Unit10Money-Lesson4新课教学过程2(北师大必修10)

1、Unit 10 Money -Lesson 4新课教学过程2（北师大必修 10）Lesson 4 AdvertisementObjectives:1. To learn how to use the vocabulary on advertisement2. To use proper language to describe and express their opinions, attitudes and emotions3. To understand the text and can get the important information according to the requ

2、irement.4. To use proper language to present the result of their discussion5. To use proper language to make a role play in certain situationTeaching ProcessStep 1 : show the pictures and then students make sentences.Products: electric toothbrush, laptop computer, mobile phone, mp3, e-dictionary, ra

3、dio alarm clockExample: I think the electric toothbrushes are not very practicalKey words: cheap convenient easy (to use) expensive reliable useful uselesspracticalStep 2 : scanningT : As we know, if you want to let people know your product, the most common way is to put on an advertisement on TV or

4、 on newspaper or internet. Today, we are going to read four advertisements on internet. As the topic of this unit is money, well focus on money at first. Please scan the text and find out the price of each product.ProductPriceRemote headphone80.45Mini camera199.99earring19.5Floor cleaner5.99Step 3 :

5、 reading strategiesT: In order to attract the customers, an advertisement not only tells the facts of the products but also use their own opinions to affect our opinions. We should learn how to distinguish facts from opinions. Before we start, letslearn the reading strategies.Facts and opinions1).To

6、 find opinions look for adjectives (e.g. amazing/ attractive).2).Facts give information which is, in theory, true. (e.g. has an automatic focus) divide the whole class into four groups. Each group is in charge of one product. Then find some facts and opinion from the advertisements.ProductMiniFactsa

7、mazing, new,Opinions1. no bigger than acameraRemoteheadphoneconvenient,reliable,attractive, strongfantastic, exciting,new, Excellentcredit card 2. has anautomatic focus andflash1. have no wires orcables2. signals gothrough glass or doorsand wallsProductFactsOpinionsSpecialattractive,1. gold earrings

8、earringsuseful,2. used in manydifferent situationsFloorperfect,1. made from goodcleanerspractical,quality materialeasy,2. complete set forcheaponly ?5.99Practice makes perfectStep 1 : Group workSuppose you are a salesman/salesgirl of the products, do you know how to promote your product? Please work

9、 in groups. Choose one object that you are most familiar with and write an advertisement for your product. Then choose one representative to show your product to the whole class.Step2:（optional）T: As we know, in order to leave a deep impression on the customers, the company will write a wonderful slogan. Are you interested in reading some? Letenjoy some advertising slogans.我就喜欢。 I m loving it.只管去做。 Just do it.让我们做得更好。（飞利浦） Let's make things better. (