外贸英语函电.

.,外贸英语函电,石如璧,.,Introductionofthiscourse课程简介,一、课程性质与任务二、教学基本要求三、教学条件四、教学内容及学时安排五、教法说明六、考核方式及评分办法七、教材与参考书,.,一、课程性质与任务,1.外贸英语函电是必修考试课，学分3.5分。2.importanceofthiscourse随着世界经济一体化及中国加入世界贸易组织,我国企业面临的国际竞争越来越残酷,为了在竞争中取胜,企业需要一批英语运用能力强、外贸业务水平高的复合型人才。在此形势下,越来越多的高校纷纷开设若干实用性较强的课程,外贸英语函电则是当中最普通的一门。,.,二、教学基本要求,知识目标：1熟悉外贸英文信函的书写格式及写作原则；2熟悉国际贸易流程及往来的各类信函；3熟悉阅读、翻译各个贸易流程中使用的信函；4掌握各种信函的特点，学会基本句型和常用短语，并能撰写相应的信函；5.熟悉外贸英文信函的组成部分。,.,技能要求：掌握外贸往来函电的基本写作技巧，具备将来从事外贸工作素质，能够运用函电有效地进行业务联络、沟通、磋商、交易、胜任工作任务。,.,三、教学条件,1、多媒体设备2、校内外实训基地3、相关教学软件,.,四、教学内容及学时安排,教学内容：见目录学时安排：授课第一周至十六周,.,五、教法说明Howtolearnthiscourse,1.学习、模仿样式在商务信函中,很多的习惯用语和表达方式有很大的借鉴价值,特别是开头用语和结束用语,值得学生学习和仿效。,.,比如请对方早日答复的常用结束语有:Wehopetohearfromyousoon.Welookforwardtohearingfromyou.Yourpromptreplyiseagerlyawaited.Weshouldappreciateyourearlyreply.Welookforwardtoyourearlyreply.Pleaseletushaveyourreplyatonce.,.,2.归纳、诵记句式由于外贸信函有其独特的语言特征和词汇特征,因此在学习外贸函电时,可以归纳、总结所学过的常用词汇、短语和句型进行分门别类,然后花些时间背诵、记忆所归纳和总结的内容。,.,(1)我们经营电器。Wehandleelectricgoods.Wedeal(trade)inelectricgoods.Weareinthebusiness(trade,line)ofelectricgoods.意义大同小异的句型还有:Wespecializeinelectricgoods.Weexclusivelydealinelectricgoods.Electricgoodsfall(lie)withinthescopeofourbusinessactivities.,.,(2)Please(请放心)a.我们会把一切准备好。(thatwewillgeteverythingready)b.我们将装运无误。(thatwewilleffectshipmentwithoutdelay)c.我们会密切合作。(thatwewillcloselycooperatewithyou)d.我们的产品能在你处打开销路。(thatourproductswillfindagoodmarketatyourend),.,3.操练、撰写形式在具备了一定的外贸英语词汇量,掌握了必要的外贸句型,了解了外贸实务的各个环节之后,要练习如何撰写各种信函的形式。在操练过程中,不仿由浅入深地分三步实施:从英汉互译入手,先句子,再段落,到全文。,.,外贸函电综合了英语的基础知识和涉外商务的相关知识,是一门系统性、模仿性、实践性和操作性都很强的课程。只有通过系统地学习、不断地操练、模仿和实践,才能巩固所学的知识,最终达到能够正确翻译并能拟写相关的外贸信函。,.,六、考核方式及评分办法,考核形式：出勤（10%）+课堂表现与小测验（10%）+作业（10%）+考试（70%）,.,七、参考书目和网站,一、有用网站：1，英语学习1）听力特快,.,2.网上词典1）剑桥国际英语词典/2）韦氏词典http:/www.merriam-,.,3.外贸知识外贸精英网,.,二、推荐书目1，国际商务英语函电，王碂，西安交通大学出版社。2，外贸英语函电，易露霞，陈原，清华大学出版社。,.,Chapter1Introduction,一、商务函电的写作原则7”C”原则1.体谅Consideration体谅的重点在于要注重多站在对方立场上考虑问题。“We”-attitudee.g.Weallow2percentdiscountforcashpayment.“U”-attitudeYoucanget2percentdiscountwhenyoupaycash.,.,2.谦恭Courtesy撰写商务函电时的恭谦不仅仅意味着礼貌，同时应真挚，机敏，缜密，注重时常表达对阅信者的欣赏与感激。sincere,tactfulandappreciativee.g.YouarerequestedtosendmeapricelistforyourT-shirts.WouldyoupleasesendmeapricelistforyourT-shirts?,.,PoliteWehavereceivedyourletterofOct.7withmanythanks,andwetakethepleasureofsendingyouourlatestcatalog.Wewishtodrawyourattentiontoaspecialofferwhichwehavemadeinit.,.,3.清晰Clarity写信者应尽量清晰地表达自己的意思。Mr.WhiteyesterdaycalledouragentDavidsayingthatthemistakewas“his”.AstothesteamerssailingfromHongkongtoSanFrancisco,wehavebimonthlydirectservices.Theword“bimonthly”hastwomeanings:twiceamonth,oroncetwomonths.Thereaderwillfeelpuzzledaboutthemeaning.),.,4.简要Conciseness简要和清楚经常是相辅而成的。摒弃信中的陈词滥调可使信更清楚更简要。Avoid“wordiness”and“clich”e.gWeacknowledgethereceiptofaletterdatedAugust27fromyou.ThankyouforyourletterofAugust27.WeacknowledgethereceiptofyourletterofAugust27withthanks.,.,5.正确Correctness正确意味着适当的语言、准确的语法、真实的信息和精确可靠的数据。Appropriateandgrammaticallycorrectlanguage,factualinformationandaccuratefigures(suchasspecifications,quantity,priceandunit,etc.),.,6.完整Completeness一封商务函电应包括所有必要的信息。诸如收信人、寄信人，写信的目的、时间、地点。Allnecessaryinformation(who,what,when,where,how),andcompletestructure。,.,7.具体Concreteness我公司专门经营中国纺织品出口业务。Wespecializeintheexportoftextiles?,.,二、商务信函的格式与构成FormandStructureofBusinessLetters,1.商务信函的格式：全齐头式FullBlockForm缩进式IndentedStyle混合式ModifiedBlockForm,.,1)全齐头式在全齐头式中，每行都从左边顶格开始。这一格式简单易于打字，是商业信函中最常用的格式。,.,MarketingDepartmentHuaqiangCompany200BeijingRoad，Changchun,Jilin,130001，ChinaSept.12,2006Prof.ThompsonHarvardUniversityBoston,MA02163U.S.A.DearProfessorThompson,Tocelebratethefiftiethanniversaryofthefoundingofourcompany,werequestthehonorofyourpresenceatareceptionwhichistobeheldatDayuHotel,ChangchunonSeptember30from7p.m.to9intheevening.Wewouldbegladifyoucouldcome.Yoursfaithfully,MikeTang,.,2）缩进式IndentedStyle信头、信内地址的每行文字均比上行向右缩进一、两个字母，正文每段的首行向右缩进4个字母。,.,3）混合式混合式也称半齐头式，使用这种格式时，只是日期、问候性的结尾及签名写在纸张的右方，其他所有都从左边顶格写。,.,HarvardUniversityBoston,MA02163,U.S.A.Sept.20,2006Mr.MikeTangMarketingDepartmentHuaqiangCompany200BeijingRoadChangchun,Jilin130001ChinaDearMr.Tang,ThankyouverymuchforyourinvitationtojointhefiftiethanniversaryofthefoundingofyourcompanyatDayuHotel,ChangchunonSeptember30.Iwillbehappytobethereat6:50p.m.totakepartinthereception,andlookforwardtoitwithpleasure.Yoursfaithfully,Thompson,.,518MainStreetRochester,NY14612U.S.A.July8,2006Mr.GalenSmithABCCompany5688SussexSt.Buffalo,NY14384U.S.A.DearMr.Smith,WeenclosedetailsofourinquiryforfurcoatstobedeliveredbeforetheendofAugust.Willyoupleasegiveusyourpricesforthequantitynamed?Yoursfaithfully,MarkJohnson,.,2.商务信函的构成（如下图）,.,BEIJINGLIGHTINDUSTRIALPRODUCTSIMP.cablesbforsth向某人电索某事物Pleasecableusoffers.Pleasecableusforoffers.cablen.电报Pleasemakeusanofferbycable.Pleasemakeusacableoffer.,.,（2）Weareinterestedinyournewproductelectronictranslatorandshallbepleasedtohaveacatalogandpricelist.我们对您的新产品电译机甚感兴趣，希望能寄来贵公司的产品目录及价格表。,.,2.结尾用语,1)Yourpromptreplyiseagerlyawaited.2)Welookforwardtohearingfromyousoon.3)Wearelookingforwardtoreceivingyourearlyreply.,.,3.从何处获取收信人的信息表达句子,1）Wehaveobtainedyournameandaddressfrom2)Yourfirmhasbeenrecommendedtousby3)Yournameandaddresshasbeengiventousby4)Ontherecommendationof,wehavelearnedwithpleasurethenameaddressofyourfirm.5)Wecometoknowthenameandaddressofyourfirmthrough,.,4.关于介绍寄信人公司业务范围的表达句子,1）Ourcompanydealswith(handles,dealsin,isinthelineof)theimportandexportof2)Wespecializein(areengagedin,arespecializedin)theexportationof3)Weareoneofthelargestimportersinourcountryandhavehandledwithvariouskindsoftheproductsforaboutyears.4)Wewritetointroduceourselvesas,.,TranslatethefollowingsentencesintoChinese,1)Pleaseallowustoexpressourhopeofopeninganaccountwithyou.2)Yournamehasbeenmentionedbyourchiefsupplierasthemostreliablefirm.3)Yourpromptattentiontothismatterwouldbehighlyappreciated.4)Wehopethatthiswillmeetyourimmediateattention.,.,5)Wehavethepleasureofintroducingourselvestoyouasastate-corporationspecializingintheexportbusinessofcannedgoods,andexpressourdesiretoenterintobusinessrelationswithyou.6)Inordertogiveyouageneralideaofourcannedgoods,wearesendingyoubyseparateairmailacopyofourlatestcatalogue.,.,Revision：TranslatethefollowingsintoChineseorEnglish:,1)relation2)获得，得到3）进口商4）various5）appreciate6）craft7）目录8）报价9）实现10）faithfully,.,11.不可撤销的12.保兑的13.从我们的客户那取得你方公司的名址14.我们从事艺术品和工艺品的进口商很多年了。15.如果你方价格合适，我们相信会有一大比贸易。16.我方期待贵公司早日回复。17.感谢贵公司9月3日的来信18.按照你方要求，我们另寄了我们最近的目录和价目表。,.,三、资信咨询StatusInquiry,当第一次与一家公司打交道并有意与其做生意时，你肯定要了解这家公司。如果一家国外公司，双方相距甚远，很难亲自去进行视察、走访，那么通过信函所作的资信调查就十分重要和必要。外贸企业为了资金安全或者货物的安全，首先要了解即将交易的对象是否真实存在，还要了解其经营状况、财务状况、信用、声誉、经营方式和范围以及管理能力等。,.,调查资信的方法有很多，既可以通过与其有业务往来的公司和银行，也可以通过咨询机构和商会等来获取相关信息。要想从对方银行得到资信证明书，就必须到自己银行，借助于双方银行的关系来获取未来顾客的资信情况。,.,一般的资信调查信函的写作步骤如下：1.直截了当地说明写信的意图，对要查询的公司给予简单的说明，并注明其详细的地址；2.说明双方之间的关系及想要调查的原因；3.说明想要调查的详细内容，如：财务状况，业务范围以及以往的履行合同的情况等；4.表示感谢并希望得到进一步帮助。,.,Case1,中国银行上海分行写信给伦敦的Barminster银行，因该银行客户中国进出口公司的请求，请伦敦行帮忙调查AutoEngineering有限公司的有关情况。中国银行上海分行对AutoEngineering有限公司了解有限。所以中方银行想知道这家公司的财务和信用状况是否可靠。,.,Keypoints,1.请我们帮忙获取信息Askusforinformation2.对该公司了解有限Ourknowledgeofthecompanyislimited3.他们的财务和信用状况Theirfinancialandcreditstanding4.可靠sound,.,BankofChinaShanghaiBranchApril4,2004BarminsterBankLTD.,LondonE.C.25BPEnglandDearSirs,Ourclient,ChinaNationalImport状态Astandingorderfortheabove-mentionedgoodsshouldbedeliveredeverythreemonths.2.creditn.信用，信誉；信用证Theircreditisgood.OurproductsareinhighcreditwiththecustomersinEurope.Pleaseestablishthecreditassoonaspossible.,.,3.tradingn.贸易，交易，交换Tradingwasactivethroughouttheday.Tradingwaslowlastmonth.Tradingaccount营业帐户Tradingcompany贸易公司Tradereference商业证明人4.soundadj.可靠的，有理由的CNIECisasoundbusinessfirm.Thefirmsfinancialstandingissound.,.,Task,WritealetteraboutstatusInquiry.BankofChina(BeijingBranch),CityBank(NewYork),BrotherImportandExportCompany(NewYork),BeijingHuadaCorp1.Ourclienthasaskedusforinformationabout2.asthelatterwouldrequestastandingcreditoftostartbusiness.,.,3.Ourknowledgeofthecompanyislimited4.Wewouldliketoknowwhetherornottheirfinancialandcreditstandingaresound.5.Weshallbemostgratefulformanyinformationyoucanobtainforus.,.,Review:,1.astandingcredit2.startbusiness3.我们想知道他们的财务状况是否良好4.respondto,.,四、ThereplyoftheStatusInquiry资信调查的回复,一般回复资信调查信函的写作步骤如下：1.告知对方已经按对方要求展开调查。（分为好和不好两种情况）2.陈述调查的事实。3.基于调查事实，提出我方建议。4.告知对方所有信息需要保密。,.,Usefulsentences,1.Wehavecompletedourenquiriesconcerningthefirmmentionedinyourletter.2.Wemustadviseyoutoregardtheirrequestforcreditwithcaution.3.Ourenquiriesrevealnothingtosuggestthatthefirm4.Thisinformationissuppliedinthestrictestconfidence.,.,DearsSirs:Wehavecompletedourenquiriesconcerningthefirmmentionedinyourletterof4thAprilandregretthatwemustadviseyoutoregardtheirrequestforcreditwithcaution.（告知对方已经按对方要求展开调查）Aboutoneyearagoanactionwasbroughtagainstthefirmbyoneofitssuppliersforrecoveryofthesumsduethoughpaymentwasrecoveredinfull.(陈述调查的事实),.,Ourenquiriesrevealnothingtosuggestthatthefirmisnotstraightforward.Itseemstousthatthefirmsdifficultieswereduetobadmanagementandinparticulartoovertrading.Consequently,mostofthefirmssupplierseithergiveonlyveryshortcreditforlimitedsumsormakedeliveriesonacashbasis.(基于调查事实，提出我方建议)Thisinformationis,ofcourse,suppliedinthestrictestconfidence.(告知对方所有信息需要保密)Yoursfaithfully,SmithManager,.,Notes,1.enquiryn.询盘，询价Wehaveconveyedyourenquirytothemforattentionandaresurethatyouwillhearfromthemwithinashorttime.Inconclusion,enquiriesshouldbebrief,specific,courteousandreasonable.2.concerningprep.关于Ihavenosuggestionsconcerningthis.Hehasalreadybeenreportedconcerninghistax-evasion.,.,3.recoverv.收回、追偿Thestockmarketswasrecovereditsusualbriskness.Wehavedecidedtotakestepsatoncelegallytorecovertheamountdue.Recoverloans收回贷款Recoveronesexpense追偿费用4.straightforwardadj.正直的，坦白的，诚实的Astraightforwardglance逼视Straightforwardexplanation率直的解释,.,5.overtradingn.贸易过度，交易过量Asaresultofovertrading,thecompanywentbankrupt.,.,6.regard名词n.1.注重,注意;考虑;关心Nooneshowedtheleastregardforhisfeelings.没有人关心他的感受。2.尊敬;尊重;器重Ihaveaveryhighregardforyourabilities.我非常器重你的能力。3.关系,事项UShewasluckyinthatregard.在那件事上她很幸运。4.问候,致意PPleasegivemybestregardstoyourparents.请代我向您的双亲问好。,.,1.把.看作,把.认为(+as)Heisregardedasthebestdoctorintown.他被公认为城里最好的医生。2.(常用于否定句)注重,注意,考虑Youseldomregardmyadvice.你很少考虑我的劝告。3.尊敬,尊重OSheregardsherteacherhighly.她很尊重她的老师。4.与.有关Thisdoesnotregardmeatall.这与我毫无关系。5.Iregardhisbehaviorwithsuspicion.,.,7.revealv.显示，显出；泄露，透露Researchhasrevealedthathewasthefatheroftwelvechildren.8.confidencen.信赖，信任instrictconfidence对（某事）保密,.,9.mentionv.提到，提及Pleasedonotfailtomentioninyourofferthequantityavailable.,.,Review：,1.Wehavecompletedourenquiriesconcerningthefirmmentionedinyourletter.2.Wemustadviseyoutoregardtheirrequestforcreditwithcaution.3.Ourenquiriesrevealnothingtosuggestthatthefirm4.Thisinformationissuppliedinthestrictestconfidence.,.,五、促销SalesPromotion,一般促销信函的写作步骤如下：1.告知对方已邮寄新产品样品或新产品目录;2.介绍这些新产品新的功能、销售业绩以及价格;3.希望对方早日回复。,.,Case1,中国国家进出口公司欲向丹麦的Aarhus公司推销冬靴部最新产品的样品-滑冰靴。并由于对方公司的一贯支持，中方公司提供的是介绍产品的优惠价。并且这一价格仅在短期内提供，希望对方及早订货。,.,Usefulphases:,1.冬靴部winter-footweardepartment2.滑冰靴skiboots3.最新产品thelatestproducts4.介绍产品的优惠价aspecialintroductoryreduction5.由于你方过去支持owingtoyoursupportinthepast6.这个报价只保持一段时间Maintainthisreductiononlyforashorttime.7.早日订货earlyorders,.,ChinaNationalImport通情达理的,公道的Ithinkitsareasonableprice.Hegavemeareasonableexplanation.,.,FirmofferandNon-firmoffer,实盘所列的交易条件必须肯定、明确，不能含糊和模棱两可；也不应有任何保留。虚盘即发盘人有保留地愿按照一定条件达成交易的表示。虚盘不必有完整的内容，没有时限的规定，而且也不明确不肯定，如参考价、数量视我供应可能、以我最后确认有效(Subjecttoourfinalconfirmation),以我货未售出为准(subjecttounsold),此发价可按市价增减(Weoffersubjecttomarketfluctuation)等。,.,1.subjecttoyourreplyreachingherebeforeJune23,2006.(实盘）2.以本公司最终确认为准（表示此盘为虚盘）3.Subjecttoyouracceptancewithintwoweeks.以贵公司在两周之内接受为条件（说明此报盘为实盘）4.Subjecttoyourimmediateacceptance.(实盘）以贵公司立即接受为条件。,.,.,.,NingboQianhuTradingCo.,Ltd.101LianfengRoad,Ningbo315000,ChinaJune1,2006ThomasCo.,Ltd120GardenStreetVancouverV5Z3G7,CanadaDearMr.Crown,ThankyouforyourenquiryofMay24.Atyourrequest,wearemakingyouthefollowingoffersubjecttoyourreplyreachingherebeforeJune23,2006.Article:BrocadeHandbagsPrice:US$12.00/pc,CIFVancouverQuantity:5,000pcsShipment:August,2006Packing:ByirrevocabledocumentaryLetterofCreditinthesellersfavor.,.,Wehopethattheabovewillbeacceptabletoyou,andawaitwithkeeninterestyourformalorders.YourSincerely,DavidChen,.,Notes,1.Atyourrequest应你方要求这是商业信函中的常用语，用作状语e.g.Atyourrequest,wehaveamendedtheL/C.应贵公司要求，我们已经修改了信用证。也可用：asrequested,attherequestofsb应某人的要求e.g.Asrequest,wearegivingyouanestimateofapproximaterequirementsfornextyear.应贵公司要求，寄上一份明年所需货物的预估表。Wearesendingthecountersampleattherequestofyouragent.应贵公司代理商要求，寄上对等货样。,.,2.offerV.报盘（包括交易的种种条件，如货名、规格、数量、价格、船期及答复期限等）e.g.Wecanofferyouvariouskindsofbaske