公益广告基础知识(英语版)

1、Definitions from Wiktionary Advertisement A commercial solicitation designed to sell some commodity, service or similar. A public notice. A recommendation of a particular product, service or person. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise（商品） needs to be

2、advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.ShoesDiamondsBeverageCosmeticWhat are the important characteristics of PSAs? Public service adver

3、tising can take many forms, but it must be designed to reach out to a target audience. Public organizations, nonprofits and private sponsors might work together, or alone, to educate the public about important issues through print, billboards, Internet, radio, broadcast/cable, vehicle and m o b i l

4、e c o m m u n i c a t i o n s a d s .40 Effective and Inspiring Ads from WWF WWF (World Wildlife Fund) was started back in 1961 with the purpose to conserve the worlds biological diversity. Currently there are more than 1300 WWF conservation projects underway around the world. WWF is also well-known

5、 for its creative advertising where each advertisement is strong and effective. The Tsunami（海啸）killed 100 times more people than 9/11.Exploiting the ecosystem also threatens human lives. Exploiting the ecosystem also threatens human lives. What will it take before we respect the planet?What will it

6、take before we respect the planet?What will it take before we respect the planet?What will it take before we respect the planet?Support our fight against illegal hunting. buy leopard(豹) skin jackets or items made from protected species.Support our illegal hunting, Dont buy sealskin shoes or items ma

7、de from protected species.Stop cruelty to animals.15km2 of rain forest disappears every minute.Before its too lateSave the panda! Its now or never.Save the tiger! Its now or never.Save the gorilla! Its now or never.Si ei hielo cae, caemos todos. (If the glaciers melt）Global warming is changing the w

8、orlds climate rapidly .Icebergs are rising, nature is revolting . Act now, conserve energy and treat the planet with respect , or well have a world at sea. .Turn off the lights. Help turn off the problem.They are looking to you for the answers. They are looking to you for the answers. for the answers. Its your turn.Its your turn.Its your turn.You cant afford to be slow in an emergency. 15km2 of rai