2016-08-18-why do operating companies sell their patents1

1、Dear Can,See below article for your information.Best regards,RuudRuud PetersHigh Tech Campus 5, 5656 AE Eindhoven, The Netherlands Mobile: +31 6 22803170; E-mail: Assistant: Lia van der Ham, From: Peters, RuudSent: ddag 16 augustus 2016 19:12To: Peters

2、, Ruud Subject: IP SalesWhen Do Operating Companies Sell Their Patents?By Erik Oliver & Kent Richardson & Fredrik JohanssonAugust 16, 2016What causes operating companies to sell their patents? Our intuition tells us that patent sales take place when the seller is in financial distress or the company

3、 is underperforming. We asked ourselves whether data aligned with our intuition.We looked at transaction data for sales from corporations. We studied the financial condition of 20 companies across 41 transactions over the last 6 years (post 2008 financial crisis) and looked for correlations between

4、a companys financial health and the sale of patents. We used sales from corporations to NPEs as a proxy for all corporate patent sales. In the analysis, we found that 78% of large patent sales (= 10 patents transferred) occurred when the companies were underperforming the QQQ ETF (an exchange-traded

5、 fund based on the Nasdaq-100 Index, which was used as a proxy for the market). Further, including the smaller transactions (4-9 patents transferred), the overall share of transactions that occurred when the companies were underperforming the QQQ ETF was 71%.The sales behavior matched our intuition;

6、 however, we were surprised by how well it correlatedwith the data. We believe that significant dropstock price can be used as predictors for whencompanies are likely to sell. This can help drive cross-licensing and defensive aggregator strategies for companies.Methodology and CommentaryWe reviewed

7、nearly 100 patent transfers from operating companies to NPEs. We analyzed 66 randomly chosen transactions, all of which involved a publicly traded company and included at least four patent assets, across 28 publicly traded companies from the past 15 years. As a starting point, for each transaction,

8、we looked at company stock price in the years leading up to the patent sale: how did the companys stock perform over the preceding one to five years leading up to the patent sale, as compared to the QQQ ETF in the same period? In particular, we did the following calculations:1. Compared stock price

9、two years prior to the transaction to the stock price at the date of transaction2. Compared QQQ ETF for the same dates two years apart3. Calculated the difference in performance between step 1 and step 2 (displayed as stock price vs. index in Table 1)For a few companies where public stock data was n

10、ot available, we looked at their financial performance during the relevant time frames and then included the results in the data set. Take for example the sale of seven assets on Feb 8, 2013 from Xerox Corporation to Ubicomm LLC illustrated in Table 1:Table 1: Example analysis for a 7 patent sale by

11、 Xerox Corporation on Feb 8, 2013.The closing price of the Xerox stock on the date the patent sale was recorded was $7.96. On that same day, the QQQ ETF was $68. On the date two years prior to the transaction date, Feb 8, 2011, the stock price for Xerox was $10.85, and the QQQ ETF was $58. So while

12、the Xerox stock price had dropped from $10.85 to $7.96 (-27%), the QQQ ETF had gone from $58 to $68 (+17%), thus the difference between the Xerox stock and the QQQ ETF over the same period was -44 percentage points.We compensated for a significant decline in the overall financial health of the stock

13、 markets during some of the sample period. We set a minimum difference of 5 percentage points as a threshold and repeated the analysis for the 66 transactions across the 28 companies. Where the stock underperformed the QQQ ETF by more than 5 percentage points, we concluded that the company in questi

14、on was underperforming relative to the overall market. What we wanted to achieve by setting a threshold was to avoid accounting for the cases where a company just barely underperformed. By setting the threshold to 5 percentage points, we counted the companies who had a more substantial underperforma

15、nce relative to the index. Increasing the threshold to a minimum of 10 percentage points reduced the percentage of transactions that occurred when the company was underperforming by less than 5 percentage points.When reviewing the results, we noticed that transactions occurring around the financial

16、crisis (2008-2009) were unrepresentative for this study; however, it is interesting to note that the observed trend was not as pronounced prior to the financial crisis. For that reason, we decided to limit our set of samples to only include transactions recorded after Dec 31, 2009.Furthermore, we be

17、lieve that two years is a reasonable minimum period in which poor commercial results lead from the conception of the idea to the actual sale. In our experience, it usually takes 6-12 months to have an action plan approved by management, and then the selling process usually takes another 6-12 months.

18、 We also tested for three, four, and five years, and we found there was a trend in the stock price that conformed with the other results.Furthermore, a core assumption we have made is that a companys stock price is representative of its financial health. There is a number of financial metrics or key

19、 performance indicators that could have been used in its stead, but stock price was a good initial candidate. Of course a downside of this method is that only publicly traded companies are easily included in the analysis.Our initial analysis focused primarily on US-listed tech companies because such

20、 companies have been selling patents for more than 10 years and the QQQ ETF data was readily available. We think expanding the analysis to other geographies would be particularly interesting.ResultsWe found a significant indication that companies who sold patents to NPEs were in financial distress a

21、t the point of sale. 78% of large patent sales (= 10 patents transferred) occurred when the companies were underperforming the QQQ ETF. Including the smaller transactions (4-9 patents transferred), the overall share of transactions that occurred when the companies were underperforming the QQQ ETF wa

22、s 71%. If stock underperformance were not a factor, we would have expected to find less than 50% of the companies underperforming.Alternatives and Future ResearchAs mentioned, stock price is a readily available indicator of a companys financial health: it has the benefit of being public knowledge an

23、d easily accessible. The downside is that the comparison can only be made by companies listed on a public stock exchange. Therefore, a suggestion for future research is to see if a similar analysis using a different metric for a companys financial health is possible (e.g., funding rounds).Furthermor

24、e, with the correlation between underperformance to the market and its leading to patent sales confirmed, further research in this area becomes more appealing. This opens up the opportunity to develop an automated tool with a broader scope that could be used to get results with finer granularity. Fo

25、r example, checking other financial measures might be worthwhile.We chose the QQQ ETF because of its ready availability and widespread knowledge of the underlying Nasdaq-100 index that the ETF tracks. We considered creating a custom index based on the historic stock data for similarly situated compa

26、nies; however, the added complexity, especially challenges with communicating and validating an indexs credibility, was not deemed worthwhile.Other considerations for reviewing this analysis include: whether a large sector of the tech industry underperformed the QQQ ETF and whether the sales were on

27、ly from that sector. We ended up sampling 41 transactions from 20 companies, so a broader sample could yielddifferent results. Use of a different time frameelecting the sample of stock prices may bemore effective or show different results. Additionally, a general decline in the overall market, as op

28、posed to a specific companys decline, may be important to driving sales activity. Lastly, for future studies, we suggest looking into whether or not the company, at the time of transaction, had sold patents before, and then factoring that into the likelihood of the company selling again. From experi

29、ence, we have observed that companies who have sold patents once are more likelyto sell againce they already have their internal processes set up.ConclusionOur results support the intuition that companies sell patents when in financial distress. 71% of the sales occurred when the seller underperformed the overall market by more than 5 percentage points. This sug