商务英语教案

1、商务英语教案商务英语教案Chapter 1 International Business EnglishL Suggested Teaching PlanObjectivesStudents will be able to:1. understand the key idea of the international business (business, international business, the scope of international business activities, international risk, international business law,

2、commercial credit, management of international business and brief introduction to WTO);2. master some basic terms of international business English(economic surplus, portfolio, parent company, turnkey project, collection, weight memo, T/T, D/D, etc.);3. conduct a series of reading, listening, speaki

3、ng and writing activities related to the theme of the unit;4. complete all the relative exercises in this unit collaboratively with other peers.Time allotment1st period pre-reading activities (familiarizing new words, warming-up questions and background information)2nd period while reading (highligh

4、ts of the text)3rd periodhighlights of the text4lh periodafter-reading activitiesIL Teaching Method(s)1. ppt or2. teacher gives lecture mainly or3. students read, teacher asks questions with detailed explanation or4. ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1. e

5、conomic surplus profit or the money that remains after all the expenses are paid.2. Portfolio the list of shares in business owned by a person or a company; holdings in the form of stocks, bonds or other securities.3. a parent companyholding company.4. turnkey project a project undertaken by a contr

6、actor.商务英语教案5. expropriation taking away (property) or dispossessing (sb. from an estate, etc.).6. collection obtaining payment of a debt, e.g. a bilL cheque, etc.7. correspondent banka bank that has regular business with another bank or company in a distance place(esp. in a foreign country).8. insu

7、rance policy a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction.9. insurance certificate a simplified insurance policy.10. weight memo(note) a note made out by a seller and used to indicate the net and gross weights of each package.IV. Detailed r

8、eadingPre-reading tasksWarming-up questions1. How much do you know about international business?2. Can you say something about the basic purpose of business activities?3. Do you know what features does international business deal with?|Contents|1. What is Business? Traditionally, exchange or trade f

9、or things people wanted or needed Technically, the production, distributioir and sale of goods and service for a profit The primary goal of business activities is creating profit or economic surplus2. What is International Business? As a field of management training, it deals with the special featur

10、es of business activities that cross national boundaries including movements of goods, services, capital, or personnel; transfers of technology, information, or data, or even the supervision of employees. The international business field encompasses international transactions in commodities, interna

11、tional transfers of intangibles such as technology and data, and the performance of international services such as banking and transportation. It gives special attention to the multinational enterprises an enterprise based in one country and operating in one or more other countries_ and the full met

12、hods open to such enterprises for doing business internationally.3. The Scope of International Business Activities Physical goods products from mining, petroleum, agriculture and manufacturing activities Transactions in service - constnjction, hotel, tourism, business consulting, and retailing and w

13、holesaling, transportation商务英语教案 Financial areas commercial and investment banking, securities, and insurance Communication mediaradio, television, telegraph, telephone, magazines, books, newspapers, news services, networks and movies. * foreign direct investment investment that give the investor ef

14、fective control and are accompanied by managerial participation.* portfolio（有价证券）investment for the sake of obtaining investment income or capital gains rather than entrepreneurial income.*different ways of financing in foreign direct investment not through capital movement abroad, but by borrowing

15、locally, reinvesting foreign earnings, by the sale to the foreign affiliate of non-financial assets such as technology, or through funds generated by licensing fees and payments for management services to the parent company.* direct investment includes whole ownership and a joint venture with one or

16、 more partners, who may be private firms or governments in the host country or other international firms of different nationalities.4. International Risk Include financial, political, regulatory, and tax risks Financial risk elements involve balance-of-payments considerations, varying exchange rates

17、, differential inflation trends among countries, and divergent interest rates. Political risks include the risk of expropriation and other adversary national policies. regulatory risks arise from different legal systems, overlapping jurisdictions, and dissimilar policies that influence business prac

18、tices and the application of antitnjst law. In the tax field, unforeseen changes in fiscal policies and the uncertainty of application of tax laws.5. On International Business Law The movement of people visa, work permit, employment agreement, and employment termination clauses The movement of goods

19、 tax, antitrust, packaging and advertising Transfers of information patent and trademark Domestic laws of the home and host states, trade rules of regional groups（EU, WTO）, and multilateral and bilateral treaties between the home and host states6. Commercial Credit Credit means who takes the respons

20、ibility of paying money and surrendering the shipping documents which represent the title to the goods in handing over the transacted goods and paying the above said money. A. Commercial credit remittance （汇付）and collection （托收），the buyer is responsible to makepayment, the seller to surrender docume

21、nts.B. banker's credit letter of credit （L/C 信用 证）, the banker is responsible to pay money and商务英语教案tender documents on behalf of both parties. The buyer can adopt three different ways of remittance when he sends the money to the seller through a bank:1） Mail Transfer （M/T 信汇）The buyer gives mon

22、ey to his local bank. The local bank issues a trust deed for payment（付款委托 书），then sends it to a correspondent bank at the seller's end by means of mail and entrusts him to pay the money to the seller.2） Telegraphic Transfer （T/T 电汇）At the request of the buyer, the local bank sends a trust deed f

23、or payment by cable directly to a correspondent bank at the seller's end and entrust him to pay money to the seller.This method is quicker than mail transfer. The seller can receive the money at an early date. But the buyer has to bear more expenses.3） Demand Draft （D/D 票汇）The buyer buys a bank

24、draft （汇票）from his local bank and sends it by mail to the seller. On the basis of the above bank draft, the seller or his appointed person takes the money from the relative bank in his place. Collection （托收）The seller issues a draft, to which the shipping documents are attached, forwards the draft t

25、o a bank in his place （ie, the remitting bank 托收银行或受托银行），makes an application for collection and entrusts the remitting bank to collect the purchase price from the buyer through its correspondent bank abroad （i.e., the collecting bank 代收银行）.Because the remitting bank instructs the collecting bank no

26、t to part the documents with the latter until the draft is accepted or paid（承兑或支彳寸），the buyer5s lack of commercial integrity is guarded against. D/P documents against payment （付款交单）The exporter is to ship the goods ordered and deliver the relative shipping documents to the buyer abroad thorough the

27、remitting bank and the collecting bank with instructions not to release the documents to the buyer until the payment for the goods is made. Why cannot the buyer directly send cash or banker draft with his order to the seller?1） the buyer's capital will be tied up from the time of remitting it un

28、til the goods arrive and are sold, especially in cases where the goods ordered can only be shipped by the seller months or years after placing the order.2） The seller may be unknown to the buyer, and his commercial integrity may be questionable. Insurance policy （保险单）a document issued by the insurer

29、, setting out the exact terms andconditions of an insurance transaction _ the name of the insured, the name of commodity insured, the商务英语教案 amount insured, the name of the carrying vessel, the precise risks covered, the period of cover, and any exceptions there may be. It is also a written contract

30、of insurance between the insurance company and the insured. Insurance certificate（保|险凭证）is a simplified insurance policy. It has the necessary items of an insurance policy, but it doesn't set out the rights and duties of the insurer and the insured, which are subject to the detailed insurance cl

31、auses of a formal insurance policy. In insurance certificate has the same effect as an insurance policy. Weight memo（重量单）is made out by a seller when a sale is affected in foreign trade, indicatingthe net and gross weights of each package, which enables the consignee or the customs office to check t

32、he goods. Packing list（装箱单）is made out by a seller when a sale is affected in foreign trade, indicatingthe name of the goods, the net weight, the gross weight and complete inner packing specifications and contents of each package. It enables the consignee to declare the goods at the customs office,

33、distinguish and check the goods when they arrive at the port of destinations.7. On Management of International Businesses Regardless of the specific job, most managers perform five basic functions.1） planning_ involves determining overall company objectives and deciding how these goals can best be a

34、chieved.2） Organizing _ is the process of putting the plan into action. The most important is allocating resources, especially human resources, deciding on the positions to be created and determining the associated duties and responsibilities.3） The day-to-day direction and supervision of employees

35、_ make the full of the potentials of the employees and achieve the company goals.4） Coordinating_ to bring into proper relations among the various departments of the company.5） Controlling managers evaluate how well company objectives are being met. If notmet, then changes are necessary in the compa

36、ny's organizational or managerial stnjcture. Then replan, reorganize, redirect, recoordinate.8. Brief Introduction of WTO WTO was established on 1 January 1995. It is the legal and institutional foundation of the multilateral trading system. It provides the principal contractual obligations dete

37、rmining how governments frame and implement domestic trade legislation and regulations. And it is the platform on which trade relations among countries evolve through collective debate, negotiation and adjudication It is based in Geneva, Switzerland.Its essential functions are:商务英语教案administering an

38、d implementing the multilateral and plural-lateral trade agreements which togethermake up the WTO;acting as a forum for multilateral trade negotiations;seeking to resolve trade disputes;overseeing national trade policies; andcooperating with other international institutions involved in global econom

39、ic policy-making. The stiucture of the WTO is dominated by its highest authority, the Ministerial Conference, composed of representatives of all WTO members, which is required to meet at least every two years and which can make decisions on all matters under any of the multilateral trade agreements.

40、V. After-reading activitiesA. Try to do the exercises according to the text.1. Comprehension of the text.Answer the following questions1) . What is the definition of business today?2) . What's the scope of International business activities?3) . What is the definition of foreign direct investment

41、?4) . How do we treat the international risk?5) . What are the management functions in international business?6) . What does the word “credit" mean? What's the commercial credit?7) . What ways of remittance can the buyer adopt when he sends the money to the seller?2. Explain the following k

42、ey terinsRemittance, collection, D/P, D/D, T/T, packing list, insurance policy, turkey project, weight memoB. Make a presentation about WTO in groups.Chapter 2 Business OrganizationsL Suggested Teaching PlanObjectivesStudents will be able to:1 .understand the basic idea of business organizations;商务英

43、语教案2 .master some key types of business organizations (corporation, general partnership, limited partnership, sole proprietorship, professional corporation, joint-stock companies, business trusts and joint ventures, etc.);3 . conduct a series of reading, listening, speaking and writing activities re

44、lated to the theme of the unit;4 . complete all the relative exercises in this unit collaboratively with other peers.Time allotment1st period pre-reading activities (familiarizing new words, warming-up questions and background information)2nd period while reading (highlights of the text)3rd periodhi

45、ghlights of the text4lh periodafter-reading activitiesIL Teaching Method(s)1. ppt or2. teacher gives lecture mainly or3. students read, teacher asks questions with detailed explanation or4. ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1. proprietorship ownership.2.

46、stockholderone who owns stock in a company.3. partnership unregistered business where two or more people agree to share, not necessarily equally, in the risks and profits of the organization.4. entitysomething that has a real and separate existence.5. bankruptcystate of being declared by a court of

47、law not to be capable of paying its debts.6. Joint-stock companypublic company whose shares are owned by very many people.7. dividend percentage of profits paid to shareholders.8. bylaw a law or rule governing the internal affairs of an organization.9. treasurerperson who looks after the money or fi

48、nance of a club or society.10. comptrollerfinancial controller.IV. Detailed readingPre-reading tasksWarming-up questions商务英语教案1. How much do you know about business organizations?2. Can you say something about the different types of companies?3. Do you know the difference between sole proprietorship

49、 and partnership?|Contents|1. Introduction The majority of business organizations are corporations, others are general partnerships（一般合伙企 Jk）, limited partnerships （有限合伙企业），and sole proprietorships （独资企业）, Less common are professional corporations （专业公司）,joint-stock companies （合股公司）,business trusts

50、（商业 信托）and joint ventures （合资企业）.The factors to be weighted in making the decision are ease of formation, financial resource available, control, taxation, management skills available, ability to raise capital, continuity, and legal capacity.2. Sole Proprietorship_ is owned by a single person. The pr

51、incipal advantage of the sole proprietorship is that the owner has exclusive control over its operations without accounting to board members, partners, or stockholders. Disadvantages first, the owner is exposed to unlimited liability. Second , it is normally not in thebest position to raise large su

52、m of money. Third, the lack of continuity. If the owner dies, or becomes too ill to continue operation of the business, there is no separate legal entity in existence with which the public, creditors, or suppliers can deal to ensure the continuity of the business.3. General Partnership _ is an assoc

53、iation of two or more persons to carry on, as co-owners, a business for profit, （the common law does not recognize a partnership as a legal entity, but usually as an aggregation of individuals. Thus, unlike a corporation, a partnership is not a fictional person with a distinct legal existence apart

54、from its members.） Does not require a formal written agreement, an agreement in writing contains names of the partners, name, location, purposes, duration of the partnership, allocation of profits and losses among partners, capital contributions by partners, partnersrights and responsibilities, diss

55、olution procedures. Dissolution by act of the parties 1） by agreement; 2） withdrawal or addition of a partner; 3） violation of the partnership agreement by one of the parties; of 4） accomplishment of the purpose for which the pailnership was formed. Dissolution by operation of law 1） by the death of

56、 a partner; 2） the bankruptcy of a partner or the partnership; 3） the illegality of the pailnership; or 4）by order of a court. Termination_ even though the partnership is dissolved, it does not actually terminate until the partnership affairs are completed. Liquidation occurs between dissolution and

57、 termination. During this process, business affairs areput in order, receivables are collected, accountings are made, payments to creditors are made, and the商务英语教案remaining assets are distributed to the partners as provided in the Uniform Partnership Act.4. Limited Partnership one or more partners i

58、n the limited partnership have limited liability, that is,their liability is limited to the extent of their investment in the partnership, and the limited partners have no control over the everyday management of the partnership. The limited partnership involves passive investors who are like shareholders in a corporation. Thus limited partnership has features of both a general partnership and a corporation.5. Joint Stock Company _ is an unincorporated business enterprise with the ow