海尔新入职员工培训资料

海尔新入职员工培训资料创新是海尔文化的灵魂海尔集团海尔文化企业的灵魂郑州海尔工贸有限公司人力资源部部长郑俊杰2004年海尔实现全球营业额预计突破1000亿元，同比净增约200亿元，是20年前的29000多倍。年平均增长68。2004年是海尔营业额增长最多的一年。海尔成为中国第一个规模过千亿的拥有自主品牌的集体企业海尔发展概况海尔发展概况国内市场优势国际市场优势2004年12月24日，中怡康公司发来贺电第一，海尔是名副其实的中国第一品牌海尔在中国家电市场的整体份额已达21，大大领先于竞争对手；第二，海尔在白色家电市场上处于垄断地位海尔白色家电市场份额为34，已经大大超过国际公认垄断线；第三，海尔在小家电市场上后来居上海尔小家电市场份额为14，已经超越小家电传统强势品牌而位居第一。据2004年市场统计显示海尔小冰箱、酒柜在美国市场占据第一的市场份额；海尔洗衣机在伊朗占据第一的市场份额；海尔空调在塞浦路斯占据第一的市场份额。冰箱8080分析手机手机全国前20个畅销型号分析品牌型号市场份额（）份额变化（）平均价格（元）销售额份额（）海尔得票数0在手机前20位型号中，NOKIA占了7款，MOTOROLA占了4款，SAMSUNG和BIRD各占了2款，DBTEL占了1款。空调表111全部调查商场空调前50个畅销型号零售状况回目录38,078序号品牌型号零售量（台）零售量占有率（）零售额（万元）零售额占有率（）平均单价（元/台）海尔得票数51海尔KFR32GW/Z18430315353525819182海尔KFR23GW/Z15037257214215614243格力KFR32GW/K325813268227249718218824美的KFR32GW/DYZ7624130125309116435格力KFR23GW/K23587354126108907914816美的KFR22GW/DYZ699012083306111927海尔KFRD48LW/Z6445110193014129958格力KFR26GW/K26586280107107307817099海尔KFR35GW/H55310951415103255810海信KFR2619GW/BPR55020941100080200011奥克斯KFR25GW/H4755081569042119712春兰KFR35GW/T4516077918067203213美的KF22GW/YZ4461076460034103114LGLSL3210HK4190072715052170715美的KFR32GW/DYT34070070792058194616长虹KF25GW/L3925067404029102817海尔KFRD50LW/GZXF36810631649120447918科龙KFR32GW/N1F3400058560041164719松下CS/CUA1225KW3398058791058232720格力KF23GW/K233831630544090301294回目录彩电表111全部调查商场彩电前50个畅销型号零售状况回目录38,078序号品牌型号零售量（台）零售量占有率（）零售额（万元）零售额占有率（）平均单价（元/台）海尔得票数01康佳T2126A5399098439031814100001002长虹H2111K48750883780277753王牌AT2122847770863990288354王牌AT21189B468008547803410215王牌AT292175102772582534686海尔MI2270M41892101221202917格兰仕P7021TP640822051261233088LGMG5021T137621891611584279LGMS2030T34801759709527810LGMG5000M330516620420061711格兰仕WP700L1730831558908828912LGMS2040T29051468208128313格兰仕WG800DSL20IIK6264113320219876614LGMG5061M260113113613452415美的PJ17CM25591297607429516LGMG5021T243312210710544217格兰仕G8023CTL2218611014213965018美的PJ23CBA21551087407334519格兰仕P7021TL620331026406331620LGMG5061T185809378076419回目录燃气灶表11中国城市市场燃气灶主要品牌主销型号零售情况回目录38,078序号品牌型号零售量（台）零售量占有率（）零售额（万元）零售额占有率（）平均单价（元/台）海尔得票数41万和JZ20Y2D41895182270051402老板JZYRT2705X15151451150227613海尔JZRTY2Q30D1376132790155714老板JZYRT2703X1287124810166325美的JZYTR2TJ011240119170031386华帝JZ20YTR20013BX116911212502410677美的JZYTR2T04C1142110200041718美的JZYTR1T04D10180989002899樱花SCG6663S9540927801581910方太JZYTR2FZB9490918101685811帅康TAB15B8840853000633912老板JZYRT2502X8030772400529713海尔JZRTY2C20G7960761700321414帅康QAS25L72907077015106315美的JZYTR2T276980671700323716老板JZYRT2909X69406774014106117海尔JZRTY2T70A6860662900641718海尔JZRTY2T20F6710641200217219康赛特JZ20Y2F644062800212620老板JZYRT2921X615059830161354回目录油烟机表11中国城市市场抽油烟机主要品牌主销型号零售情况回目录38,078序号品牌型号零售量（台）零售量占有率（）零售额（万元）零售额占有率（）平均单价（元/台）海尔得票数31帅康CXW200M31517191971560199092海尔CXW180J13D1706196840104943老板CXW18551715941831410178834海尔CXW206J1314921711030126875老板CXW189238140116119402313836方太CXW150B211801351000128497华帝CXW200204E117413521402618278老板CXW200727108212422802721089海尔CXW176J138831014100546210老板CXW200737863099220026255511方太CXW189D5BH812093158019194912樱奇CXW18089F7480865000666413方太CXW199ST0273508494011128114帅康CXW210M36570408196012136615老板CXW1651567010803900555116樱花SCR3625E6900796100788017华帝CXW200202F687079103012149818方太CXW169JX0166507675009112219方太CXW189D5G4（塔型）651075159019244520樱花SCR3255E60506948006800回目录空调8080分析手机手机全国前20个畅销型号分析品牌型号市场份额（）份额变化（）平均价格（元）销售额份额（）海尔得票数0空调回目录38,078序号品牌型号零售量（台）零售额（万元）海尔得票数521海尔KFR32GW/Z18430315353525819182海尔KFR23GW/Z15037257214215614243格力KFR32GW/K325813268227249718218824美的KFR32GW/DYZ7624130125309116435格力KFR23GW/K23587354126108907914816美的KFR22GW/DYZ699012083306111927海尔KFRD48LW/Z6445110193014129958格力KFR26GW/K26586280107107307817099海尔KFR35GW/H55310951415103255810海信KFR2619GW/BPR55020941100080200011奥克斯KFR25GW/H4755081569042119712春兰KFR35GW/T4516077918067203213美的KF22GW/YZ4461076460034103114LGLSL3210HK4190072715052170715美的KFR32GW/DYT34070070792058194616长虹KF25GW/L3925067404029102817海尔KFRD50LW/GZXF36810631649120447918科龙KFR32GW/N1F3400058560041164719松下CS/CUA1225KW3398058791058232720格力KF23GW/K233831630544090301294回目录彩电回目录38,078序号品牌型号零售量（台）零售额（万元）海尔得票数01康佳T2126A5399098439031814100001002长虹H2111K48750883780277753王牌AT2122847770863990288354王牌AT21189B468008547803410215王牌AT29215102772582534686海尔MI2270M41892101221202917格兰仕P7021TP640822051261233088LGMG5021T137621891611584279LGMS2030T34801759709527810LGMG5000M330516620420061711格兰仕WP700L1730831558908828912LGMS2040T29051468208128313格兰仕WG800DSL20IIK6264113320219876614LGMG5061M260113113613452415美的PJ17CM25591297607429516LGMG5021T243312210710544217格兰仕G8023CTL2218611014213965018美的PJ23CBA21551087407334519格兰仕P7021TL620331026406331620LGMG5061T185809378076419回目录燃气灶回目录38,078序号品牌型号零售量（台）零售额（万元）海尔得票数41万和JZ20Y2D41895182270051402老板JZYRT2705X15151451150227613海尔JZRTY2Q30D1376132790155714老板JZYRT2703X1287124810166325美的JZYTR2TJ011240119170031386华帝JZ20YTR20013BX116911212502410677美的JZYTR2T04C1142110200041718美的JZYTR1T04D10180989002899樱花SCG6663S9540927801581910方太JZYTR2FZB9490918101685811帅康TAB15B8840853000633912老板JZYRT2502X8030772400529713海尔JZRTY2C20G7960761700321414帅康QAS25L72907077015106315美的JZYTR2T276980671700323716老板JZYRT2909X69406774014106117海尔JZRTY2T70A6860662900641718海尔JZRTY2T20F6710641200217219康赛特JZ20Y2F644062800212620老板JZYRT2921X615059830161354回目录油烟机中国城市市场抽油烟机主要品牌主销型号零售情况回目录38,078序号品牌型号零售量（台）零售额（万元）海尔得票数31帅康CXW200M31517191971560199092海尔CXW180J13D1706196840104943老板CXW18551715941831410178834海尔CXW206J1314921711030126875老板CXW189238140116119402313836方太CXW150B211801351000128497华帝CXW200204E117413521402618278老板CXW200727108212422802721089海尔CXW176J138831014100546210老板CXW200737863099220026255511方太CXW189D5BH812093158019194912樱奇CXW18089F7480865000666413方太CXW199ST0273508494011128114帅康CXW210M36570408196012136615老板CXW1651567010803900555116樱花SCR3625E6900796100788017华帝CXW200202F687079103012149818方太CXW169JX0166507675009112219方太CXW189D5G4（塔型）651075159019244520樱花SCR3255E60506948006800回目录波轮8080分析手机手机全国前20个畅销型号分析品牌型号市场份额（）份额变化（）平均价格（元）销售额份额（）海尔得票数0空调回目录38,078序号品牌型号零售量（台）零售额（万元）海尔得票数521海尔KFR32GW/Z18430315353525819182海尔KFR23GW/Z15037257214215614243格力KFR32GW/K325813268227249718218824美的KFR32GW/DYZ7624130125309116435格力KFR23GW/K23587354126108907914816美的KFR22GW/DYZ699012083306111927海尔KFRD48LW/Z6445110193014129958格力KFR26GW/K26586280107107307817099海尔KFR35GW/H55310951415103255810海信KFR2619GW/BPR55020941100080200011奥克斯KFR25GW/H4755081569042119712春兰KFR35GW/T4516077918067203213美的KF22GW/YZ4461076460034103114LGLSL3210HK4190072715052170715美的KFR32GW/DYT34070070792058194616长虹KF25GW/L3925067404029102817海尔KFRD50LW/GZXF36810631649120447918科龙KFR32GW/N1F3400058560041164719松下CS/CUA1225KW3398058791058232720格力KF23GW/K233831630544090301294回目录彩电回目录38,078序号品牌型号零售量（台）零售额（万元）海尔得票数01康佳T2126A5399098439031814100001002长虹H2111K48750883780277753王牌AT2122847770863990288354王牌AT21189B468008547803410215王牌AT29215102772582534686海尔MI2270M41892101221202917格兰仕P7021TP640822051261233088LGMG5021T137621891611584279LGMS2030T34801759709527810LGMG5000M330516620420061711格兰仕WP700L1730831558908828912LGMS2040T29051468208128313格兰仕WG800DSL20IIK6264113320219876614LGMG5061M260113113613452415美的PJ17CM25591297607429516LGMG5021T243312210710544217格兰仕G8023CTL2218611014213965018美的PJ23CBA21551087407334519格兰仕P7021TL620331026406331620LGMG5061T185809378076419回目录燃气灶回目录38,078序号品牌型号零售量（台）零售额（万元）海尔得票数41万和JZ20Y2D41895182270051402老板JZYRT2705X15151451150227613海尔JZRTY2Q30D1376132790155714老板JZYRT2703X1287124810166325美的JZYTR2TJ011240119170031386华帝JZ20YTR20013BX116911212502410677美的JZYTR2T04C1142110200041718美的JZYTR1T04D10180989002899樱花SCG6663S9540927801581910方太JZYTR2FZB9490918101685811帅康TAB15B8840853000633912老板JZYRT2502X8030772400529713海尔JZRTY2C20G7960761700321414帅康QAS25L72907077015106315美的JZYTR2T276980671700323716老板JZYRT2909X69406774014106117海尔JZRTY2T70A6860662900641718海尔JZRTY2T20F6710641200217219康赛特JZ20Y2F644062800212620老板JZYRT2921X615059830161354回目录油烟机中国城市市场抽油烟机主要品牌主销型号零售情况回目录38,078序号品牌型号零售量（台）零售额（万元）海尔得票数31帅康CXW200M31517191971560199092海尔CXW180J13D1706196840104943老板CXW18551715941831410178834海尔CXW206J1314921711030126875老板CXW189238140116119402313836方太CXW150B211801351000128497华帝CXW200204E117413521402618278老板CXW200727108212422802721089海尔CXW176J138831014100546210老板CXW200737863099220026255511方太CXW189D5BH812093158019194912樱奇CXW18089F7480865000666413方太CXW199ST0273508494011128114帅康CXW210M36570408196012136615老板CXW1651567010803900555116樱花SCR3625E6900796100788017华帝CXW200202F687079103012149818方太CXW169JX0166507675009112219方太CXW189D5G4（塔型）651075159019244520樱花SCR3255E60506948006800回目录滚筒8080分析手机手机全国前20个畅销型号分析品牌型号市场份额（）份额变化（）平均价格（元）销售额份额（）海尔得票数0空调回目录38,078序号品牌型号零售量（台）零售额（万元）海尔得票数521海尔KFR32GW/Z18430315353525819182海尔KFR23GW/Z15037257214215614243格力KFR32GW/K325813268227249718218824美的KFR32GW/DYZ7624130125309116435格力KFR23GW/K23587354126108907914816美的KFR22GW/DYZ699012083306111927海尔KFRD48LW/Z6445110193014129958格力KFR26GW/K26586280107107307817099海尔KFR35GW/H55310951415103255810海信KFR2619GW/BPR55020941100080200011奥克斯KFR25GW/H4755081569042119712春兰KFR35GW/T4516077918067203213美的KF22GW/YZ4461076460034103114LGLSL3210HK4190072715052170715美的KFR32GW/DYT34070070792058194616长虹KF25GW/L3925067404029102817海尔KFRD50LW/GZXF36810631649120447918科龙KFR32GW/N1F3400058560041164719松下CS/CUA1225KW3398058791058232720格力KF23GW/K233831630544090301294回目录彩电回目录38,078序号品牌型号零售量（台）零售额（万元）海尔得票数01康佳T2126A5399098439031814100001002长虹H2111K48750883780277753王牌AT2122847770863990288354王牌AT21189B468008547803410215王牌AT29215102772582534686海尔MI2270M41892101221202917格兰仕P7021TP640822051261233088LGMG5021T137621891611584279LGMS2030T34801759709527810LGMG5000M330516620420061711格兰仕WP700L1730831558908828912LGMS2040T29051468208128313格兰仕WG800DSL20IIK6264113320219876614LGMG5061M260113113613452415美的PJ17CM25591297607429516LGMG5021T243312210710544217格兰仕G8023CTL2218611014213965018美的PJ23CBA21551087407334519格兰仕P7021TL620331026406331620LGMG5061T185809378076419回目录燃气灶回目录38,078序号品牌型号零售量（台）零售额（万元）海尔得票数41万和JZ20Y2D41895182270051402老板JZYRT2705X15151451150227613海尔JZRTY2Q30D1376132790155714老板JZYRT2703X1287124810166325美的JZYTR2TJ011240119170031386华帝JZ20YTR20013BX116911212502410677美的JZYTR2T04C1142110200041718美的JZYTR1T04D10180989002899樱花SCG6663S9540927801581910方太JZYTR2FZB9490918101685811帅康TAB15B8840853000633912老板JZYRT2502X8030772400529713海尔JZRTY2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