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1、精品文档_商业银行招聘考试-相同项单选集1、moneyspentonadvertisingismoneyspentaswellasanyiknowof.itservesdirectlytoassistarapiddistributionofgoodsatreasonableprice,therebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofl

2、iving.byhelpingtoincreasedemanditensuresanincreasedneedforlabor,andisthereforeaneffectivewaytofightunemployment.itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuch,thepriceofyourtelevisionlicensewouldneedtobedoubled.andtravelbybusortubewouldcost20percentmor

3、e.andperhapsmostimportantofall,advertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.apartfromthefactthattwenty-sevenactsofparliamentgovernthetermsofadvertising,noregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.hemightfoolsomepeopleforalitt

4、lewhilethroughmisleadingadvertising.hewillnotdosoforlong,formercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.ifyouseeanarticleconsistentlyadvertised,itisthesurestproofiknowthatthearticledoeswhatisclaimedforit,andthatitrepresentsgoodvalue.advertisingdoesmoreforthematerialbenef

5、itofthecommunitythananyotherforceicanthinkof.thereisonemorepointifeelioughttotouchon.recentlyiheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.hewasdrawingexcessivelyfinedistinctions.ofcourseadvertisingseekstopersuade.ifitsmessagewereconfined

6、merelytoinformation-andthatinitselfwouldbedifficultifnotimpossibletoachieve,forevenadetailsuchasthechoiceofthecolorofashirtissubtlypersuasive-advertisingwouldbesoboringthatnoonewouldpayanyattention.butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.bythefirstsentenceofthepassagetheauthormea

7、nsthat_.a.heisfairlyfamiliarwiththecostofadvertisingb.everybodyknowswellthatadvertisingismoneyconsumingc.advertisingcostsmoneylikeeverythingelsed.itisworthwhiletospendmoneyonadvertising2、moneyspentonadvertisingismoneyspentaswellasanyiknowof.itservesdirectlytoassistarapiddistributionofgoodsatreasonab

8、leprice,therebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.byhelpingtoincreasedemanditensuresanincreasedneedforlabor,andisthereforeaneffectivewaytofightunemployment.itlowersthecostsofmanys

9、ervices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuch,thepriceofyourtelevisionlicensewouldneedtobedoubled.andtravelbybusortubewouldcost20percentmore.andperhapsmostimportantofall,advertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.apartfromthefactthattwenty-

10、sevenactsofparliamentgovernthetermsofadvertising,noregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.hewillnotdosoforlong,formercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.if

11、youseeanarticleconsistentlyadvertised,itisthesurestproofiknowthatthearticledoeswhatisclaimedforit,andthatitrepresentsgoodvalue.advertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceicanthinkof.thereisonemorepointifeelioughttotouchon.recentlyiheardawell-knowntelevisionpersonalitydecl

12、arethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.hewasdrawingexcessivelyfinedistinctions.ofcourseadvertisingseekstopersuade.ifitsmessagewereconfinedmerelytoinformation-andthatinitselfwouldbedifficultifnotimpossibletoachieve,forevenadetailsuchasthechoiceofthecolorofashirtissubtlypers

13、uasive-advertisingwouldbesoboringthatnoonewouldpayanyattention.butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.inthepassage,whichofthefollowingisnotincludedintheadvantagesofadvertisinga.securinggreaterfameb.providingmorejobsc.enhancinglivingstandardsd.reducingnewspapercost3、moneyspentona

14、dvertisingismoneyspentaswellasanyiknowof.itservesdirectlytoassistarapiddistributionofgoodsatreasonableprice,therebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.byhelpingtoincreasedemanditen

15、suresanincreasedneedforlabor,andisthereforeaneffectivewaytofightunemployment.itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuch,thepriceofyourtelevisionlicensewouldneedtobedoubled.andtravelbybusortubewouldcost20percentmore.andperhapsmostimportantofall,adve

16、rtisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.apartfromthefactthattwenty-sevenactsofparliamentgovernthetermsofadvertising,noregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising

17、.hewillnotdosoforlong,formercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.ifyouseeanarticleconsistentlyadvertised,itisthesurestproofiknowthatthearticledoeswhatisclaimedforit,andthatitrepresentsgoodvalue.advertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceic

18、anthinkof.thereisonemorepointifeelioughttotouchon.recentlyiheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.hewasdrawingexcessivelyfinedistinctions.ofcourseadvertisingseekstopersuade.ifitsmessagewereconfinedmerelytoinformation-andthatinitself

19、wouldbedifficultifnotimpossibletoachieve,forevenadetailsuchasthechoiceofthecolorofashirtissubtlypersuasive-advertisingwouldbesoboringthatnoonewouldpayanyattention.butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.theauthordeemsthatthewell-knowntvpersonalityis_.a.verypreciseinpassinghisjudg

20、mentonadvertisingb.interestedinnothingbutthebuyersattentionc.correctintellingthedifferencebetweenpersuasionandinformationd.obviouslypartialinhisviewsonadvertising4、moneyspentonadvertisingismoneyspentaswellasanyiknowof.itservesdirectlytoassistarapiddistributionofgoodsatreasonableprice,therebyestablis

21、hingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.byhelpingtoincreasedemanditensuresanincreasedneedforlabor,andisthereforeaneffectivewaytofightunemployment.itlowersthecostsofmanyservices:withoutadvertis

22、ementsyourdailynewspaperwouldcostfourtimesasmuch,thepriceofyourtelevisionlicensewouldneedtobedoubled.andtravelbybusortubewouldcost20percentmore.andperhapsmostimportantofall,advertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.apartfromthefactthattwenty-sevenactsofparliamentgo

23、vernthetermsofadvertising,noregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.hewillnotdosoforlong,formercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.ifyouseeanarticleconsistentlyadvertised,itisthesurestproofiknowthatthearticledoeswhatisclaimedforit,andthatitrepresentsgoodvalue.advertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceicanthinkof.there

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