Mckinsey图表汇总

1、gbuttem机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。documentdategbuttem1*资料来源：unit of measure例子highlowlegendlegendlegendtexttexttexttexttexttitlex+x+texttexttexttexttextgbuttem2exhibit title*资料来源：gbuttem3texttexttexttexttexttexttexttexttexttext2x2 cubed*资料来源：unit of measuregbuttem42x2 tower*资料来源：un

2、it of measuregbuttem5placepriceproductpackagepositioning promotionproduct offering5ps marketing*资料来源：unit of measuregbuttem6strategyskillssystemsstaffshared valuesstructurestyle7s*资料来源：unit of measuregbuttem7arrow 3d*资料来源：unit of measuregbuttem8cubes1 3d*资料来源：unit of measuregbuttem9cubes2 3d*资料来源：un

3、it of measuregbuttem10* footnotesource:cubes3 3d*资料来源：unit of measuregbuttem11texttexttexttextcutout 3d*资料来源：unit of measuregbuttem12new entrantsuppliersindustrycompetitorsbuyerssubstitutesforces at work*资料来源：unit of measuregbuttem13texttexttexttexttexttexttexttexttexttextjoint*资料来源：unit of measureg

4、buttem14texttexttexttextlevel separate 4*资料来源：unit of measuregbuttem15texttexttextlinear a 3d*资料来源：unit of measuregbuttem16texttexttexttextlinear b 3d*资料来源：unit of measuregbuttem17texttexttextlinear c 3d*资料来源：unit of measuregbuttem18texttexttextlinear d 3d*资料来源：unit of measuregbuttem19texttexttextte

5、xtlinear e 3d*资料来源：unit of measuregbuttem20texttexttextlinear g 3d*资料来源：unit of measuregbuttem21texttextlinear i 3d*资料来源：unit of measuregbuttem22texttexttexttextlinear j 3d*资料来源：unit of measuregbuttem23texttexttexttextlinear n 3d*资料来源：unit of measuregbuttem24texttexttextlinear p 3d*资料来源：unit of meas

6、uregbuttem25texttextlinear q 3d*资料来源：unit of measuregbuttem26texttextlinear q 3d*资料来源：unit of measuregbuttem27planimplementsupportlinks 3*资料来源：unit of measuregbuttem28perspective 3d*资料来源：unit of measuregbuttem29texttexttextpropeller 3d*资料来源：unit of measuregbuttem30rings 3d*资料来源：unit of measuregbutte

7、m31texttextscale*资料来源：unit of measuregbuttem32texttextscales*资料来源：unit of measuregbuttem33texttexttexttexttexttextsizes in*资料来源：unit of measuregbuttem34spiral1 3d*资料来源：unit of measuregbuttem35spiralbrakestube in tubespiral2 3d*资料来源：unit of measuregbuttem36texttexttexttextspotlight*资料来源：unit of measu

8、regbuttem37texttexttexttexttexttextstaircase*资料来源：unit of measuregbuttem38stars 3d*资料来源：unit of measuregbuttem39texttextwire cubes*资料来源：unit of measuregbuttem40texttexttexttexttexttexttextarrows*资料来源：unit of measuregbuttem41textlevel 1*资料来源：unit of measuregbuttem42texttextlevel 2*资料来源：unit of measur

9、egbuttem43texttexttextlevel 3*资料来源：unit of measuregbuttem44texttexttexttextlevel 4*资料来源：unit of measuregbuttem45texttexttexttexttextlevel 5*资料来源：unit of measuregbuttem46texttexttexttexttexttextlevel 6*资料来源：unit of measuregbuttem47textheaderheadertextflow 2*资料来源：unit of measuregbuttem48texttextheader

10、headertextflow 2 title*资料来源：unit of measuregbuttem49textheaderheadertextheadertextflow 3*资料来源：unit of measuregbuttem50texttextheaderheadertextheadertextflow 3 title*资料来源：unit of measuregbuttem51textheaderheadertextheaderheadertexttextflow 4*资料来源：unit of measuregbuttem52texttextheaderheadertextheader

11、headertexttextflow 4 title*资料来源：unit of measuregbuttem53textheaderheadertextheaderheaderheadertexttexttextflow 5*资料来源：unit of measuregbuttem54texttextheaderheadertextheaderheaderheadertexttexttextflow 5 title*资料来源：unit of measuregbuttem55texttextheaderheaderheaderheaderheadertexttexttextheadertextfl

12、ow 6*资料来源：unit of measuregbuttem56texttexttextheaderheaderheaderheaderheadertexttexttextheadertextflow 6 title*资料来源：unit of measuregbuttem57texttexttexttextblades*资料来源：unit of measuregbuttem58texttexttexttextbox*资料来源：unit of measuregbuttem59texttexttexttextbox*资料来源：unit of measuregbuttem60texttextte

13、xtcycle 1*资料来源：unit of measuregbuttem61texttextcycle 2*资料来源：unit of measuregbuttem62texttexttextcycle 3*资料来源：unit of measuregbuttem63texttexttexttextcycle 4*资料来源：unit of measuregbuttem64texttexttexttexttextcycle 5*资料来源：unit of measuregbuttem65texttexttexttexttexttextcycle 6*资料来源：unit of measuregbutt

14、em66texttexttexttexttexttexttextcycle 7*资料来源：unit of measuregbuttem67texttexttexttexttexttexttexttextcycle 8*资料来源：unit of measuregbuttem68texttexttexttexttexttextincoming*资料来源：unit of measuregbuttem69texttexttexttexttextribbon*资料来源：unit of measuregbuttem70texttexttexttexttextring*资料来源：unit of measur

15、egbuttem71texttextupon 2*资料来源：unit of measuregbuttem72texttexttexttexttexttexttexttextcontinuous*资料来源：unit of measuregbuttem73texttexttexttextcutout*资料来源：unit of measuregbuttem74texttexttextlinear a*资料来源：unit of measuregbuttem75texttexttexttextlinear b*资料来源：unit of measuregbuttem76texttexttextlinear

16、 c*资料来源：unit of measuregbuttem77texttexttextlinear d*资料来源：unit of measuregbuttem78texttexttexttextlinear e*资料来源：unit of measuregbuttem79texttexttextlinear f*资料来源：unit of measuregbuttem80texttexttextlinear g*资料来源：unit of measuregbuttem81texttexttexttextlinear h*资料来源：unit of measuregbuttem82texttextli

17、near i*资料来源：unit of measuregbuttem83texttexttexttextlinear j*资料来源：unit of measuregbuttem84texttexttexttexttexttextlinear k*资料来源：unit of measuregbuttem85texttexttexttextlinear n*资料来源：unit of measuregbuttem86texttexttextlinear p*资料来源：unit of measuregbuttem87texttextlinear q*资料来源：unit of measuregbuttem

18、88texttexttextpropeller*资料来源：unit of measuregbuttem89texttexttexttexttextstep 5*资料来源：unit of measuregbuttem90texttexttexttext2 on 1*资料来源：unit of measuregbuttem91texttexttexttexttexttextagainst*资料来源：unit of measuregbuttem92texttexttexttexttextat work*资料来源：unit of measuregbuttem93texttextcoupled horiz

19、*资料来源：unit of measuregbuttem94texttextcoupled vert*资料来源：unit of measuregbuttem95texttexttexttextfocused*资料来源：unit of measuregbuttem96new entrantsuppliersindustry competitorsbuyerssubstitutesforces at work*资料来源：unit of measuregbuttem97texttexttextparallel*资料来源：unit of measuregbuttem98texttexttexttext

20、split*资料来源：unit of measuregbuttem99textsurround*资料来源：unit of measuregbuttem100texttexttwisted*资料来源：unit of measuregbuttem101texttextup & away*资料来源：unit of measuregbuttem102texttextup & down*资料来源：unit of measuregbuttem103customerclientsdistributorscompetitorssuppliers3cs triangle*资料来源：unit of

21、 measuregbuttem104skillssharedvaluesstrategystaffstructuresystemsstylea coherent set ofactions aimed at gaining a sustainable advantageover competition the organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated the people in the organ

22、ization,considered interms of corporatedemographics, notindividual personalities the way managers collectively behave with respect to use of time, attention and symbolic actions the processes and proceduresthrough which things get donefrom day-to-daythose ideas of what is rightand desirable (in corp

23、orateand/or individual behavior)which are typical of theorganization and commonto most of its members capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.some companiesperform extraordinaryfeats with ordinary people3s-4s*资料来源：unit of measuregbuttem105the way managerscol

24、lectively behave with respect to useof time, attention,and symbolic actions the people in the organization, consideredin terms of corporate demographics, not individual personalitiesthe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and in

25、tegrated those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members the processes and procedures through which things get donefrom day to day a coherent setof actions aimedat gaining asustainableadvanta

26、ge over competition capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals. some companies perform extraordinaryfeats withordinary peoplestaffsystemsstylesharedvaluesstructureskillsstrategy2s-5s*资料来源：unit of measuregbuttem106competitive positionlowmediumhighproduct/market

27、attractivenesslowmediumhighbuss portfolio*资料来源：unit of measuregbuttem107change visionchief executiveleadership groupsdown the lineexternal constitutioncommitmentconvictioncouragecapabilityindividual activityenabling deviceschange board*资料来源：unit of measuregbuttem108 delta p vision andleadershiporgan

28、izationalinfrastructureperformancemeasurementpeopledevelopmentcommunicationsproblem solvingprocessclient managers (particularly middle management) haveskill to lead programimplementationchange in actual behavioraction plans sufficient to achieve goalsagreement on objectives by line managementmanagem

29、ent of high-involvement processimplementation ornear implementationof required structureand systemsflow of 2-way communicationspeoples understanding, belief and contribution to act on vision and action plansaccurate measurementof action and resultsclear accountabilitiesearly winsvisible demonstratio

30、nof new vision andvalues by clientleadershipdelta p*资料来源：unit of measuregbuttem109natural owner relative ability to extract value low medium value-creation potential in business unit high corporatecenter skillsbusiness unit linkagestaxation/valuationdifferences industry attractivenesscompetitive pos

31、itionrestructuring/rationalization opportunities“one of the pack” retain andgive toppriorityretain andgive priorityretain andmanage forcode orliquidate probablydivest divestdivest orliquidate macs*资料来源：unit of measuregbuttem110business strategymanufacturing strategyconfigurationsystemsresearchfocusl

32、aborpolicyproductdesignmakevs.buyorganizationprocessdesignmanufacturing strategy*资料来源：unit of measuregbuttem111restructuring framework 1 5 4 3 2 pentagon*资料来源：unit of measuregbuttem112benefit price competitivedisadvantage competitiveadvantage price benefit*资料来源：unit of measuregbuttem113appraise perf

33、ormanceand prospects developstrategy redesignpivotal jobs design the skillbuilding process assess changereadiness top downaction programs bottom up action programs 1 2 4 5 6 7 8 3 smile chart*资料来源：unit of measuregbuttem1143.create andpursue a uniqueadvantage 2.resegment the market to create a niche4

34、.exploit uniqueadvantageindustrywide 1.do more andbetter of thesamewhen tocompete strat gameboard*资料来源：unit of measuregbuttem115stage 1 stage 2 stage 3 stage 4 value system strategic manage-mentexternally orientated planningforecast based planningbudget planningmeet budget and schedulepredict the fu

35、turethink strategicallycreate the futurestrat manage*资料来源：unit of measuregbuttem116selling margin contributionsalesselling ratesalesavailable selling time effectivenesscontribution available selling time productivity contributiontotal selling costsefficiencyavailable selling timetotal selling costsu

36、tilizationavailable selling timetotal sales time support intensitysupport coststotal selling costssupport leveragetotal sales timesupport coststree productivity*资料来源：unit of measuregbuttem117maximizeshareholdervaluegrowthroughculturalinitiativeredeployassetsimprove corebusinessperformancegrow throug

37、hacquisitionand/or mergeradopt soundfinancingapproachvalue creation*资料来源：unit of measuregbuttem118real perceived clients relative ability to extract valuecorporate center skillslinkages between business unitsfinancial ownership fitindustry restructureinternal controllershared resourcestransfer of ca

38、pabilityvertical integrationdifferences in tax positionexistence of non-cases objectivesinefficiencies in financial marketsdifference in valuation techniquevalue sources*资料来源：unit of measuregbuttem119headertextgantt10*资料来源：unit of measuregbuttem120headertext#gantt15*资料来源：unit of measuregbuttem121tex

39、ttexttexttextleft to right*资料来源：unit of measuregbuttem122texttexttexttexttextprocess objectivestextsub-objectivesstudy objective*资料来源：unit of measuregbuttem123texttexttexttexttexttexttexttop down*资料来源：unit of measuregbuttem124texttexttexttexttexttexttexttexttexttext2x2*资料来源：unit of measuregbuttem125

40、texttexttexttexttexttexttexttexttexttext2x2 cubed*资料来源：unit of measuregbuttem126texttexttexttexttexttexttexttexttexttexttexttext2x2 extended*资料来源：unit of measuregbuttem127texttexttexttexttexttext2x2 tower*资料来源：unit of measuregbuttem128texttexttexttexttexttexttexttexttexttexttexttexttexttexttexttextt

41、ext3x3*资料来源：unit of measuregbuttem129texttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttext3x3 extended*资料来源：unit of measuregbuttem130texttextdiffraction*资料来源：unit of measuregbuttem131texttexttextflow down*资料来源：unit of measuregbuttem132texttextpass through*资料来源：unit of meas

42、uregbuttem133050100150200250300350199619971998199920002001label 1label 2label 3area*资料来源：unit of measuregbuttem1345040302010label 1label 2label 3label 4label 5bar*资料来源：unit of measuregbuttem13550403020105040302010label 1label 2label 3label 4label 5label 1label 2label 3label 4label 5titleunit of meas

43、uretitleunit of measurebar 2*资料来源：unit of measuregbuttem13640302010550403025155550453025label 1label 2label 3label 4label 5bar butted*资料来源：unit of measuregbuttem137504030201023254565964323232323label 1label 2label 3label 4label 5000000000000000seriesseriesseriesbar stacked*资料来源：unit of measuregbutte

44、m138504030204550607080901020304050label 1label 2label 3label 4label 5000000000000000100%=seriesseriesseriesbar stacked 100%*资料来源：unit of measuregbuttem1390100200300400500600700050100150200250titleunit of measuretitleunit of measurelabel 1label 2label 3label 4label 5label 6bubble*资料来源：unit of measure

45、gbuttem1402030405060label 1label 2label 3label 4label 5column*资料来源：unit of measuregbuttem14120304567762030456776label 1label 2label 3label 4label 5label 1label 2label 3label 4label 5titleunit of measuretitleunit of measurecolumn 2*资料来源：unit of measuregbuttem142203040506040506070405060708030label 1la

46、bel 2label 3label 4label 5column butted*资料来源：unit of measuregbuttem1432030405060202020202020304050202020253020label 1label 2label 3label 4label 5seriesseriesseriesseries000000000000000column stacked*资料来源：unit of measuregbuttem1443035405060303540202020151020102015101010label 1label 2label 3label 4lab

47、el 5seriesseriesseriesseries100%= 000000000000000column stacked 100%*资料来源：unit of measuregbuttem145201510104520203030titleunit of measurelabel 1label 2label 3label 4label 5titleunit of measure100% =000seriesseriesseriesserieslabel 1combo pie segment column*资料来源：unit of measuregbuttem146titleunit of

48、measuretitleunit of measurelabel 1label 2label 3label 4label 5cost curve*资料来源：unit of measuregbuttem147arrows*资料来源：unit of measuregbuttem148this report is solely for the use of client personnel. no part of it may be circulated, quoted, or reproduced for distribution outside the client organization w

49、ithout prior written approval from mckinsey & company.disclaimers client*资料来源：unit of measuregbuttem149this report contains information that is confidential and proprietary to mckinsey & company and is solely for the use of mckinsey & company personnel. no part of it may be used, circula

50、ted, quoted, or reproduced for distribution outside mckinsey & company. if you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful.disclaimers internal*资料来源：unit of mea

51、suregbuttem150this report is solely for the use of client personnel. no part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from mckinsey & company. this material was used by mckinsey & company during an oral pre

52、sentation; it is not a complete record of the discussion.disclaimers presentation*资料来源：unit of measuregbuttem151legendlegendlegendlegends*资料来源：unit of measuregbuttem152mckinsey logo*资料来源：unit of measuregbuttem153misc*资料来源：unit of measuregbuttem154very attractiveaveragevery unattractivevery attractiv

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54、ddraft for discussionsamplebackuphypothesisstraw manto be completedproposedrevisedrough estimateconceptualsticker other*资料来源：unit of measuregbuttem157world map*资料来源：unit of measuregbuttem158diagramthemegallery is a design digital content & contents mall developed by guild design inc.titleadd your