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1、书山有路勤为径,学海无涯苦作舟。祝愿天下莘莘学子:学业有成,金榜题名!语言类考试复习资料大全剑桥商务英语中级分类模拟25剑桥商务英语中级分类模拟25SPEAKING资金管理降低生产成本A: Due to the economic recession, our budget of this fiscal year has been cut by 30%, so we really need to find out how to manage to live with this. B: You are right, its really a tight budget, and wed better

2、 find solutions to it. A: We may begin by reducing operation costs. Can you tell me some problems we have in cost control? B: Sure. First of all, I think the energy waste problem is very serious in our department; our electricity fees are much higher than other departments. And we also spend lots of

3、 money on conferences, especially those abroad. The conference costs account for a large part of our total costs. A: Well. Thats quite right. Any other problems? B: Managers are inclined to choose luxury hotels when they are on business trip. They only consider those at least with four stars. A: Tha

4、t is also a breaking point to reduce our cost, but first we will have to persuade them. B: Im sure theyll understand. So well first encourage energy saving, like keeping the air conditioners temperature at 26. Then we should try more TV and telephone conferences, they are much more convenient and le

5、ss costly. Finally we can advocate express hotels for business trip if possible. A: That is the point. As long as we pay enough attention to all the details and take actions, we can survive in this gloomy environment. 1. Has your company cut budget in the recent recession?答案: Yes, our budget has bee

6、n cut down drastically. No, because our industry is growing very fast despite the recession. 2. What kinds of energy saving methods have you adopted in your company?答案:We are asked to turn off lights and computers before we leave.3. Which do you think is more efficient for communication, traditional

7、 conferences, telephone conferences or Internet conferences?答案:Internet conference. Its more interactive, and people can communicate more easily.4. What kinds of hotels you will choose when you are travelling?答案:I will choose express hotels. They are clean and comfortable, so there is no need to liv

8、e in a luxury hotel.5. Have you ever thought about what to do to encourage employees to save energy?答案:Yes. We can give prize to those who have done a good job.资金管理设备升级A: Since the manager has received so many complaints about the old computers, he finally decides to change all of them. B: These com

9、puters are too backward to complete their mission. A: They have caused so many problems or even disasters to our working progress, havent they? B: Sure. First they run very slowly, especially when dealing with multiple tasks, so they waste lots of time. And they can be very unstable; the screen may

10、turn black all of a sudden. A: Well. Thats quite right. Any other problems? B: They also consume much energy and emit lots of heat. In summer, all employees suffer a lot. A: That is really a problem, since our air conditioner does not work very well in our office. But what we should do to avoid thes

11、e when we buy new computers? B: We should buy computers with good CPUs, so they can work more efficiently. Then we may install anti-virus software to make sure that the computers can be protected from unnecessary breakdowns. Finally we should buy LED monitors. They will not only save energy, but the

12、y will also be good for employees eyes. A: Im sure that we can achieve better performances with our new computers. 6. How often does your company change computers?答案:Every three or four years, our manager thinks the costs are much less compared with the benefits.7. Do you think its really necessary

13、to use the most updated software all the time?答案: Yes, new technology means improvement and efficiency. No, sometimes the new one is unsteady compared with the old one, like the Vistas performance is not as stable as Windows XP. 8. Can you remember to do some exercises during work?答案:No, I am always

14、 too absorbed to do something else, so I always feel my eyes, neck and back very sore after a days work.9. Which one do you use at home, notebook or desktop computer?答案:I use laptop at home, so I can watch movies and listen to music on bed, which is really very cool.10. What factor do you think is t

15、he most important when buying a computer, brand, prize or something else?答案:I think brand is very important, because top brand computer means good quality and excellent after-sale services; it will save you much money in the long run.销售部门营销策略A: We all know marketing strategy is crucial to the sales

16、volume of our goods. What should we do with marketing strategy? Can you tell me some useful ways? B: Of course. Firstly, you should choose the right person who may have interest in the product. That is to choose the most potential consumers. Secondly, you need to analyse the characters of the potent

17、ial consumers, If you have sold the product for a long time, you may refer the selling records and compare the product with the similar ones to find out the answer. A: OK. Excellent idea. Any other ways? B: Advertise the goods should be a good way! This method has been proved effective every time. A

18、: So, you want to know the actual effect of the strategy and know whether the strategy can be used in the long run. Therefore, you need to test it. What will you do then? B. To conduct a survey should be useful such as handing out questionnaires to some experienced experts to learn some professional

19、 opinions. And to give a trial is necessary too, because you can get information from the consumers directly. Whats more, learning from the statistics of selling after entering the market is the most reliable method as we will see the real effectiveness only from the practice. 11. Is summing up idea

20、s from questionnaires the most important thing to consider? Why or why not?答案: Yes, its very useful. You can improve your product quality accordingly. No, you cannot completely depend on that. 12. Is it most important to advertise the products? Why or why not?答案: Yes. Because advertising helps us to

21、 exploit the markets. No, quality and after-sale service are equally important. 13. What will you do after choosing the potential consumers?答案:To analyse the characters of them and find out what may arouse their interest, then place an advertisement.14. Should we believe all of the survey result?答案:

22、 Yes, we need to learn about what others care about, since we cannot figure out everything by ourselves. No, there could be some disagreements to the same question. If we believe all of them, we will be lost. 15. How to analyse the characters of the potential consumers?答案:By referring psychological

23、result or employ experts to do that.销售部门产品推广A: According to history, advertisement has made a great contribution to modern business, and it is one of the absolutely necessary methods to increase sales volume. So what kind of ways do we have to use to advertise a product? B: Yeah, in my opinion, adve

24、rtising the product on TV is a common way, and its certainly a useful way. People can be influenced unobtrusively when they are waiting for their favourite IV programmes, and the vivid image may evoke their desire of buying the products. A: Well, its great. What else? What should we do if the produc

25、t is not suitable for TV? B: OK, to advertise it on magazines and newspapers will be on the top of my list, if what we will advertise demands the space or capacity of a printed page. They will be our optimal choice, and advertisement for house selling is a typical example. A: Thats great. But what s

26、hould we do if we want to pay less money while gaining more? B: So, I am sure that we can use the Internet, a promising medium which attracts more and more peoples attention. A: Well, in order to choose the right form of advertisement we should know which is most effective. Whats your ways? B: Just by asking customers! To hand out some questionnaires is the most practical method in my view. A: Thats good! And anything more? B: We could compare the sales volume with what was in the corresponding period of time to work it out. 16. C

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