完整BEC中级口试历年真题PART2及答案汇总推荐文档

1、BEC中级口试历年真题PART2及答案汇总真题二 Whatisimportantwhen entertainingclients?types of activitiesCostFirstly,we must chooseappropriate types of activities to entertaindifferentclients. Differentclientshave differenttastes interests and hobbies. In order to make them feelsatisfied and comfortable we must choose t

2、he activities they prefer and areinterestedin. For example if you find your client has a taste for art or musicthe n take him or her to a con cert. If he or she is a sports fan take him or herto the sports event.Secondly,Cost isnot always the essentialthing. How much we spend is dependingon thenatur

3、e/characteristics of the transactionor the size of the deal. Butsometimes we should consider the profit issue. If the company is expec ting tomake big gain/profitsout of a specific client, it should at least put inproportional investment to entertain/pleaseits clients. The ideal plan wouldbespending

4、 as little money as possible to get the deal done. But you must not offend your clients. You should make them feel being welcomed.Whatis importantwhen choosing retail premises to rent?Locationofsite (transportation)Len gthofcon tractDemandforproducts or servicesLaborcostsCompetiti onLocalworkforce a

5、vailableFirstly, locationof site is very important.You need to consider whetherits convenientandeasy for raw material supply and transportingout the products, whether it seasy to get access to the electricity,water, gas and other supporting energy,whether it s convenient for staffto goto work.Secon

6、dly, len gthofcon tract is also importa nt.Lon ger con tractwouldcover issues in moredetails.The con tract should covercerta in matter,whichare likely to happen,such as, assignment, service charges.Whatisimportantwhen decidingon packagingfor products ?Imageproduct ion processThe packaging ofour prod

7、ucts is in fact a kind of advertisementfor ourproducts. So whe n wedecideon packagi ng for productswe must first con sider if the packagi ng can reflectthe image of our products.It must best represent the quality of ourproducts through its design and layout which can attract our customers to buyour

8、products. The packaging should show the distinctiv e features of our productsso that every customer can have a better understa nding of our products afterjust taking a look at our products. Andwe should make sure that the customers can identify our products immediatelythrough the packaging.Besides,

9、the product ion processdecides the physical characters of your products. Forexample, what they are made of, metal glass or wood? Because of thesecharacters you have to select differentkind of packaging.For examplebein gfragile your products made of glass should be packaged in a soft con tai nerwhich

10、can stand the impact of collision.Your wood products should be kept in the an ti-wet and an ti-mold packagi ng.As for metal products an ti-wet andanti-rustpackaging is necessary. Appropriate packaging can ensure the quality ofyour productsduringthe delivery.Whatis importa ntwhe npackag ing?imageprod

11、uct ionprocessconvenienceshapFirst of all, whenpackaging,it s very important to choose the color,e and design thatconveythehigh-quality imageto our customers.Withspecial appearanee,ithelps makethe product distinetfromothers andattractconsumers attention.Second, producti on processis also important,t

12、heproduct willbe handledfor many times duringitsproductionprocess, so thepackaging material we use should be strongenough to resistany damage.(weshould also consider the transit process sothat the packagewe design will protect the productagainst spoilage.Apart from thistwo aspects, it s also of grea

13、t importanee to offer consu mers convenience. Packagingshouldbe designed in such as way to make it easier for customers to open thecontainer and use the product.Whatisimportantwhen selectingstaff for promotion?Attitude to workCurre ntperforma neePers onal qualitiesAttitude to work 工作态度：The staff who

14、 hold a positive attitude toward work should bepromoted. If a person likes his job, he will devote his heart a nd soul in to thejob and try every effort to accomplish the task. Moreover, hishard-work in gmightwell in flue neethe other staff and set a good example forthem. Thecompanyneeds such kind o

15、f spirit.Currentperformanee(Quality of performanee/ work-related qualities)专业素质:You know, all staff are lookingforward to promotion. The one whogetsthe chanee should be the best one amongall staff. Otherwise other staffwon t be convinced.Current performaneecan just tell all staff what he or shehasdo

16、ne and can also tell the staff the reason for promotion. Then everybodywilltry his/her best to work hand and make some achievements.Pers onal qualities 人品:Releva nt pers onal qualities are importa nt as well, su ch as loyalty to thecompany, responsibility and so on, since these qualities ca n establ

17、ishcredibility and integrity among colleagues. The selecting staff should be as aeontributorto the companyand asa person of high personal standing with acapacity for leadership.Com mun icatio nskills,CooperationskillsWhat is importantwhencon sideri nga careerchange?Further study or trainingpromoti o

18、n?Opportunitiesfor future? SalaryLocatio n? Compa ny reputati onFirstly, furtherstudy or training cannot be neglected, since training can ke ep their skillscurrent and up-dated, thus making them more competitive throu ghout their lives.Secon dly, futurepromoti onno rmallyprovides an in crease in pay

19、 and status and brings you a sense ofcareer achievement.Thirdly, Salary isnot the most important thing in the world. I do think so. But without money, we llbe in difficulties. When we can t support our fami lies, we will naturallyconsidercareer change.Location must betaken into account, especially f

20、or one who is married an d has childre n. If the new job means relocati on, movi ng to a stra nge city, it c an be a great threat toone s family life, and various problems will arise, such as children s education,etc.Besides, people have to consider whether the climate, food and the culturethere fit

21、 them or not.What is importantwhenplanning an advertisingcampaign?Market researchSelect ingappropriate mediaMarket research:It enables you to know what is popular in the market and what prices customerscan accept. All the above are very crucial for you to decide when, where andwhom you can give your

22、 advertisement.Select in gappropriate media: For example, if your new product aims to re ach young people,it is a wise choice to put an advertisement on either TV or Internet,for theyoungare used to gettingnews there. Or it will be a wasteof money.Pricing: Aftercarryingout market research, we can kn

23、ow what the most rationalprice of a newproduct is.What is importa ntwhe nchoos ingtran sportfor bus in esstrip?ConvenienceCost-effective nessComfortFirstly,Conveniencetransportcan help to make your trip easy, efficientand free fromfatigue.Secondly, It isadvisablenot to choose a transport whose cost

24、is beyondyour budget, sinceexpensivetransport can even stop you from meeting yourtargets. You should never allow this kind of cost to ruin your whole bus in ess.Fin ally, Comfortmea nsbei ngphysicallyrelaxed and conten ted,free fromworriesandun happ in ess.With comfortabletransport,you can arrivewel

25、l rested and readyfor your work. This isvital forthe success of your bus in ess.Whatis importa ntwhe nexport inggoodsor services for the firsttime? Culturaldiffere nces?Professi onaladviceWhen export in ggoodsor services for the first time ,it is very importa nt to consider culturaldifferences.Cultu

26、ral differs from country to country.Peoplein differentcountrieshave differenttastes and needs for goods or services. Inorder tocater to the tastes and needs of people in foreigncountries,a company shouldtake cultural differences into considerationwhen exportinggoodsor servicesfor the first time. Oth

27、erwise, the goods or services won t sell well.Professionaladvice is also important. Sincethe companyhas neverdone intern ati on albus in essbefore, it may lack experie nee of export ing goods or services. If thecompanyseeks professionaladvice,it may avoidmarketingdisasters which maylead to big losse

28、s. In addition, it s also important for the comp any to locatea good exporting firm which can provide great assistanee in selli ng goods orservices to foreign countries.What simportant when dealingwithcomplaintsfromclients?Offeringan apologysuggest a solution to the problemOfferi ngan apologyis the

29、very basic level. Whe n the clie nts thi nk that they have receivedunfairtreatments,the firstthing thatthe companyshould dois to calm themdownand try tokeep theclient. Anapology is the first stepand a usefulmethod to maintain control of the situation. Offering an apolog y is animportant gesture to s

30、how that the hosting company is fully aware of thesituation and would like to take the potentialresponsibilityfor its mistakes.The complaining clients would feel that their complaintsare being paidattention and may therefore be happy to proceed to the transactionwith thehosting company.It is necessa

31、ry tosuggest a solution to the problem as well.The clients wanttoenter into the transactionin a good mood and with areliable an dtrustworthybus in ess part ner. Apart from an apology, the clie nt would want tohave theproblems and misunderstandingsolved before their communi cati onmovestothe next lev

32、el. If the hostingcompanyfailed or refusedto suggest asolution.its sincerity of enteringinto the transactionwould beput intodoubt.What is importantwhensett ingprices for new products?Product ioncostsCompetitors pricesDema ndQualityThe first thing wemust take into acco unt is Product ion costs whe n

33、sett in g prices for n ewproducts. Prices should cover the costs, such as in sura nee, ra w materials, rentand equipment. Otherwise, the company will make a loss.Competitors prices: If we sell our products at a lower price than our co mpetitors, we can seize a large market share quickly. The n, larg

34、e sales volume can help ourcompa ny reduce product ion costs and achieve higher profits.Dema nd 需求:Whe n dema nd is strong, we can set high prices. When dem and is weak, we can setlower price. Firms must estimate the quantitiesof a product that con sumerswilldema ndand the n set the price for the ne

35、w product.Quality 质量:If the new products are of better quality and can perform m ore functions thancompetitors , then the prices can be high.Whatisimportantwhen aiming to reduce staff turnover?Finan cial incen tivescareer structurePleasi ngworkenvironmentflexible work ing hours trainingFirstly, fina

36、ncialincentives are important. Staff want some sort of recogniti on for the job thatthey do. Correct Financial incentives plan will arouse their enthusiasm.Otherwise, they would feel being ignored (neglect/overlook).Secon dly, careerstructure is also importa nt.Employees will rema in with th eir emp

37、loyer ifcareer opportunities are presented. Career plans for those who what to upwardin the company undoubtedly improve morale and boost enga gement. (This can leadto some motivational values and enhance employees fulfillme nt.)Thirdly, creatingapleasingworkplace is very important when aim to retain

38、 good staff. Apleasingworkplace includes everythingfrom having the right tools availabletoprovidebasic comfort, such as properlighting and noise control, etc.On top of that,flexibleworking hours should be also taken into account.It allows the staff acertain degree of freedom, which is essential for

39、the balan ce of life and work.Besides, trainingcannotbe neglected,since training can keep their skills current and up-dated,thus making them more competitive throughout their liv es.真题四What is importantwhenPlanninga presentation ?Audie neeEquipme ntn eededFirstly , Youneed to know who is going to be

40、 the target audienee. Wheth er the audieneeknowanything about the topic of your presentation.What they are interestedin,and Why they come to your presentation.Onceyou have found out someth ingabout the targetaudie nee,you n eed to keep in mind their interests and needs so as to make your presentatio

41、ninterestingandmeaningful for the target audienee.Secondly,you needtodecide what kind of equipmentwill be needed forthe presentation,e.g.over-head projector; clear transparencies;computer; microphone, acoustic forthe venue where the presentation will take place. Also,Yo u need to make surethat the e

42、quipmentneeded will be available on the daywhe n the prese ntati on willtake place. what s more, you n eed to check that all the equipme ntis in good con diti onand works well.What is importantwhenselectingan interpreter for a meetingwith foreign clientsExperie neeReliabilityFirstly, you needtoselec

43、t an interpreterwho is experieneedin interpreting for such meetings,the interpreter should have a wide knowledge about busi ness managementandfamiliarwith the special terms and jargons for commercial negotiations,finance,law, etc. in addition,a background knowledge aboutthe targetcountryisalso impor

44、tanttoo.Secondly,theinterpreterfor a meeting with foreign clients should be reliable in thefollow ing aspects: beingpun ctualfor the meet in gs,keep ingin formation lear nedatthe meeti ngscon fide ntialand in terpret ingaccurately what is beiWhat is importantwhenintroducingn gdiscusseda new product

45、range onto the marketTimi ng adva nee publicityFirstly ,theintroductionshould be made at an appropriate time, i.e. whenthemarket ismaturedfor havingthis new productrange, in other words,there will beprospective customers to buy the products. If there are any competit orswho areplanningto introduce s

46、imilar productsonto the market, thenit isnecessarythatthe introductionshould bemade ahead of theirintroductionso as to grabas much market share as possible.Secondly,advancepublicityis important in that it will pavethe way forthe introduction,i.e.to make it known to the generalpublic. There are diffe

47、rentways to implementadvaneepublicity.-to have a newsconferenceto declare the introduction-to advertiseonTV/radio,in newspaper/magazines-to deliversamples of the new product (delivery can be made in the stre ets, in supermarkets,to people s homes etc.)What is important when aimingtoimprovecareer pro

48、spects (职业规戈U )?When aiming toimprove career prospects, I would take three factors into acco unt, a goodreadi ng habit, a good comma nd of foreig n Ian guages, a furt her education andorganic frame of the worldTo start with, agood reading habit can enrich your knowledge.When youare readi ngbus in es

49、sarticles,the latestf what to do on yourownopinions.Secon dly, foreig nlan guagelear ningmore and more ） popularin companiesbus in ess events will give you a clue o is becoming increasingly （有意识的替换 because it guaranteeseffective communi cati onwith overseas bus in ess partners.Thirdly,furthereducati

50、 onhelps you to step forward.With more trai ning.our proficiency willbe improved.Last but notleast, an organickno wledgesystem also plays animportantpart in the career development.A broadened horizon（开阔眼界）would enhance your professionalskills.What is importantwhe naimin gtoimprove career prospects?R

51、ead ingbus in essarticlesLear ning a foreig nIan guageTrai ningFirstly, read in gbus in essarticles is very importa ntwhe n tryi ng to improvecareer prospects.This is a good way for you to keep up with the latest devel opmentin relatedfield which may give you a clue of what to do next.Secondly,learn

52、inga foreignIanguageis also important. For instaneeif you are good at speakingEnglish,that would add weight to the improvementofcareer prospects since theglobalization economy and the wide-spread interna tionalcorporati onall n eedsthe bridge of a com monIan guage,and En glish isone of the most wide

53、ly usedlanguages.Thirdly, trainingis another factor to consider. By doingso , you get access to a range ofskills to meet different sorts of needs from differentjobs.What is importantwhendecidinghow to transport goods?Dest in ati onSpeeddelivery and loadingof the goodspriceWhen you aredecidinghow tot

54、ransportgoods,the destinationof the delivery is the primeelement to be consideredFor the sake of （为了 convenience, various means of transportationshouldbe adopted with regardtodifferentdistaneeof thedelivery.Furthermore, wecan not overlook speed （论点 2） . A more prompt deliver y means a fasterturnover

55、 （此处意为流通量，注意它的其他两种意思：营业额及turnover rate员工的离职率）.On the other hand,deliveryand loading of the goods should not be neglected. If the goods are nottakencare of, there could be damages either in tran sit or duri ng the load ingand uni oad ingprocess or by other reas ons. If thepercentage of the damagedpor

56、tion is too high and the goods are in a bad c on diti on,the compa nycan suffer from a huge loss.And now it comesto the last point: price. Other things being equal, as lo ng as the transportcompany can handle the items properly（可以用专业术语“野蛮装卸” roughhandling表示）,we would definitely choose the one that grants us the best offer.What is importantwhenpurchasingnew machinery?the level of automationthe level of automationqualitysafetyFirstly, When purchas ingnew mach inery for product ionline（生产线）,the level of automation shoul