英美报刊英文课件----FORTUNE 财富杂志3.ppt

,Theworldsbestbusinessmagazine,FORTUNE,BEAConfidential.|2,TheIntroductionofFortune:,FortunemagazineisfoundedbytheHenryLucein1929.Itnowownglobalizationinfluence.ThecoreofFortunecompetitivenessarelinkedtothecommercialsuccessofcapitalism(Ruthlanguage)andahighdegreeofauthority,thetwobrandsFortuneGlobalForumandFortune500continuetomaintaintheirhegemonyinthefieldofFinance.,BEAConfidential.|3,Twoworld-class“Businesscard,Fortune500TheworldsmostinfluentialcorporaterankingAuthorityinformationtomeasuretheeconomicsituationofindustrialandcommercialenterprisesAbarometerofeconomicstrength,FortuneGlobalForumGoodopportunityforworldeconomicgiant“Brainstorming”“Fortune”liveshowRightTopic+RightPeople=Attraction,BEAConfidential.|4,thehistoryofFortune,BEAConfidential.|5,February1930HenryLuceTimeInc.,BEAConfidential.|6,FortuneWelfare,Lucespartner-HaydendiedGreatDepression,Anunfortunatetime,HardcoverAuthorityBewitchinglanguageBusinessethics,BEAConfidential.|7,1978publishedbiweekly.1,000,000circulation,1955EdgarSmith，aneditorFortune500Ranksthetop500U.S.publiccorporations,Lucydiedin1967,1938MoveintoRockefellerscenter,BEAConfidential.|8,GlobalForum,BEAConfidential.|9,Fortune-Present,conditionFORTUNEisagloballeaderinbusinessjournalismknownforitsunrivaledaccesstoindustryleadersanddecisionmakers.FORTUNEmagazinehasaworldwidecirculationofmorethan1millionandareadershipofnearly5millionandishometosomeofthestrongestbusinessfranchises.,BEAConfidential.|10,including:,FORTUNE500FORTUNE100BestCompaniestoWorkForAmericasMostAdmiredCompaniesFastestGrowingCompaniesMostPowerfulWomen,BEAConfidential.|11,TheFORTUNEConferenceDivisionextendsthebrandsmissionintolivesettings,hostingawiderangeofannualconferencesfortop-levelexecutives.FORTUNEmagazinesonlinehomeisCNNMtheworldsleadingbusinesswebsite.,BEAConfidential.|12,advertisingFortune/MoneyGroupCustomPublishingcreatestargetedspecialadvertisingsectionsandotherprintedcommunicationstoprovideadvertiserswithaneffectiveanduniquewaytoconveytheirmessagestothecorporatedecisionmakers.,BEAConfidential.|13,Fortune/MoneyGroupCustomPublishingwillsecureexperiencedwriterstopreparethetext,andwilldesignandpublishthesectioninpartnershipwiththeparticipatingadvertisers.Theycanalsobeexpandedintocomprehensivecustompublishingprojects.,BEAConfidential.|14,100BestCompaniestoWorkFor,2008top10:1.Google3.WingmansFoodMarkets5.Genentech7.Starbucks9.GoldmanSachs,2.QuickenLoans4.EdwardJones6.CiscoSystems8.Qualcomm10.MethodistHospitalSystem,FortuneMagazinecelebrities,EricPooleyAndrewSerwerMicheleMcNally,BEAConfidential.|16,EricPooley,NamedManagingEditorofFORTUNEin2005ChangedthestyleofFortunein3ways,BEAConfidential.|17,EricPooley,MakeentrepreneurlessastarMorefinancefocusMorereportsoneconomictrend,BEAConfidential.|18,AndrewSerwer,joinedFortunein1985asaninternfromColumbiaaftergettinghisMBAfromEmory.editor-at-largeatFortunesince1998,BEAConfidential.|19,AndrewSerwer,hasalsobeenthebizanchorofCNNs“AmericanMorning”newsshowstoriesaboutthepersonalitiesandbehind-the-scenesactiononWallStreet,BEAConfidential.|20,MicheleMcNally,BeforejoiningTheTimesshewaspictureeditorofFortunemagazinefrom1986until2004,BEAConfidential.|21,startedhercareerassalesrepresentativeforSygmaPhotoNewsin1977.judgedseveralphotographycontestsandparticipatedinmanyworkshops,CanToyotabenefitfromGMsfailure?,1,Productionproblems2,Crushalreadyweakdemand3,Potentiallyopenthedoortolow-costcompetitors.,ToyotaMotorspokeswomanMiraSleilatisaiedWejustwantastrong,competitivehealthyindustry.,ABigThreefailurewouldlikelyleadtowidespreadbankruptciesintheautopartssupplierindustry.,BEAConfidential.|25,AcollapseofoneoftheBigThreewouldalsoprobablycauseanevenmoreseverehittotheU.S.economy.,BEAConfidential.|26,ThefailureofaU.S.automakercouldopenthedoorforaChineseorIndiancompetitors.,BEAConfidential.|27,ThreeFoundationoftheFortuneBuilding,BEAConfidential.|28,Weareneverafraidofanybigfigure!-AstorywithIBM,ReportersviewisthatcannotbeboughtAhighdegreeofcredibilityofthemediaispriceless,BEAConfidential.|29,WhyFortuneissosuccessful?,Knowhowtotraininthemagazineindustrywithspecialstatus,1.Thepowerofbrand2.Anenterprisewanttodescribeitoverallstrength:Iamtop1ofFortune500,BEAConfidential.|30,HenryLucesaid:,Basically,thebusinessisourculture,becauseitischaracteristicofourtime,controlofourlives.Itistheartists,priests,philosophers,doctorsneedtolive.Theconditionsofordinarypeopleisalwaysarelationshipwiththebusiness.,BEAConfidential.|31,Company-relatedwords,SomekeypositionsofacompanyGM(GeneralManager)总经理VP(VicePresident)副总裁FVP(FirstVicePresident)第一副总裁AVP(AssistantVicePresident)副总裁助理CEO(ChiefExecutiveOfficer)首席执行官COO(ChiefOperationsOfficer)首席运营官CFO(ChiefFinancialOfficer)首席财务官CIO(ChiefInformationOfficer)首席信息官HRD(HumanResourceDirector)人力资源总监,BEAConfidential.|32,Herearemyowncollectionsofwordsyoufrequentlyreadinthenewspapersandmagazinesduringafinancialstorm.FiringmakeareductioninTheywereforcedtocutbackproduction(cost,fee,etc).Downsizing(缩减规模）:thereductionofexpendituresinordertobecomefinancialstableRestructuring（改组，重组）：toorganize(asystem,business,society,etc)inadifferentwayEconomicrestructuringcorporaterestructuringStreamline(提高效率）：tomakeasystem,anorganization,etc.workbetter,especiallyinawaythatsavesmoney,BEAConfidential.|35,Somecompany-relatedinwords,agoingconcern（成功的小企业）e.g.:Thecrowdsthatfilledthesmallrestauranteverynightprovedthatitwasagoingconcern.yieldmanagement（价格弹性管理）.e.