星巴克英文简介课件

1、星巴克英文简介,1,STARBUCKS,COFFEE,星巴克英文简介,2,The History of Starbucks,BRIEF,The Advertising of Starbucks,星巴克英文简介,3,1970s The first Starbucks opens. The name comes from Herman Melvilles Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a sto

2、re that imports the worlds finest coffees to the cold, thirsty people of Seattle.,The original Starbucks logo,星巴克英文简介,4,1980s Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milans famous espresso bars. Impressed with their popularity and culture, he sees their p

3、otential in Seattle. Hes right after trying lattes and mochas, Seattle quickly becomes coffee-crazy.,The second Starbucks logo,The third Starbucks logo,星巴克英文简介,5,1990s The demand for great coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further a field.

4、 After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company.,1987-1992,星巴克英文简介,6,2000s The Starbucks phenomenon continues. At the time of writing, Starbucks has more than 6,000 locations in over 30 countries. In addition to our excellent coffees and espresso drinks, people now enjoy Tazo tea and Frappuccino ice blended beverages.,1992-today,星巴克英文简介,7,星巴克英文简介,8,星巴克英文简介,9,星巴克英文简介,10,Starbucks Outdoor Advertising,The ad is a venti-sized Starbucks cup magnetically connected to the roofs of about 100 Bos