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Unit8CompanyPerformance,LearningObjectives,Aftercompletingthislesson,Studentsshouldbeableto:Comprehendbasicvocabularyusedtodescribegraphsandcharts;Identifyspeedanddegreeofchangesinbusinessgraphsandcharts;Developcommunicationskillsto:Describegraphsanscharts;Introducecompanyperformance.,BusinessProfile,Wanttoknowaboutcompanyperformance?Bytheendofeachfinancialyear,allpubliclytradedcompanieswillreleaseareporttotelltheirshareholders,prospectiveinvestors,customersandothersaboutthecompanyperformance,ie.Howthebusinessraninthepastyear.Wecallthistheannualreport.Thereportincludedsbothquantifiableandunquantifiableinformation.Readingannualreportsisanexcellentwaytofamiliarizeyourselfwithacompanyanditsmarkets.,AnnualReport,Anannualreportisareportpresentedeachyearbythedirectorstothemembersandshareholdersofacompany,givinginformationaboutthecompanystradingactivitiesandincludingcertaindocumantswhichmustbeproducedbylaw,namelythebalancesheet,theprofitandlossaccount,andtheauditorsanddirectorsreports.,Anannualreportisacomprehensivereportonacompanysactivitiesthroughouttheprecedingyear.Annualreportsareintendedtogiveshareholdersandotherinterestedpeopleinformationaboutthecompanysactivitiesandfinancialperformance.Mostjurisdictionsrequirecompaniestoprepareanddiscloseannualreports,andmanyrequiretheannualreporttobefiledatthecompanysregistry.Companieslistedonastockexchangearealsorequiredtoreportatmorefrequentintervals(dependingupontherulesofthestockexchangeinvolved).,FormatofAnnualReport,Mostannualreportsfollowaverysimilarformatinspiteofthedifferenttypesofinofrmationtheycontain.Commonsectionsare:LetterfromcompanyChairman/theChairmanssStatementFinacialhighlightsBalanceSheetsProfitandlossStatementsNewBusinessReportsAnnualReview/BusinessReview,Typicallyannualreportswillinclude:ChairpersonsreportCeosreportAuditorsreportoncorporategovernanceMissionsstatementCorporategovernancestatementofcomplianceStatementofdirectorsresponsibilities声明董事的职责InvitationtothecompanysAGM邀请公司的股东周年大会aswellasfinancialstatementsincluding:AudiotrsreportonfinancialstatementsBalancesheetStatementofretainedearnings声明保留赢利IncomestatementCashflowstatementNotestothefinancialstatementsAccountingpolicies,Chairmansstatement,Thechairmansstatementismadebythechairmanofacompanyatitsannualgeneralmeetingandisoftenincludedintheannualreport.Thestatementisnotrequuiredbylawandtherearenoregulationsastoitscontents,butitoftencontainscrucialandusefulinformationaboutthecompany.,Balancesheets,Abalancesheetisastatementshowingthefinancialconditionofabusinessatcertaindate(uausllyattheendofanaccountingperiod)withanaimofgiving,insingledocument,somemeansofmeasuringthefinancialpositionofthebusinessandofjudgingitsvaluesasaninvestment.Itcontainsthebalancesoftheledgeraccountsseparatedintoliabilities(mainlycapitalinvested,creditors,reserves,e.g.forstaffpersions)andassets(mainlylandandbuildings,machinery,stock-in-trade,cash,investments,andamountsreceivablefromdebtors.),WTOchiefsaysbanksmustcleanupbalancesheets.世贸组织总干事说,各银行必须清理资产负债表.,Whatisabalancesheetusedfor?,Abalancesheethelpsanyinterestedpersonquicklygetahandleonthefinacialstrengthandcapabilitesofthebusinesss:Isthebusinessinapositiontoedxpand?Canthebusinesseasilyhandlethenormalfonancialebbsandflowsofrevenuesandexpensed?Or,shouldthebusinesstakeimmediatestepstobolstercashreserves?,Howshouldprofitandlossbesharedbetweenthepartiestoajointventure?合资企业各方如何分享利润、分担亏损?,PartIwarm-up,Doyouknowthenameofthegraphsandcharts?IfyouweretopreparePPTsforpresentationsontwotopics:Employeeopinionsurveyonmanagement;IncomegrowthinGuangzhou,shanghaiandBeijing(20052008),whatkindofgraphorchartwouldyouuseineachcase?,?,PartIIlisteningandSpeaking,Languageexpansion,Verbsandnounsfordescribingchangesandtrends,Adjectivesandadverbstoindicatespeedanddegreeofchanges,液晶电视机(LCDTV)的价格降低了百分之三十.该地区粮食产量增长了三倍.今年手扶拖拉机的产量增加了两倍.生产成本减少了百分之十.ThepriceofaLCDTVsetdroppedby30%.Thegrainoutputintheareahasgoneupbythreetimes.Thisyeartheproductionofwalking-tractorshasincreasedbytwice.Theproductioncostwasreducedbytenpercent.,Portableharddisksproductionhasincreasedfourtimes.Thesalesofourhandicraftshaverisen3.5fold.Thetotaloutputvalueofthecityslightindustryhasgrownoverthreetimesasagainlastyear.Theweightofthebicyclehasdecreased3times.Thelengthoftheropehasbeenshortened5fold.Iftherewereabridgehere,thedistancewouldbeshortenedfourtimes.Thenumberofthestudentsinthatschoolhasbeendecreasedmorethanthreefold.,Thereisatwo-foldincreaseinproduction.Theadvantageoftheradionisathree-foldreductioninvolume.,Expandto表示净增Thewoodareaonthemountainhasbeenexpandedtotwo-thirds.,Cut-throatcompetition,alsoknownasdestructiveorruinouscompetition,referstosituationswhencompetitionresultsinpricesthatdonotchronicallyorforextendedperiodsoftimecovercostsofproduction,particularlyfixedcosts.Thismayariseinsecularlydecliningorsickindustrieswithhighlevelsofexcesscapacityorwherefrequentcyclicalorrandomdemanddownturnsareexperienced.,中国游客蝉联法国购物王一年买61亿免税商品(口译),根据环球退税公司最近公布的调查报告,2010年
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