《跨境电子商务英语》课程单元教案

1、跨境电子商务英语教学单元教案设计授课周次授课时间 计划学时数教学单元Unit 1 Overview of Cross-Border E-Commerce授课方式理论课 实验（实训）课 上机课 其他教学目标Unit Objectives:Learn the concept of cross-border e-commerce.Learn to tell the differences between traditional foreign trade and cross-border e-commerce.Learn about the current situation of cross-bo

2、rder e-commerce in China.教学重点 及难点Key points:the concept of cross-border e-commerce and its related words and expressions the differences between traditional foreign trade and cross-border e-commerce the speaking and reading exercisesDifficult points:the differences between traditional foreign trade

3、and cross-border e-commerce, and how to tell them in Englishthe listening sentences and their practices教学方法 与手段Teaching methods:TBLT method (TBLT: Task-based Language Teaching) cooperative learning methodTeaching means: multimedia is given priority to and supplemented by a small amount of blackboard

4、 teaching教学过程Warming-up1) Get to know some abbreviations related with the concept of CBEC.2)Write down the Chinese names of some platforms, and give a short introduction to each of them.3) Learn some words and expressions related with the current situation of CBEC in China.ListeningListen to the sen

5、tences of each part.SpeakingPractice and finish the exercises in the speaking section of each part. ReadingKey points: 1 ) Learn the way CBEC goes.2) Learn the methods of selling products abroad.3) Get to know the situation of CBEC in China.课外安排Homework1) Go through the supplementary materials and f

6、inish the exercises.2) Search for some main CBEC platforms as the preparation for next unit.教学反思可围绕以下几个方面进行小结和反思：1、教学目标：是否达到预期的教学效果，学生对知识和技能的掌握是否达到了预期目标。2、教学内容：深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应；重 点、难点是否把握得当；如何对教材进行加工和取舍更加得当。3、教学过程： 采取的教学方法和手段是否得当， 摸索出了哪些教学规律， 有无改革与创新 的余地；对教学计划是否严格执行，若有改变，则改变计划的原因是什么，更

7、改后的计划是否 更合理有效；课堂教学中临时应变得当的措施，师生思维碰撞产生的好方法、好思路；知识点 上有什么发现，组织教学方面有何新招，解决问题的误区有无突破，启迪是否得当，实训是否 到位，某些教学思想方法的渗透与应用的过程等等，将教学过程中的亮点和灵感记录下来，在 此基础上不断地改进、完善、推陈出新，供以后教学时参考使用。4、教学策略： 对教学中存在问题有清醒的认识； 对教学活动与倡导的理论、行为结果与期 望进行比较，明确问题根源；重审教学思想，寻求新策略；检验新思想、新策略、新方案是否 更有效，形成新感知，发现新问题，开始新循环。5、再教设计：综合以上几个方面，作出小结，对本堂课的得失进行

8、必要的归类与取舍，考 虑一下再讲这部分内容时应该如何做，扬长避短、精益求精，写出 " 再教设计 "，逐步提高教学 水平。授课周次授课时间 计划学时数教学单元Unit 2 Main Cross-Border E-Commerce Platforms授课方式理论课 实验（实训）课 上机课 其他教学目标Unit ObjectivesLearn how to introduce a cross-border e-commerce platform.Learn how to express the pros and cons of cross-border e-commerce pl

9、atforms.Learn how to choose a suitable cross-border e-commerce platform based on personal needs.教学重点 及难点Key points:Introductions of major cross-border e-commerce platformsThe pros and cons of cross-border e-commerce platforms Difficult points:The difference and similarities between different platfor

10、msThe selection of a suitable platform based on concrete situations教学方法 与手段Teaching methods:TBLT method (TBLT: Task-based Language Teaching)Cooperative learning methodTeaching means:Multimedia is given priority to and supplemented by a small amount of blackboard teaching教学过程Warming-upLearn the expre

11、ssions related to cross-border e-commerce platforms. ListeningListen to the sentences about cross-border e-commerce platforms. SpeakingGet to know about the main features of cross-border e-commerce platforms. ReadingKey points: 1 ) Amazon and eBay2) Alibaba and AliExpress3) Shopee and Lazada课外安排Home

12、work3) Read Supplementary Materials: Shopee Found to Be the Most Popular E-Commerce Site for Indonesian Mothers and finish the exercises.4) Search for how to operate a CBEC store as the preparation for next unit.授课周次授课时间 计划学时数教学单元Unit 3 Opening a Cross-Border E-Commerce Store授课方式理论课 实验（实训）课 上机课 其他教学

13、目标Unit ObjectivesLearn how to choose a CBEC platform.Learn how to start an online shop.Learn some information about frequently asked questions during shop registration.教学重点 及难点Key points: ways to choose a CBEC platform. procedures to start an online shop.Difficult points: registration procedures fre

14、quently asked questions advantages and disadvantages of different popular platforms教学方法 与手段Teaching methods: task-driven teaching method and cooperative learning methodTeaching means: multimedia is given priority to and supplemented by a small amount of blackboard teaching教学过程Warming-upLearn the exp

15、ressions, and write down their Chinese meanings. ListeningListen to the sentences of settings of an online shop.SpeakingGet to know about the advantages and disadvantages of Shopee. ReadingKey points: 1 ) Rules on Shopee platform2) Ways to become an online seller3) The advantages and disadvantages o

16、f Shopee课外安排Homework5) Finish the exercises on reading 1, reading 2 and reading3, check it next class.6) Read Supplementary Materials:How to Decide Among Etsy, Amazon, and Shopify for Selling Online7) Think about a name for your online shop授课周次授课时间 计划学时数教学单元Unit 4 Store and Product Description授课方式理论

17、课 实验（实训）课 上机课 其他教学目标Unit ObjectivesLearn how to describe a store on a cross-border e-commerce platform.Learn how to add title and key words for a product.Learn how to choose a suitable cross-border e-commerce platform based on personal needs.教学重点 及难点Key points:Store DescriptionTitle and Key Words of

18、 a ProductProduct Description & FeaturesDifficult points: Store Description Product Description教学方法 与手段Teaching methods: task-driven teaching method and cooperative learning methodTeaching means: multimedia is given priority to and supplemented by a small amount of blackboard teaching教学过程Part 1:

19、 Store DescriptionWarming-upLearn the following words and expressions about store description. ListeningListen to the sentences about store description.SpeakingGet to know about how to communicate with customer.Reading Key points: 1 ) New words and expressions 2) Key sentences 3) Exercises explanati

20、onPart 2: Title and Key Words of a ProductWarming-upWrite a title for the item according to the images and information given below. ListeningListen to the sentences about product titles.SpeakingGet to know about how to write the product title.ReadingKey points: 1 ) New words and expressions2) Key se

21、ntences3) Exercises explanationPart 3: Product Description and Features Warming-upLearn the following words and expressions about product descriptions. ListeningListen to the sentences about product descriptions.SpeakingGet to know about the products in a e-store.ReadingKey points: 1 ) New words and

22、 expressions2) Key sentences3) Exercises explanation课外安排Homework8) Finish the exercises on reading 1, reading 2 and reading3, check it next class.9) Read Supplementary Materials:Writing a Product Description to Grow Sales10) Prepare for the dictation11) Some students get ready for the presentation授课

23、周次授课时间 计划学时数教学单元Unit 5 Cross-Border E-Commerce Product Management授课方式理论课 实验（实训）课 上机课 其他教学目标Unit ObjectivesLearn to do the product selection in your e-commerce store.Learn about the product pricing strategies.Learn about the forbidden and restricted products.教学重点 及难点Key points:Product SelectionProduc

24、t PricingForbidden and Restricted ProductsDifficult points:Product SelectionProduct Pricing教学方法 与手段Teaching methods: task-driven teaching method and cooperative learning methodTeaching means: multimedia is given priority to and supplemented by a small amount of blackboard teaching教学过程Part 1: Product

25、 Selection Warming-upTake a close look at the following pie chart (See Figure 5.1 What 35 E-Commerce Store Owners Sell Online) and put the results of the survey in order. ListeningListen to the sentences about product selection. SpeakingGet to know about what to sell if setting foot in CBEC in the f

26、uture ReadingKey points: 1 ) New words and expressions2) Key sentences3) Exercises explanationPart 2: Product Pricing Warming-up1. Learn the following words and expressions about price.2. Choose two most important factors we should consider when pricing each of the following items.ListeningListen to

27、 the sentences about product pricing.Speaking Get to know about bargaining online.Reading Key points: 1 ) New words and expressions2) Key sentences3) Exercises explanation Part 3: Forbidden and Restricted Products Warming-upDo a research about the restricted or prohibited items on Shopee with your p

28、artner and try to list some of them.ListeningListen to the sentences about forbidden and restricted products. SpeakingGet to know about the prohibited and restricted products on Shopee. ReadingKey points: 1 ) New words and expressions2) Key sentences3) Exercises explanation课外安排Homework12) Finish the

29、 exercises on reading 1, reading 2 and reading3, check it next class.13) Read Supplementary Materials:How to Customize Product Sorting in WooCommerce14) Prepare for the dictation15) Some students get ready for the presentation授课周次授课时间 计划学时数教学单元Unit 6 Cross-Border E-Commerce Order Management授课方式理论课 实

30、验（实训）课 上机课 其他教学目标Unit ObjectivesLearn how to get potential orders by replying to pre-sale inquiries.Learn about placing an order.Learn how to follow the orders.教学重点 及难点Key points: communicating techniques used in CBEC strategies of CBEC order managementDifficult points:E-Commerce Order Management Sy

31、stem customer relationship management教学方法 与手段Teaching methods: task-driven teaching method and cooperative learning methodTeaching means:multimedia is given priority to and supplemented by a small amount of blackboardteaching教学过程Warming-upDiscuss about the problems the students have met when they sh

32、opped on CBEC platforms. Instruct the students to generalize the solutions.ListeningListen to the sentences of each part.SpeakingPractice and finish the exercises in the speaking section of each part.ReadingKey points: 1 ) Sales-related Inquiries and Replies2) Order Management System3) Order Confirm

33、ation and Follow-up Services课外安排Homework16) Finish up the exercises of reading 1, reading 2 and reading 3, check them next class.17) Go through the supplementary materials and finish the exercises.18) Role-play the conversations and practice the useful expressions.授课周次授课时间 计划学时数教学单元Unit 7 Cross-Bord

34、er E-Commerce Marketing Activities授课方式理论课 实验（实训）课 上机课 其他教学目标Unit ObjectivesLearn about the promotion and marketing strategies of CBEC.Learn the concepts of SEO and SEM.Learn how to build a brand while doing CBEC transactions.教学重点 及难点Key points: promotion and marketing strategies of CBEC. The concept

35、 of Social Networking ServiceDifficult points:concepts of SEO and SEM the difference and relation between SEO and SEM Process of Brand Building in CBEC教学方法 与手段Teaching methods: task-driven teaching method and cooperative learning methodTeaching means:multimedia is given priority to and supplemented

36、by a small amount of blackboardteaching教学过程Warming-upLearn the important holidays in the western countries, which are also sales days. Give a short introduction about these shopping holidays.ListeningListen to the sentences of marketing and promotion of CBECSpeakingGet to know about the promotional

37、activities of platform-inside of CBEC. ReadingKey points: 1 ) The concept of Social Networking Service SNS2) Learn about Search Engine Marketing3) Process of Brand Building in CBEC课外安排Homework19) Finish the exercises on reading 1, reading 2 and reading3, check it next class.20) Read Supplementary Ma

38、terials:Four Keys to Amazon' s Marketing Success21) Prepare for the dictation22) Some students get ready for the presentation授课周次授课时间 计划学时数教学单元Unit 8 Cross-Border E-Commerce Payment授课方式理论课 实验（实训）课 上机课 其他教学目标Unit ObjectivesLearn different ways of cross-border e-commerce payment. Learn the payment

39、 process of cross-border e-commerce.Learn how to draw the account when doing CEBC transactions.教学重点 及难点Key points: difference between offline payment and online payment. Payment process of CBEC.Difficult points: Payment process of CBEC. Process of account withdrawal教学方法 与手段Teaching methods: task-dri

40、ven teaching method and cooperative learning methodTeaching means: multimedia is given priority to and supplemented by a small amount of blackboardteaching教学过程Warming-upStudents preview words and expressions about Cross-Boarder E-Commerce and write down their Chinese meaning.ListeningStudents listen

41、 to a dialogue about payment in CBEC and fill in the blanks. SpeakingStudents role play the given dialogue and translate the underlined expressions into Chinese.ReadingKey points: 1 ) difference between offline payment and online payment.2) difference between traditional cross-border payment methods

42、 and cross-border e-commerce payment methods课外安排Homework23) Finish the exercises on reading 1, reading 2 and reading3, check it next class.24) Read Supplementary Materials:Online Payment Platforms of CBEC in China25) Remember new words and expressions26) Some students get ready for the presentation授

43、课周次授课时间 计划学时数教学单元Unit 9 Cross-Border E-Commerce Logistics and Warehousing授课方式理论课 实验（实训）课 上机课 其他教学目标Unit ObjectivesLearn the packing materials of cross-border e-commerce.Learn about international logistics channels with overseas warehouses.Learn about the delivery tracking and transportation time.教学重

44、点 及难点Key points:Expressions of different packing materialsLogistics Channels in CBECDelivery Tracking and Transportation TimeDifficult points:Making choice between different logistics channels in CBECWays to track delivery and check transportation time教学方法 与手段Teaching methods: task-driven teaching m

45、ethod and cooperative learning methodTeaching means: multimedia is given priority to and supplemented by a small amount of blackboard teaching教学过程Warming-upDo you know the Chinese names of these pictures? Match the pictures with the right words or expressions, and write down their Chinese meanings.

46、ListeningListen to the following sentences about packaging and fill in the blanks. SpeakingCustomer A and Customer service B are talking about the packaging requirements for the factory and shipping agent. Please try to role play the dialogue.ReadingKey points: 1 ) The introduction of different pack

47、aging material2) Different logistics channels in CBEC课外安排Homework27) Finish the exercises on reading 1, reading 2 and reading3, check it next class.28) Read Supplementary Materials:Cross-Border E-Commerce Shines Bright: Tech System will Quicken Logistics Pace29) Remember new words and expressions.授课

48、周次授课时间 计划学时数教学单元Unit 10 Customer Service of Cross-Border E-Commerce授课方式理论课 实验（实训）课 上机课 其他教学目标Unit Objectives:Learn about customer service procedures.Learn about the problems usually complained and how to deal with them.Learn about the returning and refunding policies.教学重点 及难点Key points:the concept o

49、f customer service and its related words and expressions customer service procedures ; common complaints ; the returning and refunding policiesthe speaking and reading exercisesDifficult points:methods of dealing with common complaints ; the returning and refunding policiesthe listening sentences an

50、d their practices教学方法 与手段Teaching methods:TBLT method (TBLT: Task-based Language Teaching) cooperative learning methodTeaching means: multimedia is given priority to and supplemented by a small amount of blackboard teaching教学过程Warming-up1) Get to know some expressions related with customer service.2

51、) Learn some words and expressions and write down their Chinese meanings. ListeningListen to the sentences of each part.SpeakingPractice and finish the exercises in the speaking section of each part. ReadingKey points: 1 ) Get to know customer service procedures.2) Get to know types of complaints th

52、at lead to Amazon suspension.3) Get to know how to promote a return policy customers love.课外安排Homework30) Finish the exercises after the reading sections.31) Go through the supplementary materials and finish the exercises.授课周次授课时间 计划学时数教学单元Unit 11 Transaction Evaluation of Cross-Border E-Commerce授课方

53、式理论课 实验（实训）课 上机课 其他教学目标Unit Objectives:Learn how to give feedback to five-star reviews. Learn how to deal with bad customer reviews. Learn how to leave feedback for buyers.教学重点 及难点Key points:the concept of transaction evaluation and its related words and expressions methods of generating five-star r

54、eviews and deaing with bad reviews the speaking and reading exercisesDifficult points:methods of generating five-star reviews and deaing with bad reviewsthe listening sentences and their practices教学方法 与手段Teaching methods:TBLT method (TBLT: Task-based Language Teaching) cooperative learning methodTeaching means: multimedia is given priority to and supplemented by a small amount of blackboard teaching教学过程Warming-up1) Get to know some expressions related with reviews.2) Learn some words and expressions and write down their Chinese meanings. Listeni