商务英语中级 Report（课堂PPT）

1、14.2 ReportBusiness English Lesson Seven201Writing(写作) ：A report3商务便函与便条商务便函与便条是企业内部员工之间是企业内部员工之间的书面联系手段。的书面联系手段。商务信函商务信函是企业对外进行书面联络的是企业对外进行书面联络的手段手段。4商务报告商务报告既适用于企业面既适用于企业面向外界向外界机构与机构与人员进行业务往来，例如向公司股东们人员进行业务往来，例如向公司股东们呈交的年度报告、分红配股报告等呈交的年度报告、分红配股报告等，亦亦适用于企业适用于企业内部内部上下级之间、员工之间上下级之间、员工之间的信息沟通，例如市场调查报告

2、等。的信息沟通，例如市场调查报告等。5商务报告的结构商务报告的结构AnswerReport on _IntroductionThe aim of this report is to _FindingsOver the last three months, the number of visitors has _.There are two reasons for the increase. First of all, weSecondly in May_RecommendationsIn order to increase this number I would recommend thatT

3、ip 1: Keep the title of the report short. It only needs to tell your reader the subject.Tip 3: State the aim of the report in the introduction. This will include why you have been asked to write it and what you will have done by the end.Tip 4: In the findings section describe the facts and informati

4、on. Avoid giving your opinion at this stage.Tip 5: In the final section, make recommendations based on the findings and propose action6 Introduction Aim Why you have been asked to write it What you will have done by the end Findings Describe the facts and information Recommendations Make recommendat

5、ions and propose梳理归纳梳理归纳7 Plan your reportHow many sections will there be?Give each section a heading Think of phrase and vocabulary to include in each section Check that your plan covers all the points. Then write your reportProcedure8 Check your answer Does it fully complete the task? Is the infor

6、mation clearly organized? Are the grammar, vocabulary and style appropriate? Make any necessary changes. Make sure you keep within12-140words.Procedure91. Read the information and the task below: You work in the marketing department of your company and your line manager has delegated to you the task

7、 of preparing a short report. You must report on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months. You have already made some handwritten notes on the information below. Writing: A report0.000.00500.00500.001000.001

8、000.001500.001500.002000.002000.002500.002500.003000.003000.00MarMarAprAprMayMay三维柱形图 1三维柱形图 1ran competition very popularlaunched newsletter for subscribers23002700295010Spending on Internet advertising for MayCostBanners on other sites (euros/month)3,200Monthly newsletter emailed to subscribersNo

9、costvery few people visit because of theseexcept my time!11Writing: A report Understand the task preparing a short report Report on the number of people visiting the company website in the last three months . propose a marketing strategy for the next three months.12商务报告的结构及常用句型商务报告的结构及常用句型 AnswerRep

10、ort on _Keep the title of the report short. It only needs to tell your reader the subject.简短、精炼，让你的读者知道你写作的意图即可简短、精炼，让你的读者知道你写作的意图即可Report on _visits to website and proposed marketing strategy_13商务报告的结构及常用句型商务报告的结构及常用句型 AnswerIntroduction介绍写作背景，阐明报告要讨论的问题。介绍写作背景，阐明报告要讨论的问题。The aim/purpose/objective

11、of this report is toThis report sets out to /aims toAs requested by/ Upon request of某人某人/某部门某部门, I am submitting the following report aboutWe have done a survey showing that 14IntroductionThe aim of this report is to comment on the number of people visiting the company website in the last three mont

12、hs and propose a marketing strategy for the next three months.15商务报告的结构及常用句型商务报告的结构及常用句型 AnswerFindings(调查结果调查结果)According to the recent market research / investigation / survey / the chart above / the table above , The recent visit/investigation/survey showed that The table/chart above tells us tha

13、t From the chart shown, we find/learn/notice that The table/chart above is showing that 16 上升趋势上升趋势 to increase / an increase to go up to grow / a growth to jump / a jump to leap / a leap to reach a peak / a peak to soar / a soar to rise / a rise常用的概括图表信息的词组和表达方式 下降趋势下降趋势 to collapse / a collapse to

14、 decline / a decline to drop / a drop to decrease / a decrease to fall / a fall to go down to reach a low point / a low point to reduce / a reduction17 升降程度较大升降程度较大 a great deal /big/a lot clear / clearly considerable / considerably dramatic / dramatically great /greatly marked / markedly Much常用的概括图

15、表信息的词组和表达方式 obvious / obviously quick / quickly rapid / rapidly remarkable / remarkably Sharp /sharply significant / significantly strong / strongly sudden / suddenly18 升降程度较小升降程度较小 a bit a little gentle / gently gradual / gradually little slight / slightly slow / slowly small steady / steadily常用的概括

16、图表信息的词组和表达方式 平稳状态平稳状态 to be hardly changed to have little change to keep steady to level off to remain constant to remain unchanged19Exercise：Truck sales rose Truck sales rose steadily from October steadily from October to December.to December.20Exercise：A steady fall in A steady fall in sales durin

17、g sales during November and November and December followed December followed the sharp the sharp increase in increase in October.October.21Exercise：Truck sales Truck sales dropped down in dropped down in October, but October, but remained remained unchanged for unchanged for the rest of the the rest

18、 of the period.period.22ran competition very popularlaunched newsletter for subscribers23002700295023FindingsOver the last three months, the number of visitors has increased by 650.There are two reasons for the increase. First of all, we launched a newsletter for subscribers. Secondly in May, we ran

19、 a competition which was very popular.24Increase to means to take an amount and add to it, stopping when you reach a certain level. For example: take one apple, and increase to five. So you have 1, then add +1, doing this over and over, stopping when you reach 5. You end up with five apples. Increas

20、e by means to take an amount and add another specified amount to it. For example, take one apple, and increase by five. So you have 1, then you add +5 apples. Now you end up with six apples.25With regards to costs, banners have cost 3200 euros a month but very few people seem to visit the website as

21、 a result of these. On the other hand, the newsletter doesnt cost anything (other than my time) but has helped to increase the number of visitors.26商务报告的结构及常用句型商务报告的结构及常用句型 AnswerConclusion（结论）（结论） It was decided/agreed/felt that No conclusions were reached regarding 也可直接陈述结论，例如：也可直接陈述结论，例如： Accordi

22、ng to the findings above, it can be concluded that From the table shown, it can be concluded that Therefore, it can be concluded that 27商务报告的结构及常用句型商务报告的结构及常用句型 AnswerRecommendation(建议建议)We would recommend thatIt is suggested/ recommended thatThe following are the recommendations Based on the analys

23、is above, we recommend that / it can be concluded that With reference to the facts /advantages stated above, the following recommendations can be made28AnswerOn the basis of the results, I have the following recommendations:On the basis of the analysis, it is reasonable to have the following recomme

24、ndations: 如果需要进一步拓展，可以描述一下建议如果需要进一步拓展，可以描述一下建议实施后可预期的进展或者景象。具体说实施后可预期的进展或者景象。具体说法是，建议结束之后，法是，建议结束之后，so that 或者或者 thus 29RecommendationsIn order to increase this number I would recommend that we continue with the newsletter and run more competitions and quizzes. I also propose that we stop using bann

25、ers and put more resources into setting up links with other sites to increase the traffic.continue with somethingto keep doing whatever was being done before. Oh, please continue with your discussion. Do you mind if I continue with my knitting as we talk?30IntroductionThe aim of this report is to _F

26、indingsOver the last three months, the number of visitors has _.There are two reasons for the increase. First of all, we _Secondly in May_With regards to costs, banners have cost _but very few _On the other hand, the newsletter _RecommendationsIn order to increase this number I would recommend that

27、_Report on _Tip 1: Keep the title of the report short. It only needs to tell your reader the subject.Tip 2: Divide your report into sections to make it easier to read. Use headings such as Introduction, Findings, Conclusions, Recommendations.Tip 3: State the aim of the report in the introduction. Th

28、is will include why you have been asked to write it and what you will have done by the end.Tip 4: In the findings section describe the facts and information. Avoid giving your opinion at this stage.Tip 5: In the final section, make recommendations based on the findings and propose action31Introducti

29、onThe aim of this report is to comment on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months._FindingsOver the last three months, the number of visitors has increased by 650.There are two reasons for the increase. Fir

30、st of all, we launched a newsletter for subscribes. Secondly in May, we ran a competition which was very popular.With regards to costs, banners have cost 3200 euros a month but very few people seem to visit the website as a result of these. On the other hand, the newsletter doesnt cost anything (other than my time) but has helped to increase the number of visitors.RecommendationsIn order to increase this numb