chapter 8《现代物流专业英语》-易牧农-电子教案-3846.

1、Looking Toward the Next Decade Nine Megatrends Key points: ogistical renaissance; global economy; service-oriented economies; logistical requirements; new millennium Difficult points: green issues; supply chain integration; competitive advantage Requirements: By the end of this lesson, you should be

2、 able to understand demand of the consumers of the future. illustrate the logistics capabilities for a firm to achieve sustainable competitive advantage. 8.1 Looking Toward the Next Decade Looking Toward the Next Decade Given the extreme changes that have occurred in logistical management concepts a

3、nd practices during the past several decades, an appropriate question is, what can we expect to happen as the world moves forward during the next 10 years? The primary determinant of the shape and form of future logistical requirements will be the nature of demand that needs to be serviced. Given th

4、e extreme changes that have occurred in logistical management concepts and practices during the past several decades, an appropriate question is, what can we expect to happen as the world moves forward during the next 10 years? Sentence Explanations 如果考虑到过去几十年来在物流管理如果考虑到过去几十年来在物流管理 理论和实践中发生的巨化，一个理论和

5、实践中发生的巨化，一个 问题由然而生，随着世界的向前问题由然而生，随着世界的向前 发展，在未来十年里，我们期待发展，在未来十年里，我们期待 会发生什么？会发生什么？ 2. To put this population growth into perspective, at a bare minimum it will be necessary to provide logistical support for one additional person for every four in the world today. Sentence Explanations 从长远的观点来看人口增长，从

6、长远的观点来看人口增长， 最保守的估计，今天世界最保守的估计，今天世界 上每四个人就需要增加一上每四个人就需要增加一 个人从事物流工作。个人从事物流工作。 3. Since logistical work is among the most labor-intensive performances within an enterprise, logistics managers must develop methods to substitute capital for labor- intensive processes. Sentence Explanations 因为物流工作在一个企业中

7、属因为物流工作在一个企业中属 于最劳动密集型的工作，于最劳动密集型的工作， 所以，物流经理必须找到所以，物流经理必须找到 用资本代替劳动力密集过用资本代替劳动力密集过 程的方法。程的方法。 4. A fourth reason for the integration of logistical operations is an increasing awareness that significant trade-offs exist between manufacturing economies and marketing requirements and that these can be

8、 reconciled only by a soundly designed logistical capability. Sentence Explanations 整合性物流运营的第整合性物流运营的第 四个理由是在制四个理由是在制 造经济和营销需造经济和营销需 求之间存在着重求之间存在着重 要的平衡关系，要的平衡关系， 而且这些问题仅而且这些问题仅 能通过一个设计能通过一个设计 良好的物流功能良好的物流功能 体系进行协调，体系进行协调， 这一观点已经得这一观点已经得 到了越来越多的到了越来越多的 认可。认可。 5. The postponement of final assembly an

9、d initial distribution of products to a later time when customer preferences are more fully identified can greatly reduce risk and increase overall enterprise flexibility. Sentence Explanations 当顾客偏好更加明确时，再进行当顾客偏好更加明确时，再进行 产品的最后组装和推迟最初产品的最后组装和推迟最初 分销时间，可以大大降低风分销时间，可以大大降低风 险，并且增加企业整体的灵险，并且增加企业整体的灵 活性

10、。活性。 6 . E v e n t s o f h i s t o r i c a l significance-like the radical restructuring of Eastern Europe; the decomposition of communism in the Soviet Union; and even the rapid adoption of the Internet as a m e c h a n i s m f o r communication-serve to underline the increasing importance of logis

11、tics to all aspects of society. Sentence Explanations 历史意义的事件历史意义的事件-像东欧彻底的结构性重建；像东欧彻底的结构性重建； 苏联共产主义的解体；甚至互联网作苏联共产主义的解体；甚至互联网作 为交流服务的一个平台被人们迅速接为交流服务的一个平台被人们迅速接 受受-都强调了物流对于社会各个方面都强调了物流对于社会各个方面 的重要性。的重要性。 1. Give some examples to illustrate what the globalization of business can offer new and unique c

12、hallenges for the logistical competencies of most firms. 2. What is the prerequisite to strategic logistics? 3. Discuss the reasons why managing logistics on an integrated basis is becoming increasingly relevant. Questions 8.2 Nine Megatrends Key points: supply chain; suppliers; customers; collabora

13、tion Difficult points: nine megatrends; value-added Requirements： By the end of this lesson, you should be able to describe the change in logistics practices. understand the reasons of nine megatrends. understand the associated risks. As leading firms transform their supply chain capabilities to acc

14、ommodate the transition from an industrial to an information technology-driven society, these megatrends imply substantial change in logistics practices. Sentence Explanations 随着领先企业把他们的供应链随着领先企业把他们的供应链 转变成适应由工业社会过转变成适应由工业社会过 渡为信息科技导向的社会渡为信息科技导向的社会 的能力时，这些大趋势就的能力时，这些大趋势就 意味着在物流实践中的大意味着在物流实践中的大 量变化。量

15、变化。 2. Given an understanding of what drives end customer purchase behavior, a supply chain based on relationships has the greatest potential to result in unique logistical solutions that are simultaneously effective, efficient, and relevant. Sentence Explanations 如果企业了解了促使最终顾客实如果企业了解了促使最终顾客实 施购买行为的

16、驱动力是什么，施购买行为的驱动力是什么， 以关系为基础的供应链在打以关系为基础的供应链在打 造具备高效益，高效率和强造具备高效益，高效率和强 相关的独特物流解决方案上相关的独特物流解决方案上 具备最大的潜力。具备最大的潜力。 3. In such situations, the p o t e n t i a l f o r achieving overall operating efficiency is limited as firms maneuver for short- term benefits at the expense of their trading partners. S

17、entence Explanations 在这种情况下，因为公司策略在这种情况下，因为公司策略 的制定是以损害贸易伙伴的制定是以损害贸易伙伴 的短期利益为基础的，获的短期利益为基础的，获 取总体运转效率的潜能是取总体运转效率的潜能是 很有限的。很有限的。 4. Today, new competitors have achieved success in traditional supply chains using a combination of e-commerce and direct logistics to operate on less than zero capital inv

18、estment. Sentence Explanations 今天，新竞争者们已经成功地今天，新竞争者们已经成功地 在传统的供应链中将电子在传统的供应链中将电子 商务和直接物流以低于零商务和直接物流以低于零 资本投资运营结合起来。资本投资运营结合起来。 5. The notion of relative value is to grow a larger share of the profitable revenue available in a business arrangement by a willingness to perform a broader range of value-

19、added services while enhancing marginal profitability. Sentence Explanations 相对价值的观念是，通过在业相对价值的观念是，通过在业 务安排中主动实施更广泛务安排中主动实施更广泛 的增值服务来提高有效利的增值服务来提高有效利 润收入所占的份额，从而润收入所占的份额，从而 提高边际利润率。提高边际利润率。 6. While many manufacturing and retail firms have traditionally worked with third party logistics providers to

20、 handle physical movements of products, there is a growing trend to outsource knowledge processes as well. Sentence Explanations 当许多制造企业和零售公司已当许多制造企业和零售公司已 经习惯与第三方物流提供经习惯与第三方物流提供 者合作来处理产品的实体者合作来处理产品的实体 流动时，外购知识过程也流动时，外购知识过程也 会呈现增长的趋势。会呈现增长的趋势。 7. The immediate gains that are generated from such information hoarding pale in comparison to the cost savings and enhanced service that progressive