剑桥商务英语教程华夏版课堂教学unit2.ppt

Unit2Letters,faxesandmemos,ThisunitintroducesandpracticestheskillsrequiredtodealwiththewritingtasksinUnits5to15.Itcovers:Howtolayoutabusinessletterormemo,some“goldenrules”forwritingletters,faxesandmemos,practiceinwritingroutineletters,e-mails,faxesandmemos.,ObjectivesFocusWarmingup2.1Communicatinginwriting2.2Namesandaddresses2.3Layoutandstyle2.4Thinkingaboutyourreader2.5SendingmessagesSum-upAssignment,Objectives,Whenthelearnersfinishlearningthisunit,theyshouldbeableto：acquireskillsrequiredinwritingtasks,Focus,HowtolayoutabusinessletterormemoSomegoldenrulesforwritingletters,faxesandmemosPracticeinwritingroutineletters,e-mails.Faxesandmemos,返回,Warmingup,Q:Howdoyoucontactyourfriends?-throughe-mails,QQ,letters,massages,phones,2.1Communicatinginwriting,ADiscussionBListening&ReadingCDiscussion,ADiscussion,Q1:Canyouidentifythedifferentkindsofcorrespondenceonthebook?Q2：Whichoftheitemswouldyouattendtofirst?,AnswerstoA,Q1:Thedifferentformsofcorrespondenceshownare:faxairmailfirstclassposthandwrittenlettertypedletterinternalmemopostcarde-mail(onthecomputerscreen)Post-ItnotemagazineQ2:Thereisnocorrectorderfordealingwiththecorrespondence,thoughonemightopentheairmailletterfirstanddealwiththeinternalmemolastofall!,Readthememo.Q1:Whois“HGW”?Q2:Whatishisorherjob?,BReading&Listening1.Reading,Answersto1,HGWseemstobeinchargeofstafftraining.,2Listening,Listentotherecordingtwice.Q1:Whatarethedifferencesbetweenthetwowaysofcommunicatingtheinformation?memophonecall,Answerto2,Inthememoalotmoreinformationisgivenanditseasiertofollow,andyouhaveapermanentrecord.Intheconversationthereisanopportunityfordiscussionandforquestionstobeanswered.Butthedetailswouldonlybegiveniftheyweredemanded.,CDiscussion,WorkingroupsDiscussthequestionsandtrytoaddmorepointstothechart,FACE-TO-FACEcommunication,Advantages&pleasuresmorepersonal,moreinteractionandfeedbackpossiblecanmakemoreimpactcheaperifnotravelinvolvedyoucansmile,Disadvantages&difficultiesonceyouvesaidsomethingitcantbeunsaidsayingsomethingoncemaynotberemembered,WRITING,Advantages&pleasuresarecordcanbekeptforthefileserrorscanbechangedyoucanwriteorreadwhenyoureintherightmoodyoucantakeyourtimeoverplanningandhowyoullexpresscomplicatedordelicatedetails,Disadvantages&difficultieswritingtakeslongerthereisnofeedbackorthefeedbackisdelayednopersonaltouchnosmilesnohandshakes,AFaxisafacsimilecopyofadocumentwhichistransmittedbynormaltelephonelinestoanotherfaxmachine.Someareprintedonspecialfaxformsratherlikememos,othersaresimplyhandwrittenmessages.Thesenderofafaxcantbecertainifthemessagehasbeenreceivedperfectlysometimeslinesgetmissedorareillegible.Afaxisnotusuallyalegallybindingdocument.,AFax,AnE-mail,E-Mail(electronicmail)isawayofsendingmessagesbetweencomputers.Themessageappearsonascreenandcanbeprintedoutifnecessary.Itisquickandeasy.Tomakee-mailmorepersonalsomepeopleusepunctuationtoaddhappy(:-)orunhappy(:-(facetotheirmessages!*AMemoInternationalmailwithinacompanyorbetweenbranchesofthesamefirmisusuallyintheformofMemos:thesemaybebriefhandwrittennotesorlonger,word-processedletters.Mostfirmsusespecialmemopadsforinternalmessages.AmemotoseniorEnglish-speakingmemberofstaffmayneedsasmuchcareasalettertoaclient.Thestylethatisuseddependsonthepracticewithinthecompanyandontherelationshipbetweenthepeopleinvolved.,ToXXCompanyAttnMrXFromMrWangDate2000123FaxNo2233666RefNoFO1216-01Pages1SubjectProvidingInformationDearMrSmith,Itwasapleasuremeetingyouthisweekandlearningofyourinterestinourpromotingproject.PleasefindencloseddetailedinformationofourspecialpromotionpackagefortheMarchissue.Astimeisshortfinaldeadlinehaspassed.Yourpromptconfirmationwouldbehighlyappreciated.ThankyouforyourkindattentionandIlookforwardtoyourpromptreply.Bestregards.,便笺的写作原则,ThePrincipleofWritingMemos,不同于业务信函；不需要信内收信人地址、称呼、和客套语、结束语等部分；各机构大多数都有内部便笺、记事、便条；笺头通常都包括致函人、受函人的姓名、职位，以及事由和日期；便笺内容分段排列（一般采用齐头式、缩进式）；有时也可以编上序号以明确要讲的不同事项。,FormiseasyMoreusesSavetime,noneedoflongtalking2.Notredundant3.EasyandquicktodeliverClearpointstorememberConvenientforfiling7.Clearresponsibility,见B1onp.16and2.5AonP.23,YouaretheHumanResourcesManagerofaninsurancecompany.Youwanttoarrangea2-dayteam-buildingeventwithTeam-Plusforeightsalesstaff.,Writeamemoof40-50wordstoyourassistant:TellinghimtocontacttheproviderSayingwhoandhowlongtheeventisforSuggestingtwopsiisbleweekendsfortheevent,2.2Names&addresses,AReading&discussionBListeningCRoleplay,AReading&discussion,Lookattheenvelopesanddiscusthequestions:Q1:Howaretheaddresseslaidoutdifferentlyfromthewayanaddressiswritteninyourcompany?Q2:Howdoyoufeelifyoureceivealetterwithyournamespeltwrong?Q3:Whatimpressionisgiveniftheaddresseesjobtitleoraddressareincorrectontheenvelope?,BListening,Listentotherecordingandtakethedictationdown.CheckyourworkinFile57.,CRoleplay,Therearethreedifficultaddresseswithhard-to-spellnames，whichyoumustdictatetoyourpartner.StudentAlooksatFile2,StudentBlooksatFile33.SeeFiles2and33intheStudentsBookforthetextofthisrecording,whichlasts5minutes20seconds.,Howtonotedown,Askthemtoreadaloudly,clearlyandslowlyListentotherisingandfallingtonesKnowthedistinctionofBritishandAmericanspellingUsetheAbbreviations,AbbreviationsRdSt.Sq.No.(US#)POBieori.e.etc.&Co.PlcptyLtdegore.g.,Corp.Inc.admin.approx.ASAPorasapCEOMDdeptdodoz.ordzftin.orins.b/fc/f,incl.Iborlbsm.oz.p.a.PAParPCPDQrecdydorydsTM,R,c,2.3Layoutandstyle,ADiscussionBReading&discussion,ADiscussion,DiscussonthelayoutandstylisticconventionsillustratedQ:WhatarethedifferencesbetweenthelayoutonthebookandthelayoutthatiscommonlyusedinChina?,BReading&discussion,Lookattheendingofbusinessletters:Q1:Whenwouldyouusethedifferentstylesandphrases?Q2:Whatdotheabbreviationsmean?Q3:WhichofthestylesandphraseswouldyoufindinAmericancorrespondence?Q4:Ifyoubeginyourletter“DearJim”,howdoyouendit?Q5:Ifyoubeginyourletter“DearSir”,howdoyouendit?,2.4Thinkingaboutyourreader,AReading&discussionBListeningCReading&discussionDWriting,AReading&discussion,ReadthetwolettersQ1:Whichoneisbetter?Q2:Why?,Someratherdullorold-fashionedphrasesinthefirstletterare:Weencloseforyourattention，ShouldyourequirefurtherinformationyouresteemedorderSomerathereffectivephrasesinthesecondletterare:Iamsureyouwillfindplentytointerestyou，Thisyear,fortheveryfirsttime,BListening,Yourwillheareightpeopletalkingabouttheirmethodswhenplanningtowriteanimportantletter.Q：Whichofthemdoyouagreewith?,CReading&discussion,The7Stepsarefromanotherpieceoftrainingmaterial.Thistextcanbereferredbacktoagainandagainwhenletter-writingtasksaredoneinlaterunits.,