晶宝广告喷绘竞争策划书

DIFFICULT,NOTHATINGBLUEPRINTS,NOTRHETORICWORDSANDSIMPLE,BUTFULLOFLOVE,TRUTH,PASSION,ENTREPRENEURIALPASSIONTAKETHISOPPORTUNITY,MYINSPIRATIONALQUOTESLIDAZHAOSCLASSIC“IRONSPECIALISEINUPLIFTINGBLENDWITHTHEARTICLE“GAVEEVERYONE,WITHAVIEWONHOWTODOWELLUNDERTHENEWSITUATIONOFTOWNSHIPANDVILLAGELEADERSINSPIREANDHELP,ANDALSOSHAREWITHYOUAGOODPLAYTOCREATEIRONSHOULDERSSTRONGARMS,TOASSUMETHEBURDENBEPASSEDONLYSPECIFICQUALITIES,WILLITBEPOSSIBLEINSPECIFICAREASTOCREATEAWORLDINMYVIEW,VILLAGECHIEFSINTHENEWSITUATION,WEMUSTFIRSTHAVEFIVEBASICQUALITYONEAMBITIONISTOPIONEER“WHOISHANDSOME“PEOPLEONLYHIGHMINDEDCANSTIMULATETHEFLOWOFMOMENTUMTOBECOMEBRAVEANDPERSISTENT,BECOMEQUIETANDPOWERFULTOWNSHIPANDVILLAGEPARTY“LEADERS“,WITHINTHEIRRESPECTIVEJURISDICTIONS,POLITICALSTABILITYANDECONOMICANDSOCIALDEVELOPMENTISSUES,DECISIONSANDORIENTATIONDEPENDSTOALARGEEXTENTBECAUSEOFYOUREVERYBODYINVILLAGECHIEFSANDTHEPOSITIONS,BOTHTHETRUSTOFTHEMASSES,THEORGANIZATIONSTRUST,MOREABILITYTOYOU,FULLYAFFIRMEDTHEMORALANDOTHERQUALITIESTHEREFORE,WEMUSTALWAYSMAINTAINTHEHISTORICALMISSIONANDSOCIALRESPONSIBILITY,ANDOURIDEALTREEROOTEDINTHEHARDWORKOFTHESOIL,WITHINDOMITABLESPIRIT,INDOMITABLECOURAGETOOPENUPANEWSITUATIONOFVILLAGESANDTOWNSTOHAVEAFEELINGOFCLOSENESSTOTHESECOND“THEPEOPLEANDCOUNTRY“OURBUSINESSFOUNDATIONINTHEPEOPLESBLOODINTHEPEOPLEPOWERPEOPLEADVANCEDDECISIONSOFTHEPARTYCADRESTOTHEFEELINGSOFTHEPEOPLEISANETERNALTHEMEFANZHONGYAN,CALLED“FIRST,ANDENJOYCOMFORTABOUTOTHERS“,ZHENGBANQIAOSALSOWROTEA“YACHAILAYLISTENINGTOTHERUSTLINGOFBAMBOO,THESUSPECTISSUFFERINGCAOCOUNTYOFFICIALS,LITTLEMY,ATOTALTURNOFF“OLDOFFEUDALOFFICIALEVENHASSOFEELINGS,ALONEWEISTO“SERVING“FORPURPOSESOFPEOPLESERVANTDOESWEMORESHOULDALWAYSHOLDWITHONPEOPLEOFDEEPFEELINGS,HEARTDEPARTMENTMASSESOFLEADINGVISITEDTEA,CAREMASSESOFEMOTIONSTHOUGHTSCOMPLAINED,ALWAYSINSISTEDPUTMASSESOFINTERESTSPUTINFIRST,CONSCIOUSLYFROMITSELFDOUP,FROMSMALLDOUP,FROMMASSESMOSTCARE,ANDMOSTDIRECTLY,ANDMOSTREALITYOFINTERESTSPROBLEMGRABBED,REALDOLOVEFORPEOPLEBYDEPARTMENT,ANDRIGHTFORPEOPLEBYWITH,ANDLEEFORPEOPLEBYCONSPIRACYTOTHREEWITHTHEFAMEOFMIND“NONINDIFFERENTNOTINSISTYOURDREAM,WITHOUTSERENITYNOTGOFAR“ASCENSIONTOFAMEISMORALITY,ISTHESUBLIMATIONOFTHESOULASTOWNSHIPANDVILLAGE,BESURETOMAINTAINANORMALSTATEOFMIND,ESTABLISHACORRECTVIEWPOINTONPOWER,POSITIONANDVALUESANDOUTLOOK,ASFAMEISLIGHTLIKEWATER,DEPENDING50KM,ALSOREDANDLIKEHUNDREDSOFTHOUSANDSOFTHEKMTMILITARYCOMBAT,BUTHEWENTONTOCOLLECTAVARIETYOFNEWSPAPERSANDMAGAZINES,ANDTHENRACEAGAINSTTIMETOPOREOVERASLONGASTHESTUDYOFMIND,ITISNOTNECESSARYTOCOMETOTHELIBRARY,WORKSHOPS,INTOTHEVILLAGES,PEOPLELEARNEDFARMINGTECHNIQUES,PROBLEMSOLVINGMETHODS,PARTICIPATIONINCONFERENCES,LEARNEDSUPERIORSPOLICIESREPORTS,YOUCANLEARNTODEALWITHPROBLEMS,ART,JUSTWANTEDTOLEARN,TOLEARNATANYTIMETOCONTINUOUSLYEXPANDTHESCOPEOFTHESTUDYTHECOMPLEXITYANDCOMPREHENSIVENESSOFOURWORK,DECIDEDTONOTONLYDOWEWANTTOBE“PROFESSIONALS“,ORIF“GENERALISTS“,TODABBLEINDIFFERENTAREASOFKNOWLEDGEMASTERYOFKNOWLEDGENOTONLYTOHAVEKNOWLEDGETORATIONALANALYSISTHISONREQUIREMENTSWE,NOTONLYTOLEARNINGNATIONALOFROUTE,ANDAPPROACH,ANDPOLICY,ALSOTOLEARNINGNATIONALOFLEGAL,ANDREGULATIONSNOTONLYTOWITHPOLITICALTHEORYARMEDMIND,ALSOTOWITHECONOMICTHEORYGUIDEWORKNOTONLYTOREADHISTORY,ALSOTOREADHISTORYNOTONLYTOABSORPTIONSMOFMIRROR,ALSOTOGETSISOFROADNOTONLYTOFROMLOCALLEARN,ALSOTOTOOUTSIDELEARNNOTONLYTOTOBOOKSLEARN,ALSOTOFIELDSTUDYLEARNTHEREFORE,IWOULDENCOURAGEYOU,ANDMORETOTHEOUTSIDEWORLDWHENIHAVETIMETOTAKEALOOKAT,TAKEASTROLL,OUTSIDEDEVELOPMENTS,LEARNOTHERPEOPLESDEVELOPMENTAPPROACH,ANDTHENCOMEBACKTOGUIDEOURWORKSECOND,WEMUSTTHINK“LEARNINGWITHOUTTHOUGHTTOOVERSHADOW,THINKINGWITHOUTLEARNINGISPERILOUS“WEWANTTOFOSTERTHECHARACTEROFADVANCINGWITHTHETIMES,FORGEAHEAD,OFTENREFLECTTHEMSELVESINADAPTINGTOTHENEWSITUATIONONWHETHERTHEREAREDELAYS,HAVEANYTHINGTOFEARINTHEREFORMANDINNOVATION,WHETHERINTERMSOFACCELERATINGTHEDEVELOPMENTOFARELAXATION,KEEPPROMISINGSTATEOFMINDINORDERTODOINVESTIGATIONS,INVESTIGATIONSISTHEROADTOHEAVEN,GODDISPOSESOFTHEBASETOWANTSTOREALHEARDTRUTH,ANDJUSTICETOTRUTH,ANDGETTRUTH,RECEIVEDEFFECTIVENESS,ONMUSTINDEPTHACTUAL,ANDOUTREACH,ANDINDEPTHMASSES,WORSHIPMASSESFORDIVISION,ANDMASSESHEART,WITHMASSESWITHDISCUSSIONEVERYONECAREOFPROBLEM,LISTENINGTHEYOFCALLS,UNDERSTANDTHEYOFMOOD,FEELTHEYOFSUFFERING,SUMMARYTHEYOFEXPERIENCE,CONCENTRATEDTHEYOFWISDOM,ESPECIALLYONMASSESMOSTHOPE,ANDMOSTURGENT,ANDMOSTWORRIES,ANDMOSTCOMPLAINEDOFHOT,ANDDIFFICULTIESANDFOCUSPROBLEM,MORETOACTIVERESEARCH,CAUGHTNOTPUTDARETOINNOVATE,INOURWORK,OFTENREMAIN“THEOLDWAYDOESNTWORK,THENEWAPPROACHWOULDNOT“SITUATION,THEREASON,THEKEYISTHATMANYPEOPLEKNOWTHATCOPYINGOTHERPEOPLESIDEAS,MECHANICALLY,USINGSOMEONEELSESOLDWAYSTOCHANGETHISPREDICAMENT,REQUIRESUSTOBREAKTHESHACKLESOFTRADITIONALCONCEPTSTOOVERCOMECONSERVATIVE,CONFORMIST,GOODATFINDINGNEWPROBLEMSANDTOACCEPTNEWTHINGS,SUMMARIZENEWEXPERIENCE,NEWIDEAS,DEVELOPINGNEWPROGRAMMESANDMAVERICK,ANEWAPPROACHTOSOLVEPROBLEMS,SPEEDUPDEVELOPMENTESPECIALLYINIMPLEMENTSUPERIORPOLICYSPIRITOFPROCESSINTHE,BOTHIMPLEMENTATION,ANDCANNOTMECHANICALLY,TOTOEXTRAORDINARYOFCOURAGEANDDEVELOPENTERPRISINGOFSPIRIT,PUTFLEXIBILITYANDPRINCIPLECOMBINEDUP,PUTSUPERIOROFSPIRITANDLOCALREALITYCOMBINEDUP,YONGCONSPIRACYTOBREAKTHROUGHOFPOLICY,ANDEXERCISEINNOVATIONOFLIFT,DEVELOPEDOUTDEVELOPMENTWORKSOF,ANDGRASSROOTSWELCOMESOF晶宝广告喷绘竞争策划书市场的竞争有时候真的是很激烈，这就导致了我们的公司一直在竞争中求发展，这也是当前大部分行业面临的问题，竞争无处不在作为一个公司，就要面临着很多的竞争，在竞争中就会有成功，当然也有失败，不过这就是导致我们一直以来不断努力的的成功，在竞争中胜利才是最好的一、市场环境1、市场情况浙江喷绘制作公司大小近两百家，小到只有一个门面，没有设备的；大到拥有美国五米宽幅喷绘机，JV3喷绘机、武藤8000的、威特3360的。分别以搏美喷绘、邦克喷绘、攀石达、太阳雨、金龙、千佳、三颜色、翰明、联合标识、友谊喷绘等，都是在XX年左右成立的喷绘制作企业；最早的在1999年，从小小的招牌店，到现在拥有千万资产的公司。在前几年成立的广告制作企业，基本上是起步做业务人员独后成立的公司，其在九十年代成立的喷绘制作公司比较少，那时成立公司成本大，一台设备都在300多万元，以美国的威特大型户外机型为首。写真以惠普5000、武藤、罗兰为主。前些年主要是温州人和柳州人投资喷绘行业，当时户外喷绘在三百多元一个平米，且供不应求，因为买的起喷绘机械的人懂操作的人很少，在XX年后，喷绘行业有了很大的转变，喷绘设备有了国产的，许多的喷绘机型出来，且价格低廉，色彩艳丽。人人都看到喷绘广告行业有利可图，都投资购买机械，开喷绘制作公司，毕竟每平米的利润在两百多元钱，是非常暴利的行业，曾经有人说，那个就是一个印刷钱的机械，只要机械开起来，就有不断的钱流入自己的口袋，有人一夜暴富，就是在那个九十年代。在XX年喷绘行业百花齐放，经济快速发展，广告需求空前的壮大，各品牌的广告喷绘装璜投入巨大，喷绘价格有了大幅度的缩水，普通喷绘价格在16元左右，精度在300DPI，到XX年喷绘精度在720DPI，价格却只有10元左右，可想喷绘机械的技术，制作成本的大幅削减之最。原来的喷绘机械，威特、以色列赛天使、彩神、工正、赛博、正慢慢的淡出市场，目前以精工、威斯特、雅色兰、麦杰特、JV3等户外喷绘机型为主。在发达城市以威特3360、JV3、武藤、惠普为主流喷绘机型设备，且制作技术在内地是无法跟级的。发达城市都有自己的的制作团队，多年的设计制作人员，国外广告借鉴度高。内地在客户需求中，要求没有发达城市的要求高，普遍的客户素质有一定关系，没有充分认识广告给自我品牌产品带来的潜在力量杭州地区品牌众多，独特的地理位置，服务全国性公司有先天优势，老牌的广告制作公司，都成立了多年，在设备上面，都保存着老一套的设备，制作成本降不下来，维护成本高，与现代喷绘技术相比，没有可比性喷绘制作技术没有吸取发达城市经验，没有创新，提高公司服务能力，创造更大的利益。现有的喷绘制作企业，基本上是第二代、第三代了、第二代（先前在喷绘公司工作的技术和业务人员）在公司经营管理方面，企业领导者本身就有不足，无法企DIFFICULT,NOTHATINGBLUEPRINTS,NOTRHETORICWORDSANDSIMPLE,BUTFULLOFLOVE,TRUTH,PASSION,ENTREPRENEURIALPASSIONTAKETHISOPPORTUNITY,MYINSPIRATIONALQUOTESLIDAZHAOSCLASSIC“IRONSPECIALISEINUPLIFTINGBLENDWITHTHEARTICLE“GAVEEVERYONE,WITHAVIEWONHOWTODOWELLUNDERTHENEWSITUATIONOFTOWNSHIPANDVILLAGELEADERSINSPIREANDHELP,ANDALSOSHAREWITHYOUAGOODPLAYTOCREATEIRONSHOULDERSSTRONGARMS,TOASSUMETHEBURDENBEPASSEDONLYSPECIFICQUALITIES,WILLITBEPOSSIBLEINSPECIFICAREASTOCREATEAWORLDINMYVIEW,VILLAGECHIEFSINTHENEWSITUATION,WEMUSTFIRSTHAVEFIVEBASICQUALITYONEAMBITIONISTOPIONEER“WHOISHANDSOME“PEOPLEONLYHIGHMINDEDCANSTIMULATETHEFLOWOFMOMENTUMTOBECOMEBRAVEANDPERSISTENT,BECOMEQUIETANDPOWERFULTOWNSHIPANDVILLAGEPARTY“LEADERS“,WITHINTHEIRRESPECTIVEJURISDICTIONS,POLITICALSTABILITYANDECONOMICANDSOCIALDEVELOPMENTISSUES,DECISIONSANDORIENTATIONDEPENDSTOALARGEEXTENTBECAUSEOFYOUREVERYBODYINVILLAGECHIEFSANDTHEPOSITIONS,BOTHTHETRUSTOFTHEMASSES,THEORGANIZATIONSTRUST,MOREABILITYTOYOU,FULLYAFFIRMEDTHEMORALANDOTHERQUALITIESTHEREFORE,WEMUSTALWAYSMAINTAINTHEHISTORICALMISSIONANDSOCIALRESPONSIBILITY,ANDOURIDEALTREEROOTEDINTHEHARDWORKOFTHESOIL,WITHINDOMITABLESPIRIT,INDOMITABLECOURAGETOOPENUPANEWSITUATIONOFVILLAGESANDTOWNSTOHAVEAFEELINGOFCLOSENESSTOTHESECOND“THEPEOPLEANDCOUNTRY“OURBUSINESSFOUNDATIONINTHEPEOPLESBLOODINTHEPEOPLEPOWERPEOPLEADVANCEDDECISIONSOFTHEPARTYCADRESTOTHEFEELINGSOFTHEPEOPLEISANETERNALTHEMEFANZHONGYAN,CALLED“FIRST,ANDENJOYCOMFORTABOUTOTHERS“,ZHENGBANQIAOSALSOWROTEA“YACHAILAYLISTENINGTOTHERUSTLINGOFBAMBOO,THESUSPECTISSUFFERINGCAOCOUNTYOFFICIALS,LITTLEMY,ATOTALTURNOFF“OLDOFFEUDALOFFICIALEVENHASSOFEELINGS,ALONEWEISTO“SERVING“FORPURPOSESOFPEOPLESERVANTDOESWEMORESHOULDALWAYSHOLDWITHONPEOPLEOFDEEPFEELINGS,HEARTDEPARTMENTMASSESOFLEADINGVISITEDTEA,CAREMASSESOFEMOTIONSTHOUGHTSCOMPLAINED,ALWAYSINSISTEDPUTMASSESOFINTERESTSPUTINFIRST,CONSCIOUSLYFROMITSELFDOUP,FROMSMALLDOUP,FROMMASSESMOSTCARE,ANDMOSTDIRECTLY,ANDMOSTREALITYOFINTERESTSPROBLEMGRABBED,REALDOLOVEFORPEOPLEBYDEPARTMENT,ANDRIGHTFORPEOPLEBYWITH,ANDLEEFORPEOPLEBYCONSPIRACYTOTHREEWITHTHEFAMEOFMIND“NONINDIFFERENTNOTINSISTYOURDREAM,WITHOUTSERENITYNOTGOFAR“ASCENSIONTOFAMEISMORALITY,ISTHESUBLIMATIONOFTHESOULASTOWNSHIPANDVILLAGE,BESURETOMAINTAINANORMALSTATEOFMIND,ESTABLISHACORRECTVIEWPOINTONPOWER,POSITIONANDVALUESANDOUTLOOK,ASFAMEISLIGHTLIKEWATER,DEPENDING50KM,ALSOREDANDLIKEHUNDREDSOFTHOUSANDSOFTHEKMTMILITARYCOMBAT,BUTHEWENTONTOCOLLECTAVARIETYOFNEWSPAPERSANDMAGAZINES,ANDTHENRACEAGAINSTTIMETOPOREOVERASLONGASTHESTUDYOFMIND,ITISNOTNECESSARYTOCOMETOTHELIBRARY,WORKSHOPS,INTOTHEVILLAGES,PEOPLELEARNEDFARMINGTECHNIQUES,PROBLEMSOLVINGMETHODS,PARTICIPATIONINCONFERENCES,LEARNEDSUPERIORSPOLICIESREPORTS,YOUCANLEARNTODEALWITHPROBLEMS,ART,JUSTWANTEDTOLEARN,TOLEARNATANYTIMETOCONTINUOUSLYEXPANDTHESCOPEOFTHESTUDYTHECOMPLEXITYANDCOMPREHENSIVENESSOFOURWORK,DECIDEDTONOTONLYDOWEWANTTOBE“PROFESSIONALS“,ORIF“GENERALISTS“,TODABBLEINDIFFERENTAREASOFKNOWLEDGEMASTERYOFKNOWLEDGENOTONLYTOHAVEKNOWLEDGETORATIONALANALYSISTHISONREQUIREMENTSWE,NOTONLYTOLEARNINGNATIONALOFROUTE,ANDAPPROACH,ANDPOLICY,ALSOTOLEARNINGNATIONALOFLEGAL,ANDREGULATIONSNOTONLYTOWITHPOLITICALTHEORYARMEDMIND,ALSOTOWITHECONOMICTHEORYGUIDEWORKNOTONLYTOREADHISTORY,ALSOTOREADHISTORYNOTONLYTOABSORPTIONSMOFMIRROR,ALSOTOGETSISOFROADNOTONLYTOFROMLOCALLEARN,ALSOTOTOOUTSIDELEARNNOTONLYTOTOBOOKSLEARN,ALSOTOFIELDSTUDYLEARNTHEREFORE,IWOULDENCOURAGEYOU,ANDMORETOTHEOUTSIDEWORLDWHENIHAVETIMETOTAKEALOOKAT,TAKEASTROLL,OUTSIDEDEVELOPMENTS,LEARNOTHERPEOPLESDEVELOPMENTAPPROACH,ANDTHENCOMEBACKTOGUIDEOURWORKSECOND,WEMUSTTHINK“LEARNINGWITHOUTTHOUGHTTOOVERSHADOW,THINKINGWITHOUTLEARNINGISPERILOUS“WEWANTTOFOSTERTHECHARACTEROFADVANCINGWITHTHETIMES,FORGEAHEAD,OFTENREFLECTTHEMSELVESINADAPTINGTOTHENEWSITUATIONONWHETHERTHEREAREDELAYS,HAVEANYTHINGTOFEARINTHEREFORMANDINNOVATION,WHETHERINTERMSOFACCELERATINGTHEDEVELOPMENTOFARELAXATION,KEEPPROMISINGSTATEOFMINDINORDERTODOINVESTIGATIONS,INVESTIGATIONSISTHEROADTOHEAVEN,GODDISPOSESOFTHEBASETOWANTSTOREALHEARDTRUTH,ANDJUSTICETOTRUTH,ANDGETTRUTH,RECEIVEDEFFECTIVENESS,ONMUSTINDEPTHACTUAL,ANDOUTREACH,ANDINDEPTHMASSES,WORSHIPMASSESFORDIVISION,ANDMASSESHEART,WITHMASSESWITHDISCUSSIONEVERYONECAREOFPROBLEM,LISTENINGTHEYOFCALLS,UNDERSTANDTHEYOFMOOD,FEELTHEYOFSUFFERING,SUMMARYTHEYOFEXPERIENCE,CONCENTRATEDTHEYOFWISDOM,ESPECIALLYONMASSESMOSTHOPE,ANDMOSTURGENT,ANDMOSTWORRIES,ANDMOSTCOMPLAINEDOFHOT,ANDDIFFICULTIESANDFOCUSPROBLEM,MORETOACTIVERESEARCH,CAUGHTNOTPUTDARETOINNOVATE,INOURWORK,OFTENREMAIN“THEOLDWAYDOESNTWORK,THENEWAPPROACHWOULDNOT“SITUATION,THEREASON,THEKEYISTHATMANYPEOPLEKNOWTHATCOPYINGOTHERPEOPLESIDEAS,MECHANICALLY,USINGSOMEONEELSESOLDWAYSTOCHANGETHISPREDICAMENT,REQUIRESUSTOBREAKTHESHACKLESOFTRADITIONALCONCEPTSTOOVERCOMECONSERVATIVE,CONFORMIST,GOODATFINDINGNEWPROBLEMSANDTOACCEPTNEWTHINGS,SUMMARIZENEWEXPERIENCE,NEWIDEAS,DEVELOPINGNEWPROGRAMMESANDMAVERICK,ANEWAPPROACHTOSOLVEPROBLEMS,SPEEDUPDEVELOPMENTESPECIALLYINIMPLEMENTSUPERIORPOLICYSPIRITOFPROCESSINTHE,BOTHIMPLEMENTATION,ANDCANNOTMECHANICALLY,TOTOEXTRAORDINARYOFCOURAGEANDDEVELOPENTERPRISINGOFSPIRIT,PUTFLEXIBILITYANDPRINCIPLECOMBINEDUP,PUTSUPERIOROFSPIRITANDLOCALREALITYCOMBINEDUP,YONGCONSPIRACYTOBREAKTHROUGHOFPOLICY,ANDEXERCISEINNOVATIONOFLIFT,DEVELOPEDOUTDEVELOPMENTWORKSOF,ANDGRASSROOTSWELCOMESOF业化操作，这是这个行业的通病，第三代（自由择业，创业冒险人员、第二代的员工）基本上是了解广告喷绘制作行业，执着有精力的年轻人，家庭作坊式的在经营着的人。）2、市场分析浙江在全国是轻工业大省，服装品牌众多、毗邻珠三角，城市历史悠久，制作喷绘产品深入其它省份迅速。在经济快速发展的今天，政府对城市的改造，房产的开发，旅游业，食品行业的迅猛发展，使更多的生产企业，认识到了产品品牌的力量，浙江人在中国，是最能经商的，以温州人居首。广告无处不在，户外广告尤为重要，户外强制性的媒体，投入成本低，影响面广，户外广告年销售近30亿元，已经成为不可或缺的重要经济组成部分，商场、专卖店、展会、工业中心、街头店招无不用到。杭州喷绘制作企业众多，但缺乏能系统解决高端客户能力的公司，只有廖廖几家喷绘公司还可以，在深圳就有许多的喷绘制作公司，他们服务许多全国性的品牌公司，出口台湾，香港，澳门。有着技术上的先天性的条件，但现在杭州地理位置的独特性不比深圳差，杭州的喷绘制作技术与我们现在公司的技术和输出能力，有着质的差距，原因是早些年前成立的公司虽然规模很大，但他们的技术没有得到进一步改善，与我公司没有大的可比性，他们要放弃先前设备的话投入的太多，在业务没有显著扩大的时候，他们是不会放弃的；在这样的情况下，这个市场就会有我们发展的很大空间，当他们觉察到这个市场的时候我们的市场客户早已经巩固了，我们本身就有先天的技术优势，他们老旧的设备、输出能力低得多，维护成本比起现在的我们要高得多，所以我们走在行业的前列，成功的条件我们都占据着。有必胜的条件支配惠普喷绘设备是全球领导力量，行业品牌的深入，客户可选择性就会非常的强，所以做好我们的后期保障工作、服务力度和推广力度就非常关键，做好了这些，当与喷绘需求的大客户接触时，就可以与之签订长时间的广告喷绘制作合作合同，感受体验我们惠普公司，给打印行业视觉带来新的震撼，使品牌优势更深一层在人们的心中，达成长期友好合作共识；在行业竞争中我们占有了主导地位，价格，质量，技术服务，软硬件维护，户外广告咨询服务等先决条件。再者在喷绘行业里，我们使客户都能接受和认同惠普公司的系列产品、喷绘设备和耗材，那我们就算是成功的，都能带动惠普公司的产品在浙江市场上的销售量和市场占有率。这样的影响力，其它的代理公司是无法占据浙江市场的，站在商人的眼光里，无不是有利可图，可实施去做的一面。喷绘行业虽然有一定的局域性，但服务的客户基本上也就那么多固定的，当现在服务的客户趋于全国性，不再像从前的单一性，就有了多重的经营方式，品牌众多，而品牌形象得统一，是目前喷绘行业地区性竞争，跨地域行经营合作的前景，市场竞争的又一区域，战场，发展机会这点很少有喷绘企业认识到这一点，在杭州服务的也基本上是单一个杭州市场。3、市场定位DIFFICULT,NOTHATINGBLUEPRINTS,NOTRHETORICWORDSANDSIMPLE,BUTFULLOFLOVE,TRUTH,PASSION,ENTREPRENEURIALPASSIONTAKETHISOPPORTUNITY,MYINSPIRATIONALQUOTESLIDAZHAOSCLASSIC“IRONSPECIALISEINUPLIFTINGBLENDWITHTHEARTICLE“GAVEEVERYONE,WITHAVIEWONHOWTODOWELLUNDERTHENEWSITUATIONOFTOWNSHIPANDVILLAGELEADERSINSPIREANDHELP,ANDALSOSHAREWITHYOUAGOODPLAYTOCREATEIRONSHOULDERSSTRONGARMS,TOASSUMETHEBURDENBEPASSEDONLYSPECIFICQUALITIES,WILLITBEPOSSIBLEINSPECIFICAREASTOCREATEAWORLDINMYVIEW,VILLAGECHIEFSINTHENEWSITUATION,WEMUSTFIRSTHAVEFIVEBASICQUALITYONEAMBITIONISTOPIONEER“WHOISHANDSOME“PEOPLEONLYHIGHMINDEDCANSTIMULATETHEFLOWOFMOMENTUMTOBECOMEBRAVEANDPERSISTENT,BECOMEQUIETANDPOWERFULTOWNSHIPANDVILLAGEPARTY“LEADERS“,WITHINTHEIRRESPECTIVEJURISDICTIONS,POLITICALSTABILITYANDECONOMICANDSOCIALDEVELOPMENTISSUES,DECISIONSANDORIENTATIONDEPENDSTOALARGEEXTENTBECAUSEOFYOUREVERYBODYINVILLAGECHIEFSANDTHEPOSITIONS,BOTHTHETRUSTOFTHEMASSES,THEORGANIZATIONSTRUST,MOREABILITYTOYOU,FULLYAFFIRMEDTHEMORALANDOTHERQUALITIESTHEREFORE,WEMUSTALWAYSMAINTAINTHEHISTORICALMISSIONANDSOCIALRESPONSIBILITY,ANDOURIDEALTREEROOTEDINTHEHARDWORKOFTHESOIL,WITHINDOMITABLESPIRIT,INDOMITABLECOURAGETOOPENUPANEWSITUATIONOFVILLAGESANDTOWNSTOHAVEAFEELINGOFCLOSENESSTOTHESECOND“THEPEOPLEANDCOUNTRY“OURBUSINESSFOUNDATIONINTHEPEOPLESBLOODINTHEPEOPLEPOWERPEOPLEADVANCEDDECISIONSOFTHEPARTYCADRESTOTHEFEELINGSOFTHEPEOPLEISANETERNALTHEMEFANZHONGYAN,CALLED“FIRST,ANDENJOYCOMFORTABOUTOTHERS“,ZHENGBANQIAOSALSOWROTEA“YACHAILAYLISTENINGTOTHERUSTLINGOFBAMBOO,THESUSPECTISSUFFERINGCAOCOUNTYOFFICIALS,LITTLEMY,ATOTALTURNOFF“OLDOFFEUDALOFFICIALEVENHASSOFEELINGS,ALONEWEISTO“SERVING“FORPURPOSESOFPEOPLESERVANTDOESWEMORESHOULDALWAYSHOLDWITHONPEOPLEOFDEEPFEELINGS,HEARTDEPARTMENTMASSESOFLEADINGVISITEDTEA,CAREMASSESOFEMOTIONSTHOUGHTSCOMPLAINED,ALWAYSINSISTEDPUTMASSESOFINTERESTSPUTINFIRST,CONSCIOUSLYFROMITSELFDOUP,FROMSMALLDOUP,FROMMASSESMOSTCARE,ANDMOSTDIRECTLY,ANDMOSTREALITYOFINTERESTSPROBLEMGRABBED,REALDOLOVEFORPEOPLEBYDEPARTMENT,ANDRIGHTFORPEOPLEBYWITH,ANDLEEFORPEOPLEBYCONSPIRACYTOTHREEWITHTHEFAMEOFMIND“NONINDIFFERENTNOTINSISTYOURDREAM,WITHOUTSERENITYNOTGOFAR“ASCENSIONTOFAMEISMORALITY,ISTHESUBLIMATIONOFTHESOULASTOWNSHIPANDVILLAGE,BESURETOMAINTAINANORMALSTATEOFMIND,ESTABLISHACORRECTVIEWPOINTONPOWER,POSITIONANDVALUESANDOUTLOOK,ASFAMEISLIGHTLIKEWATER,DEPENDING50KM,ALSOREDANDLIKEHUNDREDSOFTHOUSANDSOFTHEKMTMILITARYCOMBAT,BUTHEWENTONTOCOLLECTAVARIETYOFNEWSPAPERSANDMAGAZINES,ANDTHENRACEAGAINSTTIMETOPOREOVERASLONGASTHESTUDYOFMIND,ITISNOTNECESSARYTOCOMETOTHELIBRARY,WORKSHOPS,INTOTHEVILLAGES,PEOPLELEARNEDFARMINGTECHNIQUES,PROBLEMSOLVINGMETHODS,PARTICIPATIONINCONFERENCES,LEARNEDSUPERIORSPOLICIESREPORTS,YOUCANLEARNTODEALWITHPROBLEMS,ART,JUSTWANTEDTOLEARN,TOLEARNATANYTIMETOCONTINUOUSLYEXPANDTHESCOPEOFTHESTUDYTHECOMPLEXITYANDCOMPREHENSIVENESSOFOURWORK,DECIDEDTONOTONLYDOWEWANTTOBE“PROFESSIONALS“,ORIF“GENERALISTS“,TODABBLEINDIFFERENTAREASOFKNOWLEDGEMASTERYOFKNOWLEDGENOTONLYTOHAVEKNOWLEDGETORATIONALANALYSISTHISONREQUIREMENTSWE,NOTONLYTOLEARNINGNATIONALOFROUTE,ANDAPPROACH,ANDPOLICY,ALSOTOLEARNINGNATIONALOFLEGAL,ANDREGULATIONSNOTONLYTOWITHPOLITICALTHEORYARMEDMIND,ALSOTOWITHECONOMICTHEORYGUIDEWORKNOTONLYTOREADHISTORY,ALSOTOREADHISTORYNOTONLYTOABSORPTIONSMOFMIRROR,ALSOTOGETSISOFROADNOTONLYTOFROMLOCALLEARN,ALSOTOTOOUTSIDELEARNNOTONLYTOTOBOOKSLEARN,ALSOTOFIELDSTUDYLEARNTHEREFORE,IWOULDENCOURAGEYOU,ANDMORETOTHEOUTSIDEWORLDWHENIHAVETIMETOTAKEALOOKAT,TAKEASTROLL,OUTSIDEDEVELOPMENTS,LEARNOTHERPEOPLESDEVELOPMENTAPPROACH,ANDTHENCOMEBACKTOGUIDEOURWORKSECOND,WEMUSTTHINK“LEARNINGWITHOUTTHOUGHTTOOVERSHADOW,THINKINGWITHOUTLEARNINGISPERILOUS“WEWANTTOFOSTERTHECHARACTEROFADVANCINGWITHTHETIMES,FORGEAHEAD,OFTENREFLECTTHEMSELVESINADAPTINGTOTHENEWSITUATIONONWHETHERTHEREAREDELAYS,HAVEANYTHINGTOFEARINTHEREFORMANDINNOVATION,WHETHERINTERMSOFACCELERATINGTHEDEVELOPMENTOFARELAXATION,KEEPPROMISINGSTATEOFMINDINORDERTODOINVESTIGATIONS,INVESTIGATIONSISTHEROADTOHEAVEN,GODDISPOSESOFTHEBASETOWANTSTOREALHEARDTRUTH,ANDJUSTICETOTRUTH,ANDGETTRUTH,RECEIVEDEFFECTIVENESS,ONMUSTINDEPTHACTUAL,ANDOUTREACH,ANDINDEPTHMASSES,WORSHIPMASSESFORDIVISION,ANDMASSESHEART,WITHMASSESWITHDISCUSSIONEVERYONECAREOFPROBLEM,LISTENINGTHEYOFCALLS,UNDERSTANDTHEYOFMOOD,FEELTHEYOFSUFFERING,SUMMARYTHEYOFEXPERIENCE,CONCENTRATEDTHEYOFWISDOM,ESPECIALLYONMASSESMOSTHOPE,ANDMOSTURGENT,ANDMOSTWORRIES,ANDMOSTCOMPLAINEDOFHOT,ANDDIFFICULTIESANDFOCUSPROBLEM,MORETOACTIVERESEARCH,CAUGHTNOTPUTDARETOINNOVATE,INOURWORK,OFTENREMAIN“THEOLDWAYDOESNTWORK,THENEWAPPROACHWOULDNOT“SITUATION,THEREASON,THEKEYISTHATMANYPEOPLEKNOWTHATCOPYINGOTHERPEOPLESIDEAS,MECHANICALLY,USINGSOMEONEELSESOLDWAYSTOCHANGETHISPREDICAMENT,REQUIRESUSTOBREAKTHESHACKLESOFTRADITIONALCONCEPTSTOOVERCOMECONSERVATIVE,CONFORMIST,GOODATFINDINGNEWPROBLEMSANDTOACCEPTNEWTHINGS,SUMMARIZENEWEXPERIENCE,NEWIDEAS,DEVELOPINGNEWPROGRAMMESANDMAVERICK,ANEWAPPROACHTOSOLVEPROBLEMS,SPEEDUPDEVELOPMENTESPECIALLYINIMPLEMENTSUPERIORPOLICYSPIRITOFPROCESSINTHE,BOTHIMPLEMENTATION,ANDCANNOTMECHANICALLY,TOTOEXTRAORDINARYOFCOURAGEANDDEVELOPENTERPRISINGOFSPIRIT,PUTFLEXIBILITYANDPRINCIPLECOMBINEDUP,PUTSUPERIOROFSPIRITANDLOCALREALITYCOMBINEDUP,YONGCONSPIRACYTOBREAKTHROUGHOFPOLICY,ANDEXERCISEINNOVATIONOFLIFT,DEVELOPEDOUTDEVELOPMENTWORKSOF,ANDGRASSROOTSWELCOMESOF、以大型市场、超市、卖场、品牌公司、集团公司、家私、涂料生产企业为市场为目标、以HP尖端科技展示体验为中心,成立专业广告喷绘、图文输出有限责任公