专题7-阅读理解——广告应用文

1、精品好资料学习推荐资料正文内容开始专题7 阅读理解广告应用文方法与技巧广告类阅读题内容主要涉及的是与人们生活息息相关的信息，如产品宣传、服务介绍、招生招聘等。 广告应用文的特点：标题醒目，重点突出，条理清楚。 广告类阅读材料的用词有以下“三多”特点：一是人名、地名、专有名词多；二是生词多；三是缩略词、省略句多。命题形式：广告类阅读是近几年高考英语阅读理解最常考的题材，在阅读理解的选材中占有很大的比重命题者的目的是要考查考生提取信息和处理信息的能力，所以命题的题型多是以获取信息为主的细节理解题。解题技巧：解答此类试题，可以从以下几个方面着手考虑：一般来说，广告信息类阅读文章的内容丰富，如产品广告

2、、招聘广告、风景名胜介绍、房房屋出租、招生广告、演出广告、节目介绍等。广告类阅读理解的突出特点是题干长、信息量丰富，所以该文体通常以细节理解题为主要题型；命题所涉及的信息往往具有位置分散、覆盖面广等特点。在解决广告类阅读文章的细节解题时，考生要能迅速捕捉和解题相关的有效信息，通过分析、比较、归纳和推理等手段选出正确答案，排除不符合题意和文意的选项。根据广告类阅读文章信息量大的特点，考生可以先浏览文章后面的问题，然后带着问题看文章，这样，在阅读过程中可以大胆忽略和解题无关的信息，快速抓住有效信息，以达到正确解题的目的。广告应用文阅读是高考阅读理解中难度最低的一种题型，这是必须得满分的试题。对待这

3、种题一定要稳扎稳打，力争得满分。体验高考1.2017北京卷Inspiring young minds!TOKNOW Magazine is a big hit in the world of childrens publishing, bringing a unique combination of challenging ideas and good fun to young fans every month.What is so special about TOKNOW magazine?Well, it has no ads or promotions inside instead it

4、 is jam-packed with serious ideas. TOKNOW makes complex ideas attractive and accessible to children, who can become involved in advanced concepts and even philosophy（哲学） and they will soon discover that TOKNOW feels more like a club than just a magazine.Whats inside?Every month the magazine introduc

5、es a fresh new topic with articles, experiments and creative things to make the magazine also explores philosophy and wellbeing to make sure young readers have a balanced take on life.Sounds too good to be true?Take a look onlineevidence shows that thousands of teachers and parents know a good thing

6、 when they see it and recommend TOKNOW to their friends.Happy Birthday All Year!What could be more fun than a gift that keeps coming through the letterbox every month? The first magazine with your gift message will arrive in time for the special day.SUBSCRIBE NOWAnnual SubscriptionEurope 55 Rest of

7、World 65Annual Subscription with Gift PackIncludes a Mammoth Map, a Passport Puzzle Booklet, and SubscriptionEurope 60 Rest of World 70Refund Policy the subscription can be cancelled within 28 days and you can get your money back.1Why is TOKNOW a special magazine?A It entertains young parents.B It p

8、rovides serious advertisements.C It publishes popular science fictions.D It combines fun with complex concepts.2What does TOKNOW offer its readers?A Online courses.B Articles on new topics.C Lectures on a balanced life.D Reports on scientific discoveries.3How much should you pay if you make a 12-mou

9、th subscription to TOKNOW with gift pack from China?A 55. B 60.C 65. D 70.4Subscribers of TOKNOW would get .A free birthday presentsB full refund within 28 daysC membership of the TOKNOW clubD chances to meet the experts in person2.2017江苏卷ACHRONOLOGICAThe Unbelievable Years that Defined HistoryDID Y

10、OU KNOWIn 105 AD paper was invented in China?When Columbus discovered the New World?The British Museum opened in 1759?CHRONOLOGICA is a fascinating journey through time, from the foundation of Rome to the creation of the Internet. Along the way are tales of kings and queens, hot air balloonsand monk

11、eys in space.Travel through 100 of the most unbelievable years in world history and learn why being a Roman Emperor wasnt always as good as it sounds, how the Hundred Years War didnt actually last for 100 years and why Spencer Perceval holds a rather unfortunate record.CHRONOLOGICA is an informative

12、 and entertaining tour into history, beautifully illustrated and full of unbelievable facts. While CHRONOLOGICA tells the stories of famous people in history such as Thomas Edison and Alexander the Great, this book also gives an account of the lives of lesser-known individuals including the explorer

13、 Mungo Park and sculptor Gutzon Borglum.This complete but brief historical collection is certain to entertain readers young and old, and guaranteed to present even the biggest history lover with something new!5What is CHRONOLOGICA according to the text?A A biography. B A travel guide.C A history boo

14、k. D A science fiction.6How does the writer recommend CHRONOLOGICA to readers?A By giving details of its collection.B By introducing some of its contents.C By telling stories at the beginning.D By comparing it with other books.3.2017全国卷APacific Science Center GuideVisit Pacific Science Centers Store

15、Dont forget to stop by Pacific Science Centers Store while you are here to pick up a wonderful science activity or souvenir to remember your visit. The store is located(位于) upstairs in Building 3 right next to the Laster Dome.HungryOur exhibits will feed your mind but what about your body? Our caf o

16、ffers a complete menu of lunch and snack options, in addition to seasonal specials. The caf is located upstairs in Building 1 and is open daily until one hour before Pacific Science Center closes.Rental InformationLockers are available to store any belongings during your visit. The lockers are locat

17、ed in Building 1 near the Information Desk and in Building 3. Pushchairs and wheelchairs are available to rent at the Information Desk and Denny Way entrance. ID required.Support Pacific Science CenterSince 1962 Pacific Science Center has been inspiring a passion(热情) for discovery and lifelong learn

18、ing in science, math and technology. Today Pacific Science Center serves more than 1.3 million people a year and beings inquiry-based science education to classrooms and community events all over Washington State. Its an amazing accomplishment and one we cannot achieve without generous support from

19、individuals, corporations, and other social organizations. Wish to find various ways you can support Pacific Science Center.7Where can you buy a souvenir at Pacific Science Center?A In Building 1.B In Building 3.C At the last Dome.D At the Denny Way entrance.8What does Pacific S

20、cience Center do for schools?A Train Science teachers.B Distribute science books.C Distribute scientific research.D Take science to the classroom.9What is the purpose of the last part of the text?A To encourage donations.B To advertise coming events.C To introduce special exhibits.D To tell about th

21、e Centers history.4.2017全国卷AIn the coming months, we are bringing together artists from all over the globe, to enjoy speaking Shakespeares plays in their language, in our Globe, within the architecture Shakespeare wrote for. Please come and join us.National Theatre Of China BeijingChineseThis great

22、occasion（盛会）will be the National Theatre of Chinas first visit to the UK. The companys productions show the new face of 21st century Chinese theatre. This production of Shakespeares Richard III will be directed by the Nationals Associate Director, Wang Xiaoying.Date & Time: Saturday 28 April, 2.30 p

23、m & Sunday 29 April, 1.30 pm & 6.30 pmMarjanishvili Theatre TbilisiGeorgianOne of the most famous theatres in Georgia, the Marjanishvili, founded in 1928, appears regularly at theatre festivals all over the world. This new production of As You Like It is helmed（指导）by the companys Artistic Director L

24、evan Tsuladze.Date & Time: Friday 18 May, 2.30 pm & Saturday 19 May, 7.30 pmDeafinitely Theatre LondonBritish Sign Language（BSL）By translating the rich and humourous text of Loves Labours Lost into the physical language of BSL, Deafinitely Theatre creates a new interpretation of Shakespeares comedy

25、and aims to build a bridge between deaf and hearing worlds by performing to both groups as one audience.Date & Time: Tuesday 22 May, 2.30 pm & Wednesday 23 May, 7.30 pmHabima National Theatre Tel AvivHebrewThe Habima is the centre of Hebrew-language theatre worldwide, Founded in Moscow after the 190

26、5 revolution, the company eventually settled in Tel Aviv in the late 1920s, Since 1958, they have been recognized as the national theatre of Israel. This production of Shakespeares The Merchant of Venice marks their first visit to the UK.Date & Time: Monday 28 May, 7.30 & Tuesday 29 May, 7.30 pm10Wh

27、ich play will be performed by the National Theatre of China?A Richard. B Lovers Labours Lost.C As You Like It. D The Merchant of Venice.11What is special about Deafinitely Theatre?A It has two groups of actors. B It is the leading theatre in London.C It performs plays in BSL. D It is good at produci

28、ng comedies.12When can you see a play in Hebrew?A On Saturday 28 April. B On Sunday 29 April.C On Tuesday 22 May. D On Tuesday 29 May.5.2017全国卷A模拟新题精选1.【湖北八校2018届高三上学期第一次联考】A2.【广东七校联合体2018届高三第二次联考试】ABKLYN House HotelThis hotel features works by Brooklyn artists. The 116 rooms are good value and Manh

29、attan is only 20 minutes away by taxi or subway. The immediate surroundings feel urban the hotel is by a high-rise public housing project while the nearest commercial street is under elevated(高的) subway tracks but Bushwicks best bars and cafes / restaurants are nearby.Doubles from $99, room only.Tel

30、: 718 388 4433Archer HotelVisitors eager to stay in the heart of Manhattan should try one of the bargain-priced rooms at this hotel. Rates vary from great value to expensive; some start from as low as $179 a night (if prepaying in full). Rooms are small but tasteful, with nice touches such as expose

31、d brick. Some have close-up views of the Empire State Building.Doubles from $199, room only. Tel: 212 719 4100Pod 39 HotelIn an elegant brick building in Manhattans Murray Hill, this excellent budget option opened following the success of its sister hotel, The Pod. The rooms are called pods given fo

32、r their small size and may not suit everyone. But with prices among the most competitive in Manhattan, budgeters will be happy.Doubles from $95, room only. Tel: 212 865 5700CitizenM New York Times SquareThis is the first US location for a Netherlands-based concept hotel chain CitizenM. The hotel fea

33、tures self check-in at its 230 little but comfortable rooms via touch screen “MoodPads”. Theres a rooftop bar, a 24-hour grab-and-go cafeteria and an area with public iMac workspaces. Although New Yorkers avoid nearby Times Square, all the lights, cameras and action can make it a fun tourist experie

34、nce.Doubles from $170, room only. Tel: 212 319 700013What can we know about BKLYN House Hotel?A It has the most rooms. B It is located in Manhattan.C It is Bushwicks best hotel. D It is decorated with some art works.14What is the advantage of living in CitizenM New York Times Square?A Regulars can e

35、njoy a certain discount.B Visitors will get a “MoodPads” as a gift.C Visitors can enjoy themselves in a rooftop bar.D Visitors can have a good view of the Empire State Building.15Which hotel might attract those who have a tight budget?A Archer Hotel. B Pod 39 Hotel.C BKLYN House Hotel. D CitizenM Ne

36、w York Times Square.16Which number should you call if you want to live in the heart of Manhattan?A 212 319 7000. B 718 388 4433.C 212 865 5700. D 212 719 4100.3.【东北三省三校2017届高三第二次联合模拟】BHong Kong Biking TourHong Kong Biking Tour includes a visit to an age-old walled village, a mysterious tree house an

37、d a world-class bird reserve. You will cycle to the south of the Mai Po Reserve, where thousands of migratory birds spend the winter. Then it is on to Yuen Long Restaurant for lunch. The full version of the tour continues through more wetlands around Deep Bay and the Lau Fau Shan fishing village. Th

38、e day concludes with an optional two or three hours visit to the Hong Kong Wetland Park.Frequency Every Wednesday and Saturday from January 2017 to August 2017Time/Duration 9 am to 2 pm/5 pm (5-8 hours) for full version9 am to noon (3 hours) for short versionLanguage English (French/Spanish/Chinese

39、on request)Tour Price HK $ 700 (full version) per personHK $ 550 (short version) per person (minimum 4 people)Cycling Time Approx. 4 hoursCycling Distance 28 km maximumDifficulty EasyEnquiries + 85224549191bikehongkong mountainbikingasia. com17You can choose to go on this biking tour on _.A Thurs, A

40、ugust 10, 2017 B Tues, April 11, 2017C Wed, September 6, 2017 D Sat, February 18, 201718If four adults go on the biking tour, they will pay at least _ in total.A HK $ 2200 B HK $ 2800C HK $ 700 D HK $ 55019Who will most probably sign up for the tour?A A young couple who are fond of fashion.B An old

41、man who likes fishing and hunting.C A college student who is fascinated by nature.D A high school girl who is interested in transportation.4.【安徽省皖西南名校2018年高三阶段性检测联考】AThe Cheap Tickets Offseason Mountain Getaway GuideStowe, Vermont offers periods to those looking to escape the heat during the clog da

42、ys of summer. From zip lining and rock climbing to golf and horseback riding, Stowe makes a great getaway for the active traveler. Also, you can take in excellent views of the area from the newly refreshed Stowe Gondola SkyRide.3 nights at the 3-star Butler House from $452.Park City, Utah is part of

43、 a new summer experience. Travelers can bring a little winter fun to the warmer months and tube down the landing hill of a Nordic Ski Jump that is coated to make the experience as smooth a8 sliding down snow. Looking for something a little slower paced? Take a trip on a hot air balloon and take in t

44、he magnificent Wasatch Mountains.3 nights at the 4-star Silverado Lodge, Canyons Village from $480.Mammoth Lakes, California Check out Minaret Vista fur one of the best views of California1 s Sierra Nevada range or bounce in a boat to explore Mono Lake, which happens to sit on one of the biggest bir

45、d migratory (迁徙) paths in North America. There is no shortage of summer activities for every type of traveler.3 nights at the 4-star Mammoth Estates Rentals from $468.Winter Park, Colorado is what summers are for: Racing down all 3,000 feet and 26 turns of Colorados longest alpine (高山的) slide. If th

46、ats not your taste, Winter Park has at least one warm-weather activity for all. The mountains are blanketed in the Arapaho National Forest, where I you can hike and mountain bike all day. And for a quiet morning in the sun, enjoy fly-fishing trip or round at Pole Creek Golf Club.3 nights at the 3.5-

47、star Frasier Crossing Founders Point from $467.Special Attention: 20% off hotels booking before June 30.20Where can you get the best views of the scenery from the air?A Stowe & Mammoth Lakes. B Winter Park & Park City.C Stowe & Park City. D Winter Park & Mammoth Lakes.21What activity does Park City

48、offer you?A You can ski on the artificial slideway.B You can slide down the white snow.C You can take a hot air balloon to Wasatch Mountains.D You can spend your warmer days in cold mountains.22The passage is best suitable for those who _.A want to escape the busy city lifeB want to do hiking or bik

49、e ridingC only like the scenery of mountainsD want to spend their summer vacation23How much should you pay for the cheapest but best hotel if your parents want to travel there?A $723.2. B $748.8.C $768. D $747.2.5.【河南省豫北豫南名校2018届高三上学期第二次联考】AEames HouseIn the 1940s, with a wave of American soldiers h

50、eading home from World War II, the magazine Arts or Architecture hoped to drum up interest in a new form of mass housing that was inexpensive and easy to construct from exiting materials. The magazine approached designers and architects like Richard Neutra, Eero Saarinen, and Charles and Ray Eames t

51、o come up with plans for modern house, and the magazine would publish them.The idea was that the blueprints would vary according to a familys individual needs. Charles and Ray Eames chose to design for their own situation-a working couple that needed a house and space for working, but had no childre

52、n at home. The result was Case Study House No. 8 in Pacific Palisades, Calif, where the Eameses made their home.The family has stayed in the house and it is home to the Eames Office, which promotes the continuation of both Charless and Rays ideas. The outside of the house and studio has been open to

53、 self-guided tours for years. Not so the inside, which is filled with Eames-designed artwork and furniture.Reservations: Reservations are required. Please call 310-459-9663 at least 48 hours in advance of you visit.Visiting Hours:Monday: 10:00 a. m.4: p. m.Tuesdays: 10:00 a. m.-4: p. m.Wednesdays: C

54、LOSEDThursdays: 10:00 a. m.-4: p. m.Fridays: 10:00 a. m.-4: p. m.Saturdays: 10:00 a. m.-4: p. m.Sundays: CLOSEDAdmission: $10; students and children are free.Group Visits: group with 10+ vistors must make an appointment. Ideally the size of the group should be limited to 25 people.24Eames House was

55、designed to meet_.A an American soldiers needsB Charles and Ray Eamess needsC the needs of a non-working coupleD the needs of a couple with children25Eames House is closed on _.A Tuesdays and Fridays B Mondays and SundaysC Thursdays and Saturdays D Wednesdays and Sundays26How much would two adults a

56、nd two kids need to pay to visit Eames House?A $10 B $20C $30 D $406.【广东省五校2018届高三12月联考】AThe Whizzfizzing FestivalOne of the “Home Counties” to the north and west of London, Buckinghamshire is known for the rolling Chiltern Hills, its pretty villages, and the much-loved childrens author Roald Dahl.The writer who penned Charlie and the Chocolate Factory, The Witches, Matildo and The Big Friendly Giant is the inspiration for the Whizzfizzing festivalwhich will transform the market-town of Aylesbury into all kinds of music