剑桥商务英语教程unit3Companies

1、Unit 3 CompaniesOutline 3.1 Describing a company 3.2 Talking about the types of business 3.3 Finding the perfect partner3.1 Describing a company Company profile简况简况 A company profile is essentially a resume for a company that you use to establish your credibility可信性 with the market you serve.How to

2、describe your company?The company description outlines概述 vital至关重要的 details about your company, such as where you are located, how large the company is, what you do and what you hope to accomplish.The basic information What information should be included in your company profile? Company name The off

3、icial name of your business as registered注册 in the state where you do business. Type of business structure Sole proprietorship prprait,ip独资 , LLC（Limited Liability lablt责任 Company ）有限责任企业 , partnership合伙企业 corporation法人 . Ownership/ management team Names of the key people behind the company. Locatio

4、n Where is the company headquartered? Where is your company located? Company history When was the business started, what inspired 鼓舞you to start the business, what need does your company fulfill满足? Mission statement宗旨宗旨 A clear statement that represents the purpose of your company. Products/services

5、 and target market A brief overview of what you plan to sell and to whom. Objectives - An outline of what you want to accomplish in the immediate future. Vision statement远景声明远景声明 A statement about how you envision预想 the future of the company. Volvo (瑞典) 沃尔沃公司 South African Airways (南非) 南非航空公司 Sony (

6、日) 索尼公司 Banco Galicia bkolii (阿根廷) 加里西亚银行 BHP（澳大利亚）不罗肯希尔土地兴业公司 Gothenburg nb:哥德堡(Swedish ) Tokyo tokjo (Japan) Buenos Aires bwens airiz布宜诺斯艾利斯(Argentinean) Johannesburg duhnisb:约翰尼斯堡(South African ) Melbourne mlbn墨尔本 (Australian)Read the company description and look at the map. Which company is it?

7、We have 70,330 employees world-wide and sales of $19,806m. We manufacture cars, trucks, buses and maritime and industrial engines. We also work in the aerospace industry. Our position as a major international group with large operations运营 in Europe and North America is a result of quality, safety an

8、d caring for people and the environment.Talk about companies like thisSony is a Japanese companyThe headquarters are in TokyoIt has/hasnt got branches in my country. Daimler-Benz (德德) daiml benz戴姆戴姆勒奔驰汽车公司勒奔驰汽车公司 Siemens (德德) 西门子股份公西门子股份公simnz Brother (韩国韩国) 兄弟公司兄弟公司 Toyota (日日) 丰田汽车公司丰田汽车公司 Fiat (意

9、大利意大利) fit菲亚特汽车公司菲亚特汽车公司 Gucci (意大利意大利) 古奇公司古奇公司gutti Levi Strauss (美美) 利瓦伊斯特劳斯公司利瓦伊斯特劳斯公司liva strs Microsoft (美美) 微软公司微软公司Seattle sitl 西雅图San Francisco 旧金山Turin tjurin 都灵(Italy)Milan mln (Italy) Stuttgart stt:t斯图加特 (Germany)Nagoya n:j:名古屋 Munichmju:nik 慕尼黑（Federal Germany）联邦德国 Nation Nationality Ge

10、rmany 德国德国 German Italy 意大利意大利 Italian Japan 日本日本 Japanese America 美国美国 American Switzerland 瑞士瑞士 Swiss Sweden 瑞典瑞典 Swedish Argentina 阿根廷阿根廷 Argentinean Australia 澳大利亚澳大利亚 Australian Korea Korean South Africa South African Listening 1. A: Who do you work for?B: Goldstar Electric. Its a Korean compan

11、y. Its part of the Lucky-Goldstar Group.A: Oh, and where do you work ?B: At the headquarters. Thats in Seoul. But I travel a lot . We have branches in over 120 countries, so lm not actually in my office that often. Seoul汉城，首尔 ; 2. A: Can you tell me something about your company?B: Were in the financ

12、ial services business. Travelers cheques, banking and that kind of thing. lm sure youve heard of us-American Express（美国运通（财富500强公司之一，总部所在地美国） ）. The headquarters is in New York but we have offices all over the world. 3. A: Who do you work for ? B: Alcatel.阿尔卡特（公司名，财富500强公司之一，总部所在地法国，主要经营电讯） A: Thats

13、 a Dutch company, isnt it ?B: Yes, thats right . The headquarters are in Amsterdam, but l dont work there. I work in Rotterdam. We operate in 120 countries and manufacture in 22. Amsterdam阿姆斯特丹 Rotterdam鹿特丹 operate-run 经营Asking your partners company Who do you work for? Is that an American company?

14、Where are the headquarters? Do you have the branches in Europe?Tell about your company I work for Goldstar Electric. Its a Japanese company. Its headquarters are in British. It has branches in France and Germany.Practice1 A: Which country does Sony belong to? B: Sony is a Japanese company. A: Where

15、is Sony headquartered? B: Sony is headquartered in Tokyo. Has Sony got branches in my country? Yes, it has./No, it hasnt.Practice 2 Who do you work for? I work for Sony. Where are the headquarters? The headquarters are in Tokyo. Do you have branches in Europe? Yes, we have. No, we havent.Practice 3

16、A: Where does he work for? B: He works for Sony. A: Which country does it belong to ? B: It is a Japanese country A: Where are its headquarters? B: Its headquarters are in Tokyo. A: Does it have branches in France? B: Yes it has./No, it hasnt.Find out about your partners company Company: IKEA Nation

17、ality: Swedish Headquarters: Stockholmstkhum斯德哥尔摩 瑞典首都 Branches: in Europe, North America, Australia and AsiaFind out about your partners company Company: Apple Nationality: America Headquarters: Cupertino库比蒂诺（苹果电脑的全球总公司所在地，位于美国旧金山） , California Plants: in the United States, Europe and Asia3.2 talki

18、ng about the types of business LOB (line-of-business)经营范围经营范围 (范畴) An LOB (line-of-business) is a general term that describes the products or services offered by a business or manufacturer. A company that manufactures solid state disk drives固态存储驱动器 , for example, might claim their LOB is data storag

19、e数据存储 . -electronics电子业 -banking 银行业 -motor vehicles 汽车业 -insurance保险业 -financial service 金融服务 -advertising广告业 -chemicals化工业 - catering餐饮 - telecommunications通讯 -airline航空 业 -aerospace航空业 - retailing零售业 - energy能源 -soft drinks软饮料 - engineering工程 - travel and tourism旅游 -office equipment办公设备 Dentsu日本电

20、通 Credit Lyonnaisli:ne里昂信贷银行 Lloydld s of London伦敦劳埃德保险公司 McDonalds Club Med地中海俱乐部 Lufthansaluft,hns德国汉莎航空公司 Sentence pattern A: What services does XX offer? B: XX is in . / in the business.Dentsu is in advertising. Dentsu is in the advertising businessDescribe the business in this way:What does Coc

21、a-cola make/manufacture/sell ?It (Coca-cola ) makes/manufactures/sells soft-drinks.Microsoft makes software. Coca-ColaRank Xeroxzrks 兰克施乐办公设备有限公司 Ciba-Geigy汽巴-嘉基嘉基 瑞士汽巴瑞士汽巴 化学化学Nestlenes()l 雀巢AppleCitroenstr()n雪铁龙Coca-Cola makes and sells soft drink.Rank Xerox manufactures office equipments.Ciba Gei

22、gy sells chemicals.Nestle produces food and soft drink.Apple makes computer.Citroen makes car. chemicalfinancialelectronicsaerospaceequipmentengineeringenergyinsurancecateringcomputer3.3 Finding the perfect partner Be based in 总部设在 Export 出口 Distribute 分散，分配，分发 Suitable 适当的，合适的 Hello, its Georgina h

23、ere.I need your help.Ive just had a meeting with the Marketing department.They think that we need to find new markets for our products.As you know, we already export to Europe,but they are interested in exporting to the United States.They are also interested in Asia.We need to find a company to help

24、 us distribute our products there.Could you try to find a suitable partner? Company advertisementAdvertising（Ad. for short） 标题（标题（catch/headline） 引言（引言（lead-in introduction） 正文（正文（body copy） 联系方式（联系方式（signature） 口号（口号（slogan） 商标（商标（logo） 插图（插图（illustration）,lstren 1annual sales：年销售额；：年销售额；annual 意思同

25、意思同yearly。 比如：比如：annual conference 年会；年会；annual profit 年利润年利润 3a wide range of：系列广泛；：系列广泛；range 一般用一般用来形容产品的系列（范围），前面的修饰词为来形容产品的系列（范围），前面的修饰词为 wide, narrow, big etc.用来形容产品种类的多少，用来形容产品种类的多少，后面常用后面常用from to 结构来说明具体的产品。结构来说明具体的产品。 E.g. This supermarket offers a wide range of products from TV sets to a

26、piece of soap.此此超市供应各种产品，大到电视机，小到肥皂。超市供应各种产品，大到电视机，小到肥皂。 4. fibre： fab 纤维制品 5. textile：tkstal 纺织品 6. magnetic：mgntk 磁性的 7subsidiary：sbsdri子公司子公司 8turnover：营业额，周转额：营业额，周转额 9Seoul：首尔，韩国首都：首尔，韩国首都In the East, its one of the best known companies In the West, its one of the best kept secrets(SK Groupthe

27、perfect partner for your business) SK Group is one of Koreas leading businesses with annual sales of more than $ 12 billion. We produce a wide range of products from oil, chemicals and plastics to fiber, textiles and magnetic media. We sell over 2,000 products in 36 countries and have subsidiaries i

28、n 20 countries.In the United States alone, we have a turnover of over $ 1 billion annually. If you are looking for a perfect partner for business, please contact: SK Group36-12- Ga Ulchiro, Chung-Gu Seoul 100-192, KoreaTel + 8227582114Fax+8227549414Visit our website at: .kr Answers 1 F (Korean) 2 T

29、(oil) 3 F 4 TComputer and communications maker Fujitsu is one of the worlds top computer and telecommunications makers, with 167,000 employees, annual sales of $18 billion and projects completed in a hundred countries. A high-tech giant dant 巨人 thats a major force in the global information revolutio

30、n. Line of business: Sales: Number of employees:Formosan Union Chemical Formosan Union Chemical is an important producer of chemical products in Taiwan. It exports mainly to China, and recently opened a new plant in Vietnam越南. It employs 156 people and had a turnover last year of N$1,990 million. Li

31、ne of business: Sales: Number of employees:business correspondences商务函电 1. letter head抬头 信头address of addresser发信人 2. inside addressaddress of addressee收信人 3.salutation称呼sir/madam 4.date 5. body plimentary close结尾敬语 7. signatureD. Write an enquiry to SK after the form of D.1.Brief review on the format格式 of a business letter: Headings (writers address, date line, readers address /inside address) Salutation (Dear Sir/Madam), Body (Paragraph