2021年中级商务英语之商贸英语

1、中级商务英语之商贸英语 Unit 1 Project Reporting Tense Review Focus: Two colleagues discussing the progress of a _rketing campaign 1. Listening 1.1 Infor _tion transfer Listen to the dialogue in which two colleagues discuss the progress of a _rketing campaign. As you listen, plete the key for the project planne

2、r below. 1.2 Communication In the listening extract, the speakers had a clearly defined relationship-boss/subordinate. What _de this so clear? 2. Presentation In the dialogue, the speakers used a range of tenses to talk about different events: l The Past Simple l The Present Perfect l The Present Si

3、mple l The Present Continuous l Future forms with will and going to. We can position the tense usage on a time continuum: Look in detail at how these tenses are used: 2.1 The Past Simple This tense can be used to describe a state, or an event or a series of events which took pla _ clearly in the pas

4、t. For example: We ran the _rket test for 2 months, until the middle of November. What were the results like?. sales reached their target. 2.2 The Present Perfect This tense is used when we refer to an event or time period which is unfinished. It is not used when a past time (e.g. last week/last yea

5、r/when we started/at the beginning) is stated. For example: So what has gone wrong? (e.g. sin _ then/in the meantime/re _ntly) Basically we ve had problems. scaling up for the national launch has been much more difficult. e.g. until now) 2.3 The Present Simple This tense is monly used when we refer

6、to states, events or activities which are characteristic of the present but which do not take pla _ in any defined time period. Here, it is often used with verbs of per _ption (e.g. to think, to feel, to look, etc.). (Note that verbs of per _ption are rarely expressed using the Present Continuous.)

7、For example: It seems that theyve run into difficulties. 2.4 The Present Continuous This tense is used when we refer to an event which is current or temporary. For example: At the moment, were working on some new promotion literature,. Weve having to it. 2.5 Future forms There are several verb forms

8、 which are used when we refer to future events. For example: Were going to hold both national and local press. . promotion literature, which will be used in. Listening Task A: OK, lets go back to the original plan and see where we have got to. The preliminary _rket test was due to start last Septemb

9、er, is that right? B: Yes, thats right. We set up a s _ll-scale trial in the North. We ran the _rket test for 2 months, until the middle of November. A: And what were the results like? B: Very encouraging. Sales reached their target and generally consumer reaction was good. A: So what was the next s

10、tep? B: Well, as you know, the plan was to move to a national launch fairly quickly. We had planned January this year for a _jor TV advertising campaign. A: So whats gone wrong? B: Basically, weve had problems in production. It seems that scaling up production for a national launch has been much mor

11、e difficult than expected. A: Thats ridiculous. We had no problems with production during the test _rket phase. B: I know, but that was on a much s _ller scale. It seems that theyve run into difficulties with the tooling for the _chines-youll have to talk to Brian about that. A: I dont want to talk

12、to Brian. I want you to _ me where we stand. B: Of course. We now have a launch date for early next month-May 5th. The TV advertising will start the weekend before on 2nd May. At the moment, were working on some new promotion literature, which will be used in the shops. A: I thought you finished tha

13、t ages ago. B: Yes, thats true. But because of the delay on the launch date, were having to it. A: I see. B: So, besides the launch advertising and promotion campaign, we are going to hold both national and local press conferen _s so that we _ximise the media coverage during the launch phase. A: Whe

14、n are they due to take pla _? B: Next week actually, on 15th and 16th April. A: Right, I must go now, but keep me up-to-date with developments. B: I _rtainly will. 3. Controlled practi _ Complete the following dialogue by putting the verbs in brackets in the right tense. A: When _ the project _ (sta

15、rt)? B: It _ (begin) at the end of last year. A: What _ the results _ (be) like so far? B: Rather disappointing. We _ (hope) to reach our targets before now. A: How _ you _ (aount) for these results? B: It _ (be) difficult to say. The retailers _ (think) the product is over-pri _d. A: Really? B: Yes

16、. As you _ (know), this product _ (target) at the 30-40 age group. I _ not _ (think) it _ (reach) them. A: So what _ you _ (do) about it? B: We _ just _ (mission) some new research into our target consumer group. A: Surely we _ not _ (need) more research! B: Im afraid so. We _ simply not _ (reach) o

17、ur target and we _ (need) to know how to get to them. A: Of course, but we _ (carry out) pretty exhaustive research before the project _ (begin). B: True, but we obviously _ (reach) the wrong conclusions, so it _ (mean) we _ (have to) go back to square one. 4. Word study Match the words on the left

18、with their closest equivalents (synonyms) on the right. 1. preliminary 2. to run (a test) 3. to reach (a target) 4. to scale up (production) 5. to work on (something) 6. a phase 7. on a s _ll scale 8. (keep me up to date 9. to hold (a press conferen _) 10. ( _ me) where we stand a. to prepare b. in

19、limited quantities c. to have d. informed e. a stage f. initial g. to increase h. to carry out i. to achieve j. what the position is Key to 3 A: When did the project start?(When was the project started?) B: It began at the end of last year. A: What have the results been like so far? (What are the results like so far?) B: Rather disappointing. We (had) hoped to reach our targets before now. A: How do you aount for these results? B: It is difficult to say. The retailers think t