本科生毕业论文—我国中小企业培育核心竞争力的研究

我国中小企业培育核心竞争力的研究学院管理学院专业/班级工商管理学号学生姓名指导教师2010年11月目录摘要ABSTRACT第一章绪论111选题背景及意义112相关理论综述2第二章我国中小企业发展现状及其存在问题621我国中小企业发展的基本情况622我国中小企业发展中存在的问题623我国中小企业发展中问题出现的成因分析8第三章我国中小企业核心竞争力培育的条件与问题1031我国中小企业培育核心竞争力所需条件1032我国中小企业培育核心竞争力中存在的问题12第四章我国中小企业培育核心竞争力的对策1441培育先进的价值理念1442重视战略定位1543市场营销竞争能力培育1544建立科学合理的现代企业制度1645加强技术创新和企业信息化建设1646人力资源是企业最重要的核心竞争力与提高人力资源管理水平16结束语18参考文献19致G1688620I摘要对中小企业的发展G712国G1881G3818学G13785对其G1328G1114G3835G18339的G11752G12362G712G5430成G1114G8616G17751G13007G13491的理论和G7053G8873G712G1306G3822G1584G11053在G4451G16278G4630G19766G990G16311G18334中小企业存在与发展的G7438理G712G13792对中小企业的G1881G18108G13044G17148和能力G13582G4581G9157G1849分析与G11752G16764G712G3926进G15904G1319制G6925G19773G451立G8873G451G17142G6931G18341G15713G451G7393G2165G1319G13007G12573G7053G19766的G11752G12362G17751G3822G712G2376G17751G4581G3332关G8892中小企业G1881G18108竞争力的培育和G7512建G452G1038G8504G712本论文选G6333我国中小企业核心竞争力的培育G1038G11752G12362对G16949G712G1209企业核心竞争力理论G451战略管理和G2499G6357G13505发展G12573G1038理论基G11796G30G1209G1002G11040G13475G8994一G1319化和G13475G8994G12050G1262G6357G13505G451G5567G17907发展G1038背景G712结合我国中小企业G10317G9869的G4466G19481情况G30G17828G11004文献分析G451G8616G17751分析G451G16855G7609G16787G16860G12573G7053G8873G712对我国中小企业核心竞争力的培育进G15904G1114G11752G12362G452第1章G712对中小企业和核心竞争力理论的G5647G1319G8022述G452第2章G712对我国中小企业的发展现状进G15904G16792价分析G712G6378G6508出问题存在的G7693本G2419因是G13582G1059对G14270G17535核心竞争力的培育第3章G712G3926G1321培育G712G3272G13481中小企业核心竞争力培育需要的基本条件进G15904分析G712提出我国中小企业核心竞争力在培育中存在的一G1135问题G452第4章G712G16311G1927培育中存在的问题G712是本文G1901G1328的出发G9869和G14865G14062G9869G452G7693G6466在培育中存在的问题G712本文提出G1114其相G5224的培育对策G712G1038中小企业提G1391策略参考G452关键词中小企业；核心竞争力；培育IIABSTRACTFORSMALLANDMEDIUMSIZEDENTERPRISEDEVELOPMENT,SCHOLARSBOTHATHOMEANDABROADFORITSDIDALOTOFRESEARCH,FORMEDSYSTEMATICTHEORYANDMETHODBUTSTAYINTHEMACROLEVELEXPLAINTHEEXISTENCEANDDEVELOPMENTOFSMALLANDMEDIUMSIZEDENTERPRISESTOSMALLANDMEDIUMENTERPRISES,ANDTHEMECHANISMOFINTERNALQUALITYANDABILITYLACKOFDEEPANALYSISANDDISCUSSION,SUCHASSYSTEMREFORM,LEGISLATION,FINANCEANDSERVICESYSTEMOFRESEARCHONMORE,BUTLESSATTENTIONTOCULTIVATINGTHECOMPETITIVEPOWEROFTHESMALLANDMEDIUMSIZEDENTERPRISESANDBUILDINGINTERNALTHEREFORE,THISPAPERCHOOSECHINESESMALLANDMEDIUMSIZEDENTERPRISESCULTIVATIONOFTHECORECOMPETENCEASRESEARCHOBJECT,BYTHEENTERPRISECORECOMPETITIVENESSTHEORY,STRATEGICMANAGEMENTANDSUSTAINABLEDEVELOPMENT,ANDASTHETHEORETICALBASIS,WITHTHEINTEGRATIONOFTHEWORLDECONOMYANDECONOMICANDSOCIALSUSTAINEDANDRAPIDDEVELOPMENTASTHEBACKGROUND,INCOMBINATIONWITHTHEACTUALSITUATIONOFSMALLANDMEDIUMSIZEDENTERPRISECHARACTERISTIC,BYUSINGLITERATUREANALYSIS,COMPARATIVEANALYSIS,THEINVESTIGATIONINTERVIEWMETHODSFORTHESMALLANDMEDIUMSIZEDENTERPRISESINCHINATOCULTIVATIONOFTHECORECOMPETENCEISSTUDIEDCHAPTER1,THESMALLANDMEDIUMSIZEDENTERPRISESANDCORECOMPETITIVENESSTHEORYOFGENERALOVERVIEWCHAPTER2OFSMALLANDMEDIUMSIZEDENTERPRISES,THECURRENTSITUATIONOFTHEDEVELOPMENTOFEVALUATIONANALYSIS,DIGOUTTHEPROBLEMSISTHEROOTCAUSEOFLACKOFTHEIRCULTIVATIONOFTHECORECOMPETENCECHAPTER3,HOWTOCULTIVATE,CENTERINGONTHESMALLANDMEDIUMSIZEDENTERPRISESCULTIVATINGCORECOMPETENCENEEDSARETHEBASICCONDITIONSOFANALYSIS,SOMESMALLANDMEDIUMSIZEDENTERPRISECORECOMPETITIVEABILITYINDEVELOPINGSOMEEXISTINGPROBLEMSCHAPTER4,SOLVETHEPROBLEMSEXISTINGINTHECULTIVATIONOFPAPERWRITING,ISTHESTARTINGPOINTANDTHEFOOTHOLDACCORDINGTOATWHICHTHEPROBLEMSEXISTINGINTHEYUKON,THISPAPERPUTSFORWARDTHECORRESPONDINGCULTIVATION,COUNTERMEASURESFORSMALLANDMEDIUMSIZEDENTERPRISESPROVIDESTRATEGYREFERENCECLOSINGTOCULTIVATEENTERPRISECORECOMPETITIVEABILITY,THEIDEAWASSUMMARIZEDKEYWORDSSMALLANDMEDIUMSIZEDENTERPRISE；CORE；COMPETITIVENESSCULTIVATEA1A0A2A4A31第一章绪论11选题背景及意义最G17829G1972G5192G712G19555G11540市场的进一G8505G5332G6930G712结束G1114G1209G2346G7053市场G1038G10317G5461的G11713G13582G13475G8994G7114代G712出现G1114相对G17819G2109的G13475G8994G452G2528G7114G712人G1216的G9052G17165G16278念G1075发G10995G1114G5468G3835变化G712G9052G17165G13785对产品的差别化有G1114更高要求G712企业间的竞争越来越激烈G712中小企业只有通G17819进一G8505提高其G1881G18108G13044G17148G712培育其竞争优势G712才能在激烈的市场竞争中稳G8505发展G452G19555G11540G13475G8994全球化趋势的日益加强G712国G1881国G19481市场一G1319化程度不断提高G712企业之间的竞争越来越激烈G452我国中小企业G19766临的竞争环境逐渐G3332由G3332区性的G451全国性的G17819渡到全球性的G452另一G7053G19766G712中小企业由于其G14270G17535的G10317G9869G1927定G1114它在市场竞争中处于弱势G712与G3835企业相G8616G712它还有不G4581的困难G452主要表现在企业G10995产技术和装备水平相对G14865后；产品结G7512和工艺简单G30G13475营管理水平不高G30人员G13044G17148偏低G30市场竞争力不强G30寿命G11713G12573G10317G9869G452中小企业由于其G14270G17535G1881G18108的不足给G6357G13505发展提出G1114严峻挑战G452我国中小企业在发展G17819程中所遭遇的G3818G18108和G1881G18108问题G712使其G13582G1059G2499G6357G13505发展的能力G712G8616G17751突出的问题就是G13582G1059核心竞争力G452未来的市场竞争将是核心竞争力的竞争G452在这样的G3835背景下G712对我国中小企业核心竞争力的培育进G15904详细G11752G12362具有重要的战略意义和现G4466意义G452从战略意义G990看G712我国中小企业的健康发展G712是贯彻G14865G4466党和国家路线G451G7053针和G6931策的需要G712是知识G13475G8994G7114代G12050G1262G13475G8994发展的客G16278要求G452进G1849二十一G1002纪G1209来G712我国中小企业的发展问题已引起党和国家的高度重视G712党的十六G3835明确指出“必须毫不动摇G3332鼓励G451支G6357和引导非公有制G13475G8994发展”G452我国每G5192在安置普通高校毕业G10995的G17819程中G712中小企业G13475G8994发挥G1114重要G1328G11004G452G2528G7114G712中小企业贴G17829市场G451贴G17829G11004户G712长期G8975G17303在市场竞争最激烈的G20058G3507G712与市场有G3837G9994的G13864G13007G712是G13333G14647市场G451G6642G8975G8981通的主要力G18339G452中小企业对市场G2465G5224G6947G6475G712G13475营G7053G5347G7438动G9801G8975G712能G9397足G3822样化G451G1022性化的市场需求G712G1817分G1319现G1114市场对资源G18209置的基G11796性G1328G11004G452从现G4466意义G990看G712我国中小企业由于其G14270G17535的G10317G9869G1927定G1114它在市场竞争中处于弱势G712G5445G2721G1114其G2499G6357G13505发展的能力G712通G17819对我国中小企业核心竞争力的培育进G15904有针对性和G13007G13491性G11752G12362G712分析中小企业核心竞争力在培育中需要的基本条件和存在的一G1135问题G712提出G1114相G5224的对策G6526G7057G452一是G2499G1209G5122G2173中小企业从G16278A5A6A7A8A92念G990加强对培育核心竞争力的重视G30二是G1038我国中小企业培育和G7512建G14270G5061的核心竞争力提G1391理论参考与G4466G17353指导G712G1209G3698强其G2499G6357G13505发展能力G712提G2331其市场竞争力G452所G1209G712在现G19466G8585对我国中小企业核心竞争力的培育进G15904详细G11752G12362具有重要的意义G45212相关理论综述121中小企业G1881G9097中小企业是指相对于G3835企业来G16840G13475营G16280G8181G17751小的G13475G8994单位G4522003G51922G738819日G712国家G13475G17164G4008G451国家G16757G4008G451G17142G6931G18108G451国家G13491G16757G4628G11752G12362制G16758下发G1114G457中小企业G7643G1946G7254G15904G16280定G458G712G16825G16280定G16774G726中小企业G7643G1946G990G19492G2375G1038G3835企业G7643G1946的下G19492G712G17878G11004于工业G712建G12581业G712G1144通G17828G17767和G18050G6931业G712G6221发和G19658G2818业G712G1315G4499和G20196G20290业G452其中G712工业G2265G6336G18331G11731业G451制G17908业G451G11017力G451G10135G8680及水的G10995产和G1391G5224业G452这一G16280定G6365G10043企业G13856工人G6980G451销G2818G20081G451资产G5647G20081G12573指G7643从定G18339的G16294度G6563述G1114中小企业G452表1G161简要G3332G6563述G1114G457中小企业G7643G1946G7254G15904G16280定G458关于G3835中小G3423企业的G2022分G7643G1946G452表1G161G3835中小G3423企业G2022分G7643G1946G15904业G2529G12228指G7643G2529G12228G16757G12651单位G3835G3423中G3423小G3423工业企业从业人员G6980销G2818G18339资产G5647G20081人G987G1815G987G1815A10A11A11A11A12A13A14A15A11A11A11A11A12A13A14A16A11A11A11A11A12A13A14A15A11A11A17A10A11A11A11A13A18A15A11A11A11A17A15A11A11A11A11A13A18A16A11A11A11A17A16A11A11A11A11A13A18A15A11A11A13A18A15A11A11A11A13A18A16A11A11A11A13A18建G12581业企业从业人员G6980销G2818G20081资产G5647G20081人G987G1815G987G1815A15A11A11A11A12A13A14A15A11A11A11A11A12A13A14A16A11A11A11A11A12A13A14A19A11A11A17A15A11A11A11A13A18A15A11A11A11A17A15A11A11A11A11A13A18A16A11A11A11A17A16A11A11A11A11A13A18A19A11A11A13A18A15A11A11A11A13A18A16A11A11A11A13A18G6221发业企业从业人员G6980销G2818G20081人G987G1815A10A11A11A12A13A14A15A11A11A11A11A12A13A14A20A11A11A17A10A11A11A13A18A15A11A11A11A17A15A11A11A11A11A13A18A20A11A11A13A18A15A11A11A11A13A18G19658G2818业企业从业人员G6980销G2818G20081人G987G1815A21A11A11A12A13A14A20A21A11A11A11A12A13A14A20A11A11A17A21A11A11A13A18A20A11A11A11A17A20A21A11A11A11A13A18A20A11A11A13A18A20A11A11A11A13A18G1144通G17828G17767企业从业人员G6980销G2818G20081人G987G1815A15A11A11A11A12A13A14A15A11A11A11A11A12A13A14A21A11A11A17A15A11A11A11A13A18A15A11A11A11A17A15A11A11A11A11A13A18A21A11A11A13A18A15A11A11A11A13A18G18050G6931业企业从业人员G6980人A20A11A11A11A12A13A14A16A11A11A17A20A11A11A11A13A18A16A11A11A13A18资G7021来源G726国家G13491G16757G4628G75G87G87G83G18G18G90G90G90G86G87G68G87G86G74G82G89G70G81A5A6A7A8A93我国学G13785G5364G1438G2928主G13546的G457中国中小企业发展G6265G2590G458G13007G2027G1082中G712G1209及G7531G8733G5041主G13546的G457中小企业管理G6957程G458G1082中G712分别就中小企业的G10317G5461G1328出G1114相关的G6563述G712本文G5414G13447G3926下G726G7081G709普G17953G6249G1849产出G16280G8181小G452中小企业的G10995产G13475营G14551G3272主要是G1038G10995G8975G9052G17165G7393G2165的G17743工业G1209及G1038G10995产G9052G17165G7393G2165的制G17908业G452就G10995G8975G9052G17165G13792G16340G712由于需求的G3822样性与G7114G1208性G712要求这G12879产品的G10995产G6221G18339不能G17819G3835G712因G8504G1075就要求企业的G16280G8181是有G19492的G712G10317别是一G1135由有G19492G3332G3507G1927定的G712G10433小的市场G4493G18339G712只能由中小企业才能G17878G5224G712就G10995产性G9052G17165G13792G16340G712G19555G11540G999业G2339G1328的广泛发展G712G3835企业愈来愈依赖于中小企业G452G7082G709企业G13044G17148普G17953偏低G452企业G13044G17148G2265G6336G20058导基本G13044G17148G451员工G13044G17148G451企业管理G13044G17148G451技术装备G13044G17148G452中小企业G13044G17148普G17953偏低主要G2465映在G1209下三G1022G7053G19766G726一是中小企业G10995产技术和装备水平G14865后G712产品结G7512和工艺简单；二是G13475营管理水平低G712相当一G18108分企业习惯传G13491的G13475验G5347G13475营管理；三是员工G13044G17148偏低G712技术人员和管理人员G13582G1059G452G7083G709市场G2465G5224G5567G452由于中小企业G16280G8181小G712产品G8616G17751单一G712技术装备G17751简单G712在市场变化G7114G712转向G5567G712具有G17751强的G17878G5224性G452122中小企业核心竞争力G1881G9097核心竞争力主要表现G1038企业两种能力的有G7438组合G712G2375企业组织能力与企业资源要G13044的使G11004与G2339G16855能力G452核心竞争力是一种存在于组织G1881G18108的集G1319学习能力G712一切与人无关的能力都不是核心竞争力G712一切与G1022人有关G13792与组织无关的能力G1075不是核心竞争力G452通常情况下G712G1972家公司都G2499能掌握G1114G2528一种技术G712水平G1075都G2499能差不G3822G712G1306有G1135公司G2376拥有在技术G990的核心竞争力G13792另一G1135G2376没有G712差别就在于G5224G11004或G2339G16855G990G712有技术核心能力的公司是将G14270G5061的重G9869G6930在G5224G11004这种技术G1038G9052G17165G13785创G17908价值G990G712强G16855的是技术与其它能力的G2339G16855G712G13792另一G1135公司G2376G6930在产品G990G712强G16855这种技术本G17535G452核心竞争力不是指拥有G3822G4581资G18341G451人才G451设备和G2419材G7021G12573资源；核心竞争力不仅仅表现G1038关键技术G451关键设备或G13785企业的G17828G15904G7438制G712G13792更G1038重要的是它G1216之间的有G7438G15713合G712是G15713合带来的各种能力的提G2331；核心竞争力不仅来G14270有G5430资A5A6A7A8A94源G712G13792且来G14270无G5430资源；核心竞争力不是指一种产品或G13785技术G712它来G14270G3822种知识与技能的综合G712具有G5468高的G2499保G6357性G452综合G990述G1881G4493G712我认G1038G712中小企业核心竞争力是指中小企业通G17819对资源的G1817分利G11004和有效整合G13792G5430成的企业独有的G451支撑企业保G6357G6357G13505竞争优势的能力G712它由核心技术能力G451核心营销能力G451洞察预见及G2465G5224能力G451创新能力和组织G2339G16855能力G7512成G452企业就G16949一棵树G712核心竞争力相当于树G7693G712核心产品相当于树干G712树G990的树叶G451花G451果相当于最终产品G3926图1G162G452A22A20A17A10A23A24A25A26A27A28A29A30A25A26A31A32A12A33A34A31A32A35A36A37企业之树能否茁壮成长G451枝叶茂盛G712关键就在于核心竞争力之树G7693能否有效吸收足够的营养G452因G8504G712中小企业核心竞争力是中小企业发展的动力G712是中小企业成长力的G7693源G452它通G17819中小企业的战略管理能力G451产品G451品牌G451技术文化G451员工G13044G17148G12573G1319现出来G452123中小企业核心竞争力的G10317G5461国G1881G3818G999家学G13785对企业核心竞争力G10317G5461的认识G712G16278G9869G8616G17751一致G712认G1038企业核心竞争力具有延展性G451耐久性G451独G10317性G451价值性G451普G17953G8181糊性G451整G1319性G451态发展性G12573G10317G5461G452本文将中小企业核心竞争力G10317G5461G5414G13447G3926下G726G7081G709价值性A5A6A7A8A95核心竞争力的价值性G2265G6336企业价值和顾客价值G452一G7053G19766G712核心竞争力有利于企业效率的提高G712能G1038企业带来G17751G1038长期的超G20081利润G712使企业能够G6357G13505竞争保G6357顽强的G10995命力；另一G7053G19766G712核心竞争力具有优越的顾客价值G712能提G1391顾客看重的价值G712给顾客带来最G3835G19492度的效G11004G712让G9052G17165G13785获得好于竞争对手的不G2499替代的价值G451产品G451G7393G2165和文化G712这是核心竞争力的核心价值所在G452G7082G709整G1319性本文提出中小企业核心竞争力由核心技术能力G451核心营销能力G451洞察预见及G2465G5224能力G451创新能力和组织G2339G16855能力G7512成G712G1306中小企业的核心竞争力G1927不是这G1972项力的简单叠加G712G13792是这G1135能力的优化组合G712是中小企业在长期竞争中G5430成的竞争合力G452在科技飞G17907发展的今G3837G712单一的某项能力G5468难G5430成竞争优势G712因G8504G712核心竞争力是一G1022各种能力整合的能力G13007G13491G712从整G1319G990G2465映G1114企业的综合G4466力G712具有明显的整G1319性G10317G5461G452G7083G709独G10317性核心竞争力是企业在长期的G10995产G13475营G8975动中积累G5430成的G712它G9157G9157G3332打G990G1114企业的G10317殊组成G451G10317殊G13475历G451企业传G13491G12573烙印G712具有鲜明的企业G1881G17148G712并植G7693和依附于整G1022企业G13007G13491G712G2375便竞争对手能够获得本企业的某项技术或某G1022人才G712G1306核心竞争力是G5468难G8181仿的G712它G7512G12581起竞争对手不G2499逾越的进G1849障碍G452核心竞争力不仅G2265含G1114企业独G10317的技术G451技能G451操G1328技巧和诀窍G12573G712还G2265G6336G1114企业管理文化G10317G5461G712其G1881G4493G3835G18108分难G1209G11004语G16340G451文字G451符号表示G452因G8504G712核心竞争力是企业所独有的G712G5468难被当前和潜在的竞争对手完全G1114G16311G712G17743易复制和超越G712是企业建立竞争优势的战略性资源G452A38A39A40A41A42A43A44A45A46A47A48A49A50A51A52A53A54A55A566第二章我国中小企业发展现状及其存在问题21我国中小企业发展的基本情况在我国G712中小企业是国民G13475G8994结G7512中重要的组成G18108分G712中小企业的发展在一定程度G990G1927定G11540我国G13475G8994发展的G5647G1319水平G452目前我国中小企业G6980已超G178192930G987家G712占全G18108G8892册企业G6980的999G712其工业G5647产值及G4466现的利税分别占G5647值的60和40G712提G1391G111475的城G19227就业G7438G1262及G17141献G1114出G2487G5647G20081的60G452中小企业在G13543G16311就业G2399力G451加G17907G13475G8994G3698长G451产品出G2487G451G12050G1262稳定G451保G6357G13475G8994发展G8975力G12573G7053G19766G1328G1114不小的G17141献G712中小企业的健康发展是我国G13475G8994G6357G13505G5567G17907G3698长的重要保G16789G452G1306G2528G7114G712我G1216G5224看到G712由于中小企业普G17953存在G11540的G16280G8181G17751小G451资G18341G12621G6526困难G451信G11004度不高G451市场G13475销G9204G17959G10433G12376G451G13475营成本G17751高G12573问题G712中小企业在与G3835企业G12467争中通常处于G17751G1038不利的G3332位G712G4600其是在当前G712G19555G11540G13475G8994全球化进程的加G5567G712产品寿命G2620期日渐G13565G11713G452还有G712我国G5061G4466现G1114由G2346G7053市场向G1092G7053市场的转变G712G19555G11540G11713G13582G13475G8994成G1038G17819G2447G712人G1216的G9052G17165G16278念G1075发G10995G1114G5468G3835变化G712G9052G17165G13785在选G17153G2842品G7114更加挑G2088G712对产品的差别化有G1114更高要求G452G2528G7114G712我国加G1849G58G55G50后对G3818G5332G6930的不断G9157G1849G712国G1881国G19481市场一G1319化程度不断提高G712企业之间的竞争越来越激烈G452我国中小企业G19766临的竞争环境逐渐G3332由G3332区性的G451全国性的G17819渡到全球性的G452我国中小企业不仅要与国G1881的主导企业竞争G712G13792且还要G19766对G4466力更加强G3835的国G19481G17340国公司G712这使得中小企业的G10995存G2399力G1075就越来越G3835G452在这样的市场环境下G712G1038G1114G16311G1927这G1135问题G712G19512G1114需要G6931G5232G6931策的G6218G6357G712更重要的还是要G19764中小企业G14270G17535的G2174力G712只有加强企业的G1881G18108管理G712G7512建和培育G14270G17535独G10317的核心竞争优势G712G6247G1315市场G7438遇G712G5332发核心产品G712使企业具备G7118盛的G10995命力G712这样我国中小企业才能在激烈的市场竞争中G14085G20074G13792出G45222我国中小企业发展中存在的问题G4625管中小企业发展G2474得G1114不小的成果G712G1306G1075存在不G4581的问题G452G6466有关G11752G12362表明G712在全G18108中小企业中G712G13434有68的企业在G1128G5192G1881G1510G19393G71219的企业G2499G10995存6一10G5192G712只有13的企业寿命G2499超G1781910G5192G452中小企业在其成长G17819程中G712成长G3423的仅占企业G5647G6980的304G712G1075就是G16840G712有三成G5050G2503的中小企业具有一定的成长潜能G712G13792G983成G5050G2503的企业发展能力是G5468弱的G452我国中小企业在其发展G17819程中的问题是G3822G7053G19766的G712主要表现在G1209下G1972G1022G7053G19766A57A58A59A60A61A62A63A64A65A66A67A68A69A70A71A72A73A74A757221管理不健全G712制度不G16280G14551G16780G3822依G19764G17351G17303G5347G17817G17907壮G3835起来的中小企业G712G13582G1059G5567G17907成长企业的G13475营管理G13475验G712对G1881G18108管理和激励G7438制发挥的G1328G11004认识G13944G8985G712管理手G8585简单G451G2419G3999G712管理G13785的管理认知水平与企业的G16280G8181存在G17751G3835的G2465差G712对员工的G13434束G7438制G451激励G7438制和企业G17165G11004G6523制G7438制都不健全G712从G13792制G13434G1114我国中小企业的进一G8505发展G452222G8892重G11713期利益G1328G1038一家企业G712G17206利是当G9994的目G7643G712这无G2499G2414非G452G1306是G1328G1038中小企业G712对企业发展现状及其G16792价来G16774企业的发展是第一位的G712G5332G3999的G17206利只是有G1114一G1022G8616G17751好的G5332G12483G452G1306是现在普G17953存在的现G16949是G1172G1052G17198G19077干G1172G1052G452有G16780G3822企业G9053及G14270G5061一窍不通的G9921G19388G15904业G712主要是因G1038这G1022G15904业G4493易G17198G19077G452G1306当所有的企业都争先G5668后G9053足这一G20058G3507之后G712结果是G9022G17165G1114G7114间和资源G452G1306G16780G3822企业G1185G11208心不G6925G712G5088G7407通G17819G17873逐G9921线来获得成G2163G452G3926在一G3824之间突G9994G16780G3822G990市公司都G1183G1849G13605G13488G15904业或G11017G4388G2842G2165G712还有G12621资G1183G1849G6163G3332产G15904业G712G6930G7506G1114在本企业最G6809长的G20058G3507G12946心G13475营G452223销G2818手G8585G2419G3999销G2818手G8585建立在G17832利G451G19489价G1431销G12573手G8585之G990G712对G19489价的目的G451G2419因及G2499能产G10995的后果G5460G5460G13582G1059科学G6523制和G1817分的G5617G5831G1946备G452G17832利是企业对G13475销G2842提G1391的G2819一支G6600G712G5468G4581加强对G13475销G2842的管理G451销G2818技能的培G16769G451样品G17204G17877G451G2842品G19484G2027G451示G14551表G9448G451广G2590G4471传G12573结合利G11004G452G1431销本是G2808起G13475销G2842G6524销产品的工G1328G9921情和G9052G17165G13785G17153G1092G8454G7407的G712G1306由于有G1135G7053G8873不当G712G1191G1431G6203G15904G712G13582G1059G5224变能力G712不仅G17810不到预期效果G712还G6451G3363G1114企业G5430G16949G712G3698强G1114G9052G17165G13785对产品的“G6251G14659性”G452我国中小企业销G2818G9204G17959主要是依赖G13475销G2842及业G2165人员的G6524广G452由于G13582G1059二G13785的管理与G8819通G712使其G6524广销G2818产品的G9921情不高G712技能低下G712企业的销G2818业G13501都是建立在G13475销G2842与业G2165人员的G13475验G990G712没有建立起完整的G451G3822G9204G17959的销G2818G13605G13488G452224G11462目G3822G1815化G13475营企业在G13475G17819一定G7114期的G17828营之后G712G5460G5460出现两种情况一是G13475营G14403好G30一是G13475营出现问题G452无论G2750一种情况的出现G712都G1262G4493易导致企业G1927策G13785考G15397G3822G1815化G13475营G452G16780G3822企业之所G1209要进G15904G3822G1815化G13475营G712G2419因在于它G1216认G1038将十G1022G21493G15519G6930进一G1022G12738G4388G8616将十G1022G21493G15519G6930进十G1022G12738G4388的G20130G19517更G3835G712这G1022G17959理小G4413都G6038G452G1306是G712A57A58A59A60A61A62A63A64A65A66A67A68A69A70A71A72A73A74A758从战略的G16294度来看G712一G1022人G2528G7114G10043顾十G1022G12738G4388G712G5668G5609一G1022G1075G10043顾不好G452这样G6642G3822G1815化G4466G19481的G20130G19517G8616G5831G16949的要G3835得G3822G452因G8504G3822G1815化G6642得不好G712不仅G19489低不G1114G20130G19517G712G2465G13792G1262G3698加G20130G19517G45223我国中小企业发展中问题出现的成因分析综G990所述G712我国中小企业在发展中所存在的问题G712从G14270G17535G2419因G990分析G712G8616G17751突出的问题就是中小企业G13582G1059核心竞争力G452具G1319表现在G1209下G1972G1022G7053G19766231企业战略意识G9141G15192G712战略意图不明确G6357G13505竞争优势的发挥需要与发展战略相G2317G18209G452企业战略意图表明G1114企业未来的前进G7053向G451意G8454占G20058的业G2165位置G451G16757G2022发展的能力G452在G11713G13582G13475G8994条件下成长起来的中小企业长期G1209来养成G1114重战术G451G17743战略G712依赖G13475验G1927策的G5617G13512定G5347G452由于G7094没有企业的核心G13475营理念G712G1075无明确的战略定位G712导致G16780G3822中小企业G13475营G7053向G17867G3845G712G13475营G20058G3507G8181糊G712G13475营的G11462目性G451G6249G7438性G451G19555意性G10317G9869突出G452232资源G13475营分G6967G712G4493易G17312G1849G3822G1815化G19531G19461G3822G1815化G13475营被G5468G3822中小企业认G1038是企业G4559求G16280G8181G6205G5364G451利润G3698长G451分G6967G20130G19517的策略G452因G8504G5468G3822中小企业在主营业G2165G4590不具备G17751强的竞争力的情况下G712就G11462目G4466G7057G3822G1815化G13475营G712由于资源分G6967在G3822G1022业G2165G20058G3507G712分G6967G1114企业在具G1319业G2165G20058G3507的资源G4466力G712G4600其是G5445G2721G1114需要资源保G16789的核心业G2165G20058G3507或主营业G21