巡展策划方案之中国电信数据通信应用巡展（china telecom data communication application exhibition tour plan）

巡展策划方案之中国电信数据通信应用巡展（CHINATELECOMDATACOMMUNICATIONAPPLICATIONEXHIBITIONTOURPLAN）TOURPLANNINGSCHEMECHINATELECOMDATACOMMUNICATIONSAPPLICATIONTOURENTERPRISEONLINECENTURYIEXHIBITIONTHEMECHINATELECOMDATACOMMUNICATIONSAPPLICATIONSTOURENTERPRISEONLINECENTURYTWO,TOURTIMEANDPLACESHENYANG,7NOVEMBER6THWUHAN,10NOVEMBER9THZHENGZHOU,16NOVEMBER15THNANJING,21NOVEMBER19THDALIAN,22NOVEMBER21STBEIJING,29NOVEMBER28THTHREE,ORGANIZERSPONSORGENERALADMINISTRATIONOFCHINATELECOM,DATACOMMUNICATIONBUREAU,LOCALTELECOMCOMPANYANDLOCALGOVERNMENTORGANIZATIONCOORGANIZERCHINATELECOMENTERPRISEONLINESERVICECENTER,CHINATELECOMLOCALCOMPANIESMEDIACOSPONSOREDPEOPLESPOSTSANDTELECOMMUNICATIONSNEWS,NETWORKWORLD,CHINADATACOMMUNICATIONNETWORKWEBHOSTINGCHINESEENTERPRISES,ONLINE,CHINESEDATA,INFORMATIONPORTSSUPPORTUNITPARTICIPATINGPARTNERSORGANIZERLOCALDATABUREAUFOURPLANNINGPURPOSEINJULY7,2000,APROJECTWITHFARREACHINGSIGNIFICANCEWASOFFICIALLYLAUNCHEDINBEIJING,CHINACHINATELECOMS“ENTERPRISEONLINEPROJECT“ATTHESAMETIME,THE“FAMILYONLINEPROJECT“PRELUDE“FREENETWORKCDMILLIONGIFT“WASRELEASED,ITCAUSEDWIDESPREADCONCERNANDGREATREPERCUSSIONSINSOCIETY,ANDFAMILYONLINEPROJECTSTARTEDPLANNINGAREWILDLYBEATINGGONGSANDDRUMSSOFAR,THECHINATELECOMTOPROMOTETHEDEVELOPMENTOFINFORMATIONINDUSTRY“THREESTEPSTHREEPROJECT“HASBEGUNTOTAKESHAPE,DATAANDMULTIMEDIACOMMUNICATIONSERVICESAREMOREWIDELYUSEDINALLASPECTSOFSOCIALLIFE,ASTRONGIMPETUSTOTHENATIONALECONOMYINFORMATIONIZATIONINORDERTOMAKETHESOCIALCOMPREHENSIVEUNDERSTANDINGOFCHINATELECOMINTHEFIELDOFDATACOMMUNICATIONSTAGE,EXTENSIVEPUBLICITYANDPROMOTIONOFTHREEMAJORPROJECTS,ELECTRONICCOMMERCEANDANUMBEROFNETWORKAPPLICATIONS,THECHINATELECOMWILLCARRYOUTDATASERVICENETWORKAPPLICATIONINTHENATIONWIDEEXHIBITIONTOUR,FORUMS,SEMINARS,EXHIBITIONS,COMPETITIONSANDESSAY,SITEFORTHEENTERPRISEANDFAMILYTOPROVIDEINTERNETSERVICEANDOTHERFORMS,ONCEAGAINSETOFFTHEINTERNETBOOMTHEDATASERVICENETWORKAPPLICATIONTOURISANIMPORTANTCOMPONENTOFTHECHINESEFAMILYONLINEPROJECTPROMOTIONPHASEFIVEPROMOTIONOBJECTIVESFORCHINATELECOM1,THE“ENTERPRISEONLINEPROJECT“FORMEDANATIONALFOCUS,CAUSINGALARGENUMBEROFENTERPRISESNATIONWIDEINTERNETACCESS,TOENSURETHATTHEANNUALNETTARGETOFMILLIONSOFENTERPRISESTOACHIEVE2,TOPROMOTEHOMENETWORKINGPROJECTS,ANDVIGOROUSLYPROMOTETHEGROWTHOFNETWORKUSERS3,PROMOTETHE“CHINATELECOMINFORMATIONHARBOR“BUSINESS,VPN/VPDNBUSINESS,CTCABUSINESSCERTIFICATE,PACKINGLINEPROMOTIONRENTAL,DIALUPACCESS,WAPANDOTHERDATASERVICES,PROMOTEDISTANCEEDUCATION,TELEMEDICINE,ELECTRONICSECURITY,ELECTRONICBANKINGANDOTHERNETWORKAPPLICATIONPROJECT4,TOIMPROVETHEPUBLICIMAGEANDREPUTATIONOFCHINATELECOMFORPARTICIPATINGENTERPRISES1,RECENTLY,THEENTERPRISEINTERNETANDECOMMERCEBUSINESSCOMPETITIVENESSOFTHEGREATASCENSION2,ACCESSTOIDEASUPDATE,KNOWLEDGETRAININGANDONSITEINTERNETSERVICES,ONLINEENTERPRISESDIRECTLYFORPARTICIPATINGVENDORS1,INTHEENTERPRISEINTERNETACCESSHASBECOMETHEFOCUSOFATTENTION,ATIMELYECOMMERCECONCEPTANDDEVELOPMENTPLANFORENTERPRISESTOPROMOTEGOODOPPORTUNITIESANDCHANNELS2DIRECTCONTACTWITHTARGETCUSTOMERSANDGETTHEBESTOPPORTUNITYTOCOMMUNICATEWITHPOTENTIALBUSINESSPARTNERSANDBUYERS3,INTHESHARPCOMPETITIONINTHEITMARKET,ESTABLISHANDMAINTAINTHESTRATEGICIMAGEOFTHEENTERPRISE4,WITHAPPROPRIATEINPUTTOOBTAINTHEMOSTIMPORTANTAREASINTHECOUNTRYSLARGESTPUBLICITYEFFECTIVENESSANDMEDIAATTENTION5,BECOMECHINATELECOMTOPROMOTEENTERPRISEINTERNETPROJECTPARTNERSIXTOURCONTENT1ENTERPRISEINTERNETCOMPETITIVENESSSUMMITFORUM1TOINVITEDOMESTICLARGEENTERPRISESTOINTRODUCETHESTRATEGYOFENTERPRISEONLINEDEVELOPMENT,HOWTOBUILDTHEENTERPRISEECOMMERCEENVIRONMENT,ANDHOWTOIMPLEMENTTHEBUSINESSPROCESSEINECOMMERCEENVIRONMENT,TOACHIEVEBUSINESSGROWTH,ANDTOIMPROVETHECOMPETITIVENESSOFENTERPRISES2WESHOULDINVITEDOMESTICECOMMERCEEXPERTSTODISCUSSALLKINDSOFPROBLEMSINTHEPROCESSOFINTERNETACCESS3THROUGHRESEARCHANDGRASPTHEDEVELOPMENTTRENDOFECOMMERCE,EXPLOREHOWTOUSETHEINTERNETTOIMPROVETHECOMPETITIVENESSOFENTERPRISESINTHENEWSITUATION,INTRODUCEAPPLIEDEXPERIENCE,POPULARIZEPRACTICALTECHNIQUES,ANDPROPOSECREATIVEORCREATIVEIDEAS2,DATACOMMUNICATIONNETWORKAPPLICATIONSANDENTERPRISEINTERNETPRODUCTSANDSERVICESEXHIBITION1DEMONSTRATETHEPRACTICALTECHNOLOGYANDAPPLICATIONOFCHINATELECOMINTHEPROCESSOFPROMOTINGINFORMATION2DEMONSTRATENEWTECHNOLOGYDEVELOPMENTRESULTS,APPLICATIONCASES,ANDPRODUCTSANDSERVICESSPECIFICALLYFORCOMPANIESTOACCESSTHEINTERNET3TOINVITEINTERNATIONALANDDOMESTICVENDORSTOEXPLAINTHETECHNOLOGYANDINTRODUCESOLUTIONS3,NETWORKEXCITING,WONDERFULLIFEFAMILYONLINEKNOWLEDGECONTEST4SPECIALTRAININGSESSIONSJUNIORWEBAPPLICATIONS/WEBAUTHORING/WEBMARKETING5ONSITESERVICEANDPROJECTNEGOTIATION1PROVIDEONSITEADVICE,LOGIN,OROTHERONLINEOROFFLINESERVICES2THROUGHNEGOTIATION,PROVIDEIMPORTANTDEVELOPMENTINFORMATIONANDOPPORTUNITYFORRELEVANTMANUFACTURERS,ANDFINDTHEBESTPARTNERSTOPROMOTETHEIMPLEMENTATIONOFONLINEECOMMERCEAPPLICATIONPROJECTSEVENORGANIZATIONPLAN1ORGANIZATIONPLANOFTHESEMINARAPPENDIX2,DATACOMMUNICATIONAPPLICATIONSANDENTERPRISEINTERNETPRODUCTSANDSERVICESDISPLAYORGANIZATIONPLAN3,ONSITESERVICEORGANIZATIONPLAN4,TOURREPRESENTATIVEINVITATIONPROGRAM5MEDIAPUBLICITYPLANANNEX6ARRANGEMENTSFORSPECIALEVENTSDUR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DINGTOTHELOCATIONOFTHEBOOTHFORRMB12000/ORRMB8000/,RMB6000/24STARHOTELSTANDARDBOOTH1M2M,RMB15000/2ADVERTISINGANDSPONSORSHIPPROGRAMSBASEDONVENUEANDSPECIFICCIRCUMSTANCESINDOORANDOUTDOORADVERTISINGBANNERS,BILLBOARDS,ETCCHINATELECOMROVINGEXHIBITIONADVERTISEMENTCIRCULATIONOF30THOUSANDCOPIES/STATION,ISSUEDFORTHEPARTICIPANTS,EXHIBITORSADVERTISEMENTSFOREXHIBITIONS,VISITORS,INVITATIONS,ADMISSIONTICKETS,ETCALLKINDSOFINFLATABLEARCHES,ANDGASADVERTISINGHIGHALTITUDEBALLOONADSOUTDOORSTATICADVERTISINGCOLUMNSIXPREPARERELATEDDOCUMENTS1VENUEBOOTHPLAN2DETAILEDQUOTATION5,ENTERPRISESTOIMPROVETHECOMPETITIVENESSOFTHEINTERNETFORUMPROJECTTOPICINTERNETACCESSANDTHEUSEOFECOMMERCETOIMPROVEENTERPRISECOMPETITIVENESSFORMROUNDTABLEFORUMMAINLINETODIFFERENTPEOPLEGOVERNMENTREPRESENTATIVES,EXPERTS,REPRESENTATIVESOFENTERPRISES,MANUFACTURERSREPRESENTATIVES,TELECOMMUNICATIONSREPRESENTATIVESONTHEISSUE,FROMDIFFERENTPERSPECTIVESANDNEEDSASTHEMAINLINETIME90MINUTESCONCRETEARRANGEMENT1CHAIRINTRODUCEENTERPRISEINTERNETBACKGROUND,PARTICIPATEINFORUMGUEST,FORUMTOPICGENERALINTRODUCTIONTOTHECONCEPTOFENTERPRISEINTERNETANDECOMMERCEAFTERTHEENTERPRISEONLINE,ANDTHENTRANSITIONTOGOVERNMENTPOLICY,ANDASKEDTHEGOVERNMENTREPRESENTATIVESTOINTRODUCETHEGOVERNMENTSMACROPOLICYTIME2MINUTES2GOVERNMENTREPRESENTATIVESINTRODUCETHEPOLICIESOFENTERPRISESONTHEINTERNETANDECOMMERCEONTHEINTERNETTIME8MINUTES3HOSTTELECOMREPRESENTATIVESAREINVITEDTODISCUSSTHESOLUTIONS,POLICIES,ACHIEVEMENTS,PROBLEMSANDNEEDSOFTELECOMENTERPRISESTIME1MINUTES4TELECOMMUNICATIONSREPRESENTATIVESTALKABOUTTHREEJUMPPROGRAMANDRELATEDPOLICIESTIME8MINUTES5,PRESIDEDOVERPLEASETALKABOUTTHEENTERPRISEREPRESENTATIVES,THEENTERPRISEINTHEINFORMATIONWORKINTHEACHIEVEMENTS,PROBLEMS,ANDNEEDSTIME1MINUTES6ENTERPRISEREPRESENTATIVESTALKABOUTTHEINTERNETSITUATIONOFTHISENTERPRISETIME10MINUTES7,PRESIDEDOVERFORENTERPRISEPRACTICE,PLEASEEXPERTSSPECIFICANALYSISANDTALKABOUTTHEIROWNFEELINGSOFTIME1MINUTES8EXPERTSANALYSISOFENTERPRISES,FOCUSINGONENTERPRISESTOUSETHEINTERNET,ECOMMERCE,NETWORKMARKETING,IMPROVEENTERPRISECOMPETITIVENESSTIME10MINUTES9,PRESIDEDOVERINCONJUNCTIONWITHGOVERNMENTPOLICIES,ENTERPRISESINTHEPROCESSOFONLINEPROBLEMSANDNEEDS,FROMTHEPOINTOFVIEWOFTECHNOLOGYANDFUTUREDEVELOPMENT,PLEASEMANUFACTURERSTALKABOUTTIME1MINUTES10VENDORSINCONJUNCTIONWITHPRODUCTSANDSERVICES,ESPECIALLYTHESPECIFICCASEEXPRESSION,ASTHEENTERPRISEINTERNETPROJECTPARTNER,SUPPORTFORTHEENTERPRISETIME8MINUTES11HOSTPLEASEATTENDTHEONSITEPERSONNELTOMAKECOMMENTSANDASKQUESTIONSMETHODPARTICIPANTSWRITEQUESTIONSONTHENOTE,ENTERTHECOMPUTERBYTHEINPUTANDDISPLAYITONTHELARGESCREEN,REPLIEDTHEGUESTTIME2X3MINUTES12GUESTSANSWEREDTIME5X3MINUTES13,HOSTACCORDINGTOTHESCENEANDGUESTSANSWERQUESTIONS,PLEASEGUESTSFORFREEDISCUSSIONTIME1MINUTES14DISCUSSIONTIME10MINUTES15HOSTGUESTSPLEASESUMMARIZETHEIRVIEWSTIME5MINUTES16HOSTSUMMARYOFTHEFORUM,THANKGUESTS,FORUMENDINGTIME1MINUTESTOTALTIME90MINUTESMATTERSNEEDINGATTENTION1,ITISBESTTOADVANCETHEMODERATORANDGUESTSTOPARTICIPATEINTHEFORUMORGANIZEDTODISCUSSTHEFLOWOFTHEFORUM2,THEAUDIENCESQUESTIONS,ITISRECOMMENDEDTOPREPAREQUESTIONSANDANSWERSINADVANCE3ARRANGEAPERSONTOREMINDTIMEBEHINDORONTHESIDEOFTHEMEETINGROOMAPPENDIXFOURTOURPUBLICITYPROGRAMIMEDIAPUBLICITY1FORMOFCOMMUNICATION1NEWSBRIEFINGATTHEBEGINNINGOFNOVEMBER,INVITED10MAJORMEDIAREPORTERS2PRINTMEDIAADSINCOOPERATIVEMEDIA3TV,NEWSPAPERS,INTERNETNEWS,SPECIALREPORTSANDINTERVIEWS2,PUBLICITYCYCLE15DAYSBEFORETHEOPENINGOFEACHSTATION2DAYSAFTERTHEMEETING3MEDIAOPTIONSNEWSPAPERS,TELEVISION,RADIO,THEINTERNET,ANDOTHERPRINTMEDIA1NEWSPAPERCATEGORIESCENTRALLEVELMEDIAPEOPLESDAILY,ECONOMICDAILY,GUANGMINGDAILY,PEOPLESPOSTANDTELECOMMUNICATIONSDAILYCHINADAILY,GUANGMINGDAILY,CHINACOMPUTERNEWS,SOUTHERNWEEKEND,ETCLOCALMEDIAMAJORNEWSPAPERSACROSSTHEREGION2MAGAZINECLASSCHINADATACOMMUNICATIONS,COMMUNICATIONS,INFORMATIONSERVICES,DATAUSERSWINDOWINTERNETWORLD,INTERNETWORLD,COMPUTERWORLD3TVLOCALMEDIABASED4BROADCASTINGCATEGORYLOCALRADIOSTATION5NETWORKCATEGORIESCHINESEDATA,CHINESEENTERPRISESONLINE,REGIONALINFORMATIONPORTS,SINA,NETEASEANDSOON6OTHERPRINTMEDIA,JOURNALS,CROSSSTREETSCROLLS,BALLOONSCROLLS,INFLATABLEARCHES,POSTERS,ETCTWOMEDIARELEASEPLAN1,THEFORMERBEIJINGTOURPRESSCONFERENCEEARLYNOVEMBERTHECENTRALLEVELMEDIAANDTHEMEDIAINTHEMEDIAABOUTFORTYMORETHANIT2,THEEXHIBITION,BYTHEENTERPRISEINTERNETENGINEERINGSERVICECENTERINTHECENTRALMEDIAPUBLISHEDBANNERADSANDEXPENSE3,AROUNDTHETOURAMONTHORSOBEFORE,YOUCANORGANIZEAPRESSCONFERENCE4,“COMMUNICATIONINFORMATIONSERVICES“MAGAZINECOLUMN,“DATAUSERWINDOW“ALBUM4,THETWOMAJORLOCALMEDIACONTINUOUS35PHASE1/4VERSIONOFHARDADVERTISING5,CHINAENTERPRISEONLINE,GOVERNMENTINTERNETPROJECTMASTERSTATION,CHINAFAMILYNETWORK,CHINADATA,INFORMATIONPORTSANDCOOPERATIONSITESHOMENETWORKADVERTISING6,LOCALTV,RADIOROLLINGADVERTISING7,THE“PEOPLESPOSTSANDTELECOMMUNICATIONSNEWS“AND“NETWORKWORLD“ANDOTHERMEDIATODEVELOPCOLUMNS,PARTICIPANTS,EXPERTS,OFFICIALSANDINTERVIEWSIN8,CHINADATAWWWCNDATACOM,CHINAENTERPRISEONLINEWWWSINOEOLCOMFORSPECIALTOURANDREPLAY,THEFORUMPUBLISHEDMATERIALS,ANDOPENUPTHEONLINEEXHIBITIONOFTHEPARTICIPATINGENTERPRISES,ENTERPRISEINTERNETSOLUTIONSANDWONDERFULCASETHREEADVERTISINGSCHEDULECASESHENYANGRAILWAYSTATION1,PUBLICITYCYCLEOCTOBER24,2000NOVEMBER8,20002,CHANNELSOFCOMMUNICATIONNEWSPAPERS,TELEVISION,RADIO3,CONCRETEFORMA,TVLIAONINGTV1856POINTS,AFTERTHENEWSOFLIAONINGSFIRST15SECONDSOFTELEVISIONADVERTISINGOCTOBER20TH7NOVEMBER,BROADCAST19DAYSLIAONINGNORTHSTATION2030,5MINUTESOCTOBER22ND5NOVEMBER,BROADCAST17DAYSNORTHTAIWAN,LIAONINGINNOVEMBER7,2000,THESPECIALTVFORUMINLIAONINGNORTHSTATIONINPRIMETIME2050THATNIGHT2120TAPEDFORTHECHINATELECOM“ENTERPRISEINTERNETPROJECT“FORTHETOUR,WEWILLINVITEGOVERNMENTOFFICIALS,LEADINGENTERPRISES,TELECOM,IT,WEBSITEANDSOONBEHALFOFSOMEMANUFACTURERSSETTOPICSAREDISCUSSEDSHENYANGTVCURRENTAFFAIRSCHANNEL1858,15MINUTESBEFORETHECENTRALNEWSOCTOBER20TH7NOVEMBER,BROADCAST19DAYSB,NEWSPAPERCATEGORYLIAONINGDAILY,OCTOBER23RD26DAYS,30DAYS,4NOVEMBER2ND1/5VERSIONOFBANNEROCTOBER24,LIAOSHENEVENINGNEWS25,27,31,NOVEMBER3RDEDITIONOFBANNER5TIMESSHENYANGDAILYOCTOBER23RD,26,NOVEMBER2NDEDITION,REPORTEDATOTALOF3EARSC,RADIOCLASSOCTOBER20THNOVEMBER7THLIAONINGRADIOINFORMATIONSTATIONFM975,LIAONINGPEOPLESBROADCASTINGSTATIONAM1089,LIAONINGRADIOSTATION,AM999THREERADIOSTATIONS,BROADCAST20TIMESADAYD,POSTERSPOSTERS1000APPENDIXFIVETOURSURVEYCHINESEENTERPRISEONLINEONLINEAPPLICATIONQUESTIONNAIREDEARUSERSWOULDYOUPLEASEFILLINTHETABLEBELOW,TELLTHEBIGGESTPROBLEMFACINGOURCONFUSIONANDTHEEXPENSIVEUNITTOESTABLISHANDPROMOTETHEENTERPRISEWEBSITEBUSINESSPLANNING,ANDWEESPECIALLYHOPETOTIMELYUNDERSTANDINGOFYOURNEEDS,YOUNEEDTOPROVIDEMOREANDBETTERCOMMENTSANDSUGGESTIONSFORUS,FORYOURCOMMENTSANDSUGGESTIONSWEWILLCAREFULLYLISTENANDTRYTOIMPROVE,INNOVATION,EXCELLENCE,TOPROVIDEMOREANDBETTERPRODUCTSANDSERVICEFORYOUTHANKYOUAGAINFORYOURBUSYSCHEDULETOPARTICIPATEINOURINVESTIGATIONWEWILLORGANIZEANUMBEROFEXPERIENCEDSOFTWAREANDHARDWARETECHNOLOGYDEVELOPMENT,SYSTEMINTEGRATION,WEBDESIGN,WEBPAGEMAKINGANDMARKETINGPROMOTIONEXPERTS,FORYOURCONSULTATIONANDRELATEDSERVICES,TOPROVIDECOMPREHENSIVESOLUTIONSTOHELPYOURORGANIZATIONBETTERANDFASTERTOCOMPLETEENTERPRISEACCESSTOTHEWORKIBASICCONDITIONSOFTHEUNITNAMEPOSTUNITNAMEUNITADDRESSZIPCODECONTACTNUMBEREMAILEMAILUNITURLIFAVAILABLECONTACTPERSONFAXTWO,PLEASEFILLINTHEFOLLOWINGINFORMATIONANDCHOOSETHEANSWERYOUWANT1,NOWYOURUNITHASACCESSTOTHEINTERNETAHASBNO2,INTERNETUSESABROWSEINFORMATION,BMAILSERVICE,BINFORMATIONDISTRIBUTION,BOTHER3,NOWYOURUNITISINTHEONLINEESTABLISHMENTOFTHESITEAHASBNO4,THEEXISTINGFUNCTIONOFYOURWEBSITEHASBEENACHIEVEDA,INFORMATIONPUBLISHINGDATABASE,B,INFORMATIONMANAGEMENTDATABASE,C,INFORMATIONSTATISTICSDATABASED,INFORMATIONRETRIEVALDATABASE,E,ANDOTHERS5,SUCHASTHEUNITISSTILLNOTINTERNETACCESS,WHENISEXPECTEDTOACCESSTHEINTERNETA13MONTHS,B35MONTHS,CINMAY,1YEARSD,MORETHANONEYEAR6,UNITPLANTOADOPTWHATKINDOFWAYCONSTRUCTIONRELEASESITEAVIRTUALHOSTREQUIREDDISKSPACE,B,SEPARATESERVER,C,TELECOMSERVER,D,ETC7,WHETHERTHEINDEPENDENTDOMAINNAMEISDOMAINNAMENO,ITISEXPECTEDTOREGISTERASWWWSINOEOLCOM8WHATDOMAINSAREYOUWILLINGTOUSEAINTERNATIONALDOMAINNAME,B,DOMESTICDO