高二英语课件-the-hamburger-business

1、4,The Hamburger business,Warmly Welcome,McDonalds,Chicken Mc Nuggets,French Fries,Big Mac,Apple Pie,Milk Shake,Ice Cream Cone,Skimming,Skim the article quickly and then do the exercises below. 1.what does the article come from? 2.What do you think the article might contain? A reasons for the success

2、 of McDonalds B some cooking recipes C some advice on how to start a business D the history and development of McDonalds,magazine,Scanning,Find out the name of the founder in Para. 1,Ray Kroc (1902-1984,Match the following para2,What did Kroc see in the hamburger stand? Everything was The staff were

3、 The food was,neat and tidy,cheerful ,fast and polite,excellent,Task1,How did Kroc start McDonalds,8,1954,1955,1961,2.7million,Task2,The Development of McDonalds business(Para. 4-9,50,1,100,3,000,30,000,30,000,Task3,Answer the following questions:(Para.6 8 )Reasons for success,1.What did McDonalds a

4、dopt? 2.What do the letters Q. S. C. & V. stand for? 3.What does McDonalds pay great attention to in all areas? 4.What is regarded as one of the best in the world,Quality, Service, Cleanliness and Value,McDonalds staff training programme,Task4,McDonalds pays great attention to detail,McDonalds adopt

5、ed the motto Q. S. C. & V,Discussion,1.Why is McDonalds so popular and successful in many big cities? For example , it adopted the motto Q.S.C.&V It is clean,good quality excellent service reasonable price efficient staff convenient location relaxing environment attractive advertisement,2.How to mak

6、e Lanzhou Noodle King popular and successsful?For example ,we can improve the environment,food quality the kinds of foods efficient /polite staff enlarge the stand convenient location round-the-clock service attractive advertisement,Summary,The article contains the history, _ of McDonalds and the reasons for success. The reasons for McDonalds success: a. It adopts the motto _, _ Cleanliness and _. b. It pays attention to _,development,quality,service,value,detail,Homework,1.Preview the following words by looking them up in your dictionary: impress (