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1、Inven tory: the core of the five questi onsabout VRThe shared theme Pondering VR Upsurge , we have in vited several VR in dustry practitio ners to joi n the discussi on,dry very much, we divided three articlespublished.Saitek participate in the discussi on are:VR In vestors: Jun and VR Capital Part
2、ners Fund Lok,Senior In vestme nt Man ager Pion eer In vestme nt Xushu ZhiVR hardware practiti on ers: Big Four VR chief strategy officer, former head of the Asia Pacific region ARM ecosystem Zhang LiVR content producti on: digital tech no logy pla nning director Kim Dong Sun Jie, gen eral man ager
3、of digital Nick Che nTita nium Media Author: Boys, superkai, VR content to see the world in charge of Wang can dleTitaniumMedia: Titanium-off responsibleperson Li Yupeng, financial potential extraordinary pers on in charge of LiModerator good n ews: the ecological en viro nmentVR times, compared wit
4、h the PC and smart phone era, what are the similarities and differe nces?Big Four VR chief strategy officer Zhang Li: The firstunderstanding is VR is a branch of intelligenthardwareand VR with in the scope of the curre nt opinion the only intelligenthardware that can carry a lot of content andservic
5、es based hardware platform support, in which no one on can not be compared with human-computer, smart watch, bracelet, etc; sec ond un dersta nding is that if the currenthardware + software and PC, the mobileInternet era, what is the differe nee?My an swer is PC andthe mobile Internet era is relativ
6、ely sta ndard hardware and software, provided that the content of the platform is that you can easily produce a large numberof low-costdock ing hardware carrier; and now VR and AR areas, there is no doubt fragme nted.Tita nium OF VR media to see the world: I pers on ally believe there should not be
7、much different from the PC era to the era of smartphon es,the ecologicalenvironmentof the wholeindustryis hardware +software + content + distribution + services , VR and PCand Smartph one there is not much differe nee in esse nee, merely following the first two that can carry a lot of content and se
8、rvices after a new gen erati on of hardware support.Digital Pla nning Director Kim Don g-S un Jie Scie nee and Tech no logy: VR age depe ndence for the content far more than in the past, which is PC, smart phone era hardware itselffun cti on alityand content diversitysituati on is differe nt.Tita ni
9、ummedia Tita nium-off LiYupe ng:ecological con structi on is an extremely long process, may still be the first to build a large company VR ecological prototype, the latter to bring some industry norms and sta ndards, i nclud ing all aspects of ecology at the hardware, content social ushered in a bur
10、st of blowout. Like the mobile In ter net, PC, like, VR also rely on content to hold up to the in dustry, it will be greater imag in ati on content, video, games, cha nee 2B applicati ons are very much.Moderator good n ews: how to do the right thin gs?How to promote the popularity of the device thro
11、ugh the content?Kim Don g-Digital Tech no logy Pla nning Director Sun Jie: As the content producti on side, we have also see n in domestic content producti on aspect of many shortco mings in this regard will be to some exte nt affected the popularity of VR.Un til a friendmen ti onedthe VR content wi
12、ll bemore segme nts, which I very much agree.We have bee ndoing before to B bus in ess in the cut-VR content, but also the main industrysolutions, this process will find thatthere is a big differenee between different industries dema nd for content, but the sta ndard is con siste nt with the tech ni
13、 cal requireme nts.In additi on to the quality ofcontent, in teractive, somatose nsory, motio n capture will be in creas in gly high dema nd, Ann always (well-be in g), referring to the compoundtalents,in fact, VR contentproducers n eed it most.Pers on allyth ink that therelati on shipbetwee nconten
14、t and hardware are mutually reinforcing, hardware innovationswill enhance the experienee of the content,the content will drive the hardwareinnovationforward.But that will never change is that the user needs is the core.We now produce content, will find eno ugh hardware resoluti on, the frame rate is
15、 not eno ugh, result ing in dizz in ess, blurred and other issues, these problems will soon improve, the next step will be on content quality, higher dema ndsBig Four VR chief strategy officer Zhang Li: SunJie agree with how to support developers to develop a good content is the key!For example, on
16、a strong cellphone, still have the gamerunningCaton, games,applicati ons for VR sce nes and hardware optimizati on is a mustBoys tita nium Media Author: abroad, porno graphyis a big boost, but in the domesticen viro nment,porno graphy is not appropriate, and now some sex toys manufacturers makesmart
17、 aircraft Cup , is playing theedge ball Since there is no policy or legal con stra in ts, it is difficult to en sure that can go a long time.Tita niummedia finan cialpote ntial Y uqi n: Butnow we are content to do the artKim Don g-Digital Tech no logy Pla nning Director SunJie: Now do the contents a
18、re technical staff, a good lead problems. Many content providers from the traditi onal three-dime nsional ani mati on over the field, so the thinking appears cured con flict with the n eeds of the market, it n eeds to en ter more complex tale nt, it will Ebb Tide, leav ing more atte nti on to user n
19、 eeds and experie nee of the team.Tita niummedia finan cialpote ntial Leeextraord in ary:Who promote content and devices whoserelationshipis difficult to say, chicken-egg.But thetech no logyand experie neelevel of the hardware, thehardwarebasic con sumerpopularity, or more directmotivatio n. Agree L
20、eon (Zha ng Li) views, VR tech no logy has not dissipated divide nd, bonus content space built on the wave of hardware and tech ni cal divide ndspeed andquality.Kim Don g-Digital Tech no logy Pla nning Director SunJie: From my point of view the solutionto answerquestionsabout the content costs.Conte
21、nt productionis limited by the large number of models and rendering work, so the high cost of high. In fact, now we are turni ng to new platforms or tech no logy to reduce the cost of content, such as cloud ren deri ng.Also by way of setup model library, orig in allycustomized products can become ma
22、ss-produced products.Nick Chen, general manager of digital: this is also the curre nt con textof market segme ntati on,record ingand broadcasti ng to intern et, broadcast media have, TO B itself is also a great market for ordinary bus in esses are now makingequipme ntGORPO comb in ati onregime n,the
23、 real VR panoramic camera market has not yet appeared, foreig n Nokia has also released a hun dreds of thousa nds of devices, domestic relatively more expe nsive, technical thresholdis there,the need for technicalaccumulate over time.Mainly in the stitching,the market once genuineinternal VR panoram
24、iccamera stitchingalgorithm willautomatically gen erate pano ramic video, that time may be the technical thresholdfor practitionerswill be greatlyreduced. From the shooti ng is quickly cut into a ring VR market faster, tha n at least the VR games and VR movies to come faster.TitaniumOF VR media see
25、the world: there arealready many do video splic ing a great team, and not two fisheye stitching. Late this year, there will be a lot of good products out of the camera.Nick Che n, gen eral man ager of Digital: two fish-eyewill reduce the error rate by virtue of the stitching, but achiev ing it still
26、 does not solve the fun dame ntal problemModerator good news: PC VR, phone boxes, one mach ine, who is the trend?Tita nium OF VR media see the world: mobile VR isdefinitely the future is not in doubt, and now wants to transfer the equipmentto do in the future to do thein ternet.Most manu facturers d
27、o closed ecology. Somaybe short-term trend is the PC VR, one machine, and will be in corporated in the PC VR peripheral hardware.But because both the front portability much worse, eve nOculus official also believes that the more dista nt future certainly still move VR. VR will promote mobile phone m
28、anufacturerswill be ecological. Of course, mobile VRwill encountersome obstacles, such as VR device morepeople are leaving the reality show, which for the publicuse of fragme nts of time, the more difficult it is a pastthreshold.At present, many people should be most familiar with glasses box, glass
29、es box actually relatively low cost, result ing in far less computi ng performa nee experie nee ispoor. In additionto the current box Gear VR is notassociated with a particular depth of customizati on pho ne adapter, and more is a simple optical device.PC host header was un doubtedly the best experi
30、e nee of display equipme nt.One of the adva ntagesof the mach ine is the price higher, with a delay to get it, a lot of one mach ine can also be con trolled with in 19.3ms, but also much better tha n the pass line Sams ung Gear VR.Boys tita niumMedia Author: Differe nt headcorrespondingto the device
31、 is significantly differentcon sumer groups and usage sce narios, mobileVR is thefuture trend.June 2014, Google released Cardboard in I / O conferen ce, set off a wave of glasses from box products. Such equipme nt does not require complexelectr oniccomp onen ts, lower cost, the experie nee is relati
32、vely rough.September 2014, Sams ung released with Oculus together to create Gear VR, became by far the best performanee and experienee glasses box products. For these products, for specific phone models custom-developed glasses box can provide a better experienee.Because it involves calling phone se
33、rvice,optimizati on algorithms, high immersiven eed glassesboxes and mobile phones are highly compatible, and eve n supportingthe developmentof requirements, such asSams ung.Pion eer In vestme ntSenior In vestme nt Man agerXushuZhi: PC VR and pho ne boxes will be theco-existe nee of the two forms, l
34、ike computers and mobile phones. PC VR is more applicable to the B-side, the phone box can be more direct con tact of the C-term inal user. Curre ntly, many large manu facturers are explori ng one machine market, like the Storm, HTC, there are start-up compa nies focused on this market, but one mach
35、 ine might be able to gen erate some sales, but not a big trend.Titanium Media Research superkai: phone box is very basic, only suitable for en try, but cheap eno ugh.PCVR guarantee performanee, but not portable. One mach inein order to en sure the performa neeandexpensive. Three have strengths and
36、shortcomings, to see con sumer dema nd.I do not think the so-called whois the tren d, like phone / tablet / no tebook / desktop will exist. In terms of experie nee, i n additi on to Internet cafes10Arcade mode, facesmode, as well as the arcade mode.lower levels of users, users have never heard of VR
37、, AR s.On most media titaniumGeeks: From the currentsituati on, VR want to en ter the con sumer market, from the mobile termi nal and the PC side is the best way to start. One machine, the head was sort of like a kaleidoscope previous street, 5 cents a play, but not much to buy a home.Big Four VR ch
38、ief strategy officer Zhang Li: mostgeeks large Peng 3D broadcast broadcast platform currentlyDAU over 8 million people, and the averagelength of more than 36 minutes of daily use, the data show that more and more users beg in to slowly phone box us ing VR and VR mode view 3D video.Although 3Dis not
39、the VR, but at this stage, 3D panoramic video movies and cultivate a large nu mber of mobile phone use various types of VR glasses users.Boys tita nium Media Research: most geeks but ata very low cost to experienee, just Zhang also said the total 2015 global smart phone shipmentsof around 1.3billi o
40、n, of which 10% of the people use the form of phone boxes to experie nee VR, VR will create 130 millio n users.Video resources are curre ntly support ing in various platforms, such as provid ing the storm Mirror app, mainly pseudo-VR video, let alone VR movie.Moderator good n ews: AR, VR who represe
41、 nts thefuture? MR, CR is it a gimmick?Pion eer In vestme nt Senior In vestme nt Man ager Xushu Zhi: I pers on ally believe the future will be the ultimate form of AR, or MR, that is, virtual reality and augme nted reality hybrid vers ion.In VR era, is not likely to occur as the era of smartphones a
42、s high-usage and high pen etrati on.Limited bythe delay, dizz in ess, product form a larger, complete with real-world factors such as isolati on, virtual reality can take up people s time is limited, resulting in VR equipment is just a tran siti onal phase of AR.Kim Don g-Digital Tech no logy Pla nn
43、ing Director SunJie: I still insist that the AR and VR will be broken down into smaller world, the two co-exist, as in the commercial field both n eeds are too, have their own adva ntages, there is no who replaced whom. Delay, dizz in ess, product form large these problems are curre ntlypre-in dustr
44、ialVRhardware problems will resolve completely isolated with the real world is precisely where the adva ntages of VR, it is possible to achieve complete isolatio n, so VR can achieve more unknown.TitaniumMedia Research superkai: AR can not besaid of more adva need tech no logy, it must be better tha
45、 n VR to be applied, after all, the two different emphases, differe nt user n eeds.Correct understandingof MR (Mix Reality MixedReality) con cept, as a kind of MR should pursue efforts to make their products reach allows users to con fuse virtual and real proporti ons.CR (Ci nematic Reality realisti
46、c images) directly fromthe multi-a ngle projecti on scree n ret ina of the user so asto achieve cheat brain purposes.Or further back ofthe head tube, completely deceivedthe huma n body.After all, CR is also a MR.Tita nium OF VR media to see the world: MR is not agimmick, CR is a gimmick, Magic Leap
47、once called their own tech no logy as CR, this is just the con cept of Magic Leap once preached, but then they go to do their own spokesma n of the MR.Moderator goodn ews: compared with foreig ncoun tries, Chi na VR in dustry opport un ities where?Tita niummedia finan cialpote ntial Leeextraord in a
48、ry:Will theBig Four VR currentlychiefstrategy officerZhangLi I un dersta ndthe domesticendPC hardware in the hands of con sumers is not a more tha n10,000 un its. In additi on, severe experie nee un der cen terline with are still America s Big three , the domestic output hardware start-upcompaniesin
49、 the quality andqua ntity of which also face challe nges, there is an effective upgrade of existi ng hardware market share is an ticipated to dilemma it?Big Four VR chief strategy officer Zha ng Li: PC VRHMD in dustry in the domestic market are basically gone, because the PC VR HMD n eed to con figurea n earlymillio n no tebook PC or super, and the
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