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ENTRYAMUSEMENTPARKEXPANSIONII56CASEL5AIRCRAFTMANUFACTURER57CASEL6NEWMARKETENTRYTHERMALIMAGINGDEVICE59CASEL7DECLINEINMARKETSHAREMANUFACTUREROFPOWERTRANSFORMERS60CASEL8HOSPITALPROFITIMPROVEMENTCASE61CASEL9THEVISIONCASE62CASEL10HMOPROFITABILITYCASE64CASEINTERVIEWDATABASE67INTRODUCTION68INDEXOFCASESBYFIRM69INDEXOFCASESBYQUARTER69SECTIONIINVESTMENT/MARKETENTRY70SECTIONIIPERFORMANCE85SECTIONIIIMARKETDEMANDANDDEFINITION103SECTIONIVRANDOM/BRAINTEASERS106SECTIONVOTHER109MCAOVERVIEWDETAILEDTABLEOFCONTENTSMANAGEMENTCONSULTINGASSOCIATIONOVERVIEW1MANAGEMENTCONSULTINGASSOCIATIONDESCRIPTION2MCASPONSORS199920002MCALEADERSHIP199920002MCAPROGRAMMING1999200031999CONSULTINGSUMMERINTERNS4OTHERSOURCESFORCASEINTERVIEWPREPARATION5AVAILABILITYOFMATERIALSONLINE5SPECIALTHANKS5MCA19992000CALENDAR6OCTOBER19997NOVEMBER19998DECEMBER19999FEBRUARY200010CASEINTERVIEWOVERVIEW11INTRODUCTION12FRAMEWORKSABLESSINGANDABANE12TYPESOFCASES14THESURPRISEITSACASEQUESTION14THENUMBERSCASE15THEWIDEOPENCASE16THENORMALCASE16MINIQUESTIONSANDRESUMERELATEDCASES18OPENENDEDQUESTIONS18FOCUSEDQUESTIONS19LIFE/WORKEXPERIENCECASES19SPECIALCASES19ZINGERCASES19GENERALHINTSONTACKLINGACASE20AMETHODFORAPPROACHINGCASES20AMETHODFORSTRUCTURINGAMESSYCASEFORANALYSIS20QUESTIONSRELEVANTTOALLCASES21THINGSNOTTOSAYDURINGYOURCASEINTERVIEWS21THINGSNOTTODODURINGYOURCASEINTERVIEWS22GENERALHINTSANDRECOMMENDATIONS22PRINCIPLESANDFRAMEWORKSFORCASEINTERVIEWS24DEFINITIONSANDCOMMONLYUSEDPRINCIPLES25ECONOMIESOFSCALE25ECONOMIESOFSCOPE25LEARNINGCURVE25REEINGINEERING26TOTALQUALITYMANAGEMENTTQM26CRITICALSUCCESSFACTORS26CORECOMPETENCIES27VERTICALINTEGRATION27JUSTINTIMEJITMANUFACTURING27FIXEDVERSUSVARIABLECOSTS27BREAKEVENPOINT27MCASEPTEMBER19993MCAOVERVIEWNETPRESENTVALUENPV28PARETOPRINCIPLEAKA80/20RULE28FRAMEWORKSFORCASEINTERVIEWS29FINANCIALSTATEMENTBASICS29PORTERFIVEFORCES294CSOFMARKETING313CSOFMARKETING314PSOFMARKETING31VALUEDISCIPLINES31INDUSTRYANDCOMPETITIVEANALYSISSUMMARYPROFILE32STARDIAGRAM/ORGANIZATIONALANALYSIS33BCGSGROWTHSHAREMATRIX34STRATEGICOUTSOURCING34VALUECHAIN35STRATEGICTYPESMILESSNOW35THEBUSINESSSYSTEM367SFRAMEWORK37ECONOMICSTHEORY38SUPPLYCURVE38DEMANDCURVE38LAWOFDIMINISHINGMARGINALUTILITY38LAWOFDIMINISHINGRETURNS38COMPARATIVEADVANTAGE38ELASTICITYOFDEMAND38SUPPLYCHAINMANAGEMENTCONCEPTS39WHATISSUPPLYCHAINMANAGEMENT39WHATISRATIONALEFORSTUDYINGSUPPLYCHAINMANAGEMENT39ACTIVITIESINTHESUPPLYCHAIN40CURRENTTRENDSINSUPPLYCHAINMANAGEMENT40DEMANDFORECASTING41INVENTORYMANAGEMENT42ECONOMICORDERQUANTITYEOQ42LITTLESLAW43SUPPLYCHAINSTRATEGY43ISSUETREES44MASTERFRAMEWORKS44INTERNAL/EXTERNALMASTERFRAMEWORK453CSMASTERFRAMEWORK46EXAMPLECASEINTERVIEWSWITHDETAILEDSOLUTIONS47CASEL1PRICINGSTRATEGYFORANEWPRODUCT48CASEL2LODGINGCOMPANYECOMMERCESTRATEGY51CASEL3NEWMARKETENTRYAMUSEMENTPARKEXPANSIONI54CASEL4NEWMARKETENTRYAMUSEMENTPARKEXPANSIONII56CASEL5AIRCRAFTMANUFACTURER57CASEL6NEWMARKETENTRYTHERMALIMAGINGDEVICE59CASEL7DECLINEINMARKETSHAREMANUFACTUREROFPOWERTRANSFORMERS60CASEL8HOSPITALPROFITIMPROVEMENTCASE61CASEL9THEVISIONCASE62CASEL10HMOPROFITABILITYCASE64CASEINTERVIEWDATABASE67INTRODUCTION68INDEXOFCASESBYFIRM69INDEXOFCASESBYQUARTER69SECTIONIINVESTMENT/MARKETENTRY70CASEQUESTIONSA1A2670POSSIBLEANSWERS73MCASEPTEMBER19994MCAOVERVIEWSECTIONIIPERFORMANCE85CASEQUESTIONSB1B3485POSSIBLEANSWERS90SECTIONIIIMARKETDEMANDANDDEFINITION103CASEQUESTIONSC1C3103POSSIBLEANSWERS104SECTIONIVRANDOM/BRAINTEASERS106CASEQUESTIONSD1D5106POSSIBLEANSWERS107SECTIONVOTHER109CASEQUESTIONSE1E24109POSSIBLEANSWERS112MCASEPTEMBER19995MANAGEMENTCONSULTINGASSOCIATIONOVERVIEWMCAOVERVIEWMANAGEMENTCONSULTINGASSOCIATIONMCATHEMANAGEMENTCONSULTINGASSOCIATIONMCAISANACTIVEORGANIZATIONCOMMITTEDTOPROMOTINGTHEINTERESTSOFSTUDENTSCONSIDERINGCAREERSINMANAGEMENTCONSULTINGTHEASSOCIATIONSUPPORTSANDFACILITATESCLOSEINTERACTIONAMONGPROFESSIONALSINCONSULTING,ANDERSONSTUDENTS,FACULTY,ANDALUMNITHROUGHNUMEROUSCAREERANDSOCIALEVENTSTHESEACTIVITIESPROVIDEMEMBERSWITHATHOROUGHUNDERSTANDINGOFTHEMANAGEMENTCONSULTINGINDUSTRYANDINCREASEAWARENESSAMONGLEADINGCONSULTINGFIRMSOFTHEANDERSONSCHOOLATUCLA,ONEOFTHENATIONSPREMIERBUSINESSSCHOOLSMCASPONSORS19992000THEMCAGREATLYAPPRECIATESTHEGENEROUSSPONSORSHIPSFORTHE19992000SCHOOLYEARFROMTHEFOLLOWINGFIRMSANDERSENCONSULTINGATKEARNEYTHEBOSTONCONSULTINGGROUPDIAMONDTECHNOLOGYPARTNERSERNSTYOUNGMITCHELLMADISONGROUPPRICEWATERHOUSECOOPERSDENOTESTHATTHISSPONSORISALSOANEDUCATIONSPONSOROFTHEMCAFOR19992000MCALEADERSHIP19992000PRESIDENTVICEPRESIDENT,INTERNALAFFAIRSVICEPRESIDENT,EXTERNALAFFAIRSVICEPRESIDENT,EDUCATIONVICEPRESIDENT,FEMBAAFFAIRSNATHANCOOKJONESTANISLAODAVIDCHANGMATHEWCHITTLEPETERYUDIRECTOROFMEMBERSHIPDIANEAITKENDIRECTOROFEVENTSANDALUMNIRELATIONSJONCHUNDIRECTOROFCASEINTERVIEWPREPARATIONRANDYLOWELLFEMBACODIRECTORSRAULCHIRIBOGAANDTOMPOLLOCKCAREERNIGHTDIRECTORSONNIEBOSEANDBENJIEGAWDIRECTOROFCASEBOOKPREPARATIONKHOINGUYENDIRECTOROFCASEINTERVIEWPREPARATIONEVENTSTOMMERCERDIRECTORSOFALUMNISOCIALEVENTSANNPARKANDMAGDALENASIMKOVADIRECTORSOFINDUSTRYEDUCATIONALEVENTSDEBORAHCHENANDMAGDALENASIMKOVASOCIALCHAIRSHANIEGEDDESWEBMASTERKENSTIMELINGSTRATEGICADVISORYGRO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