中职英语 基础模块下册 Unit-9 课文翻译【优讲课堂】

1、Unit 9 Advertising,1,课资讲解,Advertising is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public.,2,课资讲解,Advertising is an important way of promotion in commercial business

2、. What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public.,广告是商品交易中一种重要的促销手段。,3,课资讲解,Advertising is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial inf

3、ormation about some commodities or services to the public.,什么是广告？,4,课资讲解,Advertising is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public.,广告被用来向公众传递一些产品和服务的信息。,5,课资讲

4、解,If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.,6,课资讲解,If a fashio

5、n show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.,如果在周六要举行一场时装秀,7,课资讲解,If a fashi

6、on show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.,而你画了一个写有“周六将在展览中心上演一场时装秀”的牌子，,

7、8,课资讲解,If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.,那就是一个广告。,9,课资

8、讲解,If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.,如果你把这个牌子放在一头大象背上，

9、,10,课资讲解,If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.,牵着它进城，,11,课

10、资讲解,If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.,那就意味着你在进行广告促销。,1

11、2,课资讲解,Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.,13,课资讲解,Advertising is bringing products or services to th

12、e attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.,通过发送宣传册、传单或信函广告，展示广告牌、报纸广告，做收音机、电视或互联网商业广告等途径，使某些产品或服务引起潜在的以及现有的客户的注意。,14,课资讲解,Brochures can contain a great deal o

13、f information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.,15,课资讲解,Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Mo

14、st adults read newspapers, so putting ads in newspapers is a common way of advertising.,如果设计得好的话，宣传册可包含大量信息。,16,课资讲解,Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a co

15、mmon way of advertising.,邮寄广告可以直接寄到经过选择的客人手里。,17,课资讲解,Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.,大多数成年人都读报纸，,18,课资讲解,Brochures can cont

16、ain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.,所以报纸上刊登广告是一种常见的广告途径。,19,课资讲解,Posters can be very powerful in places where the customers notice them. Interesti

17、ng colorful ones will appear new to passers-by.,20,课资讲解,Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by.,在顾客看到的地方，招贴广告的作用是有力度的。,21,课资讲解,Posters can be very powerful in places where the customers notice them. Interesting

18、colorful ones will appear new to passers-by.,多彩有趣的招贴画会使路人耳目一新。,22,课资讲解,A major advantage of radio announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.,23,课资讲解,A major advantage of rad

19、io announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.,收音机里的广告的主要优点是它们比电视广告便宜，,24,课资讲解,A major advantage of radio announcements is that they are usually cheaper than television ads,

20、and many people still listen to the radio, for example, when they are in taxies or in their own cars.,很多人仍然听收音机广播，,25,课资讲解,A major advantage of radio announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or

21、 in their own cars.,比如当他们在出租车上或者在开车的时候,26,课资讲解,TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular.,27,课资讲解,TV commercials are usually very expensive. But it is said that ads on TV have a very good effect becau

22、se TV is becoming more and more popular.,电视广告通常很贵，,28,课资讲解,TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because TV is becoming more and more popular.,但是据说电视广告效果很好，,29,课资讲解,TV commercials are usually very expensive. But it is said that ads on TV hav

23、e a very good effect because TV is becoming more and more popular.,因为电视变得越来越流行。,30,课资讲解,Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business.,31,课资讲解,Ads can more or less make consumers change thei

24、r attitudes toward some products or services. Advertising plays an important role in the commercial business.,广告或多或少能改变顾客对一些产品和服务的态度。,32,课资讲解,Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business.,广

25、告在商业中起着很重的作用。,33,课资讲解,However, it is known that some ads give false information to mislead consumers. Some famous persons sometimes appear in ads to tell how wonderful a product is.,34,课资讲解,However, it is known that some ads give false information to mislead consumers. Some famous persons sometimes

26、appear in ads to tell how wonderful a product is.,然而，众所周知，一些广告也会传递虚假的信息来误导消费者。,35,课资讲解,However, it is known that some ads give false information to mislead consumers. Some famous persons sometimes appear in ads to tell how wonderful a product is.,一些名人会出现在广告里，说某产品是如何地好，,36,课资讲解,They help to make us b

27、elieve that if we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc.,37,课资讲解,They help to make us believe that if we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc.,他们帮助（商家）使我们相信，如果买了他们的产品，,3

28、8,课资讲解,They help to make us believe that if we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc.,我们就会更快乐，更健康，更吸引人，更出名，或者更成功等等。,39,课资讲解,In fact, what they want is just to make us pay more money. So, it is necessary that we make sure what is real a

29、nd what is false in the ads.,40,课资讲解,In fact, what they want is just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads.,事实上，他们只不过是想让我们付更多的钱。,41,课资讲解,In fact, what they want is just to make us pay more money. So, it is necessary that we make sure what is real and what is false in the ads.,因此，确认广告中什么是真的，什么是假的就十分必要了。,42,课资讲解,useful expre