商务英语肯德基pk麦当劳ppt课件

.,1,KFCPKMcDonalds,Group11Members,.,2,Contents,Advantages&Disadvantages,Comparison,.,3,BackgroundInformation,Companyname:KentuckyFriedchickenFounder:ColonelHarlandSandersHeadquarterssite:theUnitedStatesBusinessscope:westernfastfoodCompanyslogan:WeDoChickenRight,KFC,.,4,Backgroundinformation,KFCFoundedin1952EnteredChinain1987,Totalshops,.,5,BackgroundInformation,KFCmainlysellschickeninformofpieces,wraps,saladsandsandwiches.OutsideNorthAmerica,KFCoffersbeefbasedproductssuchashamburgersorkebabs,porkbasedproductssuchasribsandotherregionalfare.,KFC,.,6,Backgroundinformation,Companyname:McDonaldsFounder:RichardandMauriceMcDonaldHeadquarterssite:CaliforniaBusinessscope:fastfoodchain,dessertCompanyslogan:Imlovinit!,McDonalds,.,7,Backgroundinformation,McDonaldsfoundedin1954landedChinain1990,Totalshops,.,8,BackgroundInformation,McDonaldsmainlysellshamburgers,varioustypesofchickensandwichesandproducts,Frenchfries,softdrinks,breakfastitems,anddesserts.,McDonalds,.,9,Advantages&Disadvantages,AdvantageKFC,1.EarlierKFCenteredChinain1987whileMcDonaldslandedChinain1990,.,10,Advantages&Disadvantages,2.quality,AdvantageKFC,.,11,Advantages&Disadvantages,AdvantageKFC,3.services,.,12,Advantages&Disadvantages,1.Vividbrandimageandslogan,AdvantageMcDonalds,.,13,Advantages&Disadvantages,AdvantageMcDonalds,2.Widespreaddessertstations,.,14,3.People-orienteddesignoftherestaurants,Advantages&Disadvantages,AdvantageMcDonalds,.,15,Advantages&Disadvantages,DisadvantageKFC,Trade-off,Localizedproduct,Coreproduct,.,16,Advantages&Disadvantages,DisadvantageMcDonalds,1.frequentpricemeasuretorespondtocompetition,Lackoflocalizedfoodinnovation,Pricepromotion,Decreaseprofitrate,.,17,Advantages&Disadvantages,2.foodsafetycrisis,McNuggetscontainsillychemical,ToxiccadmiumhasbeendiscoveredinthepainteddesignonShrek-themeddrinkingglasses,.,18,Comparison,1、StrategyGlobalizationstrategyPKlocalizationstrategy,McDonalds:globalizationstrategy-moreinclinedtostrategicmanagementadjustments.KFC:localizationstrategy-doinRomeastheRomansdo,.,19,Comparison,ChinasMcDonaldsisstilltheworldofMcDonalds.ChinasKFC,slowlybecometheChineseofKentucky.,result,.,20,2.Theproduct:largelyidenticalbutwithminordifferences,McDonaldshamburgertogiveprioritytodozenofproducts,suitableforEuropeandtheUnitedStates.KFCwithchickenmeatproducts,andMcDonaldsmorethanforAsianespeciallythetasteoftheChinesepeople.ThereforemoreeasilyacceptforChineseconsumers.,Comparison,.,21,Comparison,Contrasttheicecream,.,22,Comparison,KFCmakescreaminthecontainerwhileMcsistedmilk,.,23,Comparison,KFCspasteis20gramsandMcis28grams,.,24,potatofries,Comparison,.,25,McDonalds2004yearsagoadheretochoosewithchildreninthecenterofthefamily,KFCistoyoungmenandwomenasthecenter,3.PeopleLocation,Comparison,.,26,Comparison,Accordingtofindings,16to25yearsoldeitherintheproportionofconsumergroupsorconsumptionamountonproportion,wereabove60%.Asweallknow,theconsumerrightisusuallydeterminedbyadultsinthemarketofparentsandchildrenwhichaccountsfor3040%.,.,27,KFC,McDonalds,regionalism,globalization,PK,grandfather,uncle,Chinesemarket,InChina,.,28,InChina,Pk,Pk,.,29,InChina,.,30,LagbehindKFCintheaspectsofrevenueandprofitperrestaurant,CLOSING,InChina,.,31,Reasons,1、Chinesetaste2、jumpstart,firstimpressionsaremostlasting3、sciencelocation,efficientoperation,InChina,.,32,InChina,Asfoodrestaurants,bothKFCandMcDonaldsn