中国外语微课大赛参赛作品教学设计

附件：第二届中国外语微课大赛教学设计方案作品标题商务信函的结构参赛教师/团队张秋娥学校广州市贸易职业高级中学教学对象职业高中二年级所属课程和编码商务英语所属话题信函写作教学总时长8分钟相关知识点了解商务信函的7个部分以及这7个部分怎么写(如有)使用教材名商务英语写作单元名Unit1 The Structure of Business Letters 知识点来源学科： 商务英语写作 年级： 职二 知识点描述了解商务信函的7个部分以及这7个部分怎么写 预备知识听本微课之前需了解的知识：非商务信函格式 教学类型讲授型 问答型 启发型 讨论型 演示型 实验型 练习型 表演型 自主学习型 合作学习型 探究学习型 其他类型 适用对象职二 设计思路系统地学习商务信函的基本结构，并学会实际运用。教学过程内 容时间1、 片头Lead-inHello, Boys & girls .Today we are going to learn “ the seven parts of business letters”10秒以内二、 二、正文讲解（ （8分钟左右）Step1： What parts should be included in a business letter. How many parts will it beAs a standard business letter , there are the following Seven Parts:the letterhead the datethe inside address the salutationthe bodythe complimentary close the signature& job stitle30秒以内Step2: Look at the sample of the structure 30秒以内Step3: Now, lets get to how to write every part correctly.(1) The letterhead- (senders address)- a firms personality nIt includes the companys logo, name, address, telephone and fax numbers, email, and website.(2) The datenBritish (German): day/month/yearnAmerican (other nations): month/day/yearavoid abbreviations (Jan. 25, 2004) or figures (2/4/2004).Choose the style of your target reader.(3) The inside address- (receivers name and addressnTo avoid ambiguity, whenever you write letters to a foreign country, always include the name of the country, even if the city mentioned is the countrys capital. Order of the address:a) the name of the houseb) the number of house and the name of streetc) the name of city or townd) county or state and its post-codee) name of the country (遵循一个原则地址都是由小到大写起)(4) The salutation（称呼）nGreeting to the receivernMatch to the complimentary close (5) The body*One Paragraph contain just one idea or theme, and be concise as it could be. 这是书信的主体，表达发信人的意见。在信的开头有开头语(Opening Sentences)自成一节，在习惯上是用客套语先将收到对方的来信的日期、编号或查号、主题及简单内容加以综合叙述，使对方一目了然这封信是答复哪一封去信的。 如果是第一次通信也可以利用开头语作必要的自我介绍。在信的结尾一般有结尾语(The closing Sentences), 一般用来总结本文所谈的事项，提示对受信人的要求，如希望来函或电报订货、答复询问或作必要的声明等。 (6) Complimentary Close*结束语是一种客套用语,它应与前面的称呼(The salutation)相呼应.salutation and complimentary close的写法及呼应n假若您不知道收信人的姓名：nDear Sirs， . Yours faithfully，nDear Sir or Madam ，. Yours faithfully，n假若您知道收信人的姓名： nDear Mr Hanson， . Yours sincerely，nDear Mrs Hanson ，. Yours sincerely，nDear Miss Hanson ，. Yours sincerely，nDear Ms Hanson ，. Yours sincerely，(7) The signature and job titleSignature: both written and printed - by the sender.Charles Smith (signed name of sender, in full for business letters no matter how familiar you are with the receiver)Managing Director (position)The International Trade Co. (name of