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1、How to give a good presentation一、 An ExampleDaphne 所属的公司,为 EarthSound 拟定了一份打入台湾市场的行销企划。待众人坐定之后, Daphne 带着从容和悦的神情,起身上台开始了这场 presentation 。开场:Good afternoon and thank you for coming today. My name is Daphne Fu, and Im the ProjectManager in Taipei for Jackson&Wang. Im here today to present our firms ma

2、rketing plan, which is designed to introduce EarthSounds products to the wealthy Taiwan market. Our research shows that there are big profits waiting in Taiwan, so were excited at the opportunities we see for EarthSound. I hope that some of our excitement will rub off on all of you.Ill start with a

3、few facts and figures about the health and beauty products market in Taiwan.Next, Ill go over the standard types of advertising that have been successful for these products in Taiwan. Finally, Ill analyze current opportunities and give a few recommendations. A booklet of the marketing plan will be h

4、anded out after the presentation, and it will give you all the details.Because we all have tight schedules, Id like to introduce the first point, the current state ofTaiwans health and beauty market.Notes:1. rub off on 沾到;感染Rub 原是 “磨擦”的意思,而 rub off 则指“擦掉”;rub off on 是美式用法,它的意思是 “把(某物)擦掉,再把它抹于另一件物品 上

5、”,引申有 “将个人想法、行为影响了他人或把情绪感染给别人 ”的喻意。值得注意的 是,这个词组是以物为主语,而不是人, 请参考本文和下例。Since youre new to the team, I hope some of my confidence will rub off on you. 你是这个团队的新成员,希望我的信心能感染你。2. go over 浏览;仔细检查 这个词组有两层意思:一是指把某个文件看过一下或事情讨论一遍,只要得到一个基本概念就好;另一个意思则是精密地审查。做 presentation 时,若能提供看得见的数据,再给观众一些具体可及的线索,那么这场 presenta

6、tion 就成功一半了。现在,Daphne 就准备了一些醒目有力的幻灯片来增强 presentation 的效果。I have prepared a short slide presentation to give you a picture of the Taiwanese market. Please direct your attention to the screen behind me while I dim the lights.The Taipei area, with a population of six million people, is the trendsetter

7、for Taiwan As you can see from these photos of people in the business area, both men and women are very -conscious. They have an eye for glamour and good looks, and are willing to spend money to get the look they want. This next slide shows the beauty section of a typical drugstore; lots of famous b

8、rands from Japan, Europe, and the UnitedStates, plus a broad range of domesticbrands. Gentlemen, this is without a doubt a competitive market.Moving on to Taipeis hairstyling salons. hmm, that slide seems to have been placed upside down. Im sorry for the delay; it will only take a moment to flip the

9、 slide. There, thats better.As I was saying.Notes:1. -conscious 注意打扮的有“时尚;风格;品格 ”之解释,在这里则偏向 “流行(样式) ”的意思。 conscious ,有“自觉的 ”的意思。这两个词合成一个形容词, 指“注意流行风 尚的”,引申为 “着重外表打扮的 ”。She was so -conscious; she read every fashion magazine she could find. 她非常注重打扮,每一本时尚杂志她都看。2. have an eye for 对 有独到的眼光Eye 的意思并不只有 “眼睛

10、 ”,也可指 “眼光;观察力 ”,在此是指 “欣赏事物的能力 ”,与 appreciation 同义。这个词组表示某个人 对某方面的事 物或人有独特而正确的鉴赏能力,能够看出别人所无法察觉的价值。而另一个用法相似的have an ear for 意思是“对(音乐、声音)有独到的鉴赏力 ”。When I was young, I had an eye for pretty girls. In fact, I became an expert on the subject. 我年轻的时候,对美丽的女孩有独到的眼光;事实上,我变成了这方面的专家。3. without a doubt 毫无疑问Doub

11、t 可当动词、名词使用,意思是 “疑问、怀疑 ”, without 则是 “没有 ”,合在一起是副词词组,表示 “毫无疑问 ”。这个词组也 可替换成 certainly 或 surely ,但语气比这两个词强烈得多 Without a doubt you have hepatitis-the blood test proves it. 你无疑是患了肝炎 -血液检测证实了这一点。二、 句型总结1 ) 说明简报目的1. Im here today to present our firms marketing plan.2. My purpose today is to present our fi

12、rms marketing plan.3. My goal for this meeting is to present our firms marketing plan.4. The aim of this presentation is to present our firms marketing plan.5. The reason why Im here today is to present our firms marketing plan.Presenter 一站上讲台, 不论下面的听众是否知道今天的主题, 都要先介绍 presentation 的目的, 这样不仅可以帮助听众了解下

13、面要讲的内 容,也是一个最普遍、正式的开场白。 I am here today to. 就是个非常简洁实用的句型。2 ) 逐项说明大纲1. Ill start with. Next,. Finally,.2. First,. Second,. Third (and last)3. To begin with. Moving right along,. To close,.4. Ill open with. Then Ill. And Ill wrap up with.5. Step one is to. After that well. And our final step is to.说明

14、presentation 的目的之后, 接下来应该把 presentation 的大纲按照顺序告诉听众, 帮助听众 掌握内容的架构。 而介绍大纲的关键是要 条理分明、次序清楚。例如文中所用的 Ill start with. (一开始是 ) Next,. (接下来是 ) Finally,. (最后是 ),就是一个很好的例子。3 ) 进入正题1. Id like to introduce the first point - the current state of Taiwans health and beauty market.2. Now Ill go over the first point

15、 - the current state of Taiwans health and beauty market.3. Now Ill review the first point - the current state of Taiwans health and beauty market.4. Now Im going to consider the first point - the current state of Taiwans health and beauty market.5. Its time to discuss the first point beauty market.

16、the current state of Taiwans health and在开始讨论不同的主题之前, 还是要把该段内容的重点提一下, 这样可以帮助自己和听众有条理 地听和说。 Id like to introduce. 是个很普遍的句型,可以清楚的告知观众,就要进入某个主题 了。4 ) 请观众注意某处1. Please direct your attention to the screen behind me.2. Please focus on the screen behind me.3. Now lets take a look at the screen behind me.4. Id like you to look at the screen behind me.5. Could you please look at the screen behind me?在开始放幻灯片或投影片等视听辅助器材之前, 必须提醒在场的观众, 请他们注意。 Please direct your attention to. 是个直接又常用的说法。5 ) 说明幻灯片的内容1.

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