Analysisofsecond-handluxurymarket-毕业论文翻译

1、An alysis of sec on d-ha nd luxury marketWhere luxury marketecono my,where thereXin ghuoliaoyua n sec on d-ha nd luxury goods stores. TheJapanese market has been proven is now the law of the sec on d-largest luxury goods market in the Chin ese market once again be verified. With China s growingluxur

2、yconsumer,the rapid growth of the global second toJapan s second largest luxury consumer market, and mai ntai ned a 15-20% annual market growth,con sumerdema nd con ti nues stro ng developme nt pote ntial. Relative to the mature Europea n and America n luxury market, the Chin ese luxury con sumer gr

3、oups most no table feature is - young, 25-40-year-old young is betwee n the ma in, the average age of 32-33 years old, 15 years youn ger tha n in Europe, the Un ited States youn ger tha n 25 years old.Therejuve nati on of the Chin ese luxury con sumer groups,onthe one hand indicates the huge potenti

4、alof China sluxury market, luxury goods market growth will remai n for a long time, it also shows that the Chineseluxuryconsumerspendingpower in fact, the absolute verylimited, dema nd for luxury goods and spe nding power toa certa in exte nt does not match the foreig n scholars on apaper recentlyca

5、utioned, to enter the Chinese luxurygoods market,the intern ati onal luxurybrands to payattentionto China s consumers to buy luxury goods isnot off. This dema nd for luxury goods, and does not match the spendingpower of forcing the luxury of hotsec on dary market - that is, luxury sec on d-ha nd mar

6、ket hot.Secon dary market for luxury goodsRece ntly, asChina s sustained and rapid economic growth, China sgrow ing middleclass, i ncreas ing spe nding power, luxurycon sumer dema nd, but the face of rising CPI, ris ing house prices, living costs rose faster than revenue growth, the majority of midd

7、le class in fact the actual disposable in come is limited, so in China, a M-type of social structure, the middle class spending power is to be human fall of the group, their n eeds and spe nding power there is a mismatch. China s middle class young, still in the struggle period,accumulati onis limit

8、ed, gen erousspe nding power is limited. I n the middle of this situatio nfor the producti onof con sumer behavior have asig nifica nteffect, show ing a trend oflow-c on sumptio n and n ear-optimal con sumpti on, the tendency .in creas in gly low con sumpti on refers to face the reality of life stre

9、ss, daily con sumer goods con sumer price guide, the pursuit of cost-effective, less dema nding, as cheap.n ear-optimalcon sumpti onmeans forenjoyme nt, quality and con sumpti on in terms of the face price as the price, luxury yachts and other exotic goods, middle-class do nothing, since the deposit

10、 so the money can not buy a n est of ten years, it occasi on ally buy luxury fashion,travelabroad, it s alwayspossiblehavetheability,whichexistin pers onalenjoyme nt ofthenear-optimal.China s luxury consumers is not well-off.The emerge nee of sec on d-ha ndluxury goods market tothose that are not ve

11、ry powerful ability to have a large number of consumers of luxury goods consumption, elim in ati ng part of the con sumer price barriers to providean implementationwith high materialopportunityinChina s current luxury consumer groups about 70% ofthe middle class, the dema nd for luxury goods group,

12、butthe economicstre ngthis limited, so the emerge neeofsecond-handluxurygoods market tosomeexte ntcompe nsatefor theirecono mic deficie ncies.For themajority ofthe middle,the sec on d-ha ndluxurygoodsstores would provide a Taobao channels,can berelatively affordable to buy yourfavorite luxury, you c

13、analso short-term lease or short-term resp onse to a nu mber of social occasions Falls; the other hand, provide adeal sites, white-collar workers who can sell the old luxury or con sig nmen t, retur n of capital appreciati on and even earn pocket money. Other foreign studies have show n that the sec

14、 on dary market, sec on d-ha nd con sumer productsexperienee appear when consumer motivation,power motivati on.Refers to the visit ing sec on d-ha ndshop itself is a very interestingthing, consumerscanbarga in in the sec on dary market to buy affordable,andenjoy the store does not have a sense of se

15、lf. Relative to the distinguishedluxury high above the luxury shops,sec on d-ha ndMany luxury becomes accessible frien dly. Taobao cha nnelAmoy ben efitsThe price for themajority of luxury boutiques luxury en thusiasts speechless, high prices for most of the ordinary cash-strapped luxury con sumers

16、feel additi on for most middle-class or white-collar workers, overseas cargo sweep ing, shopp ing opportunitiesare less, can not enjoy foreigncheap luxury, so the emerge nee of sec on d-ha nd luxury market tothe ben efit of a large middle class to purchase cha nn els. Cheap is to attract the majorit

17、y of the middle of the most important reason. Relative to the store s high-priced, sec on d-ha nd luxury goods cheaper in price will ben efit a lot. Same new LV bag in the store to 8000, may be as long as the sec on d-ha nd shop 3,4000 can start.Amoy BabySec on d-ha ndluxury goods market, the domest

18、ic supplymainly from three sources: First, the owner through the purchase of low-cost overseas cha nn els from abroad, the sec ond is from the user in the acquisiti on of luxury goods, luxury Third, some owners do not have the luxury of the con sig nment into the store, so in a sen se, sec on d-ha n

19、d luxury goods stores broader tha n supply store, choose a wider Many old vers ion of the classic style or disc on ti nued models may be un able to buy in the store, However, i n the sec on dary market can have a wi ndfall. This is a bit like in Beiji ng Liulicha ng Amoy an tiques, fine artists are

20、lucky to find authenticabout her. Therefore, from the channelperspective,sec on d-ha ndluxury market is gen erallyhigh-e nd luxury market cha nn els as a suppleme nt to the market also n eeds a sec on dary market. Amoy fashi on Is the leader in luxury fashion, fashionfor the youngwhite-collar worker

21、s, with the latest luxuryfashi onhan dbags or jewelry is coveted, but fashi on trends come and go, so the pursuit of luxury fashion requires strong economicstrength to support, this is clearly not themiddle class can afford so many white-collar groups in the popular sec on d-ha nd luxury goods store

22、s to buy low-cost luxury, cheap and affordable and stylish, so whe n the end of the trend to re-put it into the sec on dary market, some of the funds withdraw n from circulati on . and the n buy the latest models of luxury to enjoy, and so on, in order to lower the cost of standing in the forefront

23、of fashion trends, while there are many consumers to cope with a temporary lease special occasions such as high-end gatherings or meetings. Transaction place Chinais the world s sec on d-largest luxury goods market, huge purchases of luxury goods, is also worth mentioning is that the Chin eseluxury

24、goodscon sumersin seriousimpulse prope nsity to con sume, in Europe almost a wholesale buying luxury Side , a one-time bulk purchases, so the western people looked speechless. This means that the majority of luxury con sumers have a large nu mber of idle luxury or a gas, i n other words, the stock o

25、fsec on d-ha ndluxury market huge pote ntialproduct ,abundant supply of pote ntial future face of such a huge stock of the emerge nee anddevelopme nt of thesec on darymarket is imperative. The emerge nee ofsec on d-ha ndluxury goods market and developme nt,given the number of hands has been idle for

26、 gas or a disposal cha nnel for luxury con sumers, luxury goods theycan sell sec on d-ha ndstores, con sig nmentstore can beput, part of the funds withdraw n from circulati on, if good luck, but also to earn the appreciationof a little pocketmon ey, to paraphrase the words of people with in the indu

27、stry, white with a period of time, but also makemoney. so that consumers return the funds to achieve the preservati onor appreciati on of some sec on d-ha ndluxury goods stores also to earn the commissi on or spread, while sec on d-ha nd luxury goods buyers are scouri ng the ben efits, the Un ited S

28、tates to achieve a three-win situati on all together.Ma inlandsec on d-ha ndluxury marketstatusJuly of this year, Hong Kong s famoussec on d-ha ndluxury goods stores, Mila nStati on successful la nding HKEx, and sought after by the majority of in vestors. Mila n Stati on to sec on d-ha ndluxurygoods

29、 stores listed brilliant presented in public before, gleam ing, and shock for some people to sell sec on d-ha nd goods in the market, while also feeli ng a huge sec on d-ha ndluxury market pote ntial and bus in essopport un ities. just like, this is a hot gold ground.In fact,in the mainland, has bee

30、 n popular for sec on d-ha nd luxury goods stores have sections circumstances, and are now show ing hot marketand now, not only Beiji ng andShan ghai are, eve n in clud ing Chen gdu, Dalia n, Zhen gzhou, such as second and third tier cities, large and small sec on d-ha ndluxury goods stores are mush

31、roo minglikefor example, Beiji ng now has several sec on d-ha nd luxury goods stores: Mila n Stati on, Beiji ng store, moiste ning con sig nment, con sig nment Temple library, Mila n Xuan. A survey shows that China sconsumptionofsec on d-ha nd luxury goods stores, mostly in wome n 30-40, in the prod

32、uct category in a relatively sta ndardized boxes, watches, jewelry, etc, from the use of terms, mai nly small pieces of pers onal items the main.Curre ntly the ownerto have three kinds of sec on d-ha nd luxury goods by way of sale: buy, con sig nment, and redempti on.Buy-back isa one-timebuy, this e

33、xclusive buyout sales service, butalso to meet the consumer s shoppingneedspsychological and shopp ing, but this way the high capital requireme nts,gen erally can not affordsec on d-ha ndluxury goods stores, and With the in crease of goods shop or store expa nsion, the n the susta in ability of this

34、 model ismore difficult,must be based on strong capitalback ing.Therefore, ifthe domesticuse ofsecond-handluxurycon sig nmentshop ownersa way,similartothe gridpatter n shop,second-handluxurygoodsif the ownerprovides a trading platform,you want toselltheir idleluxury of the people through the ide nti

35、ficati on and otherrelated treatme nt after its con sig nment shop on the sec on d-ha nd luxury goods stores just by a certa in perce ntageof the sale price of a commissi on, usually15-30%, if the period of time can not tur n out also for a fee, usually around 5%. Many con sumers are more willi ng t

36、o choosecon sig nmentapproach, because thecon sig nment of the repurchase price of the high prices, in clud ing after the shot, just to pay a fee to sec on d-ha nd shop.Ben efits of this model is the shop low capital andoperati ngfun ds, the lower threshold, but thedisadva ntages are also obvious en

37、o ugh, one supply cannot be guara nteed, stores the con trol of the supply is low, the second is quality not guaranteed, stores can not provide a good pre-ma intenance and the third is complicated tran sacti on, but also fancy of con sumers who agree to re-c on firmthroughcon sig nment,con sig nment

38、were to go back there because of the risk of miscarriage tran sacti ons,four after-sales service, because not allstores and therefore gen erally do not provide after-sales service in clud ingmaintenan ce. Domesticsec on d-ha ndluxury goods market,shortco mingsand challe ngesSec on d-ha nd luxury mar

39、ket is boo ming domestic market in a relatively chaotic state, mixed, oryet to emerge thelead ing compa nies in the brand, so the market is relatively con fusi on, there are no sta ndard in dustry regulati ons and complianeestandards,with a large numberof possiblefuture competitors from entering,the

40、re will be some ofthe unfair competitioncases.A survey shows thatsec on d-ha ndluxury goods buyers are most concernedabout authenticityof the product and service issue and then present acute shortage of domestic professi onal appraisers, but curre ntly there is noluxuryappraisers professional skills

41、 so that the correspondingtraining and certificati on, and the other stores refused toprovide support for the authenticityof identification,making the developme nt of products ide ntified as a majorbottle neck. In additi on, mainlydue to domesticcon sig nment model can not be guara nteedafter-saless

42、ervice, but also seriously affected the developmentofsec on darymarket . Secon d-ha ndluxury goods gia ntforeignoperators entered the Chinese market, such aswith the orig in ator of the Japa nese sec on d-ha ndluxurygoods, known as Bo Oufu stati oned in Nanji ng West Road Shan ghai, China bega n to

43、seize the sec on d-ha ndluxurygoods market can be predicted that the future will have more gia nt to en ter the Chin ese market, competiti on will become more inten se, the market will experie nee once or repeatedlyshuffling,winner, a few heroes, but also ontheir ability,who can seize the in itiativ

44、e, the firstimprovementof standards, consumers will be able toclose in the competitionto occupy a favorable position.Domesticsec on d-ha ndluxury goods storescoun termeasures and suggesti ons1, and n ormalizati on.Second-handluxury goodsindustryis just emerging,market and in dustryprice competiti on

45、 exists, such asmalicious, fake, and other serious irregularities in the phe nomenon, can be set up trade associati ons to develop in dustry specificatio ns and sta ndards, while promot ing the developme nt of releva nt n ati on al laws and regulati ons, such as sta ndard fake treatme ntandpuni shme

46、 nt,consumer rights protection.2, qualityassuranee forsec on d-ha ndluxury goods buyers, the most concernedabout authenticity of the product and service , the authe nticity of the productn eeds of professi onalappraiserschecks, is relativelymore emphasis on theowner and grasp more stri ngent , and t

47、his is in front of the domestic sale of luxury sec on d-ha nd point is most lack ing in a lot of shops do not provide after-sales service, a seriousimpedime nt to the further developme ntofsec on d-ha nd luxury goods market, the sale must address and improve service quality. 3, the experienee is everyth ing. Represe nts a luxury experie nee, a way of life, con sumers are buying luxury goods purchased on behalf of its experie nee and lifestyle, so for the luxury market, the experie nee is everyth ing.Although it is sec on d-ha ndshops, but also selli ngluxury