenmakesentenceswithcomparativesandsuperlativesaboutyourjob.Whohadthebestjob?Whohadtheworst?,Tip,学生可先单独准备，记录他们曾做过的工作概况。有的从事的可能是没有报酬的工作，或是在家帮忙，在对“老板”进行评价一栏可以对分派他们差事的家庭成员作出评价。学生们随后三人一组，其中一个描述栏目中记下的概况，另外两个边听并记下要点。全部描述完各自栏目中的内容之后，小组成员可以一起就这些工作造句。他们还要指出谁的工作最好，谁的最差。,7.2BusinessSkills:Selling,1.jobdescription2.distrustvt.3.stuffn.4.overloadvt.5.specification（常用复数）ductspecifications7.dimensionsn.8.websiten.,职务说明，工作说明不信任，不相信材料，原料，产品超载，使过度承载规格，规范产品规格尺寸网址,UsefulWordsandExpressions,9.classicadj.10.outgoingadj.11.personalityn.12.personalitytype13.turndown14.knockbackn.15.hangup16.stationeryn.,典型的，有代表性的外向的，开朗的性格性格类型拒绝拒绝，打击挂断电话文具；（配套的）信笺信封,UsefulWordsandExpressions,17.mptadj.23.apromptdecision24.lotn.,重新装修，居家修缮绝缘，绝热，隔离写字楼，办公室可用性，有效，可用选择迅速的，快速的快速决定地，地段,UsefulWordsandExpressions,BackgroundInformation,招聘销售人才优秀推销员应具备的基本素质:1.良好的心理素质。2.敏锐的感同力3.富有可信度的外在形象。4.高成就欲。,除此之外，下面两条要求则是可以培养的：一是销售经验。二是产品技术知识。,BackgroundInformation,7.2Reading:Selling,Exercise1:Whatarethequalitiesofasuccessfulsalesperson?Makealistofyourideas.,persuasivepositivequalitieskindness,courage,confidence,honesty,loyalty,goodhealth,andcheerfulness.keenobservationTheabilitytomakefriendsandtogetalongwiththepeopleisoneofthemostvaluableassets.knowledgeabouttheproductsheisselling,UsefulExpressions,7.2Speaking:Asalesconversation,Exercise7:Chooseanobjectintheclassroom.Workinpairsandtaketurnstosellyourobjectstoeachother.Followtheflowchartinexercise6.,Tips,学生们可以选择教室里的任何物体，如果他们在公司工作，也可以推销公司的产品或服务。他们开始的时候需要向搭档询问是否有与推销物品相关的需求，如果推销的是钢笔，他们可能会问：不知你是否介意回答一些关于文具的需求？然后再建议：也许一种新型的钢笔对你有用推销活动结束后，要求学生评价谁的推销工作最为有效。指出他们是否遵循了第70页文章中的一些步骤。,7.2Reading:Aproposal,Exercise1:AsalespersonwhoworksforacompanyRentingofficespacehasfaxedtheproposalbelowToaclient.Readitandanswerquestions1-3.1.Whataretheneedsoftheclient?2.Isthesalespersonabletomeetthoseneeds?3.Whatarethebenefitsofthesecondlocation?,Note,考试中可能要写这一类型的报告，提供该传真的目的在于给学生提供一篇范文。,7.2Reading:Aproposal,Exercise2:Underlineanyusefulexpressionsforwritingaproposal.,可能用于提建议的表达法：ThankyouforyourorderFurthertoyourrequestIdliketomentionthatIcanalsoPleasenote,KeyandAnalysis,Asaninterestingalternative,youmightwishtoconsiderIthasthefollowingfeaturesPleaseconsiderthispossibilityandnoteIwouldsuggestapromptdecisionIlookforwardtohearingfromyou.,KeyandAnalysis,7.2Writing:Afax,Exercise3:Spacesaver,acompanywhichrentwarehousespacetobusinesses,hasbeensentthisfax.Lookatthefaxandtheotherinformationbelowandanswerthefollowingquestions.1.WhatareMr.Burrsneedsandrequirements?2.HowcanSpacesavermeetthoseneeds?Whichrequirementcantbemeet?3.WhatbenefitsofCircularStorageshouldspacesavermentioninitsreply?,7.2Writing:Afax,Exercise4:ImagineyouarethesalespersonforSpacesaver.WriteafaxtoMr.Burr.Proposethealternativelocation.Usethelayoutandexpressionsfromtheproposalinexercise1onpage72.,Tips,学生利用练习3中的所有信息来写传真，同时要包括练习1中的结构，即必须提到顾客的要求，并解释这些要求能得到满足，然后通过强调另一个地点的好处来提议这个地点。学生应该把第72页中的传真建议书作为