美国通用电气公司的战略管理模式【高级课堂】

1、Founded in 1878 by Thomas Alva Edison Merger in 1892 The Edison General Electric Company The Thomson-Houston Company One of the 12 stocks that made up the first DJIA index in 1896. In the list continuously since 1907,The Heritage,美国通用电气公司的战略管理模式（GE,Todays Basics,Revenue: $125.7 B Domestic: Foreign 2

2、:1 Net Income $13.7 B Market Capitalization: $244B Employees: 310,000 13 major businesses More than 100 countries,Compare and Contrast,The Three Families,Long-Cycle Businesses,GE,Short-Cycle Businesses,Financial Services,Long-Cycle Businesses,Long-Cycle Businesses,Aircraft Engines,Power Systems,Medi

3、cal Systems,Transportation Systems,Short-Cycle Businesses,Short-Cycle Businesses,Consumer Appliances,Industrial Systems,Specialty Materials,NBC,Plastics,Financial Services,Financial Services,Commercial Finance,Consumer Finance,Equipment Management,Insurance Business,A Summary of Business Finances,Th

4、e Share of the Pie,The Share of the Pie,The Era: How the Market Valued it,Compare Automating work flow and leveraging the internet is crucial to the future success of GE Making GE faster, leaner and smarter even as GE become bigger. Results: $7 billion worth of goods and services were sold over the

5、net in 2000. $6 billion wasconducted on online auctions $1.5 billion generated by GE in operating margin improvements in 2001,E-business / Digitization,This is the quote of the day. from Jeffs analyst meeting after Sep 11th 2001 GE is built to outperform, said Immelt, who also predicted double-digit

6、 growth in 2002. I was chairman for two days, and then I had jets with my engines hit a building I insured which was covered by a network I owned, and we still grew (2001) earnings by 11 percent. I think were in pretty good shape,Appendix,GE E-Business Internet Strategies,Strategy,Definition,What is

7、 it,Examples,Visual,Disintermediation,Aggregation,Community Portal,Permeate the Customers Space,Customer-Specified Products and Terms,Dynamic Pricing,Take over or remember customers data and remember their processes or preferences,Get between the buyer and seller,Create a community of buyers and sel

8、lers,Take out the Middle Man,Let the customer into design data and processes,Create a Market,GE Appliances Purchasing appliances online is available for customers along with spares and accessories,Direct Selling,Provide a broad range of product information,GE Lighting Detailed and visual product inf

9、ormation categorized for home, business or automotive use,GE Supply Creates network for communication between all suppliers,Provide products and services to members,Remember the customers preferences, payment methods, recent purchases, etc,GE Financial Network Provides Online insurance Quotes and pa

10、yment facility. Also, updates customers of new offers,Customer designs/ configures their own product,GE Lighting There is software to download that helps decide the perfect light,Auctions,GE Xchange Electronic Exchange that allows customers to name their own prices,Co-Marketing Relationships,Service

11、 Partnership,Extend service into the customers organization,Share customers to create a more compelling product,GE Medical Systems Other consumable Diagnostic products of suppliers can be purchased along with CT scan spares,Direct Selling and Advertising,Ensuring that the customer needs are met,GE A

12、ircraft Engines would keep an inventory of engines in stock to meet require-ments and needs,Equity/Warrants: GE is trying to secure either equity or warrants from all the vendors that it is working with to develop its e-business strategies,E-business Vendor Goals: Secure valuable revenues (internet

13、companies trade at sales multiples) Get instantaneous credibility with marketplace through GE reference/endorsement,GE Businesses Goals: Recover consulting/license costs Broaden partnering relationships Secure equity upside opportunity with high growth, emerging e-business companies,GE Equity Goals:

14、 Put money to work and maximize ROI Support GE businesses by investing in strategic companies,Equity: the direct ownership in a company,Mutually beneficial relationship,Warrant: an instrument that gives the holder the right to acquire a certain number of shares of the capital stock of a company on o

15、r before a certain date for a certain price,GE E-Business Internet Strategies,Service Extensions : Revenue Growth,Innovation,Objective approach towards the customer Look for technology platforms Create game changing technologies - remote diagnostics capability Solve GEs crtical technical challenges

16、Low Nox emmissions Share technologies across businesses Source technology worldwide Develop technical human resource For example, GE researchers developed ductile tungsten, many new types of engineering plastics, man-made diamond, and major improvements in computed tomography and magnetic resonance

17、imaging. GE 90 engine-the worlds most powerful, efficient and quiet engine. One of the major technology advances involved in this program is a composite fan blade made of a polymer-based material that is twice as strong as steel at half the weight,1997Performix X-ray Tube 1998LightSpeed CTSmall Moto

18、r productsUltem 1285 Spectra Gas Range 1999 Spectra Electric RangeAdvantium Speed OvenTriton DishwasherCeramic Metal Halide LampsT5 Fluorescent LampSigna OpenSpeed MROQ 1050C for Compact DiscAC6000 Locomotive,2000 or later New Designs 5000 Projects focused onNew 6 Sigma Technology & New Processes to

19、 the GE Businesses,All of GE Products Designed for Six Sigma,Products from 6 Sigma,Customer Issue Assembly Line Efficiency,Customer Results Output from 450 800 Units/Day WIP 85% $1MM Cost Out,Floor Care ManufacturerPlastics,Six Sigma the Customer Six Sigma Approach identifies Factors impacting Work

20、Flow,GE Results 2MM lb. Share Shift $1.5MM Growth Program,Efficiency,17 Days 4 Days 2 Days,GE Silicones - Delivery to Request,Customer Responsiveness,Sales Double Digit Volume Growth Internet Web Sales Booming Sales Force More Time to Sell vs. Chasing Order Status Op Margin Up 20+,On-time Reliabilit

21、y gives Customer 45 days more Electricity Sales,GE Power Systems - OEE,Customers Revenue Impacted By Variation,Quality,Size of circle corresponds to number of qualified workers available,Capabilities of workers Foreign languages (Primarily English) Quality of work & work ethic Cost differential,Loca

22、tion Attractiveness Infrastructure Communication Basic Infrastructure Country risks & FDI Incentives Attractive Incentives Political environment Time Zone attractiveness,Singapore,Hongkong,China,Holland,Ireland,Australia,UK,India,Philippines,Mexico,High,High,Low,Low,Migration Strategy,Select Organiz

23、ation To Benchmark,Prepare For The Visit,Visit The Organization,Debrief & Develop An Action Plan,Retain And Communicate,Identify Process To Benchmark,Benchmarking: A Six Step Process,Select process and define defect and opportunities Measure current process capability and establish goal Understand d

24、etailed process which needs improvement Outline industries / functions which perform your process Formulate list of world class performers Contact the organization and network through the key contact Research the organization and ground yourself in their processes Develop a detailed questionnaire to

25、 obtain desired information Set up logistics and send preliminary documents to organization Feel comfortable with and confident about your homework Foster the right atmosphere to maximize results Conclude in thanking organization and ensure follow-up if necessary Review team observations and compile

26、 report of visit Compile list of best practices and match to improvement needs Structure action items, identify owners & move into improve phase Report out to business management & 6s leaders Post findings and/or visit report on local server / 6s bulletin board Enter information on GE Intranet benchmarking project datab