摩拜盈利分析PPT课件

摩拜单车触手可骑,3,.,4,.,5,.,6,.,TheCompetitorofMobike,7,.,Fromthepasttothefuture,EarningMode,EarningAnalysis,RentalRevenueOnly,SupposingthateachMobikeareused2timesperday,andearning1RMBpertimes,andcanbeusedfor300daysperyear,thentheearningperbikeperyearis:2*1*300=600RMBBytheendofyear2016,thereareabout1.5millionMobikesoutstanding,thenthetotalrevenuefromrentalis:600*1,500,000=900,000,000RMBSupposethecostforproducingaMobikeis1,000RMB,aMobikecanlastfor5year.ThenthecostofMobikeforayearis:1,000/5*1,500,000=300,000,000ThebrokenandlosingrateforMobikeis10%peryear,thenthecostforlosingandbrokenis:(1,000-200)*1,500,000*10%=120,000,000ThentherevenueforMobikeis:900,000,000-300,000,000-120,000,000=480,000,000,9,.,EarningAnalysis,Break-evenAnalysis&FinancialManagement,Break-evenAnalysis:Holdingtherateofusingandtherateoflosingandbrokenunchanged,thenthebreakevenpointforthecostperMobikeis:900,000,000/1,500,000/(0.2+0.1*0.8)=600/0.28=2142.86HoldingthecostofMobikeandtherateoflosingandbrokenunchanged,thenthebreakevenpointis:(300,000,000+120,000,000)/1,500,000/300=0.93EarningFromFinance:Mobikehasacustomerbaseof10millionofwhichover6millionareactivecustomers,foreachcustomer,itrequiresadepositof300RMB.Thenthetotaldepositisbetween1.8billionto3billionSupposethereturnforcapitalis5%,thentheannualrevenueis90millionto150million,10,.,STPAnalysis,CurrentCustomer:OfficeWorkerColleageStudentMiddleagepeoplewhofollowthefashionFitnessenthusiasts,11,.,STPAnalysis,ConsumerSegments