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ENTSFROMTHEPOINTOFVIEWOFMARKETERSMEANWHILE,ITSSIGNIFICANTTOUNDERSTANDTHEPERMEABILITYOFTHECULTURECORRECTLYWITHTHEDEVELOPMENTOFECONOMYANDTHEINCREASEOFFOREIGNEXCHANGE,FOREIGNCULTUREANDNATIONALCULTUREPERMEATEMUTUALLYTHOUGHTHEPENETRATIONSPEEDISSLOWWHENITCOMESTODIETCULTURE,THEEUROPEANSCANTCHANGETOEATWITHCHOPSTICKSINONENIGHTANDTHECHINESEWONTSUDDENLYEATHAMBURGERS,FRIEDCHICKEN,WITHOUTRICE,STEAMEDBREADONLYBUT,THEEUROPEANSACCEPTEDCHINESEFOODGRADUALLYWHILETHECHINESEIDENTIFYWITHTHEWESTERNFOODGRADUALLYATTHESAMETIMEINADDITION,INTHEDESIGNPROCESSOFAPRODUCT,ITCONTAINSNOTONLYTHECREATIONACTIVITYBUTALSOTHECULTURALACTIVITIESTHEPRODUCTACTASAINFORMATIONCARRIEROFCULTURESYSTEMWITHTHEDEVELOPMENTOFSOCIETYANDTHECHANGEOFDEMAND,THEPRODUCTDESIGNOFCULTUREISINCONSTANTARROGATIONHIMSELFTHEREFORE,THEINTERNATIONALMARKETINGPERSONNELSHOULDSPARENOEFFECTSTOUNDERSTANDTHEPERMEABILITYOFTHECULTURECORRECTLYANDEXPANDTHEMARKETPOSOTIVELYLASTBUTNOTLEAST,CROSSCULTURALHUMANRESOURCEMANAGEMENTISOFGREATIMPORTANCETHEKEYTOCROSSCULTURALMANAGEMENTISTHEMANAGEMENTOFPEOPLEPEOPLESTHINKINGANDBEHAVIORREFLECTTHENATIONALCULTUREALLTHETIMEINTERNATIONALMARKETINGPERSONNELCANNOTEXPECTWORKERSWITHDIFFERENTNATIONALCULTUREDONATETHEMSELVESINTOWORKTHOROUGHLYANDWHOLEHEARTEDLYTHEREFORE,INTHEMANAGEMENTOFHUMANRESOURCES,MANAGERSSHOULDTREATTHEDIFFERNCESSERIOUSLYANDTRYTOMAKEDIFFERENCESINTORESOURCES,BYLEARNINGMOTIVATION,PLANNINGCOMPLEMENTARYDESIGN,EASINGTHECULTURALCONFLICT,PROMOTINGCULTURALADAPTATIONFORINSTANCE,BECAUSEOFLANGUAGEDIFFERENCES,MANAGERSANDEMPLOYEESOFTENNEGLECTCOMMUNICATIONIFMANAGERSAREABLETOARRANGEATIMETOLEARNTHELANGUAGEOFTHETARGETCOUNTRIESANDCOMMUNICATEWITHEMPLOYEESASFARASPOSSIBLE,WHICHCANNOTONLYESTABLISHANEXAMPLETOSHOWRESPECTTONATIONALCULTURALDIFFERENCEBUTALSOPROMOTEMUTUALLEARNINGGREATLY,ITWILLMAKEACHANCETOINCREASEUNDERSTANDING,AVIODTHEWEAKNESSESANDTAKEADVANTAGEOFSTRENGTHSINTHISWAY,INTERNATIONALMARKETINGWILLBELESSTHOUGHANDDOGOODTOBOTHTOTHEHOSTCOUNTRYANDTHEGUESTCOUNTRY2THEORETICALANALYSISCULTUREISTHETOTALOFHEMATERIALWEALTHANDTHESPIRITUALWEALTHCREATDEBYTHEHUMANBEINGSWITHTHEDEVELOPMENTOFTHESOCIETYANDITINCLUDESVALUES,ETHICS,RELIGION,ART,CUSTOM,ETCANTHROPOLOGISTSAGREETHATEVERYCULTUREHASTHREECHARACTERISTICSFIRST,THECULTUREHASNOHEREDITARYANDPEOPLEGETITBYLEARNINGINDAILYLIFE,SECOND,KNOWLEDGE,BELIEF,MORAL,HABITS,ANDOTHERVARIOUSCULTURALELEMENTSCONSTITUTETHEOVERALLSOFDIFFERENTSIZEANDRELATEDWITHEACHOTHERTHIRD,CULTUREISCONSTITUTEDOFTHERATIONALBEHAVIORCHARACTERISTICSBYSPECIFICSOCIALGROUPMEMBERSINSHORT,ESTABLISHEDCULTUREALWAYSHASACOMPLETESETOFLIFESTANDARD,MAKINGITPOSSIBLEFORPEOPLETOADAPTTOTHEPHYSICALENVIRONMENTANDSOCIALENVIRONMENTASTHEWAYOFLIFE,OUTLOOKONLIFEANDSOCIALBEHAVIORSTANDARDISANORGANICWHOLEINHARMONY,CULTURENOTONLYREFLECTOUROWNBEHAVIOR,BUTALSOOURREQUIRESTOOTHERSACTION1THEFUNCTIONOFCULTUREISTOESTABLISHABEHAVIORMODEL,IMPLEMENTTHESTANDARDANDRELATIONSHANDLINGBETWEENMANANDMAN,MANANDTHEENVIRONMENT,ANDTHISWILLREDUCETHEUNCERTAINTY,IMPROVEPREDICTABILITYINTODAYSWORLD,INTERCULTURALCOMMUNICATIONBECOMEINCREASINGLYFREQUENT,ANDINTERCULTURALSOCIALNORMSAREQUITEDIFFERENTWHENTHEJAPANESENEGOTIATEFORPERSONALRELATIONSHIP,THEAMERICANSDOFORTHECONTRACTITSELFCHINESEPEOPLETENDTOACCEPTTHEENVIRONMENTBUTNOTCHANGEIT,THEYTRYTOADAPTTOTHEENVIRONMENTANDPROTECTTHEHARMONY,WHILETHEWESTERNERSTRYINGTOCONTROLTHEIRSURROUNDINGSTHEBEHAVIORDEEPLYROOTEDINTHEIROWNCULTURALHASTHEHUGEINFLUENCEONCOMMERCIALBEHAVIORANDMARKETINGSYSTEMTHEMARKETINGRESEARCHESOFMANYCROSSCULTURALQUESTIONSARECONDUCTEDBYREGARDINGTHECOUNTRIESASTHEBASICUNITOFANALYSISALTHOUGHTHENATIONALBOUNDARIESDONOTNECESSARYMATCHTHECULTUREGROUPS,THEYDOHAVESOMETHINGINCOMMON,NAMELY,HISTORY,LANGUAGE,POLITICS,LAWANDEDUCATIONENVIRONMENTNATIONALCULTUREISNOTONLYTHENATIONALHEREDITARYLINKBUTALSOTHESOULOFTHENATIONALIMMORTALITYANDTHEBIGGESTOBSTACLEFACINGTHEINTERNATIONALMARKETINGASWELLASTHEMOSTIMPORTANTFACTORINFLUCENCINGTHECONSUMERMARKETISTHENATIONALCULTURALDIFFERENCES,WHICHINVOLVESINPOPULATION,EDUCATIONLEVEL,RELIGIOUSBELIEFS,CUSTOMS,LANGUAGE,ETCINDIFFERENTCULTURALBUSINESSACTIVITIES,THEMOSTIMPORTANTFACTORINMARKETINGISTOUNDERSTANDTHEDIFFERENCESOFCONSUMERSCONCEPT,VALUESANDSOCIALNEEDSASTHEMARKETINGITSELFISBASEDONSATISFYINGTHENEEDSOFCUSTOMERS,ANDTHENEEDS,TOAGREATEXTENT,TAKINGTHECULTUREASTHEFOUNDATION,THEREFORE,SUCCESSFULMARKETINGISBASEDONTHEUNDERSTANDINGTOMARKETCULTURALNORMSIFTHEPRODUCTISNOTACCEPTABLEBECAUSETHEVALUEOFTHEPRODUCTITSELFCANNOTFULLYSATISFYPEOPLESNEEDSORNOTFULLYMEETTHESPECIFICSOCIALANDCULTURALVALUES,THEENTERPRISEMUSTADJUSTANDREORGANIZEPRODUCTIONPROCEDUREINCASEOFSUFFERINGMORESETBACKSREGIONALCULTUREARECLOSELYRELATEDWITHLOCALHISTORYTRADITIONANDCUSTOMSRESTRICTEDANDEFECTEDBYTHENATURALENVIRONMENTANDSOCIALENVIRONMENT,THESEREGIONALCULTURECHARACTERISTICSMUSTHAVEGREATINFLUENCESONTHEMATERIALSOFTHECOMMODITY,DESIGNPROCESSINGSTYLEPACKAGINGDECORATIONANDTHENAMEOFTHEPRODUCTALLTHESECONTRIBUTETOTHEFINALGOODSWITHSTRONGREGIONALCULTURALCHARACTERISTICSFOREXAMPLE,THECLIMATEINTHEMIDDLEEASTISEXTREMELYHOTPEOPLETHEREAREUSEDTOSWEATASARESULT,PEOPLELIKETOUSEPERFUMEWITHSTRONGSMELLTHEREGIONISLACKOFCOOLWINDANDTHETEMPERA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