全球500强前20强公司简介及发展历史_第1页
全球500强前20强公司简介及发展历史_第2页
全球500强前20强公司简介及发展历史_第3页
全球500强前20强公司简介及发展历史_第4页
全球500强前20强公司简介及发展历史_第5页
已阅读5页,还剩78页未读 继续免费阅读

下载本文档

版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领

文档简介

1ROYALDUTCHSHELLFROMWIKIPEDIA,THEFREEENCYCLOPEDIAJUMPTONAVIGATION,SEARCHROYALDUTCHSHELLPLCLSERDSA,LSERDSB,COMMONLYKNOWNASSHELL,ISAGLOBALOILANDGASCOMPANYHEADQUARTEREDINTHEHAGUE,NETHERLANDSANDWITHITSREGISTEREDOFFICEATTHESHELLCENTREINLONDON,UNITEDKINGDOM2ITISTHESECONDLARGESTENERGYCOMPANYANDTHEFIFTHLARGESTCOMPANY3INTHEWORLDACCORDINGTOFORBESMAGAZINELISTFOR20114ITISVERTICALLYINTEGRATEDANDISACTIVEINEVERYAREAOFTHEOILANDGASINDUSTRY,INCLUDINGEXPLORATIONANDPRODUCTION,REFINING,DISTRIBUTIONANDMARKETING,PETROCHEMICALS,POWERGENERATIONANDTRADINGITALSOHASMAJORRENEWABLEENERGYACTIVITIES,INCLUDINGINBIOFUELS,HYDROGEN,SOLARANDWINDPOWERITHASOPERATIONSINOVER90COUNTRIES,PRODUCESAROUND31MILLIONBARRELSOFOILEQUIVALENTPERDAYANDHAS44,000SERVICESTATIONSWORLDWIDE5SHELLOILCOMPANY,ITSSUBSIDIARYINTHEUNITEDSTATES,ISONEOFITSLARGESTBUSINESSES6ITSPRIMARYLISTINGISONTHELONDONSTOCKEXCHANGEANDITISACONSTITUENTOFTHEFTSE100INDEXITHASSECONDARYLISTINGSONEURONEXTAMSTERDAMANDTHENEWYORKSTOCKEXCHANGEEDITMANAGEMENTON4AUGUST2005,THEBOARDOFDIRECTORSANNOUNCEDTHEAPPOINTMENTOFJORMAOLLILA,CHAIRMANANDCEOOFNOKIAATTHETIME,TOSUCCEEDAADJACOBSASTHECOMPANYSNONEXECUTIVECHAIRMANON1JUNE2006OLLILAISTHEFIRSTSHELLCHAIRMANTOBENEITHERDUTCHNORBRITISHOTHERNONEXECUTIVEDIRECTORSINCLUDEMAARTENVANDENBERGH,WIMKOK,NINAHENDERSON,LORDKERR,ADELBERTVANROXE,ANDCHRISTINEMORINPOSTELASOF1JULY2009,PETERVOSERISCEOOFSHELL20PETER,WHOISSWISS,ISTHEFIRSTNONDUTCH,NONBRITISHCEOOFTHECOMPANYEDITNAMEANDBRANDASHELLSPONSOREDFERRARIF60FORMULAONEMOTORRACINGCARTHENAMESHELLISLINKEDTOTHESHELLTRANSPORTANDTRADINGCOMPANY21IN1833,THEFOUNDERSFATHER,ALSOMARCUSSAMUEL,FOUNDEDANIMPORTBUSINESSTOSELLSEASHELLSTOLONDONCOLLECTORSWHENCOLLECTINGSEASHELLSPECIMENSINTHECASPIANSEAAREAIN1892,THEYOUNGERSAMUELREALIZEDTHEREWASPOTENTIALINEXPORTINGLAMPOILFROMTHEREGIONANDCOMMISSIONEDTHEWORLDSFIRSTPURPOSEBUILTOILTANKER,THEMUREXLATINFORATYPEOFSNAILSHELL,TOENTERTHISMARKETBY1907THECOMPANYHADAFLEETALTHOUGHFORSEVERALDECADESTHECOMPANYHADAREFINERYATSHELLHAVENONTHETHAMES,THEREISNOEVIDENCEOFTHISHAVINGPROVIDEDTHENAMETHESHELLBRANDISONEOFTHEMOSTFAMILIARCOMMERCIALSYMBOLSINTHEWORLDKNOWNASTHE“PECTEN“AFTERTHESEASHELLPECTENMAXIMUSTHEGIANTSCALLOP,ONWHICHITSDESIGNISBASED,THECURRENTVERSIONOFTHEBRANDWASDESIGNEDBYRAYMONDLOEWYANDINTRODUCEDIN1971THEYELLOWANDREDCOLOURSUSEDARETHOUGHTTORELATETOTHECOLOURSOFTHEFLAGOFSPAINASSHELLBUILTEARLYSERVICESTATIONSINTHESTATEOFCALIFORNIAWHICHHADSTRONGCONNECTIONSWITHSPAIN22THESLASHWASREMOVEDFROMTHENAME“ROYALDUTCH/SHELL“IN2004,CONCURRENTWITHMOVESTOMERGETHETWOLEGALLYSEPARATECOMPANIESROYALDUTCHANDSHELLTOTHESINGLELEGALENTITYWHICHEXISTSTODAY23OPERATIONSTHEUPSTREAMPROVIDESTWOTHIRDSOFSHELLSREVENUESSHELLOILDEPOTINKOWLOON,HONGKONGSHELLHASFIVECOREBUSINESSESEXPLORATIONANDPRODUCTIONTHE“UPSTREAM“,GASANDPOWER,REFININGANDMARKETINGTHE“DOWNSTREAM“,CHEMICALS,ANDTRADINGANDSHIPPINGSHELLHASOPERATIONSINOVER140COUNTRIESEDITOILANDGASRELATEDACTIVITIESSHELLSPRIMARYBUSINESSISTHEMANAGEMENTOFAVERTICALLYINTEGRATEDOILCOMPANYTHEDEVELOPMENTOFTECHNICALANDCOMMERCIALEXPERTISEINALLSTAGESOFTHISVERTICALINTEGRATION,FROMTHEINITIALSEARCHFOROILEXPLORATIONTHROUGHITSHARVESTINGPRODUCTION,TRANSPORTATION,REFININGANDFINALLYTRADINGANDMARKETINGESTABLISHEDTHECORECOMPETENCIESONWHICHTHECOMPANYWASFOUNDEDSIMILARCOMPETENCIESWEREREQUIREDFORNATURALGAS,WHICHHASBECOMEONEOFTHEMOSTIMPORTANTBUSINESSESINWHICHSHELLISINVOLVED,ANDWHICHCONTRIBUTESASIGNIFICANTPROPORTIONOFTHECOMPANYSPROFITSWHILETHEVERTICALLYINTEGRATEDBUSINESSMODELPROVIDEDSIGNIFICANTECONOMIESOFSCALEANDBARRIERSTOENTRY,EACHBUSINESSNOWSEEKSTOBEASELFSUPPORTINGUNITWITHOUTSUBSIDIESFROMOTHERPARTSOFTHECOMPANYTRADITIONALLY,SHELLWASAHEAVILYDECENTRALISEDBUSINESSWORLDWIDEESPECIALLYINTHEDOWNSTREAMWITHCOMPANIESINOVER100COUNTRIES,EACHOFWHICHOPERATEDWITHAHIGHDEGREEOFINDEPENDENCETHEUPSTREAMTENDEDTOBEFARMORECENTRALISEDWITHMUCHOFTHETECHNICALANDFINANCIALDIRECTIONCOMINGFROMTHECENTRALOFFICESINTHEHAGUENEVERTHELESSTHEREWEREVERYLARGE“EXPLORATIONANDPRODUCTION“COMPANIESINASMALLNUMBEROFMAJOROILANDGASPRODUCTIONCENTRESSUCHASTHEUNITEDKINGDOMSHELLEXPRO,AJOINTVENTUREWITHEXXON,NIGERIA,BRUNEI,ANDOMANDOWNSTREAMOPERATIONS,WHICHNOWALSOINCLUDESTHECHEMICALSBUSINESS,GENERATESATHIRDOFSHELLSPROFITSWORLDWIDEANDISKNOWNITSGLOBALNETWORKOFMORETHAN40,000PETROLSTATIONSANDITS47OILREFINERIESTHEDOWNSTREAMBUSINESS,WHICHINSOMECOUNTRIESALSOINCLUDEDOILREFINING,GENERALLYINCLUDEDARETAILPETROLSTATIONNETWORK,LUBRICANTSMANUFACTUREANDMARKETING,INDUSTRIALFUELANDLUBRICANTSSALESANDAHOSTOFOTHERPRODUCT/MARKETSECTORSSUCHASLPGANDBITUMENTHEPRACTICEINSHELLWASTHATTHESEBUSINESSESWEREESSENTIALLYLOCALANDTHATTHEYWEREBESTMANAGEDBYLOCAL“OPERATINGCOMPANIES“OFTENWITHMIDDLEANDSENIORMANAGEMENTREINFORCEDBYEXPATRIATESINTHE1990S,THISPARADIGMBEGANTOCHANGE,ANDTHEINDEPENDENCEOFOPERATINGCOMPANIESAROUNDTHEWORLDWASGRADUALLYREDUCEDTODAY,VIRTUALLYALLOFSHELLSOPERATIONSINVARIOUSBUSINESSESAREMUCHMOREDIRECTLYMANAGEDFROMLONDONANDTHEHAGUETHEAUTONOMYOF“OPERATINGCOMPANIES”HASBEENLARGELYREMOVED,ASMORE“GLOBALBUSINESSES“HAVEBEENCREATED2EXXONMOBILFROMWIKIPEDIA,THEFREEENCYCLOPEDIAJUMPTONAVIGATION,SEARCHFOROTHERUSES,SEEEXONDISAMBIGUATIONEXXONMOBILCORPORATIONNYSEXOMOREXXONMOBIL,ISANAMERICANMULTINATIONALOILANDGASCORPORATIONITISADIRECTDESCENDANTOFJOHNDROCKEFELLERSSTANDARDOILCOMPANY,3ANDWASFORMEDONNOVEMBER30,1999,BYTHEMERGEROFEXXONANDMOBILITSHEADQUARTERSAREINIRVING,TEXASITISAFFILIATEDWITHIMPERIALOILWHICHOPERATESINCANADAEXXONMOBIL4ISONEOFTHELARGESTPUBLICLYTRADEDCOMPANIESINTHEWORLD,HAVINGBEENRANKEDEITHERNO1ORNO2FORTHEPAST5YEARSHOWEVERTHEYARECURRENTLY4THACCORDINGTOFORBESGLOBAL20005EXXONMOBILSRESERVESWERE72BILLIONOILEQUIVALENTBARRELSATTHEENDOF2007AND,ATTHEN2007RATESOFPRODUCTION,AREEXPECTEDTOLASTOVER14YEARS6WITH37OILREFINERIESIN21COUNTRIESCONSTITUTINGACOMBINEDDAILYREFININGCAPACITYOF63MILLIONBARRELS,EXXONMOBILISTHELARGESTREFINERINTHEWORLD,78ATITLETHATWASALSOASSOCIATEDWITHSTANDARDOILSINCEITSINCORPORATIONIN18709EXXONMOBILISTHELARGESTOFTHESIXOILSUPERMAJORS10WITHDAILYPRODUCTIONOF3921MILLIONBOEBARRELSOFOILEQUIVALENTIN2008,THISWASAPPROXIMATELY3OFWORLDPRODUCTION,WHICHISLESSTHANSEVERALOFTHELARGESTSTATEOWNEDPETROLEUMCOMPANIES11WHENRANKEDBYOILANDGASRESERVESITIS14THINTHEWORLDWITHLESSTHAN1OFTHETOTAL1213HISTORYEXXONMOBILBUILDING,EXXONMOBILOFFICESINDOWNTOWNHOUSTONEXXONMOBILCORPORATIONWASFORMEDIN1999BYTHEMERGEROFTWOMAJOROILCOMPANIES,EXXONANDMOBILBOTHEXXONANDMOBILWEREDESCENDANTSOFTHEJOHNDROCKEFELLERCORPORATION,STANDARDOILWHICHWASESTABLISHEDIN1870THEREPUTATIONOFSTANDARDOILINTHEPUBLICEYESUFFEREDBADLYAFTERPUBLICATIONOFIDAMTARBELLSCLASSICEXPOSTHEHISTORYOFTHESTANDARDOILCOMPANYIN1904,LEADINGTOAGROWINGOUTCRYFORTHEGOVERNMENTTOTAKEACTIONAGAINSTTHECOMPANYBY1911,WITHPUBLICOUTCRYATACLIMAX,THESUPREMECOURTOFTHEUNITEDSTATESRULEDTHATSTANDARDOILMUSTBEDISSOLVEDANDSPLITINTO34COMPANIESTWOOFTHESECOMPANIESWEREJERSEYSTANDARD“STANDARDOILCOMPANYOFNEWJERSEY“,WHICHEVENTUALLYBECAMEEXXON,ANDSOCONY“STANDARDOILCOMPANYOFNEWYORK“,WHICHEVENTUALLYBECAMEMOBILINTHESAMEYEAR,THENATIONSKEROSENEOUTPUTWASECLIPSEDFORTHEFIRSTTIMEBYGASOLINETHEGROWINGAUTOMOTIVEMARKETINSPIREDTHEPRODUCTTRADEMARKMOBILOIL,REGISTEREDBYSOCONYIN1920OVERTHENEXTFEWDECADES,BOTHCOMPANIESGREWSIGNIFICANTLYJERSEYSTANDARD,LEDBYWALTERCTEAGLE,BECAMETHELARGESTOILPRODUCERINTHEWORLDITACQUIREDA50PERCENTSHAREINHUMBLEOILTHENEWOWNERSWILLCONTINUETOSELLEXXONMOBILGASOLINEANDLICENSETHEAPPROPRIATENAMESFROMEXXONMOBIL,WHOWILLINTURNBECOMPENSATEDFORUSEOFTHEBRANDS16IN2010,EXXONMOBILBOUGHTXTOENERGY,THECOMPANYFOCUSEDONDEVELOPMENTANDPRODUCTIONOFUNCONVENTIONALRESOURCES17INTERMSOFPOTENTIALFUTUREDEVELOPMENTS,MANYGASANDOILCOMPANIESARECONSIDERINGTHEECONOMICANDENVIRONMENTALBENEFITSOFFLOATINGLIQUEFIEDNATURALGASFLNGTHISISANINNOVATIVETECHNOLOGYDESIGNEDTOENABLETHEDEVELOPMENTOFOFFSHOREGASRESOURCESTHATWOULDOTHERWISEREMAINUNTAPPED,BECAUSEENVIRONMENTALORECONOMICFACTORSMAKEITUNVIABLETODEVELOPTHEMVIAALANDBASEDLNGOPERATIONEXXONMOBILISWAITINGFORANAPPROPRIATEPROJECTTOLAUNCHITSFLNGDEVELOPMENT,18ANDTHEONLYFLNGFACILITYCURRENTLYINDEVELOPMENTISBEINGBUILTBYSHELL,19DUEFORCOMPLETIONINAROUND2017203WALMARTFROMWIKIPEDIA,THEFREEENCYCLOPEDIAJUMPTONAVIGATION,SEARCHFOROTHERUSES,SEEWALMARTDISAMBIGUATIONWALMARTSTORES,INCNYSEWMT,BRANDEDASWALMARTSINCE2008ANDWALMARTBEFORETHEN,ISANAMERICANPUBLICMULTINATIONALCORPORATIONTHATRUNSCHAINSOFLARGEDISCOUNTDEPARTMENTSTORESANDWAREHOUSESTORESTHECOMPANYISTHEWORLDS18THLARGESTPUBLICCORPORATION,ACCORDINGTOTHEFORBESGLOBAL2000LIST,ANDTHELARGESTPUBLICCORPORATIONWHENRANKEDBYREVENUETHECOMPANYWASFOUNDEDBYSAMWALTONIN1962,INCORPORATEDONOCTOBER31,1969,ANDPUBLICLYTRADEDONTHENEWYORKSTOCKEXCHANGEIN1972ITISHEADQUARTEREDINBENTONVILLE,ARKANSASWALMARTISALSOTHELARGESTGROCERYRETAILERINTHEUNITEDSTATESIN2009,ITGENERATED51OFITSUS258BILLIONSALESINTHEUSFROMGROCERYBUSINESS2ITALSOOWNSANDOPERATESTHESAMSCLUBRETAILWAREHOUSESINNORTHAMERICAWALMARTHAS8,500STORESIN15COUNTRIES,UNDER55DIFFERENTNAMES3THECOMPANYOPERATESUNDERITSOWNNAMEINTHEUNITEDSTATES,INCLUDINGTHE50STATESANDPUERTORICOITOPERATESINMEXICOASWALMEX,INTHEUNITEDKINGDOMASASDA,INJAPANASSEIYU,ANDININDIAASBESTPRICEITHASWHOLLYOWNEDOPERATIONSINARGENTINA,BRAZIL,ANDCANADAWALMARTSINVESTMENTSOUTSIDENORTHAMERICAHAVEHADMIXEDRESULTSITSOPERATIONSINTHEUNITEDKINGDOM,SOUTHAMERICAANDCHINAAREHIGHLYSUCCESSFUL,WHILEITWASFORCEDTOPULLOUTOFGERMANYANDSOUTHKOREAWHENVENTURESTHEREWEREUNSUCCESSFULHISTORYSAMWALTONSORIGINALWALTONSFIVEANDDIMESTOREINBENTONVILLE,ARKANSAS,NOWSERVINGASTHEWALMARTVISITORSCENTERMAINARTICLEHISTORYOFWALMARTSAMWALTON,ABUSINESSMANFROMARKANSAS,BEGANHISRETAILCAREERWHENHESTARTEDWORKONJUNE3,1940,ATAJCPENNEYSTOREINDESMOINES,IOWAWHEREHEREMAINEDFOR18MONTHSIN1945,HEMETBUTLERBROTHERS,AREGIONALRETAILERTHATOWNEDACHAINOFVARIETYSTORESCALLEDBENFRANKLINANDTHATOFFEREDHIMONEINNEWPORT,ARKANSAS4WALTONWASEXTREMELYSUCCESSFULINRUNNINGTHESTOREINNEWPORT,FAREXCEEDINGEXPECTATIONS5HOWEVER,WHENTHELEASECAMEUPFORRENEWAL,WALTONCOULDNEITHERCOMETOAGREEMENTONTHEEXISTINGSTORESLEASERENEWALNORFINDANEWLOCATIONINNEWPORTINSTEAD,HEOPENEDANEWBENFRANKLINFRANCHISEINBENTONVILLE,ARKANSAS,BUTCALLEDIT“WALTONSFIVEANDDIME“THERE,HEACHIEVEDHIGHERSALESVOLUMEBYMARKINGUPSLIGHTLYLESSTHANMOSTCOMPETITORS6ONJULY2,1962,WALTONOPENEDTHEFIRSTWALMARTDISCOUNTCITYSTORELOCATEDAT719WALNUTAVEINROGERS,ARKANSASTHEBUILDINGISNOWOCCUPIEDBYAHARDWARESTOREANDANANTIQUEMALLWITHINFIVEYEARS,THECOMPANYEXPANDEDTO24STORESACROSSARKANSASANDREACHED126MILLIONINSALES7IN1968,ITOPENEDITSFIRSTSTORESOUTSIDEARKANSAS,INSIKESTON,MISSOURIANDCLAREMORE,OKLAHOMA8INCORPORATIONANDGROWTHWALMARTSFORMERLOGO19922008INTHEUS,20012009INCANADA,AND19922009INMEXICO,THOUGHITISSTILLSEENONMANYAMERICANLOCATIONS,THOUGHAMAJORITYOFCANADIANLOCATIONSHAVETHISLOGOINSTEADOFTHE19942001LOGOWITHAHYPHENITISSTILLUSEDINMAINLANDCHINATHECOMPANYWASINCORPORATEDASWALMARTSTORES,INCONOCTOBER31,1969IN1970,ITOPENEDITSHOMEOFFICEANDFIRSTDISTRIBUTIONCENTERINBENTONVILLE,ARKANSASITHAD38STORESOPERATINGWITH1,500EMPLOYEESANDSALESOF442MILLIONITBEGANTRADINGSTOCKASAPUBLICLYHELDCOMPANYONOCTOBER1,1970,ANDWASSOONLISTEDONTHENEWYORKSTOCKEXCHANGETHEFIRSTSTOCKSPLITOCCURREDINMAY1971ATAMARKETPRICEOF47BYTHISTIME,WALMARTWASOPERATINGINFIVESTATESARKANSAS,KANSAS,LOUISIANA,MISSOURI,ANDOKLAHOMAITENTEREDTENNESSEEIN1973ANDKENTUCKYANDMISSISSIPPIIN1974ASITMOVEDINTOTEXASIN1975,THEREWERE125STORESWITH7,500EMPLOYEESANDTOTALSALESOF3403MILLION8WALMARTOPENEDITSFIRSTTEXASSTOREINMOUNTPLEASANTONNOVEMBER11,19759INTHE1980S,WALMARTCONTINUEDTOGROWRAPIDLY,ANDBYITS25THANNIVERSARYIN1987THEREWERE1,198STORESWITHSALESOF159BILLIONAND200,000ASSOCIATES8THISYEARALSOMARKEDTHECOMPLETIONOFTHECOMPANYSSATELLITENETWORK,A24MILLIONINVESTMENTLINKINGALLOPERATINGUNITSOFTHECOMPANYWITHITSBENTONVILLEOFFICEVIATWOWAYVOICEANDDATATRANSMISSIONANDONEWAYVIDEOCOMMUNICATIONATTHETIME,ITWASTHELARGESTPRIVATESATELLITENETWORK,ALLOWINGTHECORPORATEOFFICETOTRACKINVENTORYANDSALESANDTOINSTANTLYCOMMUNICATETOSTORES10IN1988,SAMWALTONSTEPPEDDOWNASCEOANDWASREPLACEDBYDAVIDGLASS11WALTONREMAINEDASCHAIRMANOFTHEBOARD,ANDTHECOMPANYALSOREARRANGEDOTHERPEOPLEINSENIORPOSITIONSINSIDEAWALMARTSUPERCENTERINWESTPLAINS,MISSOURIIN1988,THEFIRSTWALMARTSUPERCENTEROPENEDINWASHINGTON,MISSOURI12THANKSTOITSSUPERSTORES,ITSURPASSEDTOYS“R“USINTOYSALESINTHELATE1990S13THECOMPANYALSOOPENEDOVERSEASSTORES,ENTERINGSOUTHAMERICAIN1995WITHSTORESINARGENTINAANDBRAZILANDEUROPEIN1999,BUYINGASDAINTHEUKFOR10BILLION14IN1998,WALMARTINTRODUCEDTHE“NEIGHBORHOODMARKET“CONCEPTWITHTHREESTORESINARKANSAS15BY2005,ESTIMATESINDICATETHATTHECOMPANYCONTROLLEDABOUT20OFTHERETAILGROCERYANDCONSUMABLESBUSINESS16IN2000,HLEESCOTTBECAMEPRESIDENTANDCEO,ANDWALMARTSSALESINCREASEDTO165BILLION17IN2002,ITWASLISTEDFORTHEFIRSTTIMEASAMERICASLARGESTCORPORATIONONTHEFORTUNE500LIST,WITHREVENUESOF2198BILLIONANDPROFITSOF67BILLIONITHASREMAINEDTHEREEVERYYEAR,EXCEPTFOR20061819IN2005,WALMARTHAD3124BILLIONINSALES,MORETHAN6,200FACILITIESAROUNDTHEWORLDINCLUDING3,800STORESINTHEUNITEDSTATESAND2,800ELSEWHERE,EMPLOYINGMORETHAN16MILLION“ASSOCIATES“WORLDWIDEITSUSPRESENCEGREWSORAPIDLYTHATONLYSMALLPOCKETSOFTHECOUNTRYREMAINEDFURTHERTHAN60MILES100KMFROMTHENEARESTWALMART20ASWALMARTGREWRAPIDLYINTOTHEWORLDSLARGESTCORPORATION,MANYCRITICSWORRIEDABOUTTHEEFFECTOFITSSTORESONLOCALCOMMUNITIES,PARTICULARLYSMALLTOWNSWITHMANY“MOMANDPOP“STORESTHEREHAVEBEENSEVERALSTUDIESONTHEECONOMICIMPACTOFWALMARTONSMALLTOWNSANDLOCALBUSINESSES,JOBS,ANDTAXPAYERSINONE,KENNETHSTONE,APROFESSOROFECONOMICSATIOWASTATEUNIVERSITY,FOUNDTHATSOMESMALLTOWNSCANLOSEALMOSTHALFOFTHEIRRETAILTRADEWITHINTENYEARSOFAWALMARTSTOREOPENING21HOWEVER,INANOTHERSTUDY,HECOMPAREDTHECHANGESTOWHATSMALLTOWNSHOPSHADFACEDINTHEPASTINCLUDINGTHEDEVELOPMENTOFTHERAILROADS,THEADVENTOFTHESEARSROEBUCKCATALOG,ASWELLASTHEARRIVALOFSHOPPINGMALLSANDCONCLUDEDTHATSHOPOWNERSWHOADAPTTOCHANGESINTHERETAILMARKETCANTHRIVEAFTERWALMARTARRIVES21ALATERSTUDYINCOLLABORATIONWITHMISSISSIPPISTATEUNIVERSITYSHOWEDTHATTHEREARE“BOTHPOSITIVEANDNEGATIVEIMPACTSONEXISTINGSTORESINTHEAREAWHERETHENEWSUPERCENTERLOCATES“22INTHEAFTERMATHOFHURRICANEKATRINAINSEPTEMBER2005,WALMARTWASABLETOUSEITSLOGISTICALEFFICIENCYINORGANIZINGARAPIDRESPONSETOTHEDISASTER,DONATING20MILLIONINCASH,1,500TRUCKLOADSOFFREEMERCHANDISE,FOODFOR100,000MEALS,ASWELLASTHEPROMISEOFAJOBFOREVERYONEOFITSDISPLACEDWORKERS23ANINDEPENDENTSTUDYBYSTEVENHORWITZOFSTLAWRENCEUNIVERSITYFOUNDTHATWALMART,THEHOMEDEPOTANDLOWESMADEUSEOFTHEIRLOCALKNOWLEDGEABOUTSUPPLYCHAINS,INFRASTRUCTURE,DECISIONMAKERSANDOTHERRESOURCESTOPROVIDEEMERGENCYSUPPLIESANDREOPENSTORESWELLBEFOREFEMABEGANITSRESPONSE24WHILETHECOMPANYWASOVERALLLAUDEDFORITSQUICKRESPONSEAMIDSTTHECRITICISMSOFTHEFEDERALEMERGENCYMANAGEMENTAGENCYSEVERALCRITICSWERENONETHELESSQUICKTOPOINTOUTTHATTHERESTILLREMAINISSUESWITHTHECOMPANYSLABORRELATIONS25RECENTINITIATIVESINOCTOBER2005,WALMARTANNOUNCEDITWOULDIMPLEMENTSEVERALENVIRONMENTALMEASURESTOINCREASEENERGYEFFICIENCYTHEPRIMARYGOALSINCLUDEDSPENDING500MILLIONAYEARTOINCREASEFUELEFFICIENCYINWALMARTSTRUCKFLEETBY25OVERTHREEYEARSANDDOUBLEITWITHINTEN,REDUCEGREENHOUSEGASEMISSIONSBY20INSEVENYEARS,REDUCEENERGYUSEATSTORESBY30,ANDCUTSOLIDWASTEFROMUSSTORESANDSAMSCLUBSBY25INTHREEYEARSCEOLEESCOTTSAIDTHATWALMARTSGOALWASTOBEA“GOODSTEWARDFORTHEENVIRONMENT“ANDULTIMATELYUSEONLYRENEWABLEENERGYSOURCESANDPRODUCEZEROWASTE26THECOMPANYALSODESIGNEDTHREENEWEXPERIMENTALSTORESINMCKINNEY,TEXAS,AURORA,COLORADO,ANDLASVEGAS,NEVADAWITHWINDTURBINES,PHOTOVOLTAICSOLARPANELS,BIOFUELCAPABLEBOILERS,WATERCOOLEDREFRIGERATORS,ANDXERISCAPEGARDENS27DESPITEMUCHCRITICISMOFITSENVIRONMENTALRECORD,WALMARTTOOKAFEWSTEPSINWHATISVIEWEDASAPOSITIVEDIRECTION,WHICHINCLUDEDBECOMINGTHEBIGGESTSELLEROFORGANICMILKANDTHEBIGGESTBUYEROFORGANICCOTTONINTHEWORLD,ASWELLASREDUCINGPACKAGINGANDENERGYCOSTS28WALMARTALSOSPENTNEARLYAYEARWORKINGWITHOUTSIDECONSULTANTSTODISCOVERTHECOMPANYSTOTALENVIRONMENTALIMPACTANDFINDWHERETHEYCOULDIMPROVETHEYDISCOVERED,FOREXAMPLE,THATBYELIMINATINGEXCESSPACKAGINGONTHEIRTOYLINEKIDCONNECTION,THEYCOULDNOTONLYSAVE24MILLIONAYEARINSHIPPINGCOSTSBUTALSO3,800TREESANDAMILLIONBARRELSOFOIL28WALMARTHASALSORECENTLYCREATEDITSOWNELECTRICCOMPANYINTEXAS,TEXASRETAILENERGY,ANDPLANSTOSUPPLYITSSTORESWITHCHEAPPOWERPURCHASEDATWHOLESALEPRICESTHROUGHTHISNEWVENTURE,THECOMPANYEXPECTSTOSAVE15MILLIONANNUALLYANDALSOLAYSTHEGROUNDWORKANDINFRASTRUCTURETOSELLELECTRICITYTOTEXASCONSUMERSINTHEFUTURE29INMARCH2006,WALMARTSOUGHTTOAPPEALTOAMOREAFFLUENTDEMOGRAPHICTHECOMPANYLAUNCHEDANEWSUPERCENTERCONCEPTINPLANO,TEXAS,INTENDEDTOCOMPETEAGAINSTSTORESSEENASMOREUPSCALEANDAPPEALING,SUCHASTARGET3031THENEWSTOREHASWOODFLOORS,WIDERAISLES,ASUSHIBAR,ACOFFEE/SANDWICHSHOPWITHFREEWIFIINTERNETACCESS,ANDMOREEXPENSIVEBEERS,WINES,ELECTRONICS,ANDOTHERGOODSTHEEXTERIORHASAHUNTERGREENBACKGROUNDBEHINDTHEWALMARTLETTERS,SIMILARTONEIGHBORHOODMARKETBYWALMARTS,INSTEADOFTHEBLUEPREVIOUSLYUSEDATITSSUPERCENTERSONSEPTEMBER12,2007,WALMARTINTRODUCEDNEWADVERTISINGWITHTHESLOGAN,“SAVEMONEYLIVEBETTER,“REPLACINGTHE“ALWAYSLOWPRICES,ALWAYS“SLOGAN,WHICHITHADUSEDFORTHEPREVIOUS19YEARSGLOBALINSIGHT,WHICHCONDUCTEDTHERESEARCHTHATSUPPORTEDTHEADS,FOUNDTHATWALMARTSPRICELEVELREDUCTIONRESULTEDINSAVINGSFORCONSUMERSOF287BILLIONIN2006,WHICHEQUATEDTO957PERPERSONOR2,500PERHOUSEHOLDUP73FROMTHE2004SAVINGSESTIMATEOF2,32932ONJUNE30,2008,WALMARTUNVEILEDANEWCOMPANYLOGO,FEATURINGTHENONHYPHENATEDNAME“WALMART“ANDINPLACEOFTHESTAR,ASYMBOLTHATRESEMBLESASUNBURSTORFLOWERTHENEWLOGORECEIVEDMIXEDREVIEWSFROMSOMEDESIGNCRITICS,WHOQUESTIONEDWHETHERTHENEWLOGOWASASBOLDASCOMPETITORS,SUCHASTHETARGETBULLSEYEORASINSTANTLYRECOGNIZABLEASTHEFORMERCOMPANYLOGO,WHICHWASUSEDFOR18YEARS33THENEWLOGOMADEITSDEBUTONTHECOMPANYSWALMARTCOMWEBSITEONJULY1,2008WALMARTSUSLOCATIONSWERETOUPDATESTORELOGOSINTHEFALLOF2008,ASPARTOFANONGOINGEVOLUTIONOFITSOVERALLBRAND34WALMARTCANADASTARTEDTOADOPTTHELOGOFORITSSTORESINEARLY2009ONMARCH20,2009,WALMARTANNOUNCEDTHATITISPAYINGACOMBINED9336MILLIONINBONUSESTOEVERYFULLANDPARTTIMEHOURLYWORKEROFTHECOMPANYANADDITIONAL7888MILLIONINPROFITSHARING,401KCONTRIBUTIONS,ANDHUNDREDSOFMILLIONSOFDOLLARSINMERCHANDISEDISCOUNTSANDCONTRIBUTIONSTOTHEEMPLOYEESSTOCKPURCHASEPLANISALSOINCLUDEDINTHISPLANWHILETHEECONOMYATLARGEWASINANONGOINGRECESSION,THELARGESTRETAILERINTHEUSREPORTEDSOLIDFINANCIALFIGURESFORTHEMOSTRECENTFISCALYEARENDINGJANUARY31,2009,WITH4012BILLIONINNETSALES,AGAINOF72FROMTHEPRIORYEARINCOMEFROMCONTINUINGOPERATIONSINCREASED3TO133BILLION,ANDEARNINGSPERSHAREROSE6TO33535ONJULY16,2009,WALMARTANNOUNCEDPLANSTODEVELOPAWORLDWIDESUSTAINABLEPROD

温馨提示

  • 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
  • 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
  • 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
  • 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
  • 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
  • 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
  • 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。

最新文档

评论

0/150

提交评论