世界旅游组织和旅游节(英文).

1、Unit I World tourism Unit I World tourism organizationorganization The origin of the World Tourism Organization stems back to 1925 when the International Congress of Official Tourist Traffic Associations (ICOTT) was formed at The Hague（海 牙）. Some articles from early volumes of the Annals of Tourism

2、Research, claim that the UNWTO originated from the International Union of Official Tourist Publicity Organizations (IUOTPO). The First International Congress of National Tourism Bodies, meeting in London, decides to create a new international non-governmental organization to replace the Internationa

3、l Union of Official Tourist Propaganda Organizations (IUOTPO), established in 1934.（1946） The United Nations, following an IUOTO initiative, declares 1967 International Tourism Year , with the slogan Tourism, Passport to Peace. ? ? ?The Intergovernmental Conference in Sofia (Bulgaria) and the United

4、 Nations General Assembly press for the creation of an intergovernmental organization on independent tourism.（1969） The WTO General Secretariat is set up in Madrid on 1 January. The agreement is signed for WTO to become an executing agency of the United Nations Development Programme (UNDP), carrying

5、 out technical co- operation with Governments. （1976） Taleb D Rifai Mr. Rifai is Secretary-General of the World Tourism Organization (UNWTO) based in Madrid, Spain. Mrcio Favilla Lucca de Paula Mr. Favilla Lucca de Paula is currently Executive Director for Competitiveness. Frdric Pierret Mr. Pierret

6、 is currently Executive Director for Programme and Coordination at the World Tourism Organization (UNWTO) based in Madrid, Spain . World Tourism Day (WTD) is held annually on 27 September. Its purpose is to foster awareness among the international community of the importance of tourism and its socia

7、l, cultural, political and economic value. The event seeks to address global challenges outlined in the United Nations Millennium Development Goals (MDGs) and to highlight the contribution the tourism sector can make in reaching these goals. World Tourism Day theme and official World Tourism Day the

8、me and official celebrationscelebrations WTD is celebrated by events around the themes selected by the UNWTO General Assembly, on the recommendation of the UNWTO Executive Council. While UNWTO invites people of all ages and backgrounds to hold and take part in celebrations in their respective countr

9、y or holiday destination, official WTD celebrations take place in a UNWTO Member State, on the basis of geographic rotation. WTD 2009: Tourism - Celebrating Diversity, Ghana World Tourism Day commemorates this year its 30th?anniversary in the vibrant country of Ghana under the theme Tourism?-?Celebr

10、ating?Diversity. This years theme focuses on the worlds cultural wealth and the important role sustainable tourism plays in revitalizing local traditions and making them flourish as they cross other cultures. A huge variety of local customs A huge variety of local customs co-exist allco-exist all ov

11、er over the world, be they languages, rethe world, be they languages, religionligions, architecture, s, architecture, food, politics or nafood, politics or naturaltural environments. This diverse environments. This diverse environment has allowed the travel and tourism environment has allowed the tr

12、avel and tourism industry to thrive and become the largest single industry to thrive and become the largest single export industry and a leading force in the service export industry and a leading force in the service sector.sector. Every region of the world is distinct and thus Every region of the w

13、orld is distinct and thus has something both to offer and gain through travel has something both to offer and gain through travel and tourism, particularly less developed nations. It and tourism, particularly less developed nations. It is the responsibility of industry stakeholders to is the respons

14、ibility of industry stakeholders to harness these opportunities whilst facing the long harness these opportunities whilst facing the long term challenges engendered by travel and tourism.term challenges engendered by travel and tourism. Tourism - Celebrating Diversity highlights this varied environm

15、ent which is at the very centre of tourism. Diversity has indeed been the motor behind travel and tourism for centuries. It is our responsibility to promote the sustainable development of the industry whilst conserving the unique facets present on the globe. At national level .Declaration of WTD as

16、a “Special Day for the entire national territory” . . Heads of State and Government messages addressed their fellow citizens through the mass media on events to take place in their countries . . Conferences, seminars, competitions, academic presentations and awards to the best contribution on touris

17、m in schools and universities . . Free entries, discounts or special offers for the general public to any site of tourism interest. . Organizing a competition to increase public awareness . At local level . Mayors message on the role of his/her town or village as a tourist destination . . Opening pl

18、aces of interest to tourism normally closed to the public . . Festivals, processions, concerts, folk shows and gastronomic shows . What kind of photos are we looking for ? We are looking for pictures that capture how the tourism sector is implementing new ideas to increase energy efficiency and the

19、use of renewable energy in its operations. Photos which are showing how tourism is bringing modern and clean energy to local communities. Photos that could also capture how you, as a tourist, are taking concrete actions towards a more sustainable tourism sector. Use?of?photographs?by? UNWTO Winning

20、photos will be displayed on the UNWTO website. The Organization reserves the right to use submitted photos, without copyright or any restriction, for display and promotion purposes, in its printed and online publications and communication material. First prize is a 7-day trip to a Spanish city to be

21、 determined, valid for six months consisting of: Two airline tickets in economy class with restrictions (non-refundable) from the winners hometown to the city selected by State Secretariat of Tourism in Spain. 7 nights in a double room, including breakfast, in a hotel establishment with a four-star rating or better, in the Spanish city selected. The airline tickets must be issued and the hotel reservation must be finalized before the deadline. Otherwise, the winner forfeits all right